The Fixing Incentives Podcast is hosted by David Melamed where he talks about the incentives that drive success.
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


Growing an agency is very difficult, and you might feel unclear what to do next in order to grow and scale your agency. The Smart Agency Masterclass is a weekly podcast for agencies that are wanting to grow faster. We interview amazing guests from all over the world that have the experience of running successful businesses, and will provide you the insights you need. Our podcast is just over 3 years old, and have reached more than a half million listeners in 42 countries.
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Polyglot is a podcast for middle and late career developers. It features more technical discussions of higher-level language concepts and software patterns.
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Innovation and a Creative Problem-Solving Approach to AI with David Melamed | Ep #641
29:38
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How are you leveraging AI to increase your agency’s productivity? Which tools are you currently using? Is there a new skill you’d like to master but don’t know where to start? Artificial intelligence (AI) brings a new world of possibilities for agency owners that goes beyond just creating content. Today’s guest shares his expertise in leveraging ar…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Honing Your Ideal Niche and Having Confidence to Raise Agency Prices with Matt Banker | Ep #649
25:24
25:24
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Have you nailed down your agency's ideal niche? Are you attracting clients that ignite your agency's growth? Could you be standing in the way of your ability to raise agency prices? After years as a generalist agency, today’s guest decided to turn his business into a dual agency launching a niche firm alongside his broad shop. This calculated risk …
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Surviving Failure & Retaining Top Talent in the Fast-Paced Agency Space with Shamit Khemka | Ep #648
34:19
34:19
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Have you struggled with turnover post-pandemic? Looking for insights on adapting and fortifying your agency? What about outsourcing strategies that enable growth? The pandemic has had a profound impact on the IT industry, with one of its major consequences being the mass exodus of employees, resulting in the loss of experienced staff members who ha…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Formalizing Growth Through AGENCY SYSTEMS and Structure with Paris Childress | Ep #647
30:06
30:06
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Are you struggling to get a handle on your agency’s growth? Have you established the right strategies for formalizing growth beyond referrals? Today’s guest grew organically for a long time but eventually saw the need to clearly define his agency’s direction and business goals. His team lacked a clear understanding of the overall direction, resulti…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Unpacking the Formula for Increasing AGENCY PROFITABILITY with Marcel Petitpas | Ep #646
27:07
27:07
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Is your agency's profitability falling short? Do you lack clarity about your real margins? Many agencies struggle to maximize performance due to a core issue - not accurately calculating gross margin. Misconceptions around margin math sabotage profits. Today’s guest specializes in increasing agency profitability by solving the single but costly pro…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
The Pricing Model That Led to 8-FIGURE AGENCY GROWTH with Graeme Barlow | Ep #645
27:09
27:09
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Are you struggling to scale your digital agency to 7-figures and beyond? Do you think 8-figure or 9-figure agency owners must have it all figured out? Today’s guest shares the journey of taking his smaller agency to an eight-figure business and discusses the strategies that helped him scale and grow. He talks about the huge impact their transparent…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Build Your PERSONAL BRAND with Integrity at the Core with Grant Owen | Ep #644
43:55
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Have you struggled to build an ethical yet profitable agency model? Do you want your brand to attract clients through value rather than hype? Are you unsure how to leverage personal branding effectively online? Today's interview tackles it all. Today’s guest is passionate about helping people build their personal brands and counteracting the lack o…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
The Winning SALES SCRIPT to Scale Your Agency with Scott Scully | Ep #643
46:08
46:08
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Are your salespeople trained to tell relevant stories and sell in the appointment? Do they know how to catch a prospect's attention fast? Using sales scripts is a great way to keep your message focused and concise. To get the best results, your sales reps should be armed with a bulletproof script and serious training to overcome sales objections. T…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Old School Agency NEWSLETTERS that BUILD TRUST with Nate Kennedy | Ep #642
25:21
25:21
