show episodes
 
Beer and Golf are social activities, then why are you struggling with Social Media Marketing. The Taps and Tees Show brings real marketing advice that is making an impact in Craft Beer and Golf World. Short Weekly conversations for people passionate about marketing, golf and beer!
 
As a residential real estate broker in central Indiana, I have a specialty in Mid-Century Modern and Contemporary Architecture. This podcast, however, has very little (if anything) to do with Real Estate. I am obsessed with the people in my community and our "Culture Per Capita" quotient. Who are my neighbors? What are their passions? What are they contributing to our shared community? How can we help each other build a better city? How can we create a more just society?
 
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show series
 
Duncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning social media marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with companies such as Netflix and…
 
David Melamed is the Founder and Chief Impact Officer of Tenfold Traffic, a search and marketing agency with over $50 million of paid search experience. David has had a passion for marketing since he was a child, and over the past 10 years, he has built a successful career in SEO, PPC, and digital advertising. Before founding Tenfold Traffic, David…
 
Jessica Hershfield is the Founder and CEO of Just Enough Wines, a brand that sells premium, great-tasting wine in the convenience of a can. The cans provide a glass and a half worth of quality wine. Before founding Just Enough Wines, Jessica was the Senior Product Manager at Lime and Product Operations Manager - Pricing and Fares at Uber. She holds…
 
Marty McDonald is the Co-founder and CEO of Bad Rhino Inc., a full-service social media marketing and digital agency that was founded in 2011. Bad Rhino was recognized as a top social media marketing agency in 2016 and 2017 by the research firm, Clutch. Marty leads the day-to-day strategy of Bad Rhino’s operations and sales processes, as well as it…
 
Adi Klevit is a productivity expert, a process consultant, and the Co-founder of the Business Success Consulting Group. They systemize businesses so that their owners can focus on the overhead without getting lost in the day-to-day operations. She has steadily grown her consulting group over the past decade, specializing in small and medium-sized b…
 
Christina Appleton is the Founder of Appleton Consulting and VP of Marketing at Karma Nuts. She is a strategic marketer with a strong background in analytics and operations, having worked as Senior Director of Purchasing & Merchandising at Thrive Market, Director of Business Development at Laurel & Wolf, VP of Operations, Sales & Marketing at Purpl…
 
David Melamed is the Founder and Chief Impact Officer of Tenfold Traffic, a search and marketing agency with over $50 million of paid search experience. David has had a passion for marketing since he was a child, and over the past 10 years, he has built a successful career in SEO, PPC, and digital advertising. Before founding Tenfold Traffic, David…
 
Steve Hershberger is a Consultant at Westminster Innovation Group. He is a subject matter expert in the areas of customer engagement, loyalty, and innovation. He is also a recognized expert in developing high-performance intelligence and analytics initiatives. Steve was a Charter Member of WOMMA (the Word of Mouth Marketing Association, now the ANA…
 
David Melamed is the Founder and Chief Impact Officer of Tenfold Traffic, a search and marketing agency with over $50 million of paid search experience. David has had a passion for marketing since he was a child, and over the past 10 years, he has built a successful career in SEO, PPC, and digital advertising. Before founding Tenfold Traffic, David…
 
Sid Sheth is the Founder and CEO of Trillium Beverages, the company behind the viral brand, Thirsty Fox. A stickler for detail, Sid brings with him an engineering and systems mindset and tries to put all of his experience to use. His love for everything food and drink is what led him to launch Trillium. With previous experience working at Amazon, L…
 
Aimy Steadman is the Co-founder and COO of Future/Proof, the creators of BeatBox Beverages. Future/Proof is a disruptor in the beverage alcohol market that provides innovative solutions that drive incremental profit in high-growth categories. It was recently named one of Inc. Magazine’s Top 5000 Fast-Growing Privately Owned Companies in America. Ai…
 
David Melamed is the Founder and Chief Strategy Officer of Tenfold Traffic, a search and marketing agency with over $50 million of paid search experience. David has had a passion for marketing since he was a child, and over the past 10 years he has built a successful career in SEO, PPC, and digital advertising. Before founding Tenfold Traffic, Davi…
 
Diana Fryc is the Chief Sales and Marketing Officer at Retail Voodoo. Retail Voodoo is an agency that helps marketers, founders, executives, and investors in the food, beverage, wellness, and fitness industries develop new brands, restore growth to declining brands, and accelerate established brands. Diana has over 20 years of sales and marketing e…
 
Most people want a ‘quick fix’ to their marketing problems without putting in the time or energy. They end up working with flashy marketers who promise that you never have to work (and can spend your days cruising in a Porsche). But sales don’t magically happen…and the online world is changing faster than ever. Having the right funnel is key to get…
 
