Welcome to The Deal Closers Podcast - a show about how to build your ecommerce business to be profitable, scalable, and one day, even sellable. Hosted by Izach Porter from WebsiteClosers.com, and produced by Earfluence. Hosted on Acast. See acast.com/privacy for more information.
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Ecommerce Sales Tax Simplified, with TaxHero CEO Lahari Neelapareddy
28:19
28:19
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28:19
One of the most annoying parts of running an Ecommerce business is paying taxes. It's not so much that you have to pay the taxes (ok, that's not very fun). But oftentimes the bigger problem is making sure you're doing it the right way. And you're doing it on time. And you're paying enough taxes. But... Are you paying too much in taxes? As an Ecomme…
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Prioritizing Profit, and the Scrappy Path to Ecommerce Success, with Alex Bieker
22:25
22:25
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22:25
Alex Bieker has successfully grown several businesses, such as Spiral Bible and Lume Cube, by emphasizing profitability, lean operations, and effective return on investment. Today, Alex shares actionable strategies for building scalable, sellable, and profitable e-commerce businesses, highlighting the importance of understanding financial metrics, …
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The Secret to Conversion Rate Optimization, with BDOW's Davey Jones
38:30
38:30
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38:30
Today we're talking about the power of targeted messaging and offers, and the secret to driving successful digital marketing and lead conversion. Davey Jones understands buyer personas, and why it's critical to address the question, "Can you really do that for someone like me?"—a query that reassures customers about the product's relevance to their…
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How to Grow Your Business While Trying to Sell your Business, with Robbie Hardy
36:21
36:21
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36:21
It can be tricky to grow your company while trying to sell it, because growing and selling are both full time jobs and then some. So how can a founder be expected to do all the things to maximize the offer? Today, “entrepreneurologist” Robbie Hardy joins us to answer this question. She and host Izach Porter discuss: The importance of maintaining op…
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Post-Exit Landmines and How to Avoid Them, with Cindy Anderson
35:53
35:53
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35:53
Many founders who are building up their businesses want to sell one day. It sounds like a dream, and it certainly can be. But the reality is it can also be very complicated, and not everyone is ready for the mental gymnastics and identity crisis of not leading your own company any more. So how can we best prepare for the exit and train the next own…
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Vital Metrics for Conversion Rate Optimization, with Courtney Lindau
25:46
25:46
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25:46
One of the KPIs buyers are looking for when analyzing a business is its conversion rate - the number of users who converted as a percentage of the total number of users that visit your site. A steadily increasing conversion rate can mean that your brand is becoming better known or your messaging is more attractive - and that’s something that’s attr…
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Unrealistic Goals and Unlocked Potential: How Louie Torres Built and Sold Unleashed Consulting
52:08
52:08
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52:08
Louie Torres is a first-generation American whose family comes from Ecuador. His mom had Louie when she was 18, and he didn't have another sibling until he was 10. So he had a lot of time to himself where he would script up his own movies or set up his Star Wars collection or just dream. And part of that dream was to find a way to make some cash. T…
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T-Shirts, Pests, Gas, and Social Security: Elliot Marks' 4th Exit
41:49
41:49
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41:49
Today we hear from a founder who has built and sold four very different companies - a t-shirt business before ecommerce existed, a pest control service, a gas station, and most recently, an informational website with an adsense revenue model. How did he do it? Let's find out! Previous How I Built and Sold This Episodes How Cristina Van Osten Revolu…
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Exit Planning: Steps to Prepare to Sell Your Business, with Jason Somerville
40:54
40:54
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40:54
Today's topic is exit planning, and all of the steps you can take as a business owner to help you prepare to sell your business. We all want to sell for the highest possible price at the highest multiple. So what do we need to do to get there? And what are some potential pitfalls that could affect the sale of your business that you can avoid? Our g…
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How Cristina Van Osten Revolutionized and Exited the Pigments Industry
27:10
27:10
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27:10