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Are email newsletters out? Do people want or even read those anymore? Actually, yes! Old-school agency newsletters are a great way to position yourself as a trusted expert. Eager to learn proven strategies for engaging and valuable newsletters? A newsletter can be an invaluable tool to position yourself as a trusted advisor and expert by offering i…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Leverage AI for SMART Marketing Insights with Erik Huberman | Ep #640
39:53
39:53
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How are you planning to leverage AI for marketing insights? Want to know the best tools to utilize artificial intelligence in your agency? For years, we’ve known AI would revolutionize marketing through real-time insights and automation. However, for it to provide accurate insights and recommendations, it needs a comprehensive understanding of how …
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Embrace Mistakes & Be the Leader Your Agency Needs with Pilaar Terry | Ep #639
18:26
18:26
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Are you struggling to step into your own as an agency leader? Looking to rapidly grow your boutique agency? In this episode, our guest shares her journey as an accidental agency owner and how she has grown her boutique communications agency by over 75% in the past two years. She discusses the importance of focusing on the type of agency you want to…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Become a Part of an EcoSystem of Ready-to-Go Agency Business | Ep #638
25:59
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What is the key to unlocking strategic partnerships in order to grow your agency? Wondering how to identify promising collaboration opportunities? The most mutually beneficial strategic agency partnerships are with tangential agencies that align in vision and share in collaboration. Today’s guest has great insight and information about what the mos…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Fostering Strong Agency Client Communication to Navigate Hard Times with Anatoliy Labinsky | Ep #637
31:57
31:57
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Do you want to learn strategies for overcoming obstacles and fixing mistakes? Interested in fostering strong agency client relationships through communication? Today’s guest shares his journey discovering e-commerce and the strategies that helped him scale his agency under extreme circumstances. He recalls some of his struggles identifying and fixi…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
How to Master Boundaries Without Compromising Agency Growth with Caitlin Copple | Ep #636
19:12
19:12
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Are you looking to grow your agency fast while maintaining a work-life balance? Eager to start mastering boundaries without compromising growth? Today’s guest talks openly about growing her agency to over $1 million while fiercely protecting her personal life by establishing clear boundaries. She highlights the ongoing need for self-awareness to id…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Why the Best Way to Harness AI is Through Agency Data with Bryan Trilli | Ep #635
22:52
22:52
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Are marketers going to be replaced by AI? Do agencies need to embrace AI to survive and thrive? How can data optimization maximize AI results? Our guest today discusses the impact of AI on the agency world and shares his insights on how AI is outperforming marketers and the opportunities it presents for agencies. With the rise of AI, many agencies …
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
The Secret to Gaining Agency Efficiency with Automated Reporting with Joe Kindness | Ep #634
35:26
35:26
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Do you want to communicate results and build trust with clients? Need to streamline reporting without sacrificing quality to show the full value your agency offers? Effective client reports are the best way to communicate your results to clients and improve their trust in your services. However, putting together detailed reports can be time-consumi…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Reducing the Agency Owner's Workload By Building the Right Team with Christina Nicholson | Ep #633
29:41
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Are you looking to grow your agency while maintaining a work-life balance? Not sure who and when to hire to achieve your agency goals and not work yourself to death? You can find the balance and reach your goals when you hire the right team. That's what today's guest learned when she figured out how to offload the things she doesn't love and focus …
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Joey Coleman | Boost Retention and Never Lose an Agency Employee Again | Ep #631
44:11
44:11
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Are you worried about losing top talent at your agency? Struggling with high employee turnover that hinders your agency's growth? It can be hard to find and keep the right people to help achieve your agency's goals. Our expert guest is a repeat on the show who shares the importance of retaining employees and how you can ensure you never lose an age…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Supercharged Agency Growth Over 250% with an Effective Hiring Structure with Samir Balwani | Ep #632
25:50
25:50
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Have you hit a growth ceiling? Looking to supercharge your agency growth? Eager to learn from someone who grew over 250% in three years? In this episode, our guest shares his against-all-odds journey of growing his agency by over 250% for the past three years. He pulls back the curtain on how investing in personal growth, seeking support, and build…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
