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Expand Furniture is a Canadian-based furniture company that specializes in space-saving and multi-functional furniture designs. Our innovative and practical furniture solutions are perfect for those living in small apartments or homes, as well as for those who want to maximize the use of their living space. Our products range from transforming tables, wall beds, modular sofas, and other space-saving furniture that can convert from one function to another. Expand Furniture 2050 Scotia St #108 ...
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The Negotiation

WPIC Marketing + Technologies

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Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing o ...
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In this episode of The Negotiation podcast, host Todd Embley welcomes Maren Steinnes, Co-founder and CEO of Fjorda, the innovative Norwegian supplements brand that has made a significant impact on the Chinese market. Maren shares the intriguing journey of Fjorda's entry into China, exploring the strategic decisions that led to its success and the b…
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In this episode of The Negotiation podcast, host Todd Embley sits down with Julienna Law, Managing Editor at Jing Daily, to discuss the current state of luxury brands in China, evolving fashion trends, and the impact of cultural shifts on consumer behavior. The episode kicks off with Julienna sharing her journey into China-focused journalism and wh…
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In this informative episode of The Negotiation podcast, host Todd Embley is joined by Olivia Plotnick, the founder of Wai Social and a renowned expert in China marketing. Since her last appearance on the podcast in 2020, the landscape of digital consumption in China has evolved significantly, and Olivia is here to shed light on the latest trends an…
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In this engaging episode of The Negotiation podcast, host Todd Embley sits down with Joe Mazur, Senior Analyst at Trivium China, a research firm specializing in China’s politics and economy. Based in Beijing and with his finger on the pulse of US-China relations, Joe provides valuable insights into the current state of the bilateral relationship, a…
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In this episode we’ll be Assessing Longevity and Savings, specifically how Premium Furniture Compares To Economical Choices and which is more cost-effective in the long haul? Remember, getting the right furniture for your space goes beyond affordability and durability, it’s a matter of style. Elevate Your Space With Expand Furniture, the company Wh…
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In this episode we’ll be Assessing Longevity and Savings, specifically how Premium Furniture Compares To Economical Choices and which is more cost-effective in the long haul? Remember, getting the right furniture for your space goes beyond affordability and durability, it’s a matter of style. Elevate Your Space With Expand Furniture, the company Wh…
  continue reading
 
In this episode of The Negotiation podcast, host Todd Embley is joined by Dean Diabate, an expert in the world of China e-commerce and Africa/EU-China trade relations. From his early career beginnings in Paris, Dean recounts his initial venture into China's burgeoning e-commerce sector, the pivotal transitions that led him to Alibaba, and the lesso…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Tom Parker, National CEO of the Australia China Business Council (ACBC), for an insightful discussion on the evolving dynamics of Australia-China relations and the expanding opportunities for Australian businesses in China. Tom begins by introducing ACBC, outlining its missio…
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In this episode we want to provide you with a comprehensive and easy guide for measuring your room to perfectly accommodate a Wall Bed or Murphy Bed. Keep in mind that while accurate measurements are crucial for your space, it's equally important to select the best expandable furniture that fits your style and needs. Choose our top-rated furniture …
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In this episode we want to provide you with a comprehensive and easy guide for measuring your room to perfectly accommodate a Wall Bed or Murphy Bed. Keep in mind that while accurate measurements are crucial for your space, it's equally important to select the best expandable furniture that fits your style and needs. Choose our top-rated furniture …
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In this episode of The Negotiation podcast, host Todd Embley has an engaging conversation with Grace Wu, Director of Business for the Australia-China Culture and Language Advisory (ACCLA) and a notable lifestyle and education influencer on Little Red Book. Grace brings a unique perspective on the cultural and educational exchange between Australia …
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In this episode of The Negotiation podcast, host Todd Embley welcomes Gerald Hoe, Head of Global Marketplace ROW at Coupang, one of South Korea's premier e-commerce platforms. With its customer-centric and innovative approach, Coupang has cemented its position as a leader in the South Korean digital marketplace. Gerald provides a comprehensive over…
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In this podcast, we'll discuss the top 5 expanding furniture trends for modern home offices. We'll explore how these space-saving solutions can help you create a better workspace that boosts productivity and gets results. Transform your office space into a more employee-friendly environment with Expand Furniture! We have a wide variety of space-sav…
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In this podcast, we'll discuss the top 5 expanding furniture trends for modern home offices. We'll explore how these space-saving solutions can help you create a better workspace that boosts productivity and gets results. Transform your office space into a more employee-friendly environment with Expand Furniture! We have a wide variety of space-sav…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Leif Rogers and Gino Gordon of Red Phoenix Entertainment, a sports marketing agency facilitating the expansion of North American sports, athletes, and franchises into Asian markets. Leif, the Founder and CEO, alongside Gino, Chief Strategy Officer, share their unique insights…
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Global skiing participation is on the decline—but in one crucial market, skiing is perhaps the hottest recreational pastime, with millions of people taking up the sport in the last few years. That market is China. In this episode of The Negotiation, host Todd Embley welcomes back Justin Downes, who has led efforts to develop snow resorts across Chi…
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In our latest episode of The Negotiation podcast, we're excited to welcome back Mark Dreyer, a luminary in the world of sports in China. With the Paris Olympics on the horizon, Mark gives us a sneak peek into the key stories and athletes poised to make headlines for China in the upcoming summer games, and whether China is expected to dominate the m…
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A perfectly designed room will not only capture the attention of your guests but provide a comfortable haven for your family. There are many ways to achieve this type of space, but among the most important is the arrangement of your modular sofa. Setting it up just right gives you the keys to unlock a warm, inviting space. If you’re inspired to rea…
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A perfectly designed room will not only capture the attention of your guests but provide a comfortable haven for your family. There are many ways to achieve this type of space, but among the most important is the arrangement of your modular sofa. Setting it up just right gives you the keys to unlock a warm, inviting space. If you’re inspired to rea…
  continue reading
 
