show episodes
 
How do I market my nonprofits mission with heart not hype? Increase donations without increasing my marketing budget? Regularly attract and retain new donors? These are just some of the big questions that Nonprofit Marketing expert Cindy May from CindyMayMarketing.com answers on the enlightening Smart Marketing for Small Nonprofits podcast. Providing marketing tips, tools, resources and ideas that will help you generate greater awareness and fundraising support for your cause, each episode i ...
 
This podcast is about marketing strategy and growth with clear limits. The purpose of growing a business isn't just revenue. Revenue and profits run the business, but it's the ability to do what you want when you want, and where you want. That's control. And that's what most small business owners never achieve. The Three-Month Vacation shows you how to create a powerful business, while still taking generous amounts of time to relax and unwind.
 
On the What’s the Secret Podcast, former restaurant manager turned seven-figure entrepreneur Tom Gaddis shares with you the real strategies most gurus won’t tell you about growing a successful business. Discover the steps and strategies he used, to go from being on unemployment to starting and growing his own 7-figure business and helping 50,000 students all over the world. Each season on the podcast Tom dissects one critical key to building a business that helps you create financial securit ...
 
I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.
 
What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can keep your Marketing strategy and communications simple • How you can grow your business ...
 
The Business That Story Built podcast, hosted by Christie Bilbrey, shares how to identify what sets you apart from your competitors and how to confidently and authentically share that with the world. Your stories draw in your audience and keep them coming back for more of you and what you offer. In the business world, the top storytellers build the top businesses. Learn how to share your stories to powerfully grow your business. Please make sure to subscribe to this podcast and leave a revie ...
 
Entrepreneur Abundance System (EAS) is a video podcast show for owners, managers, and marketers of a small business. Its host, Dr. Betsy Kruger, has guided thousands to earn more yet work less in their startup. She releases new episodes on Tuesdays and Thursday at noon. Each 3-minute episode reveals new ways to profit from the 80/20 rule. Step-by-step your business will focus on top customers, use effective marketing strategies, and spark your profits.
 
Eric Yee is here to be your personal marketing and business guide- answering your questions and helping you work through the issues you are facing. Whether you are a small business owner, a student, an entrepreneur or a career marketer, Eric reveals all the marketing strategies and tactics he has learned and implemented over his career working for large corporations, startups and as an entrepreneur. Whether it is building a brand, automation, social media, Facebook, YouTube, email marketing, ...
 
The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Megan Collins and Tina Rozul will dive into topics such as performance on individual marketing channels, marketing career advice, the future of ...
 
What story are you telling yourself? Are you acting as the narrator of your life? Whether you're a C-Suite leader or the PTA president, achieving your marketing milestones and defining your personal brand starts with you. Join hosts Bart Simpson and Matthew Nutt of Flywheel Brands on their journey to learn what tactics can create the kind of momentum needed to reach your potential. Through guest interviews and debated discussions on topics like servant leadership and viral videos, this weekl ...
 
The Real Fast Results is a business podcast for people who want to see real results in their business fast. The show provides actionable, implementable steps in each episode. The focus is definitely on marketing strategies and list building with an emphasis on little-known but effective tactics. We also will cover passive and recurring income opportunities as well as productivity and time efficiency strategies for the busy and often distracted entrepreneur or content creator. The time you in ...
 
Are you looking for actionable, real-world marketing advice from the industries best and brightest? Keep informed of the latest business and marketing trends, whether you’re an eCommerce or subscription business, doing ten thousand or ten million in revenue. The Customers Who Click podcast brings you valuable, and actionable advice directly from leading marketers in your field. In every episode you’ll learn about a specific topic, including several tips you can walk away with to implement yo ...
 
The Marketing University Podcast is hosted by one of the top marketers in the world, Armand Morin. Learn inside behind the scene details and straight to the point advice of how to market your business online and offline. Armand will share with you the most recent and up to date marketing strategies available today. Also visit: http://MarketingUniversity.com
 
Alan Cheng of the Marketing Interrogation Podcast brings you marketing strategies, tips and tricks so you can be ahead of the competition. Alan shares his secrets and many years of experience on how to get clients, how to grow your professional service business and he interview experts regularly to take your business to the next level. Alan's goal is to give you simple strategies that you can implement quickly into your business.
 
I speak with an expert marketer from a high growth company each week. We discuss the marketing strategies they have used to grow their business. We talk about marketing channels, tactics, campaigns, tools and methods they have used to generate leads, sales and happy customers. I speak with marketing experts from companies such as Shopify, Drift, Hubspot, Buffer, Constant Contact, Insight Squared and many more. - - This podcast is for you if: - - * You’re new to marketing and want to learn up ...
 
The New Business Strategies Podcast offers 8-minute interviews with CEOs and thought leaders from leading technology companies (LinkedIn, Demandbase, Lithium Technologies etc.) and industry showcase examples of customer-aligned organizations. Tune in for high-energy, original interviews covering a wide range of topics that always include actionable advice for large and small businesses alike. Enjoy and keep up with the latest by subscribing to our channel. Please share with us your thoughts, ...
 