The Surprising Accessibility of Acquisition as an Agency Growth Strategy with Jon Bast | Ep #630
22:15
22:15
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Have you ever considered acquisition as a growth strategy? What about acquiring five or even ten other agencies in order to grow? A lot of agency owners consider M&A for growth but think there are financial barriers preventing them from taking the leap. However, have you ever considered M&A as more of an investment strategy? In this episode, our gu…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Improve Your Agency's Website and Convert More Clients with Khalid Saleh | Ep #629
50:06
50:06
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Does your agency website convert as well as it should? Why do clients buy from your agency? It might be time to take an objective look to determine how your agency website can convert more clients. It’s a practice that will help you improve as a business and get a pulse on your audience’s decision-making process. Today’s guest founded one of the fi…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Level Up Leadership: How to Build an Empowered Team in Your Digital Agency with Brett Curry | Ep #628
52:23
52:23
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Do you want to level up leadership in your agency and empower your team? Providing resources and training to your leadership team is important in helping build their confidence and creating a trickle-down effect to the rest of the team. Today's guest believes it all starts with the hiring process and creating an agency that is desirable to work for…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Effective Delegation and Tips on Accountability for Faster Agency Growth with Zach Montroy | Ep #627
17:17
17:17
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Is your team working together toward a clear agency vision? Do you trust your team and effectively delegate? Do the agency leaders also know how to delegate in order to scale the agency? The agency owner is the Visionary and needs an effective operations leader to align the team with the vision by holding them accountable and having hard conversati…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Why Your Agency Leadership Style Must Evolve to Enable Growth with Bobbie Bailey | Ep #626
26:09
26:09
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How would you define your agency leadership style? Has your leadership evolved as your agency grows? Or has it remained stagnant as you keep doing things the way you've always done them? Ideally, your style should align with your agency culture and enable the desired outcomes for your agency. Finding your ideal leadership approach takes time, but i…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Top 4 Agency Sales Tactics That Work: Insights from a Brand CEO with Kelley Thornton | Ep #625
35:38
35:38
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Are you getting the attention of your ideal clients? Ever wonder if your sales tactics are working? Wonder what clients think about your sales emails and calls? Most agency salespeople believe in what they sell but are unknowingly going about sales in the worst way, scaring off potential clients. Today’s guest once owned a marketing agency and has …
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Unlock Inbound Marketing Strategies That Attract More Clients with David Mausolf | Ep #624
14:58
14:58
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Are you looking to connect with decision-makers in big brands? Do you want to land bigger, high-value clients? Big brands realize there's a good match with boutique agencies that provide a fresh and innovative approach. So how can your agency unlock inbound marketing strategies and get noticed by big brands? One agency has worked with household nam…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Unleash Your Agency Leadership Potential by Overcoming Self-Doubt with Kate Ahl | Ep #623
26:16
26:16
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Do you sometimes doubt your ability as an agency owner? Are you constantly comparing yourself and feeling like you have imposter syndrome? Setbacks make every agency owner nervous about their ability to push through. Today’s guest has been successfully running an agency in an unconventional niche for years. They have experienced their share of setb…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Overcome Digital Agency Sales Objections: Decode the 'Let Me Think About It' Objection | Ep #622
13:28
13:28
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Every digital agency struggles with some of the most common sales objections. I'm here to tell you how to turn those around and convert more prospects into clients, faster and easier. Have you ever felt your agency’s proposal knocked it out of the park only to have the prospect put you off? It happens to all of us. You put your energy and effort in…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Break Into a New Niche with a Strategic Agency Acquisition with David Hernandez | Ep #621
41:40
41:40
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Have you thought about expanding into a new industry? Ever wonder about buying another agency for their expertise and book of business? Even for an established agency, it can be difficult to break into a new space. However, a strategic agency acquisition can save a lot of time and effort. Today's guest found an agency acquisition was the ideal way …
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
