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If want to know how to market your business online, former side-hustler turned full-time entrepreneur Shannon Mattern shares all her best online marketing strategies. She also shares her side-hustle to self-employed experience to inspire you to build a successful side hustle that can replace your day job income. Growing a business while working full time is challenging, but it can also be extremely rewarding! Get Shannon's best insider tips, tactics and actionable strategies for starting a s ...
 
Shane interviews leading digital marketing experts to discuss the best practices and strategies that brands can use to foster their growth. Learn the tricks experts leverage to generate more traffic, earn more leads, and win more conversions.
 
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Create If Writing
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Create If Writing is a weekly podcast for writers and bloggers dealing with authentic platform building online. You will hear from experts on list-building, connecting through Twitter, and how to utilize Facebook. But tools for building an audience would feel empty without a little inspiration, so these training episodes are balanced with inspirational interviews with writers who share their creative process, ups and downs, and how they have dealt with success or failure. Kirsten Oliphant is ...
 
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Leave a Review! Sign up for the Free 5 Day Website Challenge Today! My guest today is Matt Baker. He’s the VP of Corporate Strategy and International Expansion at FreshBooks, which makes accounting, bookkeeping and invoicing software to help service providers get paid faster and save time on tedious administrative tasks. Matt’s also super passi ...…
 
Listen to Shane Barker and Joe Lazauskas as they elaborate on the pillars of a content marketing funnel. Learn how you can boost your conversion rates by optimizing your content marketing funnel. To help you develop your content marketing strategy and funnel, I’ve got with me, Joe Lazauskas. He’s the Head of Marketing at Contently. He’s also a ...…
 
Leave a Review! Sign up for the Free 5 Day Website Challenge Today! My guest today is Emily Walker of the Course Wellness Podcast. Emily is a learning designer and podcaster who is dedicated to supporting entrepreneurs like us to create transformative online programs for our communities. Emily and I met on a tech panel we did for the Rebel Boss ...…
 
In this episode of Shane Barker’s Marketing Madness Podcast, Shane Barker and Katie Lance discuss the execution of content marketing. Learn how you can make your entire process of content marketing simpler through the insightful tips shared in the podcast. Listen as Katie shares her knowledge of content marketing and real estate. Get to know th ...…
 
Leave a Review! Sign up for the Free 5 Day Website Challenge Today! My guest today is Kim Wensel from the Pattern of Purpose Podcast. Kim is a brand strategist who helps entrepreneurs and small businesses learn to speak their clients’ language so that they can connect with their ideal audience. So funny story - Kim and I had an interview schedu ...…
 
Join Shane Barker and Kevan Lee as they discuss the various aspects of a visual content strategy. Learn how visual content catches our attention and how you can use it to market your brand. Visual content is an integral part of any content marketing strategy and is critical for its success. Find out about the advantages of visual content and le ...…
 
Leave a Review! Sign up for the Free 5 Day Website Challenge Today! Welcome to my August 2019 Income Report! Every month I publish an income report to take you behind the scenes of my online business and reveal exactly how much money I make, how much I spend and lessons learned along the way! Important things that happened in August I decided t ...…
 
Lisa Buyer and Shane Barker discuss the epic rise of video content in the marketing landscape. In this episode, they touch upon the kinds of videos that are trending and which brands are crushing their video marketing strategies. She also reveals her favorite video content marketing tools and how they can make the process of content creation ea ...…
 
Leave a Review! Sign up for the Free 5 Day Website Challenge Today! My guest today is Amy Eaton of AmyTakesPictures.com Amy is a photographer-turned-educator who teaches makers + Etsy sellers how to DIY their own gorgeous product photos. I was connected to Amy by my team member and right hand woman Laura who also works with Amy, and she kept te ...…
 
