We are sharing some 5-minute 'thought starters' from our blogs in between Event Shows, to hopefully help you with your thinking. This one is about how an event-led 'Blockbuster strategy' is helping the leaders win across sport and entertainment, and how you could too. To check out the blog version please visit... https://www.andrewoloughlin.com/blo…

Welcome to this new series of the Event Show we are lucky to speak with leaders in the world of major events, as we enter an exciting window of opportunity across our industry. The purpose of the show is to give a voice to our industry, to hear from influential leaders as to how they are going about their work, and so we can take things away and ap…

We are sharing some 5 minute 'thought starters' from our blogs in between Event Shows, to hopefully help you with your thinking. This episode is about the power of starts, and how you can use them more, and more often. To check out the blog version please visit... https://www.andrewoloughlin.com/blog ... and if we can help you in the design (or red…

We are sharing some 5 minute 'thought starters' from our blogs in between Event Shows, to hopefully help you with your thinking. This one is about how we are all living a real life 'comeback story', and how there might be an opportunity for you right now, that you may not want to have again. To check out the blog version please visit... https://www…

Welcome to this special Event Show which is a bit of a comeback special, almost two years to the day that we did a coronavirus special to support each other as our industry was shut down, in those weeks that the likes in the Grand Prix were cancelled, today the Grand Prix is back stronger than ever, as our many events across Australia. But it hasn’…

I’m really pleased to be able to share this follow up discussion that I had with Tim Oberg, a previous Event Show guest and the man who brought what has become a global success story, parkrun, to this part of the world. This is a great opportunity to understand the experience that parkrun provides, and how it goes about providing it. A participant …

Over on our 'Sport Experience' show we speaking with some of the world’s leading experts, giving us some inspiration and relevant information to use in designing experiences that will capture the hearts and minds of our audiences. So we thought we would share this conversation here on the Event Show, as it was invaluable talking to James Wallman, f…

Welcome to the Sport Experience show - where we are speaking with world-leading experts in the world of sport and active experiences, sharing their ideas and giving you some inspiration and meaningful info to walk away with and use in your work. This new series is exploring the influence of the experiences we provide, as I think we all agree that t…

Welcome to the Sport Experience show, where we are speaking with the world’s leading experts in sport and live experience design, finding the new ways of winning for sport and active experience providers. We all have a lot of things to achieve, but ultimately the EXPERIENCE matters the most. As we all know that the experiences we provide will decid…

What is the purpose of your event experience? What influence do you want to have? In who? What is the purpose, the shared interest you have with these people? What types of experiences do you want to provide? What types of value do you need to provide in your experiences? What are the influential milestones? What are the moments that will have the …

You can follow the video version of this series here - https://www.andrewoloughlin.com/influential-info Have you observed people acting differently based on the space, the environment they are in? What types of behaviour, what thoughts and feelings will the places and spaces you put your audience in, have on those people? What are the props, the th…

How does the time of your event, the date, and the time, influence the success of your event? You can follow the series on video here >> https://www.andrewoloughlin.com/influential-info What does the place, the location say about your event? How influential is the place on whether people will sign up, and what they experience when they show up? For…

What can you remember from an event you went to last year? What did you talk about? What are the moments that matter the most across your experience? What moments do, or will, have the most influence? For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me a…

What is the aspiration your event offers? As a whole event, or the moments and experiences within it? What support do you need to provide to enable people to achieve this? Does this differ for different audience groups? Both their aspirations, and the support they need? https://youtu.be/fNcDefqz4rg​ Let's talk more!? For a free Discovery call, on a…

What are the crucial milestones that your audience need to go through? When does it start? When does it finish? What are the key moments in the middle? You can follow the video version of this series at www.andrewoloughlin.com/influential-info And… lets talk more!? For a free Discovery call, on advisory services, team workshops or more XD resources…

What opinions, beliefs, or basic behaviours can you see are influenced by the people around you? Can you use the influence of people around your audiences to have a more positive influence? Can you share some of the desired thoughts and actions of your audience with other people, so that they may positively influence them as well? Let's talk more!?…

