Sew & So is a casual conversation with a special member of the sewist and quilting community. A casual conversation about how they got started, what inspires them and what excites them. Sew & So is brought to you by BERNINA - Made To Create.
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Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dich ...
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Considering a podcast for YOUR brand’s content offerings? Be sure your show not only represents your brand’s quality, mission, and message, but is also maximized for success! Pick up what Producer Jaime has been putting down since 2014 and learn the tools to properly launch and then build your brand through the power of podcasting. Welcome to Podcasting Your Brand! Remember: “The only thing more powerful than your voice is your spirit to use it.” So, turn that mic on. (Formerly, Business in ...
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All Things Private Practice Podcast TM is where we dive deep into the gritty, unfiltered world of being a mental entrepreneur, mental health professional, and a private practice therapist. Join us as we explore the emotional roller coaster of small business ownership, tackling the raw and unapologetic aspects that often go unspoken. In each episode, we fearlessly dissect self-doubt, resilience, impostor syndrome, and paralyzing perfectionism. This podcast normalizes fear and failure and help ...
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Are you an Elite: Dangerous CMDR looking for an insightful, refreshing, positive, and entertaining take on the galaxy? Flight Assist gives you just that. Every time, we interview a different CMDR, community leader, player organization, or content creator, learning who they are, what they do, and why they do it. It's inspiration and motivation for you to start that next expedition, jump into the next fight, make the next trade, and take the next steps. Flight Assist is ON.
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Deanna Springer – The Great Wisconsin Quilt Show, 20 Years of Honoring the Legacy of Nancy Zieman
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In this episode, we’re thrilled to welcome back Deanna Springer. Deanna was a close collaborator with the legendary Nancy Zieman, co-founding Nancy Zieman Productions in 2007. Together, they launched a blog, social media channels, and over 40 sewing and quilting products, as well as produced 12 seasons of Sewing with Nancy. Today, Deanna carries Na…
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Episode 158: International Retreats for Therapists—More Than Just a Vacation [featuring Melissa Wesner]
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In this episode, Melissa Wesner, LCPC, founder of LifeSpring Counseling Services and host of the "Dreaming and Doing" podcast, and I dive into the transformative power of retreats, cultural immersion, and self-care in business strategy. We discuss how stepping out of comfort zones, embracing new cultures, and integrating well-being into our profess…
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Global Technology Leadership: Adapt your marketing to reflect cultural nuances (podcast episode #113)
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"One doesn't discover new lands without consenting to lose sight, for a very long time, of the shore." That quote is from Nobel Prize winning novelist André Gide. And I think there is a great lesson for marketers here. For 25 years, MarketingSherpa has published case study articles. And sometimes when I talk to marketers, they are so myopically foc…
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Episode 157: Break the System: Self-Sacrifice to Empowerment for Helping Professionals [featuring Flint & Xilo Del Sol]
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In this episode, I speak with Flint Del Sol, a veteran transgender teacher, educational content creator, and LGBTQ advocate, Xilo Del Sol, a Mexican American queer and neurodivergent coach, social worker, and educator, about navigating systemic ableism and capitalism in creating a more fitting work environment and the intersections of entrepreneurs…
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The Great Wisconsin Quilt Show Celebrates 20 Years and Honors the Legacy of Nancy Zieman
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Join us for this special episode as we travel to Madison Wisconsin for the Great American Quilt Show which began largely in thanks to the late Nancy Zieman. Nancy hosted Sewing With Nancy on PBS Wisconsin for 35 years and inspired hobbyists across the country to sew, quilt and embroider. What started as an instructional program filmed in her home i…
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Wellness Marketing: Educating consumers is crucial for building trust and driving change (podcast episode #114)
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Marketing is about helping your ideal customer perceive the value your products deliver. But before they can perceive that value, you have to create it. When I received the podcast guest application for my next guest, in my due diligence I found that Consumer Reports named its Stratami mattress one of the 9 best mattresses of 2024. To hear key less…
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Episode 156: Money, Burnout, and Career Transition for Mental Health Workers [featuring Angela Koivula]
