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Tactical & effective meets grounded & honest in content creation, marketing, and content strategy. Real, practical, no B.S. advice, along with conversation about the lines between persuasion and manipulation in strategic content and marketing. I search out insights, strategies and tactics from the most accomplished thinkers and doers in the field. My name is Marion Abrams. And for my entire 30 plus year career, I've been working behind the scenes telling stories, selling products, promoting ...
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Are you an expert looking to get your work published in top magazines and journals? In this podcast episode, Erica Holthausen explains how to make it happen. We talk about: The traditional way of getting published in high-profile publications, such as relying on connections or having a good publicist, is not as necessary as it used to be. Publicati…
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Are creativity and productivity at odds with one another? Today on” Grounded Content” host Marion Abrams asks Gregg Clunis, host and producer of "Tiny Leaps, Big Changes," to explore the relationship between these two seemingly conflicting forces and to share what his work in self development can teach content creators. Discover the keys to consist…
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Listen to the episode intro and you'll see I decided to try some AI content tools out. The tool I mention in the show that is specifically for show notes is down today, so I decided to use ChatGPT for these show notes. Unfortunately ChatGPT only knows what I tell it about the episode ... which means I basically have to write a description of the ep…
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A producer, podcaster, and PR expert Cristina Mercello has worked in radio and podcasting, and is currently a booking manager for Podchaser's Connect program. Christina is passionate about helping content creators get attention for their work. We are always looking for ways to get attention for our content, products or campaigns. One way to do that…
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Are WEB3 and Community the same thing? How do you build a community is that different from an audience? In this episode you will learn: What does community building really mean, and how do you do it effectively? What are the benefits of building a community versus simply building an audience? What are the different types of community, and which is …
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How to Land Compelling Guests for Your Show with Reena Friedman Watts How do you find hard to find guests and book them? When should you think twice about sharing a great story? How did they get those Jerry Springer guests? Reena Friedman Watts worked on controversial and exciting TV shows, including Jerry Springer and Court TV. She has great insig…
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How do you expand your reach? Should you add email? Podcasting? Write a book? Up your social or networking game? Increase engagement? Probably all of those. In this episode advice from 8 content pros for you: Guests on this episode: Jared Easley co-founder Podcast Movement shares advice for effective networking and growth https://podcastmovement.co…
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How do you think about your content? What comes first, the business, or the creative? For those of us who create content for a living, you can't have one without the other. You may know Chris Stone through his show with Jim Fuhs called Dealcasters. It's a show for content creators on Amazon live. We talk about all of that, how he and Jim are using …
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I’ll take you with me to Podfest Expo 2022 in Orlando. Think of it like a vlog but without the video, you'll hear from the show floor at Podfest and from YouTube experts, live streaming experts, Podcast Network experts, and storytelling experts. Guests on this episode: Roberto Blake - Creator, YouTube educator, Founder "Awesome Creator Academy" aut…
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Do you wonder how to future-proof your content? Should you be riding the waves or planting your feet firmly and staying grounded? The answer is both. Stay curious and grounded. Stay on top of the information about new platforms, new trends, and new technology, but grounded in your essential self, your essential message your essential brand. Jon Ous…
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Practical communication and story tips from Storymode founders Beth Nyland, Corporate Poet & Cutter of C.R.A.P. and Jill Pollack, Chief Story Wrangler. More about them: https://instorymode.com/ Thank you to O’Brien McMahon for the introduction ( his podcast https://peoplebusinesspodcast.com/marionabrams/ ) and to Alex Perry for introducing me to O'…
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Here are a few ways to find out and a few tools to make it better. This is a short and to the point solo episode. Get monthly email round-ups and a few announcements here: https://www.madmotion.com/groundedpodcast.html Follow Marion on social - she talks about content strategy, content creation, podcasting, Spartan & life in Vermont. Instagram http…
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Jeff Gomez, Chief Content Officer at Iceberg Theory and CEO of Starlight Runner, is one of the world’s leading experts in story and narrative design. Jeff has teamed with top creators on such properties as Avatar, Pirates of the Caribbean, Halo, and Spider-Man and has written and co-produced hit comic books (Magic: The Gathering), video games (Turo…
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Tom Schwab of Interview Vallet is an expert on what it takes to get valuable bookings on podcasts. In fact interview valet has a success rate of 50% on their podcast guest pitches. We talk about the value of getting on podcasts, of having great conversations, how you should choose podcast guesting opportunities, and how to get ideas to go viral. He…
