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SoTellUs Time

Trevor Howard: Business Marketing Expert

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SoTellUs Time is a podcast for business owners and entrepreneurs wanting to learn how to grow their business from the basics all the way to the advanced from the latest technics and technologies. Together the hosts of SoTellUs Time have over 40 years of marketing experience from start ups to $100,000,000 companies. They have started several successful 7 figure companies and advised thousands of companies in 19 countries generating hundreds of millions in revenue.
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Welcome to our channel! Today, we're diving into a topic that resonates with many business owners and employees alike—business burnout. Burnout is more than just feeling tired; it's a state of chronic stress that can significantly impact productivity, mental health, and overall job satisfaction. In this video, we will explore three common scenarios…
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Welcome back to our series where we elevate your website from a static page to a dynamic engine driving your business 24/7. In today’s episode, "Website Superhero Part 2", we dive into how automation can turn your website into your best employee, tirelessly working around the clock. Join us as we explore powerful automation tools that can transform…
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Welcome to our latest episode where we explore the intricate balance between achievement and fulfillment in both business and personal spheres. Today, we delve into what it truly means to achieve and feel fulfilled, and how misunderstanding these concepts can lead to a life less satisfying. 🎯 Understanding Achievement and Fulfillment Achievements i…
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Welcome to "Business Breakthrough," your go-to series for uncovering the pivotal strategies that propel your business beyond its current limits. Are you feeling overwhelmed, running out of energy, or finding yourself stretched in too many directions? It's a common scenario for entrepreneurs who are facing the growing pains of business expansion. Of…
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Welcome to our latest podcast where we dive deep into the world of marketing to help you boost your business's profits through effective strategies and automation. Today, we're focusing on how to identify and scale profitable marketing tactics without necessarily increasing your initial budget. Understanding Your Marketing Spend First off, it’s ess…
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Welcome to today’s episode, where we delve into the often overlooked gold mine that is your existing customer base. Many businesses chase after new customers thinking that’s the primary path to business growth, but what if you could double or even triple your profits without adding a single new customer? Stick around as we unpack the marketing stra…
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In today's fast-paced business world, laying the correct foundation for your enterprise is not just a step toward success; it's a necessity for survival. In this comprehensive video, we delve into the critical importance of establishing a solid business foundation and integrating business automation to drive long-term prosperity. Our focus revolves…
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Welcome back to our channel, where we dive deep into the transformative power of technology in business. In our recent podcasts, we've been focusing on a topic that's reshaping industries: automation. Specifically, we've embarked on an exciting journey to rebuild our entire sales pipeline automation in our company. Today, we're thrilled to share ou…
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Welcome to "Through Their Eyes: Viewing Your Business from the Customer's Perspective," a deep dive into the heart of what makes businesses succeed or fail in today's market: the customer experience (CX). Often, there's a gap between what business owners believe their customer experience to be and the reality from the customer's viewpoint. This dis…
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In our fast-paced digital era, where immediacy often trumps thoughtfulness, it's increasingly common to find ourselves reacting impulsively to communications from clients or employees. This knee-jerk reaction, fueled by the instantaneity of emails, texts, and voicemails, can sometimes lead us astray, prompting responses we might later regret. The k…
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In the fast-paced world of business, it's easy to get caught up in the daily grind, focusing solely on the tasks at hand without pausing to consider the bigger picture. Yet, in doing so, we risk overlooking valuable opportunities that lie just beyond our routine activities. The story of a childcare center serves as a poignant reminder of the import…
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As business owners, we often find ourselves juggling multiple tasks, striving to make the most of our resources and time. In this quest for productivity, two terms frequently come into play: effective and efficient. While they may seem interchangeable at first glance, understanding the disparity between them is crucial for optimizing business opera…
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In today's fast-paced business landscape, staying ahead of the competition requires more than just innovative products or services—it demands efficient and streamlined operations. One avenue of innovation that businesses can invest in to achieve this is automation. Let's delve into why automation is crucial and how it can significantly benefit your…
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In the realm of marketing, setting the right expectations isn't just beneficial; it's essential. Understanding and realistically anticipating your returns is akin to navigating a ship with a reliable compass—you're much less likely to find yourself adrift, waiting for a windfall that will never arrive. This article delves into the critical importan…
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In the relentless pursuit of growth, businesses often leap into expansion without fully maximizing their existing operations. Today, we'll explore why it's crucial to optimize what you currently have before branching out. This approach not only solidifies your foundation but also ensures sustainable growth. Story 1: Expanding Territories Prematurel…
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In the bustling business world, we often find ourselves entrenched in routines and relationships that have long lost their purpose or value. It's easy to fall into the trap of doing things just because they've always been done that way, even when they no longer make sense. Today, we delve into the critical decision-making process of when to pull th…
