How a Fight Over a Landing Page Almost Lead To Getting Fired With David Melamed of Tenfold Traffic

Fixing Incentives Podcast

David Melamed is the Founder and Chief Impact Officer of Tenfold Traffic, a search and marketing agency with over $50 million of paid search experience. David has had a passion for marketing since he was a child, and over the past 10 years, he has built a successful career in SEO, PPC, and digital advertising.

Before founding Tenfold Traffic, David oversaw marketing for companies such as Cayre Equities and Gamestaq.com. He is currently the host of the Fixing Incentives Podcast, where he speaks with business leaders about the behavior that powered their growth.

In this episode…

It’s often thought that presentation is king in business. All you need is a fancy website and some good branding to take your business to the next level. More importantly, that complete, polished look is the only way to sell your brand. This has led to an endless competition to be the sleekest, most modern brand you can be. But what if a brand’s presentation isn’t as important as it’s been made out to be?

David Melamed has done the research and found some interesting results. His initial test gave him a new perspective on how a landing page should look — and it nearly got him fired. Now he has a story from the experience and his unique approach towards presentation. Want to know how it all played out?

Dr. Jeremy Weisz of Rise25 returns to interview David Melamed to hear his story on how a landing page test almost got him fired and changed his view on the subject. They go over the story itself, the test between two very different landing pages, and why the results are important. They also go through how to meet your customer’s expectations and why David thrives in multi-location healthcare marketing. Hear it all and more on this episode of the Fixing Incentives Podcast!