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Get more listeners for your podcast, try some of these 15 ways to grow your audience. Podcast producer Paula Jenkins helps me run thorugh the list. Work with Marion www.GroundedCreators.com Get Grounded Content [FRIEND] Swag at www.GroundedContent.Show Follow me on social - I talk about content, podcasting, Spartan stuff & life in Vermont. Instagra…
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Trust online is at an all-time low, and with good reason. But we still trust the people we KNOW, our community. A broadcast professional since 1992 Jackie MacDougal now runs the "Grown-Ass Women's Guide" community. We talk about what community is, online and off, and how brands and their content can benefit from community - for support, for amplifi…
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CEO Video Marketing World and YouTube consultant Scott Simson breaks down what makes a successful video on YouTube. How do you grab attention, keep attention, create effective content and generate success using YouTube? "95% of selling or motivational speaking is mindset. And so there are a lot of ways to help people create any epiphany. And that's…
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It's really about finding ways to take what you are excited about and pass it on. Take one interview and share it in these 5 ways to amplify your exposure. Find out about working with me: www.GroundedCreators.com Get Grounded Content [FRIEND] Swag at www.GroundedContent.Show Follow me for more content and tips at Instagram https://www.instagram.com…
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Paula Jenkins is an accomplished podcaster and podcast producer with a background in advertising. She joins me on Grounded Content to talk about starting a podcast. You can find the second half of our conversation on her podcast "Joy of Podcasting" https://www.paulajenkins.com/joyofpodcasting/podcast-editing-publishing-and-promoting-with-guest-mari…
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This is the podcast for you - grounded content creators, content strategists, anyone who works in the content space or hopes to soon. Content is communication. So how do you communicate? Do you communicate with confidence? Today, I talked to my friend Alex Perry. After years working as a speech pathologist, Alex brought her skills to the world of b…
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Zach Kazin is the senior director of content partnerships at Vox creative. In this episode, we talk about how he thinks about that role and about content partnerships. What's the difference between an indie or hobby content creator, and one who does it professionally? What's his advice for creators looking to build a career? How do business goals a…
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Why Hype? with guest Michael F. Schein "In a perfect world, the best work would attract the most attention on its own merits. Unfortunately, it doesn't work that way. Instead, the single most important factor that determines whether something becomes a phenomenon or a flop is arguably the least understood and ephemeral combination of manufactured d…
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There's a fine line between persuasion and manipulation. And even the art of persuasion, as important as it is, can have a dark side. Dov Baron talks about what he calls the "human source code," a mix of our human and psychological identity, motivation, preference and vulnerabilities. Please stay to the end to of the conversation hear what motivate…
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Grounded content strategy is practical strategy, who better than the founder of Duct Tape Marketing to help us with this? John Jantsch has a new book "The Ultimate Marketing Engine, 5 steps to ridiculously consistent growth." Everything we talk about comes from his real-life experience building businesses for his clients. Get two free chapters of h…
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How to create an effective challenge as a means for growth. Do you want more? To do more? Be more? Know more? In this solo episode Marion Abrams follows up on the "challenge" process she from part 1 and explains how you can set one up for yourself and the ways to make it more effective. The episode includes advice from creatives Michael Roderick, R…
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He writes to his email list EVERY day. 5 days a week for years! He shares HOW he keeps up with that daunting content creation schedule, WHY this is valuable to his business, and a few more nuggets of wisdom. He writes to his email list EVERY day. 5 days a week for years! He shares HOW he keeps up with that daunting content creation schedule, WHY th…
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Do you want more? To do more? Be more? Know more? In this solo episode Marion Abrams lays out the "challenge" process and explains how you can set one up for yourself. The episode includes advice from creatives Michael Roderick, Rich Cardona and Jamie Proctor-Brassard. Be sure to follow so you don't miss part two. Thank you: Rich https://www.instag…
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Sales. That word freaks some people out and excites others. I'm super excited about today's guest Donnie Boivin! He brings a no-BS mindset to the human side of sales. He brings a Grounded and honest mentality & mindset to the sales technique. Make no mistake, he is a hard-driving salesperson. He's effective. He knows how to get the deals done, to s…
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Want to get more effective with your content? Podcast, YouTube, Blog, Social Media or Photography? There are 5 essentail steps you can use to asses and elevate. Host: Marion Abrams http://www.madmotion.com/ Find Marion Instagram https://www.instagram.com/madmotion/ Find Marion Linkedin https://www.linkedin.com/in/madmotion/ Editor: Kris Zarnoch htt…
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Negotiation is influence. What can we as marketers and content strategists learn from negotiation? Christine McKay is a Business Negotiation Strategist & CEO of Venn Negotiation and we talk about the mindset shift negotiators need to make and some simple techniques that can have a huge difference in outcomes. I hope you'll take away insights for yo…