The Perfect Digital Agency Offer to Unlock 20X More Revenue (and Close Deals Faster) | Ep #620
15:19
15:19
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Are you struggling with low agency profit margins? Are you tired of not winning the engagements you want and deserve? Did you know there’s an art to pricing in order to unlock 20X more revenue? That's 20X more than you are making right now! When it comes to pricing, there are two common problems I see many agencies struggling with: Low profit margi…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
How One Agency Doubled Revenue Becoming Specialists in a Unique Niche with James Kaye | Ep #619
22:07
22:07
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Are you resisting the advice to niche down and become a specialist? Do you think niching down means losing opportunities and turning down clients? It's normal to fear a change like this but when you understand your ideal audience, you can't lose. Your ideal prospects will notice that you speak their language and understand their challenges. That le…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
The Ultimate Playbook for Building a Top-Notch Sales Team for Your Digital Agency | Ep #618
11:24
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Are you tired of being the only one in your agency responsible for closing deals? Would you like to build a top-notch agency sales team to land the deals you’ve always wanted? In this episode, you'll learn how to find the right salesperson, build a sales team, train, manage, and compensate them so the owner is no longer the one responsible for agen…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Conquering 3 Big Challenges in Order to Grow Your Digital Agency with Andrew Gottlieb | Ep #617
47:33
47:33
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Are you an accidental agency owner? Most of us are! That is why it's important to continually evolve in order to grow your digital agency. Can you identify the milestones that have gotten you where you are? What are the biggest challenges you’ve had to face? As an agency owner, it's important to stay inspired and stay the course on the path we're p…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
The Secret to Charging What Your Digital Agency Is Worth | Ep #616
11:19
11:19
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Did you know if you keep saying you’re too busy it probably means you’re not charging enough? Are you ready to start charging what your digital agency is worth? Being too busy is the quickest way to not only burn yourself out but also your team. I’ve been there, and let me tell you I was on the verge of shutting down my agency from being overworked…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
3 Methods of Storytelling That Wins More Agency Clients with Douglass Hatcher | Ep #615
19:54
19:54
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Are you effectively using storytelling in your agency's marketing? Storytelling is an invaluable tool that makes your prospects feel heard and understood. It's a way to relate to clients and communicate how your help solve their problems. Storytelling creates better communication that’s more effective, more memorable, and easier for people to under…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Digital Agency Growth Starts with SOPs and Delegating with Alyson Caffrey | Ep #614
36:01
36:01
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When was the last time you took a break from your agency? Do you stress out just thinking about taking time off? Do you feel like everything will fall apart with you? This is usually the case when agency owners need to create SOPs and delegate more to their team. Getting serious about SOP documentation levels up your agency, sets up the team for su…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Creating Relationships that Lead to a Successful Digital Agency with Spencer Hadelman | Ep #613
41:11
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Do you view your digital agency clients as a means to an end? Are you and your team taking a real interest in your clients in order to understand them as a person first? Creating relationships is at the core of every successful agency. That's why today's guest finds his background in accounting a helpful skill in understanding what is important to …
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
The Ultimate Guide to Promoting Your Digital Agency Through Content | Ep #612
7:19
7:19
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Why is VaynerMedia attracting the best brands that everyone wants to work with? Do you think it is because they have the best team? Do they have the best process and deliver the best results? Out of the millions of agencies… Why do we all know who that agency is? Simply put, they are well known because their founder understood the game of attention…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Drew McClellan on What Do Clients Really Want from Their Agency Partner? | Ep #611
27:48
27:48
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Does your agency truly understand your clients' needs? Are you proactive about learning their business? Is your team constantly looking for new, innovative solutions? What can you do to earn clients’ trust to retain and even upsell them? Today’s guest has been an agency owner for 30 years and knows the business well. He understands which questions …
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Crush Your Competition: Key Strategies for Digital Marketing Agencies to Succeed | Ep #610
7:24
7:24
