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Franchising specialist Erik Van Horn reveals the secrets he uses as a franchisee, consultant, investor and entrepreneur. Join us every Tuesday to learn tactical and practical tools that will help you buy, grow, and sell franchises like an expert.
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The Franchise Story Podcast

Brian Holmes and Erik VanHorn

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Welcome to The Franchise Story Podcast! Where we give you access to the stories, mindsets, and lessons learned by high performing Franchisees and the Franchise Founders behind the brands that they invested in. Your Hosts are Erik VanHorn and Brian Holmes. We are multi – unit, multi – brand franchisees with 20+ years of experience building our own franchise businesses. This is a niche podcast for listeners who want to hear the stories of people who have used Franchising to create businesses t ...
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Welcome to The Danny Mac Podcast, featuring legendary Chicago broadcaster Dan McNeil. You'll hear Danny Mac break down the biggest games and issues in Chicagoland sports and much more, all with his razor-sharp wit and insights. Subscribe today so you never miss an episode of The Danny Mac Podcast!
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show series
 
Is your business ready to scale through franchising? In this must-listen episode, Erik Van Horn and Jeff Herr discuss the remaining crucial questions every entrepreneur should ask before becoming a franchisor. Today, they dive deep into scalability, profitability, and what it takes to support franchisees effectively. Using examples from well-known …
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Thinking about franchising your business? Before taking the leap, you must know if your business is ready. In this episode, Erik Van Horn teams up with his business partner, Jeff Herr of Front Street Equity Partners, to discuss one of the most critical decisions an entrepreneur can make: Is your business ready to franchise? They break down the firs…
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Why does your brand’s grand opening matter? It’s more than just a celebration—it’s your chance to make a lasting impression that can define your franchise’s success. In this episode, Erik Van Horn welcomes Brooke Budke of Momentum Brands for her third appearance to share valuable insights into executing a flawless grand opening for franchise brands…
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What does it take to turn a passion for pickleball into a thriving franchise? In this episode, Erik Van Horn sits down with The PICKLR co-founders, Jorge Barragan and Austin Wood, to reveal the strategies and lessons behind building one of the most exciting pickleball franchises. From navigating branding challenges to expanding a business with the …
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Are you stuck in the daily grind of running your franchise, unable to focus on scaling your business? Discover why understanding the visionary vs. operator dynamic could be the game-changer you’ve been looking for. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecre…
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How do you turn adversity into a thriving business empire? Today's conversation is a masterclass in resilience, determination, and vision. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr In this episode, Erik Van Horn welcomes George Tinsley Sr.,…
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Danny Mac welcomes Dave McGinnis, former Bears assistant coach and current Titans Radio analyst, to discuss Titans' new head coach Brian Callahan and his team's revamped offense. McGinnis reflects on his Chicago experiences and evaluates the challenges that Chicago's quarterback, Caleb Williams, faces in his NFL debut.…
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Should franchisees manage their own social media accounts, or is it best left to the franchisor? The answer could make or break your brand's online presence. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr In this episode, Erik Van Horn welcomes …
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Danny Mac welcomes former Bears quarterback Jim Miller to discuss the possibilities for Chicago's season. Miller says rookie quarterback Caleb Williams has won over his teammates—now, can he win regular-season games? Miller also shares his insights on the Bears' extraordinary wide receiver corps and the team's growth under coach Matt Eberflus.…
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What happens when your business hits a rough patch, and your franchisees are anything but happy? Discover why having a second-in-command can make or break your company’s future. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr In this powerful epi…
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Dan McNeil welcomes NFL Hall of Famer Richard Dent to discuss his experiences with the Chicago Bears. Dent dishes on the Bears' legendary 1985 team, the challenges of contract negotiations, and the missed opportunities to win more Super Bowls. Dent also reflects on his post-football life and offers thoughts on his upcoming documentary about the 198…
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Are you a franchise brand tired of wasting time on trial and error? In this episode, Erik Van Horn sits down with Brooke Budke of Momentum Brands to reveal powerful strategies for customer acquisition, lead magnets that convert, and everything you need to fast-track your franchise growth. Join Over 5,500 Franchisees and Franchisors in our FREE Priv…
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How do you know if a franchise brand is as good as it claims to be? Dive into this episode to uncover the truth from an industry insider! Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr Join Erik Van Horn as he sits down with Edith Wiseman, Presi…