In this episode of The Negotiation podcast, we're excited to have Crystal Tai, Senior Managing Editor at Jing Daily, rejoin us for a deep dive into evolving fashion and lifestyle trends in China. Jing Daily is the premier source for insights into China's digital consumption trends and luxury market, and Crystal brings her extensive expertise back t…
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In this episode of The Negotiation, Todd sits down with Filip Zieliński, a seasoned entrepreneur and long-time China resident with a wealth of experience across various industries, including green energy, tech, F&B, retail, and education. The conversation starts with a deep dive into China’s booming green energy space. Filip has had a front-row sea…
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In this episode of our podcast we want to help you understand the different types of hardware that are needed for a great Murphy wall bed, so you can decide for the best option that accommodates your needs, and why our extensive catalog has everything you require to make the most of your space. Expand Furniture offers some of the highest-quality an…
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In this episode of our podcast we want to help you understand the different types of hardware that are needed for a great Murphy wall bed, so you can decide for the best option that accommodates your needs, and why our extensive catalog has everything you require to make the most of your space. Expand Furniture offers some of the highest-quality an…
  continue reading
 
In this episode of The Negotiation, we welcome back to the show, Charles Lavoie, VP of Marketing & Head of Creative Labs at WPIC Marketing & Technologies and longtime guest of the pod. In our conversation, we explore the transformation that China's e-commerce scene has witnessed due to the rise of Douyin, which has provided global brands with a new…
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We dive into the evolving e-commerce and consumer trends in China for 2024, starting with analyzing the performance and tactics of leading e-commerce giants like Douyin, Pinduoduo, Taobao, and Tmall. What drove ByteDance's revenue growth of 30% to $110 billion? How is Pinduoduo's western-facing discount platform Temu adding to its incredible growth…
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People who rent studio apartments, condos, or other homes frequently avoid decorating because they are worried about damaging the home and losing their security deposit. It’s natural for people to want to decorate their home, whether they rent or own it. Check out these tips on how to decorate your rental home in ways that make moving inexpensive a…
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People who rent studio apartments, condos, or other homes frequently avoid decorating because they are worried about damaging the home and losing their security deposit. It’s natural for people to want to decorate their home, whether they rent or own it. Check out these tips on how to decorate your rental home in ways that make moving inexpensive a…
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In this episode of The Negotiation, we are thrilled to feature Andrew Methven, author of the Slow Chinese newsletter, one of the leading resources for keeping up to date with modern Mandarin language trends. Andrew's journey from a planetary science graduate to a Chinese language enthusiast is as fascinating as it is unconventional. Facing limited …
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In this episode of The Negotiation, we're delighted to speak with Claire Urry, Chief Commercial Officer at the China-Britain Business Council (CBBC), the premier British organization dedicated to fostering trade and investment between the UK and China. Calling in from the picturesque English town of Horncastle, Claire gives a detailed breakdown of …
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In this episode of The Negotiation, we sit down with Denni Hu, a Shanghai-based journalist for Women's Wear Daily (WWD), a premier fashion industry publication. Our discussion with Denni covers a range of topics, including the latest fashion, consumer, and lifestyle trends in China. We delve into Denni’s career path, the expansion of luxury brands …
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In this episode of The Negotiation, we are delighted to feature Heidi Dugan, Chair of the Australian Chamber of Commerce in Shanghai (AustCham). Heidi joins the show at a critical juncture in Australian-China relations. After several years of frosty ties, Canberra and Beijing are taking steps to normalize the bilateral relationship—most notably by …
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If you’re looking for an innovative way to save space in your home or apartment, you may have heard about the Murphy beds and wall beds as amazing ways to expand the functionality of almost any room. Although these two terms are frequently used interchangeably, there are some key differences to be aware of as you shop for the perfect solution for y…
  continue reading
 
If you’re looking for an innovative way to save space in your home or apartment, you may have heard about the Murphy beds and wall beds as amazing ways to expand the functionality of almost any room. Although these two terms are frequently used interchangeably, there are some key differences to be aware of as you shop for the perfect solution for y…
  continue reading
 