Cristina Van Osten is one of those people where you’re not surprised by her success because she's been making success happen her whole life. Back in her home country of Romania, she decided to sell Avon door to door at 16 years old - and thrived. A couple years later, she started two convenience stores and had a nice exit. After moving to the US at…
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The Unconventional Approach to Financial Freedom, with Matt Raad
46:47
46:47
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46:47
As Ecommerce entrepreneurs, we may not consider ourselves traditional investors. But in today's digital landscape, we're all in the business of selling and investing in our future. We may not have a stock ticker or a brick and mortar property, but we have websites and digital assets that hold incredible potential and can produce amazing cash flows.…
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Today, Website Closers' Gwen Sylvester joins host Izach Porter to chat with Adam Spiegel, who built and sold Ownloop, because he needed a way to make money when his career took a turn for the worse because of the pandemic. Previous How I Built and Sold This Episodes How a Dog Training Guru Built and Sold Her Business Breakthrough in Hair Care, Over…
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Avoiding the Dreaded "No Man's Land" in Ecommerce Growth, with Nick Weiksner
43:04
43:04
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43:04
At Website Closers, we’ve brokered the sale of businesses anywhere from $100,000 in revenue to hundreds of millions of dollars ARR. But typically, buyers are looking for a company with a few million in revenue and an upward growth trend. And if you’re in the low 7-figures and kinda stuck, that might be what our guest Nick Weiksner refers to as “No …
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Passive Investing for Financial Freedom, with Spencer Hilligoss
42:34
42:34
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42:34
Are you looking for financial freedom through passive income? That sounds like a dream for most of us, and today we're going to learn the steps to start making that dream a reality, with Spencer Hilligoss, the CEO and co-founder, Madison Investing This episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is p…
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How a College Student Built and Exited His Business on a "Gap Year"
32:10
32:10
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32:10
Today, Website Closers' Doug Grindstaff and Lenny Farber join host Izach Porter to talk with a college student who had an extremely profitable "gap year" from college - one where he built and sold his ecommerce business. Previous How I Built and Sold This Episodes How a Dog Training Guru Built and Sold Her Business Breakthrough in Hair Care, Overco…
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Hyperlocal Marketing, Geotargeting, and $110M in Exits, with Wayne Reuvers
45:50
45:50
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45:50
Hyperlocal marketing is a strategy that targets potential customers who are close to your business location and looking for products and services like yours. The local area is usually very specific, which is awesome, but how does hyperlocal apply to ecommerce? Let's find out from LiveRetail's Wayne Reuvers, a serial entrepreneur who has led 6 exits…
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Financing Tips for Buying an Ecommerce Business, with Stephen Speer
47:21
47:21
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47:21
Many people think that when a company is looking to make an acquisition, they need to have the cash up front to give the seller or maybe give stock or some combination of stock and equity in their own company. And while some transactions do take place like this, most that I've seen at Website Closers require some amount of financing to get over the…
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How RARI Exited the Supplement Space by Rising Above with Real Ingredients
34:48
34:48
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Today, Website Closers' Alex Matos joins host Izach Porter to talk with the co-founder of Rari Nutrtion, Sean Kelly about his exit in the super competitive supplement space. Previous How I Built and Sold This Episodes How a Dog Training Guru Built and Sold Her Business Breakthrough in Hair Care, Overcoming Tragedy, and a Successful Exit, with Beth …
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Is Your Potential Acquirer Lying to You? BS Detector Michael Reddington Explains
50:42
50:42
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50:42
How do you know when a potential buyer is actually interested in your company or if they're just simply fishing for information? Or worse, are they trying to get access to some of your proprietary trade secrets? Unless you already have a relationship with the buyer and you've done your homework to properly vet them, it can be really difficult to fi…
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Recurring Revenue, Subscriptions, and Growing a Membership Site, with Kristen Baileys
33:04
33:04
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33:04
Today we're talking about subscriptions and membership sites - how to create them, grow them, and why recurring revenue streams are so attractive to potential buyers. About Our Guest Our guest today is Kristen Baileys, Co-founder and CEO of Bake Eat Love, which sells baking kits that come once a month. This episode of Deal Closers is hosted by Izac…