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In the realm of business, prioritizing client needs and establishing trust are not just ethical practices but strategic imperatives for sustainable growth. Today's discussion revolves around the significance of putting clients and potential clients first, and how this approach can lead to increased revenue in the long run. Let's delve into the stor…
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In today's discussion, we delve into the critical topic of why it's imperative to cease comparing the present to the past. The year 2023 echoed with the voices of numerous business owners lamenting over how they compared the year with its predecessors. Common refrains included: "I'm only doing half the business I did in 2022." "I didn't spend a dim…
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Introduction: Suit Up for the Web-venture! Welcome to "Website Superhero!" – the podcast series where we don our capes and turn your website from a digital damsel in distress to a caped crusader of clicks! Ready to leap tall competitors in a single bound? Let's fly into the action! Brochure or Lead Gen? The Eternal Web Dilemma! Is your website a sl…
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In today's insightful episode, we explore a strategic approach to boost your profits by transforming rejected opportunities into revenue-generating successes. Throughout the business year, encountering countless "No's" from potential clients is inevitable. The question is, what can you do with those who initially turned away? How can you convert th…
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In this episode of SoTellUs Time, we delve into the dynamic realm of Artificial Intelligence (AI) and its profound impact on the business landscape. AI, an acronym for Artificial Intelligence, has become synonymous with cutting-edge technologies like ChatGPT, revolutionizing how businesses operate and manage their workload. ChatGPT, a prime example…
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In the fast-paced world of business, the phrase "Just Get Started" holds profound significance. Procrastination often stands as the biggest hurdle on the path to success, and the simple act of initiating your endeavors today can have a transformative impact on your business in the future. The immediacy of action is driven by the dynamic nature of m…
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In today's episode, we're going to explore a story that sheds light on the sometimes misunderstood relationship between online marketing efforts and overall business success. In the age of the internet, where digital marketing reigns supreme, it's easy to assume that a substantial investment in online marketing will inevitably lead to immediate and…
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As we celebrate Halloween today, have you seized the opportunity to promote any enticing specials or unleash holiday-specific marketing campaigns? The holiday season offers an ideal pretext to connect with both your loyal customers and potential ones. With Thanksgiving, Black Friday, and Christmas just around the corner, there's a wealth of marketi…
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Welcome back to the SoTellUs Time podcast, your go-to source for valuable business insights. In today's episode, we delve into the often underestimated yet crucial topic of follow-up. Why is follow-up a cornerstone of success, and how can you effectively incorporate it into your business strategies? Let's explore this art and learn how to stand out…
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As we step into the fourth quarter of the year, it's time to gear up and finish strong. This period, though laden with holidays and distractions, presents a golden opportunity to make significant strides in your business. In this article, we'll provide you with three essential tips to help you navigate the challenges and emerge victorious in your y…
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Today, we're going to explore a fundamental aspect of running a successful business: investing in it. There are numerous ways to invest in your business, and each one plays a vital role in its growth and sustainability. Whether you're a budding entrepreneur or an established business owner, this roadmap will help you navigate the path to success. I…
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In the fast-paced world of entrepreneurship, where startups bloom and wither like flowers in a spring breeze, the dream is not just to succeed but to build something that stands the test of time. In today's episode, we are going to share seven invaluable tips to help you construct a business that not only survives but thrives for decades to come. 1…
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In the fast-paced and ever-evolving world of business, the key to success often lies in simplifying processes across various departments, be it marketing, sales, or operations. Today, we will delve into the significance of streamlining your company's processes and share a real-life client experience that highlights the transformative impact of simp…
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In today's fiercely competitive business landscape, customer acquisition is a top priority for companies across the globe. However, while gaining new customers is essential, it's equally vital to focus on retaining and nurturing your existing customer base. This is where the concept of Customer Lifetime Value (CLV) comes into play, as it highlights…
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In the fast-paced realm of business, the desire for perfection can often become a double-edged sword. While aiming for flawless marketing strategies is commendable, there's a fine line between meticulous planning and letting it impede progress. The truth is, sometimes it's more advantageous to take action rather than wait for perfection. This princ…
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In the dynamic world of entrepreneurship, the line between a thriving business and an expensive hobby can sometimes be thinner than one might imagine. It's a common scenario – a venture that appears successful on the surface, yet lacks a fundamental understanding of its financial health. This underlines the crucial necessity of knowing your numbers…
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In today's fast-paced and dynamic business landscape, the concept of building a business to sell has gained significant traction. While the idea might initially seem counterintuitive, there are compelling reasons to structure your enterprise with an eye towards potential sale, even if selling it isn't part of your immediate plan. This strategic app…