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show series
 
When we think of membership sites we tend to think just about "information" based sites. However, there are many ways of looking at membership sites. In this second episode we dig into the "limited membership site" (yes, one that lasts for a fixed time and then stops). And we also look at membership sites that are not membership sites at all. Yes, …
 
Everybody wants to know the “secret” to networking, but the “secret” is that there isn’t one at all! Today’s guest, best selling author and copywriter Paul Edwards, shares that anyone can become an excellent marketer and work with world-class clients. Paul and Tom discuss questions that you MUST ask every potential client, the reversible mistakes e…
 
This week I spoke with Rishi Raway, the founder of Frictionless Ecommerce, all about how copywriting is crucial for improving conversion rates. Copywriting is such an underrated skill, mostly because its a misunderstood skill. It’s about more than just changing the words on the page, it’s about crafting a story that plays on the emotions of the rea…
 
Amazon knows how to make it personal for consumers. So does Netflix and Patagonia. How can nonprofits bridge the gap with their donors just like for-profit businesses? In our latest “Marketer on a Mission” interview, Gabe Cooper of Virtuous Software explains the power of CRM programs and how they streamline communications for small nonprofits while…
 
A membership site isn't just another site. Instead, it's almost like an inner circle where you draw your closest clients to you. Yet, which kind of membership site would suit you best? Should you hand hold your clients? Or should it be a membership site with content they can pick and choose—and with no input on your part? In this two part series, w…
 
In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target for your Ideal Customer Profile (ICP) - looking at their pain points, deal size, and who's on their buying committee. Guests: Daniel Englebretson - Co-founder and Head of Client Services at Khronos Neha Shah - Director,…
 
No Time to Die delay and business pivoting – MAF257 This week I’d like to talk about the No Time to Die film delay and business pivoting. Welcome to episode 257 of the Marketing and Finance Podcast. We chat about: · How the COVID crisis has meant businesses have had to change their offer · The delay to the launch of No Time to Die and other films ·…
 
The key to wealth isn’t about being the best at something—it’s about being the only one doing something else. In this new episode, Tom sits down with Ian Stanley, a well-known writer whose writing has sold over $100 million worth of products and services. They cover the secrets to noticing the abundance of wealth around you, the undeniable power of…
 
This week I spoke with Sam McNerney, a customer research consultant who works with some of the worlds biggest brands. Customer research is such an important piece for any business, whether it’s getting feedback about your products or your website, or collecting data around brand affinity. However, it is difficult. It’s difficult to do properly, and…
 
Sometimes the most simple marketing strategies are the ones that make the biggest impact. Dean Jackson and Joe Polish answer questions and give golden nuggets of advice so you can make money, have fun, and work smarter now. Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the s…
 
Fall arrived a short time back and I think after such a difficult spring and summer, we were all ready for it. It always feels like a season of renewal and hope, something we all really need in 2020. That makes it a perfect time to shift gears in our marketing outreach and lean into optimism as we work towards a transition from urgent to optimistic…
 
Clients may love our work. They may refer us on to others. And yet, when it comes to sales, we shrivel back almost in horror. We find sales techniques to be a bit over the top and often bordering on yucky. Is there a way to quickly get over this terrible feeling? How do we promote ourselves without feeling icky?…
 
Our new series demystifies the world of Account-Based Marketing (ABM). In episode 2, we build on the fundamentals of ABM and talk about the data that's imperative to make your ABM plans successful. Guests: Chris Golec, Founder of Demandbase Jon Miller, Chief Product Officer at Demandbase Karen Holmgren, Senior Manager, Global Marketing Operation at…
 
In today’s market, anyone from any background can make money online but you have to find your focus and put in the work to find success. In this new episode, Tom sits down with Paul James, a nursing student turned marketer and YouTube content creator, to discuss how Paul shifted gears and found success. Paul lays out the actionable tips and tricks …
 
In this weeks episodes I spoke with Kris Reid, an SEO expert, all about the simple process required to win at SEO. It’s not an easy channel to master, and it does require a lot of work, but ultimately there is 1 key thing that will set you aside, and almost guarantee success with SEO. And that is quality. Quality customer experience. Quality websit…
 
Do you find yourself loving your work, but knowing that you're getting a bit one-dimensional? You work, then work, then work some more. And when others around you protest that you're working, you say, "But I love my work" or "I'm not working that much". You find yourself justifying the importance of the work, both from a monetary point of view as w…
 
Our new series demystifies the evolving B2B strategy called Account-Based Marketing (ABM). In episode 1, we introduce the fundamentals of ABM and explain how it's helping marketing and sales teams target accounts that are the best fit for potential business. Guests: Mike Kostow, GM Pardot at Salesforce Emma Chalwin, SVP Global Field Marketing at Sa…
 
Book Launch: Cats, Mats and Marketing Plans – MAF256 It’s finished. Ready to be published. My book about how to keep marketing simple launches on 1 November 2020. Let’s grab a coffee and talk about it some more. Welcome to episode 256 of the Marketing and Finance Podcast. We chat about: · The background to the book · Why, “Cats, Mats and Marketing …
 