Arnie Kuenn and Shane Barker discuss opportunities and challenges for digital marketers and how they can excel at content marketing. In this conversation, Arnie reveals how he entered the content marketing industry and what led to the rise of Vertical Measures. He also gives actionable tips on how you can create content that can drive more traf ...…
 
Leave a Review! Sign up for the Free 5 Day Website Challenge Today! My guest today is Dr. Cortney Baker of the Women in Business podcast. Dr. Cortney’s mission is to equip the next generation of women leaders to start and scale successful service-based businesses in her efforts to help achieve gender equality at the C-Suite level. Guests like D ...…
 
Cynthia Johnson and Shane Barker discuss why personal branding is important and how you can work towards building a positive brand image. Cynthia also talks about the essential elements to creating great content and how to build your audience on social media. Personal branding is no longer limited to celebrities. With social media, our lives ha ...…
 
I hear a lot of confusion about writing to market and writing to trend. In this post, I'm going to explain MY personal view and my experience with both writing to market and writing to trend: how they're different, how they're related, and help you figure out what's right for YOU. WHAT WRITING TO MARKET IS Chris Fox coined the term "write to ma ...…
 
Leave a Review! Sign up for the Free 5 Day Website Challenge Today! My guest today is Rana Rosen of Henceforth Consulting for creatives and leaders in career transition. I met Rana because we both actually used the same branding company, Braid Creative, and Rana reached out to me for a consultation as she was making the decision on whether to h ...…
 
Join me as I discuss content amplification and the future of content marketing with Chad Pollitt. Get an insider’s view of the digital marketing industry and learn about some cool innovations in the industry. Content amplification is necessary for achieving your business goals. Simply creating quality content isn’t enough anymore and you need t ...…
 
I'm tackling a question that I think more authors (blogger, creatives, and influencers) should ask before they establish their online platform. If they don't ask before, they for SURE should ask soon after. The question is: how close should authors be to their audience? You might be wondering what this question even means. Stick with me. I thin ...…
 
Leave a Review! Sign up for the Free 5 Day Website Challenge Today! Welcome to my July 2019 Income Report! Every month I publish an income report to take you behind the scenes of my online business and reveal exactly how much money I make, how much I spend and lessons learned along the way! Important things that happened in July I set a goal to ...…
 
Learn how content marketing drives growth for businesses around the world. Join Shane Barker and Jon Wuebben as they discuss the advantages of B2B content marketing and how it is changing the digital space. Building a B2B content marketing strategy requires some foresight and dedication. The chances of the success of your content marketing stra ...…
 
It's a well-known fact that many authors hate marketing. But more and more, marketing is something authors must understand and take part in, EVEN if you're doing the traditional route. My goal? Is to help teach marketing for authors who hate marketing. First of all, we need to reframe the conversation about marketing. What comes to mind when yo ...…
 
Leave a Review! Sign up for the Free 5 Day Website Challenge Today! My guest today is Autumn Witt Boyd of the Legal Roadmap® Podcast where she teaches business owners how to protect their rights and stay out of legal hot water. I’m so excited to have Autumn on the show today because ever since I heard her on the Being Boss Podcast back in 2016, ...…
 
Deirdre Breakenridge and Shane Barker discuss the importance of content marketing and why content is still king. Discover the reasons behind its significance and learn how to use it to improve your marketing. Content marketing is still one of the most important modes of marketing. Everything on the internet revolves around it. Be it text, image ...…
 
Leave a Review! Sign up for the Free 5 Day Website Challenge Today! My guest today is Laura Pennington Briggs of the Better Biz Academy, a former teacher turned freelance writer, entrepreneur, coach, and public speaker. She is a two-time TEDx speaker and the author of “How to Start Your Own Freelance Writing Business”, published by Entrepreneur ...…
 
Amy Higgins and Shane Barker discuss how the fields of content marketing and PR are beginning to blend together. Discover how brands are using an integrated approach to PR and content marketing to get the best results. In this episode, Amy Higgins tells us why you shouldn’t think of content marketing and PR as two mutually exclusive strategies. ...…
 
