In this episode of B2B Marketing Methods, Terri welcomes special guest Raegan Hill, a seasoned marketer turned recruiter who gave Terri the idea and inspiration to start her own company while she was looking for a job. Raegan shares her journey from marketing to focusing on helping other companies find that right mixture of talent, sometimes convin…

In this episode of B2B Marketing Methods, Terri welcomes Russel Treat, CEO at EnerACT Energy Services, to discuss building a software company, podcast networks as a business growth tool, and the ups and downs of entrepreneurship in the industrial sector. Russel discusses his diverse background, from his time at Texas A&M and in the Air Force to his…

In this episode of B2B Marketing Refresh, Terri welcomes Jonti Bolles, CEO of WHO Digital Strategy, to discuss the influential world of digital marketing. They talk about the robust integration of AI in marketing tasks like website design and how important it will be to maintain human oversight for quality and authenticity. They also cover the syne…

In this episode of B2B Marketing Methods, Terri is joined by Ed Marsh, an experienced consultant in the B2B industrial space and host of the Industrial Growth Institute Podcast. Together, cover the intersection of marketing, sales, and technology in the Industrial Manufacturing sector. Ed and Terri discuss why transformations in the sales and marke…

It seems like everyone has their own podcast, so is it still possible for you to use a podcast that will grow your company? In this episode of Marketing Refresh, Terri welcomes Erin Gregor, Founder of PodGrowth to discuss the ins and outs of using podcasts to enhance B2B marketing strategies. Erin talks about why most companies make the mistake of …

Does implementing more processes in your business cause less flexibility? The answer may surprise you, and it's part of the discussion host, Terri Hoffman has with Rusty Smith. Rusty is a seasoned EOS implementer, and they discuss stories of companies that underwent pivotal shifts, from market expansions in sewage treatment technology to strategic …

In this episode, Terri welcomes Mohamed Sameh, Managing Director at SESCO Cement. Since its inception in Egypt in 1964, SESCO has grown to be a major player on the global scene, now making waves in over 70 countries and having a strong foothold in the Houston market. Mohamed shares his 25-year journey in the industry and the challenges of transplan…

In this episode, Terri welcomes Cody Johnson, CEO of SCS Technologies, a provider of measurement equipment, environmental solutions, controls, and automation solutions for the oil field's hydrocarbon, water, and refined products. In this conversation, Cody and Terri discuss the new era of the energy sector, which intertwines carbon management with …

In this episode, Terri welcomes Philip Parker, Managing Director of Holland Parker, a company that migrates businesses from fragmented corporate performance management applications to the modern, unified OneStream platform. Philip and Terri discuss how Holland Parker has maintained a competitive edge with exceptional customer service and how they h…

Learn why you should subscribe/follow to B2B Marketing Methods.By Marketing Refresh

Learning to raise your hand can change the trajectory of your life. In today's episode, we are joined by the incredible Kate Isler, an entrepreneur and advocate for women in business. Kate shares her journey of trial and error, acknowledging both her successes and failures in various aspects of life, including relationships, parenting, and career c…

After getting laid off, Terri Hoffman found herself interviewing for her next role. However, it wasn't until her recruiter told her she thought she should consider entrepreneurship that Terri really started to consider the idea. It ended up that entrepreneurship was the right path for her, and after talking to a few mentors, Terri decided to try it…

After getting laid off during maternity leave, Kate Winsor decided enough was enough. At this time, her brother also had his own business but was struggling in the day-to-day operations. At that moment, she decided to help him with Cadence Studios, and this family business grew. Kate joins Courtney and Erin on this episode of First to Arrive, Last …

Middle school girls can be cruel, and that was what ultimately led Kelly Foreman to find a better way to style her curly hair. In this episode of First to Arrive, Last to Leave, Kelly, CEO and Founder of MopTop joins Courtney and Erin to discuss her journey from frustration over the products that were out there to finally creating her own. She talk…

What's holding you back from taking control of your dreams? If you have any excuse at all this is the episode to listen to as we sit down with Brittany Traylor or Traylor Transpo. In this episode, we'll be diving deep into the journey of our guest, Brittany, as she breaks through barriers, overcomes challenges, and defies stereotypes to achieve gre…

How long would you fight for the success of your company? In reality, many business owners give up too soon, and it's the exact reason why Josh Kunkel is thriving with his company. Josh is the Founder + Managing Principal at Method Group, and joins Courtney and Erin on this episode of First to Arrive, Last to Leave to talk about his journey from su…

It all started with an idea and a dream she expressed to her daughters, and then her daughters wouldn't let her walk away from it. After falling in love with baking and always volunteering to make the baked goods for the kids' events, Daphne left a successful career in law to pursue her dream of owning her own bakery. This also came after a nudge f…