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How a Dog Training Guru Built and Sold Her Business
52:15
52:15
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52:15
Today's guest is Robin Bennett, co founder of The Dog Gurus, someone who leveraged her expertise in “reading dogs” into courses, memberships, books, and an eventual exit. Today's episode of Deal Closers is hosted by Jason Gillikin, brought to you by WebsiteClosers.com, and is produced by Earfluence. Hosted on Acast. See acast.com/privacy for more i…
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Breakthrough in Hair Care, Overcoming Tragedy, and a Successful Exit, with Beth Di Maio
48:43
48:43
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48:43
The total market value of the hair care industry is about $100 Billion worldwide and over $15 Billion in the United States. That seems like a huge opportunity, but the market is dominated by big name players like Loreal, Proctor and Gamble, Johnson and Johnson, and Unilever. So how did Cordiale and Beth Di Maio find market share in 2007? And how di…
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How AI Can Unlock the Value of Your Data, with Richard Harris
45:10
45:10
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45:10
As Ecommerce companies, we have so much information - sometimes too much information. What can we do with all of this data from our customers to maximize their experience while maintaining their privacy? Well today we’re talking about the challenges that Ecommerce companies face when implementing AI, and how AI can unlock the value of your data to …
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Refer-a-Friend to Increase Ecommerce Leads, with Cloudsponge's Jay Gibb
37:05
37:05
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37:05
A couple episodes ago, Lauren Lee told us all about how we can use affiliate marketing to increase our bottom line. So how is referral marketing and word-of-mouth marketing different from that? And how can CloudSponge's Refer-a-Friend program double word-of-mouth sales? About Our Guest Jay Gibb is the Founder and CEO of CloudSponge, the most effect…
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Staying on Top of Finances and Cash Flow, with Finaloop's Lioran Pinchevski
46:12
46:12
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46:12
In Ecommerce, we all need much more than a bookkeeper to make sound financial decisions. We need instant information on cash flow, inventory, projections, and other KPIs. It's not easy, but Lio Pinchevski, CEO of Finaloop, has a solution. This episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is produced b…
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How Affiliate Marketing Can Unlock Ecommerce Sales, with Lauren Lee
24:27
24:27
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24:27
We all want to maximize sales, and a great way to do that is by leveraging other people's networks and influence to sell your products. But is it best to find influencers on your own or use an affiliate network? What platforms are best (and is it just social media)? And how do you even know when profit margins are ready? Basically in Ecommerce, how…
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Performance Marketing in Ecommerce, with Marin Istvanic
28:02
28:02
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28:02
Today we're talking about new trends in performance marketing. Simply put, performance marketing is advertising that can be measured in real time, so that means Google Ads, Facebook, Instagram - anything that gives you quick information that allows you to make the right decisions for spending your marketing dollars. Spending money effectively is im…
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A Funding Solution for Ecommerce Scaling, with Viably's Oz Merchant
29:54
29:54
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29:54
While it's true that the cost of virtual storefront can be less than a Main Street location, you still need cash for team members, software, marketing, and inventory. When is the right time to invest that's safe and allows for growth? If we don't have the right cash flow timing, how can we overcome this obstacle? Our guest today is Oz Merchant, VP …
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Ecommerce in a Cookieless World, with FitzMartin's Will Riley
25:58
25:58
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25:58
By the end of 2023, Google is planning to phase out third-party cookies in Chrome, meaning advertisers will have a much more difficult time tracking activity of potential customers. Seems like this could be disastrous for some Ecommerce companies - and yet FitzMartin's Will Riley argues that Ecommerce will largely go unscathed. Tune in to find out …
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The Virtual Ecommerce Office of the Future, with Kumospace CEO Brett Martin
24:14
24:14
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24:14
For many of us in Ecommerce, we don’t really work from an office and we have no intention to. But what we do struggle with is camaraderie and connection. On the show today, Brett Martin from Kumospace gives us tips on how to create a company culture, even in a virtual world. About Brett Martin: Brett is the President and Co-Founder of Kumospace, a …