Leave a Review! Sign up for the Free 5 Day Website Challenge Today! ​My guest today is Jason Resnick of the Live in the Feast and Ask Rezzz podcasts that help freelancers take action ON their business to build recurring revenue. I was introduced to Jason by Carrie Dils, another web developer that I interviewed back in Episode 210 all about how ...…
 
Want to create a winning Twitter content strategy? It takes a lot of work. Read on to find out how you can succeed at content marketing on Twitter. In this podcast episode, Cathy McPhillips and Shane Barker discuss what it takes to succeed with Twitter marketing. From getting engagement to using Twitter chats, Cathy walks us through different w ...…
 
After sharing how my co-author and I wrote and launched a book in (almost) thirty days, I wanted to have a simpler episode geared toward YOU. Here are some ways to market your book while you write and where to stop wasting your time. You want to write a book. You want to self-publish (or, as I like to say, publish independently) on Amazon and/o ...…
 
Leave a Review! Sign up for the Free 5 Day Website Challenge Today! Welcome to my June 2019 Income Report! Every month I publish an income report to take you behind the scenes of my online business and reveal exactly how much money I make, how much I spend and lessons learned along the way! Important things that happened in June I continued the ...…
 
Shane Barker and Aaron Agius discuss the best methods of using content marketing and SEO to market your brand. Get the latest actionable insights about how the two can be used together to boost your brand’s visibility. SEO and content marketing both support each other and you can use them together to market your brand. You need to do content ma ...…
 
When I wrote this post, I got overwhelmed. You might too! Fair warning. But in the moment, this was FUN. Not overwhelming. I'm going to share what I did with my co-author and then will have follow up posts that are more geared toward a practical-for-YOU way to launch. There will still be takeaways here for you in the details. Just pinky swear y ...…
 
My guest today is Liz Fleming, a personal branding and digital marketing strategist who teaches entrepreneurs like us how to successfully tell our stories so we can profit from our passions. I met Liz through another guest on the podcast - Wendy Breakstone from Episode 217 - and even though I’d never spoken to Liz prior to this episode, I felt ...…
 
Jeff Bullas and Shane Barker analyze how the world of content marketing has changed over the years. Learn about the factors that make a content marketing strategy successful. In this episode, Jeff shares his insights on social media trends, influencer marketing, and other trends that are dominating the marketing landscape. Content marketing req ...…
 
Leave a Review! Sign up for the Free 5 Day Website Challenge Today! My guest today is Chris Parker, creator of WhatIsMyIPAddress.com, a website that helps internet users with privacy and security. What’s so cool to me about having Chris on the show is that I’ve literally used his website for my entire professional career. Before I quit my day j ...…
 
Join Shane Barker and Julia McCoy as they discuss how content is shaping the world. Learn how to develop a solid content marketing plan and get a sneak peek into the future of the digital marketing world. Coming up with the perfect content marketing plan can take a lot of planning and strategizing beforehand. You need to decide on your goals, t ...…
 
Have you ever wondered if should write under a pen name? Or why some authors choose to write using a pseudonym? In this post, you'll learn why you might want to write under a pen name (or not) and how to navigate having multiple pen names. A year ago, I tried an experiment. I found a genre that was selling well where I thought I could find succ ...…
 
Leave a Review! Sign up for the Free 5 Day Website Challenge Today! My guest today is Brandi Mowles, a Facebook and Instagram ads manager who grew her business from zero to six figures in just 10 months. She started her online business last year as a social media virtual assistant and soon discovered her love and talent for optimizing sales fun ...…
 
Alan See and Shane Barker discuss what it takes to build a massive audience on social media. In this podcast, they also discuss content marketing, automation, consulting businesses, and more. Social media marketing and content marketing are both critical for growing your brand’s online presence. It is crucial to align social media and content m ...…
 