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What sets digital marketing agencies apart? How can you destroy your competition to succeed? Are you struggling to stand out in a crowded market? Do you want to crush your competition and become the go-to agency in your industry, but don't know where to start? What if I told you there’s a way to separate your agency from everyone else? Whether it’s…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Rapid Agency Growth that Led to a Lucrative Acquisition Offer with Daniel James | Ep #609
49:03
49:03
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How do you get noticed by big brands? And eventually, get noticed by big agencies for an acquisition offer? It's all about making decisions that put the client first. That is what this guest shares in his story about starting out in the early days of social media, finding a hole in the industry, and how his agency's rapid growth led to an unexpecte…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Choose The Best Niche For Your Digital Marketing Agency | Ep #608
5:34
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Have you ever heard the saying there are riches in niches? Are you an overworked owner of a stagnant agency? Maybe you have grown your digital agency to seven figures but can’t figure out how to get beyond that and are feeling stuck. The door to growth can be unlocked with one key and that key is choosing a niche. But how do you choose the best nic…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
4 Biggest Agency Sales Mistakes & 3 Sales Systems to Setup Success with Chris Brewer | Ep #607
39:22
39:22
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Are you guilty of making one of the biggest agency sales mistakes? Do you rely too much on referrals? Do you have three channels working to find new prospects and fill your pipeline? Without this, you're always playing catch-up leaving no time for working on growth. A lack of systems hinders your agency's growth by keeping the owner tied to daily o…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Create a Vision Statement for a Digital Agency to Fuel Growth
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Why did I almost QUIT my multi-million dollar agency to get a job? It sounds crazy to think that I’d gotten to that point – for many is a measure of success – and was willing to let it go. I needed to learn to plan for the future and create a vision statement for my agency. You see, I envisioned owning a business as the ultimate path to freedom, bu…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Unlock Limitless Agency Growth By Empowering Your Team
25:42
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Is it difficult for you to delegate to your team? Are you still handling everything yourself? Does your team feel empowered to take the initiative or do more work? If you’re still at the center of everything, it's time to unlearn your old ways and elevate your team. When you do, you'll experience limitless agency growth. Today's guest thought clien…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Maximizing Digital Agency Profits By Documenting Core Processes
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Can your agency employees make decisions without you? Are you frustrated that you keep putting out fires or re-explaining yourself over and over? Documenting processes isn't the glamorous part of being an agency owner. However, it’s a necessary part of growing your and the first step to exiting daily operations. Today’s guest runs an advisory agenc…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Why an Effective CRM is Important for Agencies and Clients
43:34
43:34
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Are you struggling to connect the dots between agency services and the results you drive for clients? Do you produce leads for clients without being sure if they're following up? What about your own marketing efforts? Do you have a process in place for outreach and follow-up? Throwing money at marketing initiatives without correctly measuring their…
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Empower Your Agency Team & Be the Beneficiary of Your Hard Work
32:18
32:18
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Do you lack a clear vision for your agency? Communicating the vision is the best way to empower your agency team. An unclear vision leads to a lack of direction and makes it more difficult to scale your digital agency. Today's guest has grown his agency to nearly 8-figures and admits only recently things have become more clear. He expands on how a …
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Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies


1
Tapping Into Latin American Talent to Grow Digital Agency Profits
44:58
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Have you considered hiring remotely to help cut costs? Where would you look for remote employees that are still a good culture fit? Finding the right talent can be very challenging even if you’re looking locally. Trying to find great talent in a different country could be next to impossible without the right help. Today’s guests run an agency that …
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Are you letting fear stand in the way of success? Have you ever lost a big opportunity because you wanted it too badly? Are you guilty of skipping your own processes only to have it bite you in the ass down the road? Often time entrepreneurs get overly focused on a specific outcome and ignore the bigger picture. Today’s guest has started many busin…
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