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Laser Precision: How Strikeman CEO Scott Hutchison Built and Sold his Company
38:07
38:07
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38:07
Scott Hutchison is the founder of Strikeman, a laser training system that allows firearm owners to practice their shooting skills safely at home. Strikeman makes a cartridge that’s the same size as a bullet, and it puts a laser on the back of it. When shooting the cartridge, a laser will track it to a target - and everything is captured by the Stri…
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From a $1B Valuation to Bankruptcy: Fighting to Save Pink Energy with CEO Jayson Waller
1:12:26
1:12:26
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1:12:26
Jayson Waller has built multiple businesses, and at the beginning of 2022, his solar energy company Pink Energy was valued at $1 Billion. On his Business and Money podcast, he's interviewed Kevin O'Leary, Barry Sanders, Grant Cardone, and hundreds of others on his way to being one of the top entrepreneurial podcasts in the world. His rags to riches…
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Captivating Stories for More Ecommerce Sales, with StoryBrand Guide Jessica Embree
31:04
31:04
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31:04
"If your potential customer can’t understand what it is that you do and how you can help them, then they are not going to convert on your site. If they can’t understand what you are selling, they will leave and go buy from someone else.” Those words are from our guest today, StoryBrand Certified Guide Jessica Embree, and she comes on to tell us how…
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Expanding Your Ecommerce Business Internationally, with Andy Hooper
29:44
29:44
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29:44
Global E-commerce sales is now at roughly $6 Trillion a year, and the United States share of that is impressive, but it’s only about $1 Trillion a year. That means if you’re listening to this and you’re in the United States, international E-commerce is a little more than 80% of the market. So if we’re not looking internationally, we’re missing out.…
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BONUS: The Practice of Retailing Online Businesses | Izach Porter
26:11
26:11
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26:11
Today we're sharing an episode of the Ecom 365 Podcast, hosted by ShopAgain.io's Maruti Agarwal. Enjoy, and we'll be back in your feed with new episodes soon. --- Brokers are an essential part of any industry. eCommerce businesses are no different. These businesses are bought and sold every day, and to steer those sales, brokers are essential. Trad…
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Making Selling Online as Easy as Buying Online, with Simpliworks' Malik McCray
21:38
21:38
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Today, Malik McCray from SimpliWorks talks about scalable Amazon advertising solutions with no ad experience and how his company is launching winning Amazon advertising campaigns in one click, improving gross sales in as little as 14 days without ever touching an ad account, eliminating keyword research, campaign set up and daily ad management with…
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Maximizing Amazon Sales, with Ashley Kinkead
30:33
30:33
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30:33
In 2021, Amazon had over 40% of the US Ecommerce sales with the next closest competitor (Walmart) at 7%. Some Ecommerce entrepreneurs might look at the 40% number as disheartening. How can they be expected to compete when all of the e-commerce is dominated by that brand? Others might look at this statistic as an opportunity because you can actually…
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The psychology and science behind Ecommerce sales, with Jeremy Miner
34:32
34:32
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How can we leverage science and behavioral psychology to increase our Ecommerce sales without feeling like we're in Boiler Room or Wolf of Wall Street? Jeremy Miner is a Sales Coach and Trainer, Founder of the Neuro-Persuasion Sales Method, and the host of the Closers are Losers Podcast. Today's episode of Deal Closers is hosted by Izach Porter, br…
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Reduce your CAC and improve your exit multiple with Press Releases: eReleases.com's Mickie Kennedy
38:15
38:15
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38:15
Press releases have been around for quite some time, because it's a great way to get news out about your company. Maybe you had a record quarter, or maybe you closed out a round of funding, or maybe WebsiteClosers.com announced the sale of your Ecommerce business (those are our favorites). But the question is, How are press releases valuable to the…
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Dive Deep into Data for Lifetime Customer Value, with ShopAgain's Maruti Agarwal
22:38
22:38
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22:38
When a customer shops around on your website, they're leaving data points everywhere. But how are you using that information to give them a better shopping experience in the future and ultimately increase lifetime customer value? Our guest today- ShopAgain's Maruti Agarwal - has a solution. Today's episode of Deal Closers is hosted by Izach Porter,…