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Are you dreaming of running a profitable franchise with fewer headaches? Tune in to this episode as Erik chats with Brigham Dallas, founder and CEO of Hello Sugar Waxing Salon. Brigham shares how Hello Sugar has redefined the retail landscape and positioned itself as a leader in the rapidly growing hair removal industry. Join Over 5,500 Franchisees…
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Danny Mac reacts following the Bears' 21-17 victory against the Texans in Thursday's Hall of Fame game. Bears QBs Tyson Bagent and Brett Rypien both had standout performances, while rookie phenom Caleb Williams did not take the field. Plus, thoughts on the upcoming Hall of Fame induction of Bears legend Steve McMichael.…
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Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr Are you ready to unlock the secrets of a thriving franchising career? Join Erik Van Horn as he takes you on a captivating journey through his 20-year experience in the world of franchising. In this …
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Danny Mac is joined by former Chicago Bears Pro Bowl Defensive End Alex Brown, who reflects on his time in Chicago. Brown looks back on Super Bowl XLI, including Devin Hester's electrifying opening kick return and what went wrong in that game. Plus, Brown breaks down the importance of Hester, playing with Jay Cutler, and Julius Peppers' dominance.…
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Ever wondered why some franchises skyrocket to success while others fade into oblivion? In this eye-opening solo episode, Erik Van Horn delves into his personal experiences with both winning and losing brands. He shares invaluable insights on what sets a flourishing franchise apart from one that struggles. Join Over 5,500 Franchisees and Franchisor…
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With an increasing number of franchises entering the market every year, it can take a lot of work to thoroughly evaluate and compare all the opportunities available. Because of this, many investors are turning to franchise brokers or consultants to help them narrow the field and help them make the right decision. But how do you get brokers to notic…
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For a limited time, Justin is offering a Free Strategy Session to our podcast listeners who would like to explore their options to become a Lifestyle Investor: https://lifestyleinvestor.com/strategy/?utm_campaign=pim-link-consultation-page Do you want to be a billionaire? Most people would probably say yes without thinking twice. But today's guest …
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WGN Sports Reporter Jarrett Payton joins Danny Mac to discuss the excitement surrounding the upcoming Bears season thanks to some key changes made by GM Ryan Poles this offseason. Payton, the son of Bears icon Walter, also weighs in on Caleb Williams's promising future and Bears Hall of Famer Steve McMichael and his battle with ALS.…
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Is the hot chicken business just a fad? Have you ever wondered why some brands dominate the market while others fade away quickly? Let's hear what today's guest has to say. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr In this episode, Erik Van…
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Danny Mac is joined by former USC and NFL quarterback Rodney Peete to discuss Bears rookie Caleb Williams. Will this young phenom finally provide the offensive firepower the Bears desperately need? Plus, thoughts on the importance of social media restraint, the challenges of autism, and more.By BetRivers Network
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Have you ever wondered how the rich make more money? In this insightful episode, Erik Van Horn and Jim Dew discuss wealth creation and management. Whether you're a beginner investor or a seasoned pro, you'll find valuable strategies to elevate your financial game. Discover how Dew Wealth Management distinguishes itself from other financial firms, o…
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Danny Mac welcomes current Alabama Head Football Coach Kalen DeBoer to discuss his experiences in Tuscaloosa thus far and what it's like following in the footsteps of Nick Saban. DeBoer also touches on his experience coaching Rome Odunze in college and battling against Caleb Williams at USC.By BetRivers Network
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Is investing in the food industry a wise move? Does owning multiple locations guarantee profitability? In today's episode of Franchise Secrets, Erik and his guest, Raj Patel, tackle these crucial questions and more. They explore the intricacies of the food industry, highlighting the significance of unit economics and how franchisors can support the…
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Danny Mac is joined by former USC and Chicago Bears defensive back Mark Carrier. Mac and Carrier discuss Caleb Williams' USC career and the maturity he showed in college. Mark explains what it is like to play in a big city like Chicago as a rookie and gives his thoughts on the current Bears secondary.…
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Discovery days, also referred to as “Meet The Team Day” or “Decision Day,” have been a marketing tool for franchisors for many years, and for some franchisors, they are the most crucial element in closing the sale. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecre…
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Ever wondered how a lesson in leadership and perseverance can transform a business? Join us as Aaron Stokes, a 25-year veteran of the automotive repair industry and founder of Shop Fix Academy, reveals his journey from a challenging upbringing to building a thriving business empire. Join Over 5,500 Franchisees and Franchisors in our FREE Private Fa…
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