In this episode of The Negotiation, we're thrilled to feature Jing Zhang, a renowned fashion journalist and consultant. Jing currently serves as the Global Editor in Chief of Jing Daily, the leading publication on luxury and fashion trends in China. The health of the Chinese consumer has been hotly debated throughout 2023—conflicting market signals…
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Welcome to our landmark 200th episode of The Negotiation Podcast! The last four years have been rich with meaningful discussions, profound insights, and memorable moments—and we’re excited about what the future will bring. In this celebratory episode, we are delighted to host the co-founders of WPIC Marketing + Technologies, Jacob and Joseph Cooke.…
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More and more individuals today are living in studio apartments and other small spaces. Although studio apartments can be cozy living spaces with many advantages, they also mean that you must transform one area into a bedroom, living room, kitchen, and dining room. You may also need space for your home office, exercising, art, and other hobbies. Tu…
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More and more individuals today are living in studio apartments and other small spaces. Although studio apartments can be cozy living spaces with many advantages, they also mean that you must transform one area into a bedroom, living room, kitchen, and dining room. You may also need space for your home office, exercising, art, and other hobbies. Tu…
  continue reading
 
We are excited to welcome Noah Fraser to this episode of The Negotiation. Noah is based in Beijing, serving as Managing Director, China, for the Canada China Business Council (CCBC). In our conversation, Noah discusses the business landscape in China for Canadian companies, highlighting the enormous opportunities in sectors like consumer goods, agr…
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In this episode of The Negotiation, we are delighted to welcome back Jacob Cooke, Co-Founder and CEO of WPIC Marketing + Technologies. In our conversation with Jacob, we talk about the consumption surge during China's Golden Week, which saw over 800 million domestic trips and more than $100 billion in spending. He highlights other booming sectors l…
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In this episode of The Negotiation, we are excited to welcome MJ Park, Key Account Manager at WPIC Marketing + Technologies, to discuss the South Korean e-commerce market. With over a decade of experience in marketing and business management in both Korea and Canada, MJ Park brings a wealth of knowledge about the e-commerce landscape in South Korea…
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In this episode of The Negotiation, we are honoured to welcome Michael Hart, President of the American Chamber of Commerce in China (AmCham China). In our conversation, Michael discusses his background and 20-year business career in Mainland China. He talks about the vital work of AmCham, which includes policy advocacy, business development support…
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Wall beds are a practical and stylish piece of furniture that offer design-savvy solutions for limited space. Whether you’re looking to maximize space in a small apartment or turn a spare room into a multifunctional space, a wall bed should be at the top of your list to consider. If you’re looking to maximize your floor plan, save space, and keep y…
  continue reading
 
Wall beds are a practical and stylish piece of furniture that offer design-savvy solutions for limited space. Whether you’re looking to maximize space in a small apartment or turn a spare room into a multifunctional space, a wall bed should be at the top of your list to consider. If you’re looking to maximize your floor plan, save space, and keep y…
  continue reading
 
In this episode of The Negotiation, we are excited to be joined by Shai Oster, a Pulitzer Prize-winning journalist who recently served as Asia Bureau Chief for The Information. Shai previously worked at the Wall Street Journal and Bloomberg, with postings spanning China, Europe, and the U.S. He's now working as an independent strategy and communica…
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In this episode of The Negotiation, we are delighted to welcome back Jacob Cooke, Co-Founder and CEO of WPIC Marketing + Technologies. Jacob is based in Beijing where he oversees the China and broader APAC operations for WPIC. Jacob recently returned to China after a summer trip to Canada, so we thought it would be a great time to bring him back on…
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In this episode of The Negotiation, we are delighted to speak with Su Cheng Harris-Simpson. Su Cheng is the visionary founder of the Women Empowerment Council (WEC), an organization dedicated to promoting gender equality in business in China and beyond. Su Cheng has been an active member of the Beijing business community for three decades. Before m…
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In this episode of The Negotiation podcast, we are joined by Michel de Rijk. Michel is an esteemed marketing executive who has held leadership posts at some of the world’s largest agencies, most recently as CEO APAC for S4. In our conversation with Michel, we discuss his background and extensive experience in the APAC region. Michel highlights the …
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This episode of The Negotiation podcast is part two of our discussion with Yaling Jiang, Founder of "Following the Yuan," a popular newsletter focused on Chinese consumers. Before launching her own newsletter, Yaling wrote for outlets such as SCMP, Glossy, Vogue Business, and WWD. In this, the back half of our interview, we talk about some trends t…
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Beds typically make up the most square footage in a bedroom. They even give the room its name. But you may not want to make your bed the focal point of the room. Or you may want to get more functionality out of the space that a bed makes impossible. With some creative designing, and the right space-saving furniture, you can create a stylish and fun…
  continue reading
 
Beds typically make up the most square footage in a bedroom. They even give the room its name. But you may not want to make your bed the focal point of the room. Or you may want to get more functionality out of the space that a bed makes impossible. With some creative designing, and the right space-saving furniture, you can create a stylish and fun…
  continue reading
 
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