Growing a company is no easy feat, especially when you're growing exponentially in a short amount of time. On this episode of Frist to Arrive, Last to Leave, Courtney and Erin are joined by Cheryl O'Hern of Spin Markket + Digital. Cheryl talks about leaving a Fortune 500 company in 2012 and going out to start her own company. She then grew her comp…

A 2-year partnership is hard to come by in the world of entrepreneurship, let alone a 12-year one. It’s the story of Hazel Geary and Rachel McFadden, co-founders of Drio. Hazel and Rachel join us for this episode of First to Arrive, Last to Leave to discuss their journey as business owners and friends and what building a successful company has been…

On this episode of First To Arrive Last To Leave, we dive into the fascinating journey of our guest, Jackie Clayborn, CEO of ONC National. Jackie talks about how her entrepreneurial bug came while watching her parents both build their own companies. She also discusses the importance of aligning goals within a team and shares valuable insights on le…

Being the first in an industry can be a blessing and a curse, and Cheyenne Smith, Founder of Blk Hive Media and Dakota Ridge has found herself mostly loving the challenge. On this episode of First To Arrive Last To Leave, we dive into the world of entrepreneurship and the challenges of navigating finances, funding, and scaling a business. Cheyenne …

Can you apply what you learned while playing sports to business? Actually, the intersections are endless, and Jarvis Hill wrote a book helping kids to understand that everything they learn from playing sports can be applied to the business world once they graduate. Jarvis joins Courtney and Erin on this episode of First To Arrive, Last to Leave to …

Before everyone was talking about data analytics, Robin Sturgis was already in the thick of it, helping venture capital firms make smart decisions through data. When Robin was doing some data freelance work while also raising three teenage daughters, she found the opportunity for more and decided to hire and form her own company. Since then infoFlu…

Who says you can't have your cake and eat it too? Or in Nickquolette Barrett case, you can have your corporate job, a pension just around the corner, and a thriving business. Or as Nickquolette likes to call it, her Angel Investor. Nickquolette Barrett is the Get Hired Strategiest, who first started helping people with their resumes so they could q…

How many times would you get knocked down before walking away from your company? For many it's one to a few, but there aren't many people who will still be standing after several. However, that's the story of Jennifer Scott, who had just set out to say that quitting wasn't going to be an option. Jennifer's story is incredible from finding out one o…

No one will ever claim owning a business is easy, but when you also have mother nature against you, building through a disaster can be extremely difficult. The great Josh Johnson joins us on this episode of First to Arrive, Last to Leave to discuss his journey into entrepreneurship, and how a combination of growing too fast along with Hurricane Kat…

On this episode of First To Arrive Last To Leave, Courtney and Erin talk with Ari Krzyzek, CEO of Chykalophia, a creative and web agency. Ari shares her journey of building her company with her husband and how they continued to scale their business through various challenges. She also shares how she had difficulty building a team and relinquishing …

Just because you can do it, doesn't it mean you should do it. That's often a hard lesson to learn for entrepreneurs, and many times as you're growing your business, you find yourself doing all of things. However, you then get a point where you've spread yourself so thin, that gaining momentum can be extremely difficult. It's the story of Chris Botv…

We can often feel that we're stuck in a career path, or in a business, but what would be like if you listened to that internal voice, higher voice, (whatever you want to label it), and went with what we were feeling called to do? It may sound crazy, but it's the choice that Cheryl Polote Williamson has made time and time again and that has led her …

Many of us know we're supposed to be out in nature more, but many of us don't take the time to make this a reality. It's a mission for Tami Gilmore, founder of Wilderness Therapy Retreats, to help people reconnect with nature, and themselves to find more peace in their lives. Whether it's a burned out mom, or a busy executive, our lives have lost e…

Get your seat belts ready as this is quite a ride. On this episode, Courtney and Erin welcome Brent Reaves, co-owner of Smoke John's BBQ, a nationally recognized brand located in Dallas, TX. Brent's talking about continuing to build his father's legacy through the restaurant that his parents started, and his driving factor to get through all that l…

When knocking on the door for opportunity doesn't lead to an opening, you build your own door. That's the story of Sammi Bivens, CEO of the Marketing Maven, who has consistently found a way to build her own doors for her passion of marketing. Sammi shares how she first landed in the entrepreneurial world through jewelry and how her sales skills led…

Burning the candle at both ends. It's a term known all too well for entrepreneurs, and one that left our guest, Shelyna Tinglin, in the hospital. Shelyna Tinglin is a dual career realtor and coach who once struggled with burnout. After experiencing stress that landed her in the hospital, she talks about having to make a tough decision: which career…