Brandon Hall is the Co-founder and the Chief Branding Officer of ONEHOPE Wine, a state-of-the-art flagship winery in the heart of Napa Valley. Brandon is responsible for the winery’s overall brand strategy, business development, and strategic partnerships. He and seven other co-founders launched the brand out of the trunk of their cars in 2007. Bra…
 
Alexander Svensson is the Director of Optimization at SiteTuners. At SiteTuners, Alexander helps improve conversion rates via best-practices redesigns and landing page testing for over 1,500 companies, including Google, Nestle, Intuit, Paychex, eHarmony, Canon, Symantec, AutoDesk, and Rhapsody. In addition to his conversion rate optimization skills…
 
When it comes to delivering the perfect swing, golf shoes are highly overlooked. In fact, they are seen as a mere fashion accessory next to your carefully chosen clubs and balls. But when it comes to feeling more balanced and stable in your swing, the science is in the shoe… Knowing how to use the force of the ground is essential for playing your b…
 
Drew Hendricks is the President of Barrels Ahead. This wine and craft marketing agency propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. Drew also interviews top leaders in the wine and craft beverage industry on his podcast, Legends Behind the Craft. Drew has been a leading …
 
Dr. Joseph Fisher is the inventor of SOBAR and the President of Zeno Functional Foods, located in California. He was trained as a medical scientist and received his bachelor’s and master’s in chemistry from Stanford before obtaining his MD and Ph.D. from Stanford Medical School as part of the prestigious medical scientist training program. After do…
 
Rachel Klein is the Owner of Revival Food Co., a food brand known for its craft flavors and stone-ground texture almond butter. She founded the company in 2014 after reviving her passion for a holistic, clean, plant-based lifestyle. Rachel’s vision for Revival Food Co. is to inspire others to eat more wholesome foods on a daily basis and to encoura…
 
Duncan Alney is the President and Founder of Firebelly Marketing, an award-winning Social Media Marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with Netflix, Fiji Water, an…
 
Dan Morovits is the Brand Manager of Bake Believe, a company that creates better-for-you baking chocolate. Dan specializes in advertising, customer satisfaction, marketing, retail sales, and website production. Prior to joining Bake Believe, Dan worked as a leader in marketing for many companies, including American Girl, Kaplan Schweser, and UFP In…
 
Rusty Jones is the Co-founder and Chief Strategy Officer of hellowater®, a company that creates fiber-filled and sugar-free bottled water. The hellowater® brand features a wellness product that is affordable, fun, tasty, and made with natural ingredients. Rusty is also the President and Founder of Hello Experience, a brand management company that d…
 
Daniel Kurzrock is the Co-founder and CEO of ReGrained, a company that upcycles nutritious grain by leveraging technology to turn beer waste into food. Daniel’s company uses these rescued grains to make award-winning nutrition bars and puffed snacks. ReGrained has been listed in Forbes’ “30 Under 30: Food and Beverage,” won Slow Money Northern Cali…
 
Asma Khan is an iconic chef, Netflix star, and the Founder and Owner of the restaurant Darjeeling Express. For many years, Asma worked in her mother’s catering business in Kolkata, India, which inspired the creation of her restaurant. Darjeeling Express started as a dinner for 12 guests at home, serving Indian food cooked from family recipes. Now t…
 
Jim Snediker is the Founder and CEO of Stock Mfg. Co., a company that designs custom uniforms for high-end restaurants and hotels. Jim began his career as a sales representative making cold calls at a freight company. A year and a half later, he was working with high-level clients as the Manager of Client Solutions at CareerBuilder.com. Before foun…
 
BYou might be surprised to find out that a breweriesy havehas more risks and exposure than a typical restaurant or bar. What’s more surprising is that your insurance policy might not know the difference…and then you’re stuck with a large batch of contaminated beer and nothing to sell. Coverage should protect your brewery and the beer. Don’t lose mo…
 
Danny Schuman is a writer, marketer, entrepreneur, and the President of the marketing consultancy, Twist Your Thinking. At Twist Your Thinking, Danny has worked with brands ranging from small nonprofits to Fortune 100 companies, and he helps them focus their message and develop their brand strategy. A lot of Danny’s work is based on tactics discuss…
 
The power of email marketing is unquestionable. You can create a community of the best customers, build an authentic brand platform of brand recognition, and do it all while still having time to golf (or down a few beers). But most entrepreneurs sending emails that don’t look like ‘preachy sales letters‘’ is where most entrepreneurs fail. - and fai…
 
Ganesh Nair is the Founder and CEO of Karma Nuts, a company whose mission is to put goodness into the world whenever you can. Ganesh is also the CEO of Wenders Western India Cashew Company, a third-generation, family-owned business. Before joining the family business and starting Karma Nuts, Ganesh worked in strategic planning, business development…
 
Buck Flather is the Partner Program Manager at Sprout Social, an all-in-one social media marketing platform for every area of your organization. With over 20 years of experience in marketing and sales, Buck is an expert in helping agency partners expand their businesses. Buck is passionate about social media marketing, and his dedication to connect…
 