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In the dynamic landscape of modern commerce, businesses are often categorized based on their revenue generation models. Two prominent categories emerge: those without a recurring revenue program, and those with a recurring revenue stream derived from a single source. Each model has its own unique advantages and challenges, reflecting the diverse st…
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Troy and his team have witnessed a prevailing sentiment among thousands of businesses - July was nothing short of challenging. As they work with various companies across different industries, they have observed a recurring theme that plagued entrepreneurs and marketers alike: the July slump. This unexpected downturn has led many to react impulsivel…
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Closing a sale on the very first call might seem like a daunting task, but with the right strategies and mindset, it's entirely achievable. Many business owners and sales representatives often fall into the trap of assuming multiple conversations are necessary to clinch a deal. However, armed with the following five expert tips, you can maximize yo…
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In this week's episode, we delve into a critical aspect of business success: effective communication between owners, sales teams, and marketing. A well-known adage says, "The right hand doesn't know what the left hand is doing," and unfortunately, this holds true far too often in the business world. As owners, it is essential to recognize the param…
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In the thrilling seventh episode of the multi-series "Close More Sales," we delve into a pivotal strategy that can significantly boost sales: targeting your perfect client. When you align your marketing efforts with the specific needs and preferences of your ideal customer, remarkable outcomes await. Not only does this approach make selling easier,…
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In the dynamic world of sales, the ability to effectively qualify leads is an essential skill that can greatly impact your success. Today, we will explore the best practices for lead qualification, allowing you to uncover the diamonds in the rough within your sales pipeline. The first step in lead qualification is to establish clear criteria and id…
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In the world of sales, one of the most detrimental mistakes a salesperson can make is to prejudge a prospect. The act of forming preconceived notions or making assumptions about a potential customer can lead to missed opportunities and lost sales. In today's discussion, we will delve into the reasons why judging prospects is counterproductive, emph…
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One of the most common mistakes made by salespeople is the tendency to focus on anything but the benefits that matter to the prospect. In today's discussion, we will shed light on what you should prioritize in your sales pitch to maximize your chances of success. By honing in on the prospect's needs and emphasizing the value they stand to gain, you…
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In the third episode of the captivating multi-series "Close More Sales," we delve into a critical aspect of the sales profession: the reluctance of many salespeople to ask for the sale. It's an issue that plagues numerous individuals in this field, and one that demands our attention and understanding. While several authors have penned books on the …
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In the second part of our Close More Sales series, we delve into the crucial aspect of equipping your sales team with the tools they need to close more sales. In today's competitive business landscape, arming your sales force with the right resources can make all the difference in achieving success. First and foremost, it is essential to provide yo…
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Today, we are embarking on an exciting multi-part series aimed at equipping you with the necessary tools to close more sales. In this first installment, we will delve into the fundamental concept of believing in your product or service and how it can significantly impact your sales success. Belief is a powerful force that permeates every aspect of …
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In today's fast-paced world, time is a precious commodity. Whether you are a budding entrepreneur, a job seeker, or a professional looking to make a lasting impression, the ability to effectively communicate your ideas and value proposition in a concise and compelling manner has never been more critical. This is where the elevator pitch comes into …
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In today's fast-paced business environment, effective lead management is a critical aspect of successful sales and marketing operations. A Customer Relationship Management (CRM) system can help you manage leads efficiently and effectively, ensuring that potential customers move through the sales funnel to become paying customers. When it comes to l…
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Running a business can be a challenging task, especially when it comes to managing your customer relationships effectively. In today's world, customers are the backbone of any successful business, and maintaining a healthy relationship with them is crucial for long-term success. One of the most effective tools available to businesses today for mana…
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Whether you're an entrepreneur or working for someone else, you are building a legacy every day. This legacy is a combination of your personal and professional life, and it has the power to impact the success of your business. However, many people fail to realize that their clients play a crucial role in creating and controlling this legacy. Your l…
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Honesty is an essential component of a successful business. A business that operates with honesty and transparency in all its dealings with stakeholders is more likely to gain the trust and loyalty of its employees and clients. Honesty is not only a moral obligation but also a strategic advantage that pays dividends in the long run. One of the core…
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In our society, failure is often stigmatized as a negative outcome that should be avoided at all costs. However, as many successful entrepreneurs have proven, failure can actually be a valuable learning opportunity. Moreover, sharing your failures with your customers can be an effective selling strategy that can build trust and authenticity. When y…
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