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95% Content is a show for B2B content teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future. You can call it many different things: content marketing, demand creation, brand marketing, dark social, or zero-click content. No matter what you call it, the goal is the same. You want to reach future buyers on the social and content platforms they hang out on every single day, and in a way that compels them to want to work with you ...
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Pulse, presented by Intuji, is your go-to podcast for insights into the ever-evolving business landscape. We dive deep into how modern businesses can harness strategy, data, commerce, and technology to enhance their brand and customer experience and scale effectively. From the finer points of user experience (UX) and user interface (UI) design to the nitty-gritty of web development, software engineering, and DevOps, we cover many topics. But we don't stop there. Our discussions extend to cut ...
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Turning $12K into $12M with content (Kyle Coleman, Copy.ai CMO)
49:28
49:28
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49:28
Kyle Coleman is the CMO of Copy.ai, and has turned $12K into $12M of pipeline using a content-first approach. In this episode of 95% Content hosted by Erik Jacobson (CEO of hatch.fm), Kyle shares his category creation, positioning, and organic content playbook that they’ve used to create those results and be seen as a 1-of-1 solution in their highl…
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Getting ClickUp to 200 million impressions per month (with Chris Cunningham, Head of Social)
52:04
52:04
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52:04
As the Head of Social at ClickUp, Chris Cunningham set one goal for himself this year of getting ClickUp to 200 million impressions per month across all social platforms. So far, they are halfway there with 100 million impressions per month, and their success has come from doing the exact opposite of all the normal social marketing “best practices”…
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Driving 80% of leads using this content playbook - with Erin May
46:45
46:45
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46:45
Over the last 7 years, Erin May has built a modern organic content engine at User Interviews that now accounts for 80% of all of their leads and pipeline. In this episode of 95% Content hosted by Erik Jacobson (CEO of hatch.fm), Erin shares her content playbook that is primarily designed to build affinity and trust with future buyers before they ar…
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Kortney Harmon and Katie Jones are a perfect case study of how to design an effective B2B content team structure in 2024. Kortney is the Director of Industry Relations & Podcast Host at Crelate (an end-to-end staffing and recruiting software platform), and sits in the “Thought Leader” role. Katie is the Senior Content Marketing Manager, and sits in…
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Jeff Gothelf: Product Management, Lean UX, OKRs, Agile, User Research | Pulse by Intuji #10
55:38
55:38
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55:38
Product Management insights with Jeff Gothelf: Product Management, Lean UX, OKRs, Agile, User Research | Pulse by Intuji #10 Description: In this episode of Pulse by Intuji, we sit down with Jeff Gothelf, a renowned author and expert in product management, lean UX, and OKRs. Jeff shares invaluable insights on how businesses can leverage customer-ce…
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How to use content to build brand - with Chris Walker
51:32
51:32
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51:32
Erik Jacobson (CEO @ Hatch.fm) and Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) do a content strategy live session where they answer questions and talk about how to create content that works in driving pipeline and building brand in B2B. Here's what was covered: 00:00 - Intro 2:23 - Why content is not just a marketing responsibility any…
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Cory Lebson: UX Research, Usability Testing, User Interviews, Product Success | Pulse by Intuji #9
1:03:56
1:03:56
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UX Research Insights with Cory Lebson: Usability Testing, User Interviews, and Product Success | Pulse by Intuji #9 Description: Join us for an insightful discussion on UX research with Cory Lebson, Principal of Lebsontech LLC. In this episode, we dive deep into the world of usability testing, user interviews, and how UX research contributes to pro…
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Use this B2B thought leadership content strategy (with Manuela Bárcenas)
45:30
45:30
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45:30
Fellow.app has grown entirely entirely from inbound content marketing (and a PLG motion) over the last 6 years to thousands of users and $24 million in funding, and their Head of Marketing Manuela Bárcenas has owned the content strategy powering that from day one. What started out as mostly an SEO-optimized article writing strategy to rank on Googl…
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The content powering a 40% increase in discovery calls - with Meredith Metsker
48:50
48:50
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48:50
Meredith Metsker’s content playbook at uConnect has driven a 40% increase in booked discovery calls over the last 18 months. In this episode of 95% Content hosted by Erik Jacobson (CEO of Hatch.fm), Meredith shares their community, podcast, newsletter and organic social playbook that has created an incredible amount of demand for uConnect’s all-in-…
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Ambrose Blowfield: B2B Sales, Digital Transformation, and Human Touch | Pulse by Intuji #8
57:09
57:09
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57:09