How hard are you working building other people’s dreams? It was a question Daris Frencha had to ask herself as she found herself loving sales and people, but her hard work was building a company that wasn’t hers. After she started working a side job with a company, selling legal benefits, she realized she was capable of starting something on her ow…

We're getting real and personal in this episode of First to Arrive, Last to Leave when the tables are turned to hear our co-host Erin Gregor's story. Erin shares how her journey of entrepreneurship has been one accidental venture after another. She also shares how curiosity has been her driving factor for continuing to build and grow businesses, an…

After working for a company where she felt the staff wasn’t pulling their weight, Alane offered to help hire the right team and build the company to the potential she believed it had. What ended up happening was beyond her wildest dream as she ended up becoming a co-owner, building another company, and exiting from both. During her ‘retirement’, Al…

If there's one thing you can see almost immediately after meeting Kelly Kunst, is her passion for helping entrepreneurs make smarter financial decisions and build wealth for not just their immediate family, but for generations. In this episode of First to Arrive, Last to Leave, Kelly joins Courtney and Erin to share her journey into entrepreneurshi…

What would it take for you to use your strengths and expertise to your own business? For Aliah Henry, there was a plan in place, and on the exact date, she set out, she finally branched out to her own company. In this episode, Aliah joins us to talk about her journey from employee to employer, and the steps she took to ensure a successful career as…

'You always at least take the call when someone wants to buy your business', it's the advice from Deb Purvin, former banker and business numbers extraordinaire, that rang in Ted's ear when he got an interesting call about his business. In this podcast, Ted Hill, talks about building a business with his dad and the challenges that came with it, in a…

Although many parents try to encourage their kids to limit their time gaming, the right games can have an immense impact on growth and education. 7 Generation Games focuses on combining educational research, advanced game design, and innovative technology into video games that produce results. Maria Burns Ortiz, CEO at 7 Generation Games, has been …

When you see something could be done better in an industry, do you have the courage to be the disrupter? Katie McConnell saw an opportunity within the recruiting industry and decided to change her approach to a more collaborative one. Although it meant less money to her bottom line, the long-term trust and relationships she created with her clients…

Finding and building the right team is more important now than ever, and in a world where talent won't stick around in a job that doesn't match, how do you ensure you're finding the right fit? Jolene Risch joins us to discuss her journey from stay-at-home mom to building Risch Results, a strategic search firm that aligns top-performing talent with …

Every business owner has been there when they find themselves burned out and overwhelmed from wearing too many hats, wondering if they're cut out for this business ownership thing. Enter Sasha Crabtrey, Founder of Remote COO, a company that helps businesses by managing their daily operations, giving owners the freedom to focus on their core compete…

Pickleball is the fastest-growing sport in America, and after getting re-introduced to it a few years ago, Jill Christiansen decided to take her graphics design expertise and jump in. Jill shares her journey moving from a thriving services-based company that was B2B to creating a product and moving into the B2C sector. She discusses where she began…

Do you have what it takes to persevere no matter what comes your way? It may seem easy to think yes. However, when several things don’t go your way, would you still keep going? In this episode of First to Arrive, Last to Leave, Albert Marquez, Founder and COO of 1 US Construction, visit Courtney and Erin to talk about his journey from a comfortable…

Could your business use an influx of $100k in profit? It may seem too good to be true, but it's what Leslie Hassler of Your Biz Rules does on a frequent basis. Leslie joins us on First to Arrive, Last to Leave to talk about some of the biggest mistakes business owners are making when it comes to running their businesses, and why she's able to find …

In this episode of First to Arrive, Last to Leave, Courtney and Erin are joined by Christy Nelson, owner of MakIt TakIt, a crafting company in Lincoln, Nebraska. Christy shares her journey from a blogger to several years later, building her own crafting store by offering parties, classes, etc to local creatives. She also shares how her love for cre…

What happens when you're not quite ready for retirement, but the options offered to you are becoming fewer and further in-between? Well, in the case of Michael Battaglia, you start your own business. In this episode of First to Arrive, Last to Leave, Courtney and Erin are joined by InsureYouToo's Founder, Michael Battaglia. Michael shares his story…

When seeking a new business opportunity, Jim Steinmark went to a conference and found a group of people who seemed to be genuinely excited about running their companies. When he wanted to find out more, he discovered that they were all service-based industries in the home sector. They were people like window washers, painters, etc. Jim was then int…

We often say we want to 10X a business, but could your business really handle 10x in sales? It’s common to want the numbers and growth that everyone tells you that you should want, but the truth is, you should really sit down and focus on what is best for you. The answer may surprise you. This is just one of the things we cover in today’s podcast w…