Join Shane Barker and Andrea Fryrear as they discuss everything there is to know about agile marketing. Learn how you can optimize your marketing efforts to get the best results. Every form of marketing takes some sort of planning before rolling out your campaigns. You can get inspiration from some of the most popular campaigns by other brands ...…
 
Brittany Berger and Shane Barker discuss designing and executing content marketing strategies for startups and small businesses. Brittany walks you through her journey of becoming an entrepreneur. She teaches us, from her experiences, why repurposing content is the way to go! Repurposing content can not only help you market your brand but also ...…
 
Ahava Leibtag and Shane Barker discuss content strategy formulation that can guide a marketing team to meet and exceed their business goals. Ahava walks you through the essentials of crafting a great content marketing strategy to elevate your content game. Unless you’re living under a rock, you know that content is vital to the success of any m ...…
 
Andy shared his valuable advice on how to evolve content marketing strategy and become the prime source of unique content. How doing research on your competitors, finding areas of gaps in their information, and focusing on those gaps can help you excel in your content strategy, search, and analytics. Shane Barker and Andy Crestodina discuss how ...…
 
Leave a Review! Sign up for the Free 5 Day Website Challenge Today! My guest today is Micala Quinn, host of the Live Free Podcast and a self-described work-at-home enthusiast, wife and mom who has become the go-to person for teaching moms step-by-step how to build a profitable freelancing business from scratch. I discovered Micala because my te ...…
 
If you're having trouble growing your list, it's like a matter of eyeballs (traffic) and hooks (creating relevant, attractive content). Learn more in this episode or check out resources at http://createifwriting.com/168By Create If Writing.
 
Leave a Review! Sign up for the Free 5 Day Website Challenge Today! Find out how much money I made in May 2019 and exactly how I made it, what my expenses looked like and lessons learned along the way!By Shannon Mattern.
 
Which paid promos should you use when it comes to your FIRST book? For more links and details on paid promos, check out episode 142 and the show notes: http://createifwriting.com/142By Create If Writing.
 
Leave a Review! Sign up for the Free 5 Day Website Challenge Today! My guest today is Meera Kothand, an Amazon Bestselling Author* and email marketing strategist who simplifies email marketing so that you can create a tribe that’s addicted to your zone of genius (even if email scares you senseless). I share the story about how I came across Mee ...…
 
This post comes after the news that Mailchimp is making some big changes in 2019. I'll break down what these changes mean for YOU and whether or not you should switch. Spoiler alert: YES. I'd recommend changing. When I very first got started with email in 2013, I used Mailchimp. I heard a speaker talk about the importance of an email list and t ...…
 
Leave a Review! Sign up for the Free 5 Day Website Challenge Today! My guest today is Gina Horkey of Horkey Handbook. She’s is a married, millennial mama to two precocious kiddos from Minnesota. Additionally, she’s the founder of Horkey HandBook, a website geared towards helping others find or become a kickass virtual assistant. Gina’s backgrou ...…
 
SHOULD YOU PROMOTE YOUR FIRST NONFICTION BOOK? The answer here is a little bit (maybe a LOT) different. I feel like there is a vast difference in how promotion looks for fiction and nonfiction. I've found WAY more free options for promoting nonfiction books. Why? Well, nonfiction books (other than creative nonfiction, like memoirs) often contai ...…
 
Leave a Review! Sign up for the Free 5 Day Website Challenge Today! My guest today is Amanda Gallinger of Creative Business Collective, a marketing and business strategy expert who helps passionate creatives build profitable online businesses. What blows my mind about Amanda, aside from all the business-changing advice she’s about to share with ...…
 
For the summer, I'm doing short episode answering community questions! This week's question: Should you pay to promote your first book? In short: yes. But also: it depends. Listen to find out more! This week is fiction. The next episode will be nonfiction. Join the community to ask questions: http://createifwriting.com/community…
 
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