Do you ever feel like you’re the only one who doesn’t know which commitments to say “yes” to? Or do you ever wonder if you should REALLY be putting this much effort into your current business or creative project? Then tune in today’s episode and complete this comprehensive self-check to find out if you’re currently aligned with your biggest YES!…
 
Everyone knows how lucrative advertising on Facebook can be. But the compliance rules can be difficult to navigate. So if you want to promote your business there, you need to thoroughly understand how Facebook operates first. In this new episode, Tom talks with Ed Reay, the guy 7, 8, and 9 figure business owners call when the stakes are high and it…
 
In this weeks episodes I spoke with Callum McKeefery, the founder of Reviews.io about why collecting and using reviews are so important these days. Trust is becoming more and more important, and so is the use of a trusted platform for this. Fake reviews and review fraud are a big problem and just the slightest doubt in a customers mind about the le…
 
What are the secrets to success that the greats aren’t telling you? Kevin Harrington and Mark Timm share how to enjoy success both personally and professionally in today’s episode of the I Love Marketing podcast. Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, …
 
Which is the most frequently used method of evaluating someone you want to hire?Usually, the method used is quite bizarre. You tend to ask for references, probably some sort of resume and you're expected to make a decision based on those parameters. However, almost everyone will make sure they have a polished resume, which means you don't know if t…
 
All right, so what’s this hubbub about copywriting? Is it really that important? Absolutely, and it’s growing by the second! In this insightful new episode, Tom talks with Stefan Georgi, another giant in the copywriting and sales world, whose words have grossed over $700 million across multiple sectors. They cover what brought copywriting into Stef…
 
I spoke with Masood Akbarzai in this episode all about data and algorithms, and what brands need to be doing to make them work for their brands, not against them. It hopefully won’t surprise you to know there is no hack, there’s no single approach that once implemented guarantees success for any business. It simply doesn’t work like that. Your busi…
 
When measuring how your marketing is doing, you can drown in all the data. Take Google Analytics - there are literally hundreds of metrics to choose from to see how your website is doing. But not all numbers are equal, and in this episode I give you the top Google Analytics numbers to follow and how they will help you improve your website and your …
 
Imagine making one change in your pricing strategy. Then let's say you make two. But let's say we make three changes. With three tiny changes, we have not just made tiny little moves, but have created a whole pricing environment. Or a trophic cascade, where one thing leads to the other, and then the entire cascading effect changes the way you do bu…
 
2020 has been a devastating year for everyone. Today’s podcast gives practical tips to help you examine how to restructure and rebuild your life, creating a new normal, based on where you’re at and what you need right now. I vulnerably share where I’m at and what I’m doing to stop letting this year get the better of me and focus on healing and stre…
 
In this episode, I spoke with Josh Boone about the current status of the marketing world, the agency model, and how businesses should be looking at their approach to marketing. It’s so important that everyone involved in marketing for business that really understands the wider picture, when teams get siloed, performance is held back and this is mad…
 
Robin Cangie on finding and telling your business story - MAF255 This week my guest is Robin Cangie. We chat about how she helps businesses find, craft and tell their stories to better engage their customers. Welcome to episode 255 of the Marketing and Finance Podcast. We chat about: How Robin went from a corporate marketing job to consultancy Her …
 
Becoming a Navy SEAL is reserved only for bodybuilders and Olympic athletes, right? Just like the myth of who can build a business, the answer to this is a resounding “No.” On this episode of “What’s the Secret?”, Tom sits down with former Navy SEAL, Brad McLeod, to discuss Brad’s journey from ordinary guy to extraordinary Navy SEAL. Brad covers ho…
 
There is something big that holds many marketers back from being the absolute best they can be and making the biggest impact they can for the nonprofits they serve. In today’s world when so many nonprofits are in need of support - maybe now more than ever - it’s crucial that we get anything that’s holding you back out of the way. In this episode I’…
 
Either your article is too long and bloated or it's much too skimpy. When faced with either of these situations we are at a loss as to what needs to be done. Well, worry no more because "examples" are waiting to rush to your rescue. Let's find out how to use examples to extend or reduce content in articles, books, presentations and just about any o…
 
In this episode I spoke with Chris Dickey, the founder of Visably, a new tool for measuring search visibility for your brand. We’re not talking SEO though, this approach takes into account SEO, PR, and other exposure you can get on other sites. The idea being that if you can’t get your own pages on page 1 of search, can you get your brand on the pa…
 
Building a business is only for those with trust funds or business degrees, right? Not at all. Manifesting your idea from scratch has never been more possible than today, but too many people either feel overwhelmed and never start, or they chase money and feel no different when they attain it. In this episode, Tom dives into the details on what it …
 
Do you know what culture is… and what it isn’t? Learn how to effectively improve your culture, get your Team motivated from the inside out, and drive better performance through cultural transformation in today’s episode of the I Love Marketing podcast. Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. …
 
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