Do you value experiences more than possessions? Can you leverage the value people place in experiences even more? Can you create more ownership of the experience? Before the event, co-creating the event? Or during the event, making it more interactive? Can you reward them more by allowing them to see the investment they have made and contributed to…

Lets talk more!? For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global

Can you reflect on any biases that you may have? What are some stereotypes you have in your mind? Do you think your audience, or some of your stakeholders have a bias towards you or your event? Some preconceived or pre-set ideas about you and your event? Are these biases having a positive influence? A negative influence?! For a free Discovery call,…

For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.globalBy Andrew O'Loughlin

How can you encourage more 'word of mouth' around your event? Physical word of mouth? And sharing online? And… lets talk more!? For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global…

How can you be more share-able? How can you encourage the sharing of your experience? How can you give people something to share? Content? Stories? Experiences? And… lets talk more!? For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experien…

How can you position your event as being popular? How can you be seen as THE place to be? Can you use scarcity or exclusivity? What is remark-able about your event? What do, or will, they talk about? What is interesting about your event? Where are the stories? What are you known for? What could you be famous for? And… lets talk more!? For a free Di…

How can you engage the Network Effect? Can you design the experience so that it will be better if people have other people with them? So that they feel other people need to be with them? Can you make it more ‘social’? More share-able? So that they sign up, show up and share your experience. And… lets talk more!? For a free Discovery call, on adviso…

What role does social currency play in your event? How can you be seen to be the place to be? How can you encourage and promote the currency of being at your event? And… lets talk more!? For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @expe…

How can you answer the question people have - in a positive way? Do people like them, do events like this?? That is, should they, sign up for your event? How can we show them that people like them do sign up and show up? How can we communicate, and ask others to communicate that this event is for them? How important is it for your event, for people…

Can you remember events where you have been more committed to going because of a commitment to other people? Can you recall doing more of something or doing it better because of the presence of other people? Can your event encourage the social forces more, to encourage people to sign up for your event, and to do more of something while they are the…

If you think about an event you went to recently, was they way you behaved when you were there, influenced by the people around you? How much does your event harness the social forces that influence your audience? What are the social norms that you can observe within your audience? Are there behaviours which differ to everyday life? That differ fro…

Thinking about an event you went to recently, were you influenced by what other people were going? Did you want to know who was coming? Did you want to know that others were going? It may seem obvious, but how much to do show your audience who else is coming? And how many? And how popular you are? Can you solve their ‘coordination problem’, and sha…

Do you really know your audience? What do they think about you? Can you segment based on the relationship you have with your audience? Do you know and understand your Advocates? Do you have a relationship with the 'event evangelists', those die hard fanatic, the particularly loyal parts of your audience? Do you know and understand that group that i…

You should be inclusive, but we must realise your event will not appeal to everyone. Who is your event not for? Who do you need to focus on, so that you really connect, and get it absolutely right for them? And… lets talk more!? For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experien…

Who is your event experience for? What groups or segments? Can you describe an individual persona within this group? By demographics, but also what they are thinking, feeling and doing? What they are saying? What they are seeing and hearing around them? What is the context they are living within, that is relevant to you?…

What activities in your event provide shared experiences? Can these be shared by more people together? Can you make other activities something that can be shared with others? The Influence of Shared Experiences https://youtu.be/JozAmXo2bDE​By Andrew O'Loughlin

Please follow the video version at https://bit.ly/3gWkNkm Your Experiences of Value What can your experience allow people to DO more of? What is the functional value you offer in specific moments? What can your experience allow people to Feel more of? What is the emotional value you offer in specific moments? How can your experience allow people to…

What are you famous for?? https://youtu.be/KSE2Lspnf5U​ Let's talk more!? For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global You can download the workbook here… www.andrewoloughlin.com/influential-info Plus my book – ‘…