Join us on this week’s episode of Pulse, presented by Intuji. Julian Wallis, CEO at Intuji, is joined by Ambrose Blowfield, the owner of Sales Mastery Company. Ambrose brings a wealth of experience in the sales and marketing space, having coached thousands of people in over 26 countries. Ambrose outlines the evolution of B2B sales, discussing the b…
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The B2B content flywheel playbook - with Dave Gerhardt
57:08
57:08
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57:08
Dave Gerhardt (Founder, Exit Five) and Erik Jacobson (Founder, Hatch.fm) share approaches for building a B2B content flywheel in 2024. Here's what was covered: (4:08) - What is a content flywheel? (10:06) - How do you get started with a content flywheel? (19:27) - The content flywheel process (26:21) - The thought leader + content team structure (3…
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“Surround sound” your market using content - with Sam Kuehnle
55:31
55:31
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55:31
Sam Kuehnle is the VP of Marketing at Loxo, a talent intelligence platform that competes with hundreds of well funded competitors who are all spending millions of dollars bidding on Google search terms. Sam knew he could win with a different approach - by creating content that builds awareness, trust, and affinity with buyers before they ever went …
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How to build a content engine for Dark Social - with Chris Walker
58:27
58:27
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58:27
Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) and Erik Jacobson (CEO @ Hatch) share the playbook on how to build a content engine for Dark Social in 2024. Here's what we covered: Chris’s content background Why organic social content is the #1 driver for effective marketing today How Dark Social works to build trust The content engine pla…
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Welcome to 95% Content, a show for B2B content marketers and teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future. You can call it many different things: Content marketing Demand creation Brand marketing Dark social Zero-click content No matter what you call it, the goal is the sam…
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Erik Jacobson: B2B Content Strategies, Maximising Impact, Future Trends | Pulse by Intuji #7
1:04:09
1:04:09
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1:04:09
Join us on this week’s episode of Pulse, presented by Intuji. Julian Wallis, CEO at Intuji, is joined by Erik Jacobson, the CEO of Hatch, a leading content marketing agency. Erik shares his journey from working with renowned podcasters like Tim Ferriss and Jason Calacanis to founding Lemon Pie and ultimately creating Hatch. Erik dives into the evol…
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Julian Wallis: Rise of AI, Implementing, Ethical Considerations & Future of CX | Pulse by Intuji #6
39:00
39:00
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39:00
Join us on this week’s episode of Pulse, proudly presented by Intuji. Julian Wallis, CEO at Intuji, discusses the transformative power of AI and its ethical implications for the future of customer experience. Julian reflects on his introduction to AI through Google's AlphaGo and highlights the advancements leading to OpenAI's GPT-4 Omni model. Juli…
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Marcus Sheridan: Content Marketing, Digital Transformation, Future Of AI | Pulse by Intuji #5
53:11
53:11
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53:11
Join us on this week’s episode of Pulse, proudly presented by Intuji. Julian Wallis, CEO at Intuji, is joined by Marcus Sheridan, the author behind "They Ask, You Answer." Marcus famously turned his near-bankrupt company, River Pools and Spas, into an industry leader through his revolutionary approach to content marketing. Marcus explains how his s…
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Talia Wolf: Emotional Customer Journeys, B2B CRO Strategies, UX Insights | Pulse by Intuji #4
48:55
48:55
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48:55
In this week's episode of Pulse, Julian Wallis (CEO @ Intuji) catches up with Talia Wolf, an expert on getting people to buy. Talia, who runs GetUplift, shares her secrets on making customer experiences really hit home emotionally so businesses see more conversions. They dive deep into why understanding your customer's real-world emotions can make …
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Chris Walker: B2B Buying Behaviour, Digital Transformation, Dark Social | Pulse by Intuji #3
1:03:00
1:03:00
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1:03:00
In the third episode of Pulse, Julian Wallis sits down with Chris Walker, the trailblazer behind Pasetto and Refined Labs. With his deep dive into the evolution of B2B buying behaviours, Chris unpacks how digital advancements have reshaped how businesses connect with their customers. He emphasizes the shift towards more informed and self-directed b…
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Kyle Jepson: Maximising HubSpot, Enhancing Enterprise CX, Product Development | Pulse by Intuji #2
1:05:09
1:05:09
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1:05:09
In the second episode of Pulse, we're chatting with Kyle Jepson from HubSpot Academy. Kyle's a legend in all things HubSpot, and he shares his journey from joining the team to becoming its principal marketing evangelist. He explains how HubSpot has grown from just a marketing tool to a beefed-up CRM platform that now tackles sales, service, and ope…
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Steve Claydon: Sales Gamification, Building SaaS, Motivation, Celebrating Wins | Pulse by Intuji #1
1:02:24
1:02:24
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1:02:24
In our first-ever episode of Pulse, brought to you by Intuji, we're kicking things off with a bang by chatting with Steve Claydon, the genius behind the Sales Game. Steve's got a cool story to share about turning the grind of sales into something that's actually fun and gets results. Imagine mixing work with the kind of excitement you get from play…
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