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Netpicks' 7-figure exit in the day trading industry
36:50
36:50
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36:50
Website Closers Izach Porter and Brent Fisher chat with two serial entrepreneurs, Mark Soberman and Brian Short, who just sold their day trading strategy company Netpicks - which launched all the way back in 1996. Today's episode of Deal Closers is hosted by Jason Gillikin, brought to you by WebsiteClosers.com, and is produced by Earfluence. Hosted…
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How SMS Text Marketing can Increase Lifetime Customer Value, with Osa Gaius
25:58
25:58
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91% of customers are interested in signing up for texts. 70% of people check their messages within five minutes of receiving them. And Americans are checking their phones an average of every ten minutes. So how can e-commerce leverage the use of SMS and texting to give customers the best possible experience? Osa Gaius is the founder and CEO of Parr…
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Recession Proof Ecommerce Strategy, with Lily Ray
25:27
25:27
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25:27
A few episodes ago, we had Michael King from iPullRank come on and talk about SEO for eCommerce and why SEO matters even on in our Amazon addicted world. With a pending global recession, it's possible that SEO matters even more now than ever, because it's potentially a less expensive way to generate long term traffic and revenue. Today, Lily Ray pr…
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An ecommerce exit in the $150B+ supplements market
34:44
34:44
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Think about the supplement market. It's ridiculously competitive and cutthroat, so would you really want to start an ecommerce business in that space? According to Grandview Research, the global sports nutrition and dietary supplement space is a whopping $152B! So if a company could get just an infinitesimal fraction of that market, that company co…
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From Data Confusion to a Single Source of Truth, with Tradeswell's Kathleen Booth
31:32
31:32
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31:32
Think about all the data that you and your team look at every day: SEO data, paid search, social media ads, social media engagement statistics, sales trends, conversion rates, inventory, and more. What if there was a way to collect all of your retail, marketing inventory, and financial data into a single source of truth? That's exactly what Kathlee…
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Cryptocurrency and Ecommerce: Brothers Bryan and Colin Aulds' Successful Exit
41:57
41:57
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Bryan and Colin Aulds weren't exactly close growing up, with older brother Bryan doing typical older brother things. But as adults, when they were both looking for their next chapters in their careers, they found common goals and beliefs that would strengthen their relationship - and their wallets. Hear their story of starting PrivacyPros, creating…
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How this 22-year-old built his eCommerce brand and exited for 7 figures
36:23
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At 18, Vilen Abrahamyan left Armenia to come to the United States and enroll in college. Unfortunately, when he arrived, he was already too late for the semester. Instead of waiting around, Vilen went to YouTube University and learned everything he could about making money online. And today at the ripe old age of 22, Vilen has his first 7-figure ex…
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A high performance exit with GWA Auto Parts' Gregg Alper
29:59
29:59
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Gregg Alper got into ecommerce back in 2008, while he was working at an auto repair shop. He put up a website, and the results were pretty surprising. In 2015, Gregg had build that side of the business to 15 people, when he realized that no matter how hard he worked and how much the website grew, it wasn’t really his. So he decided to start GWA Aut…
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Writing Ecommerce content that converts, with Kate Toon
27:10
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27:10
Copywriting isn't easy. We could all be writing more blog posts, more LinkedIn articles, and even more social media, but in the day-to-day of everything we have going on, it's hard to find the time to make something both educational and entertaining. And maybe more importantly for e-commerce business owners, how do we make content that search engin…
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Chatbots and Conversation Marketing for Ecommerce, with Joe Bush
25:41
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We’ve all seen chatbots on the bottom right. If we engage with them, sometimes they work pretty well and other times…well, not so much. The New York Times recently wrote an article on chatbots where they described trying and failing to find a solution with a chat bot as a “spiral of misery”. But we also know that chatbots can be super effective (ju…
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