Jason Falls is a marketing keynote speaker, author, and Director of Digital and Social Strategy at Cornett. He is also the host of Winfluence - The Influencer Marketing Podcast where he explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Jason believes in the powe…
 
Duncan Alney is the President and Founder of Firebelly Marketing, an award-winning Social Media Marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with Netflix, Fiji Water, an…
 
Duncan Alney is the President and Founder of Firebelly Marketing, an award-winning Social Media Marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with Netflix, Fiji Water, an…
 
Duncan Alney is the President and Founder of Firebelly Marketing, an award-winning Social Media Marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with Netflix, Fiji Water, an…
 
2020 was a wild year for everyone. Golf courses were no exception. But since golf is played outdoors, things started to come back a little faster. No one knows what the new year will bring, but there are several lessons you can take away from this year to make 2021 the best year yet for your golf business. In this episode, I discuss the importance …
 
The past year was unlike anything craft breweries have ever experienced. Many didn’t survive, and the ones that did had to completely revamp their business model. Before you celebrate the end of 2020, why not start planning how you will make 2021 your best year yet? In this episode, I discuss marketing strategies that keep customers buying your bee…
 
In local marketing, getting qualified leads is the name of the game. And if you can make it easy to find you, then you can leapfrog the competition. But how do you do this? SEO? Social media? Your website? In this episode, local marketing expert Jack Jostes discusses the best ways to generate the qualified leads you need to grow your business quick…
 
Conducting business online is more important than ever before. But it’s not as simple as putting your products online and watching the sales roll in. Businesses that previously relied on in-person visits have to figure out how to translate the one-of-a-kind experiences they provide to e-commerce to maintain consistent sales. In this episode, market…
 
Every business knows that they need a website. But your website is more than just an online business card. When done properly, your website builds customer relationships before they ever set foot in your doors. In this episode, web designer Darren Fox discusses how to maximize revenue from your website and a mistake business owners make that leads …
 
A great website is essential to the success of your business. But if that site doesn’t show up on the first page of Google, it may as well not even exist. This makes SEO key to a great website. But good SEO doesn’t happen overnight. In this episode, web designer and SEO expert Kevin Daisey discusses why SEO improves the value of your business and h…
 
The online coaching business has exploded. Most business owners know they could benefit from coaching. But shady online “gurus” have tricked them into believing it’s possible to become an overnight success. But that’s not the case. It takes time to build a relationship and time to grow a sustainable business. In this episode, marketing and business…
 
Entrepreneurs often struggle with networking. It feels fake. Sometimes it seems like begging. And things just got more complicated with every event going online. But you have to get out and meet people in order to grow your business. So what’s the best way to do it effectively? In this episode, networking expert Ashley Owens discusses what to talk …
 
Video has quickly become one of the most vital assets to the success of a business. When you have the right video content out in the world, your prospects and clients feel like they know you before you ever meet. This familiarity helps you make more sales faster than you ever imagined. In this episode, video marketing expert Ian Garlic discusses wh…
 
The world of marketing is full of smoke and mirrors. From phony industry awards to hyped-up marketing, it’s hard to tell the professionals from the scammers. In this episode, marketing agency owner Jason Swenk discusses how to separate fact from fiction in agency marketing and why understanding marketing can save you time and money, especially when…
 
In golf, business, and life there are statistics that hold the key to getting to the next level. The problem is determining the stats you need to track. Chase the wrong stats and you’ll never make any progress. But what do you do when others in your field are more interested in protecting their sacred cows than improving? In this episode, bestselli…
 
A good website grows your brand, lets you stand out and brings you new customers. But most websites suck—even if agencies charge thousands for them. If your website isn’t clear, persuasive and on-brand, you lose out on thousands of potential customers. In this episode, website expert Ben LeDonni stops by. Today, he tells you about the mistakes amat…
 
Whether you run a golf course, a brewery or another craft beverage company, you’ll make most of your money from local customers. People on the other side of the country won’t walk into your taproom anytime soon. Marketing to them is a waste of money. And if you don’t have the budget of a big corporation, you can’t afford to waste your dollars on pe…
 
When you’re on top of the search results, SEO is fun. Google sends you free traffic without lifting a finger. But if you’re on page 7 of Google, most people never hear about you. And when you’re not seeing results, it’s hard to justify spending money, time and effort on improving your SEO. But SEO doesn’t have to be a bad experience. In this episod…
 
Craft beer marketing is constantly changing. What worked in 2018 doesn’t work in 2020. And what works today won’t work tomorrow. If you don’t adapt, you get left behind. But if you execute what works, you can grow your business, no matter what’s happening around you. Steve and Scott from Market the Brew stay on top of the game constantly—they know …
 
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