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Steve Watt attracted my attention on LinkedIn, his posts are human and effective. He's the marketing director at Seismic and a pro on Linkedin where he has a solid following. Steve explains that he advises the entire team at his company to be a part of the marketing process by being active on LinkedIn. You'll hear the guidance he gives them, the re…
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What creates viral success? The content? The strategy? The product? All three? Tru Earth founder and CMO Ryan McKenzie gives us a look behind the scenes at Tru Earth's viral strategies. How he thinks about his marketing strategy and how they execute on the viral video releases. AND it wouldn't be an episode of Grounded Content if we didn't ask that…
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Even in an audio format like podcasting, we've evolved to respond to visual language for attention, comprehension and retention. Todd Cherches, the CEO of BigBlueGumball and author of "VisuaLeadership," joins me to share some of the tools we can all use to better convey our messages and generate results. More about Todd: https://www.toddcherches.co…
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Bill Dolan was part of the Television culture that sold you on the idea that your life would be ok if only you had this one thing, the thing they were selling that day. He had a death experience that changed his outlook. As a result of that clarity he developed his relationship marketing process (the 7DRM - the 7 disciplines of relationship marketi…
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Podcasting is hot right now, that means you can expect a lot of newly minted so called experts, especially in the space of monetization. But we don’t share BS advice, that’s why I invited Christy Haussler, the founder of Team Podcast and the host of the Podcast Monetization Secrets podcast. Christy has been in the business and worked with dozens of…
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Yifat Cohen has an eye on the future, and the future for brands is TRUST. The creator of the Jackpot Moments™ system: From Seen To Sold Out is my guest on today's Grounded Content podcast. We've talked about it before, the field out there is so crowded and filled with brands, Yifat explains the importance of building communities of trust online in …
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How do you develop your public persona and message, and how can acting and comedy can inform that? We think of “acting” as a synonym for “fake,” but Charlie explains how it helps him tap into what is essential and real. Entrepreneur, Entertainer and Author, Charlie Epstein always wanted to be on stage. The meandering path he took to get there gave …
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How do you set yourself apart? If you try to do it like everyone else you'll always be second best. Mike Koenigs, The Superpower Accelerator, and I talk about what it takes to create a category of one. In fact - he tries to make ME a category of one, but I side track him with too many questions. Find Mike at https://www.mikekoenigs.com/ Learn about…
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Should you be creating content? What should you say? What if you don't want to be "out front"? Rich Cardona, founder of Rich Cardona media has created a business saving executives and business leaders from themselves. We talk about that and ... as always ... a lot more, including what makes the best podcast pitch and how to stand out from the pack …
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Effective marketing is about motivating people to take an action - to follow your podcast, to hear your important message, to buy your product, read your book, or donate to your cause. Dr. Rebecca Heiss is an evolutionary biologist who studies evolutionary psychology. That means she's immersed in the age old baked in behavioral triggers we carry de…
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How do you make the "ask"? Maybe it's simpler than it seems. On this episode of the Grounded Content podcast I talk to my friend Matt B. Davis. He's not an expert in marketing, or personal branding, or networking. He's the podcast host who created Obstacle Racing Media, a podcast & media business that has grown from a hobby to a full time job. One …
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Steve D. Sims is called "Real life Wizard of Oz," that's because he gets things done. I recommend his book "Bluefishing" if you haven't read it. But like most successful and interesting people, he's checked the box with Bluefishing, and he's moved on to new things. Steve was known as the guy that could get anything done creating incredible experien…
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How do you create content that others will share? What if they would share the content without even being asked? Michael Roderick has discovered a framework that you can use - whether you want to be talked about (in a good way) when you leave the room, get people to share your podcast, or need to accelerate the spread of your message. Of course, as…
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Amy Swift Crosby and Hilary Laffer host the Brandsmiths podcast, talk about EVERYTHING. I love this episode, but maybe that’s because we talk about me so much? “Think about how many chocolate brands there were 10 years ago? Now think about how many there are today. Think about how many beers there were, water. Think about all the popcorn brands. Ho…
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Linkedin has seen tremendous growth recently. How can you make the most of that platform? It's no longer just a repository or resumes, it's now a place to meet and interact with others. I invited Kate Paine, founder of standing out online, to talk about Linkedin tactics and best practices, but also some of the more foundational elements of presenti…
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