Do you offer the right experiences in the right moments? Do you have some novel experiences? If your event has been held before, have you changed 2 in 10 parts - to have some novelty? 2 features? or 2 moments in the run sheet? Or 2 elements of the experience? Lot's of questions - and lot's of answers! Please follow the video version at https://bit.…

The Right Experiences? Can you list 5 functional moments in your event experience? (Or an event you attended recently) Can you list 5 memorable moments? Or that people have shared or talked about afterward? Can you list 5 moments which are transformational, that influence what people think or do? Please follow the video version at https://bit.ly/3g…

How can you make your event more inter-active? How can people be more actively involved in the experience? Across the whole event? In specific moments? Can you identify some moments that could be more interactive? Please follow the video version at https://bit.ly/3gWkNkm For a free Discovery call, on advisory services, team workshops or more XD res…

Does what you say and share as an event provider - influence what they think, feel and do? What they say and share? Do all your cues - the communications and interactions you have - create a response? What cues - campaign posts, emails, content create a strong response? What prompts at the event - everything on your run sheets - the entertainment, …

What influence can you event have right now? And in who? Before or during your event? What influence can it have after your event? In your audience's interests? Their thoughts or actions? Their beliefs? Their lifestyles? What momentum can you ignite? What movement could you create? What will people think during your experience? What will they feel?…

Thinking back to the Purpose you have, and the People you want to influence - what positive influence can your event experiences have? What influence have you seen from your events? What influence have you seen other event experiences have? On what levels did those experiences influence people? The Value of Influential EVents https://youtu.be/qpw0D…

Please follow the video version at https://bit.ly/3gWkNkm and let's talk more!? For a free Discovery call, on advisory services, team workshops or more XD resources and ideas… please jump into experiencedesign.global & email me at andrew @experiencedesign.global You are in a powerful position https://youtu.be/Na37EDXeXWA​ Lifechanging events... htt…

What are the main types of experiences, the activities and interactions that your event provides? Who are the main groups of People that are involved? What are the key Milestones and Moments across your event experience? In the campaign before, and the actual event itself, and after the event, leading to the next event? What are the main places you…

Do you have a process for the design of your event experiences? Is it worth developing this further? Think about some of the steps, and cycles that are going to give you the most momentum, and make the most of your knowledge and creativity. Can you take some time to do some divergent, creative thinking. Can you use some more robust evidence, and re…

What People do you need to focus on? want to focus on? Your audiences? Your team and stakeholders? Before we work on the Purpose of your Event Experiences, what is your Purpose? Why do you work in events, and what Purpose can you achieve with the experiences that you provide? What Partners, what People, Stakeholders are most important and valuable …

What is Experience Design? Some questions for you to ask, and answer. For you, and it may be valuable to ask these with your team! What is your intention with your Experiences? What influence do you want to have? What influence do you need to have? What do you need to make people aware of? What do you want people to do? What do you want them to Sig…

Introducing... Experience Design! Follow the video version at https://bit.ly/3gWkNkm You can download the workbook here… www.andrewoloughlin.com/influential-info Plus my book – ‘Creating Influential Events The Experience Design Playbook’ for free as part of this course. And… lets talk more!? For a free Discovery call, on advisory services, team wor…

What Business are we really in? Have you thoughts about the value you provide to people? On the different levels of value, in different ways? Why do people want to invest their time, money and energy into your event experience? Follow the video version at https://bit.ly/3gWkNkm You can download the workbook here… www.andrewoloughlin.com/influential…

How satisfied are people with the event experience you offer? How much does that determine how successful your event is seen to be? Or if it a new event, how much will the quality of the experience effect how successful you are? What are the measures of success? Who else will be affected by how successful, and how influential your event experience …

Can you recall some events which have stood out in your life? Did they influence the way you feel about something? Did it influence what you think about something? Did it influence some of the things that you did then? Has it influenced some of the things your doing now? Your interests? Your career? Your beliefs? Your lifestyle? Please follow along…