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In this episode, I talk with Dr. Angela Koivula, psychologist and adjunct instructor at the University of Florida, about navigating financial realities in the mental health profession and its impact on career decisions. Key Takeaways: Financial Planning & Sustainability: Many therapists face significant challenges in planning for retirement due to …
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Marketing Adaptability: The art of letting go of creative ideas so you can champion future concepts (episode #112)
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Imagine this: you've spent months ideating, planning, and crafting the perfect marketing campaign. The creative is stunning, the messaging is on point, and the target audience has been meticulously defined. But as the launch date approaches, things start to wobble. A key department is out of sync, a crucial piece of technology isn't ready, or the t…
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Episode 155: Chronic Illness and Entrepreneurs: Rest and Boundaries [featuring Liz Slonena]
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In this episode, I spoke with Dr. Liz Slonena, an ADHD psychologist and business consultant, about the challenges and strategies of managing a solo business while grappling with chronic health conditions. Key Takeaways: Health comes first: Listening to our bodies and setting boundaries is essential for sustainable professional and personal success.…
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Welcome back to Part 2 of OMG Fashun – Friends They Never Knew They Needed. In Part one, Co-Executive Producer Rich Brusa and Producer Marcy Guevara-Prete gave us an exclusive peek into the genesis and workings of this show. Then, several of the contestant/disruptors shared personal stories of their paths to this show and how it changed their lives…
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Substance Over Style: Good work has to speak for itself (podcast episode #111)
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“Writing is never done, it is just due.” This is a common sentiment from anyone who has ever worked in a deadline-driven field like journalism or academia. And it certainly holds true right here in the marketing industry as well, made all the more difficult in my career personally when I transitioned from print to digital…which could be changed an …
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Episode 154: The Power of Group Therapy in Private Practice [featuring Brittany Bate]
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24:46
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Group therapy services are a great option for therapists who want to diversify their practice and enhance client connection. In this episode, I talk with Dr. Brittany Bate, owner of Be BOLD Psychology and Consulting, about the ins and outs of running successful therapy groups. Brittany shares her extensive experience and offers insightful tips for …
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Client Empowerment: Be the woman behind the woman (podcast episode #110)
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My latest guest represents the perfect dichotomy of what it takes to make it in marketing. On the one hand, the word rockstar is half the name of her company, which connotes to me, Mick Jagger strutting around on-stage crooning “I’m a man of wealth and taste.” Or perhaps for a newer generation, Adam Levine in the spotlight belting out “I got the mo…
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Episode 153: Embracing ADHD Identities in Entrepreneurship [featuring Shauna Pollard]
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In this episode, Dr. Shauna Pollard and I had a dynamic discussion on navigating life and career through the lens of ADHD, entrepreneurship, and the unique challenges faced by BIPOC communities. Here are three key takeaways: Embracing Neurodivergence in Business: We shared how openly disclosing our neurodivergent identities has not only helped us e…
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OMG Fashun Season 1- Behind the Scenes at this Groundbreaking Show(Part 1)
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We’re taking you behind the scenes—to give you an exclusive peek into the making of OMG Fashun www.omgfashun.com But that’s not all. We’ll dive deep into intimate conversations with these contestants—scratch that, fashion disruptors—who dared to defy the norm and redefine what it means to create. But before we dive into the world of our extraordina…
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B2B Digital Marketing & Demand Generation: My boss has asked me to produce $1 billion in revenue. Now what? (episode #109)
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When I started in B2B, my mentor told me, “We call this business to business, but make no mistake, people buy products, not businesses. It’s people who make decisions for these businesses.” Here’s where the rubber meets the road. If you’re only focused on businesses as accounts, you’re overlooking opportunities. For example, as our latest guest sha…
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Episode 152: Unmasking Autism in Leadership Roles and Business [featuring Maureen Werrbach]
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In this episode, Maureen Werrbach, the owner and founder of The Group Practice Exchange, and I discuss how being autistic and ADHD shapes our leadership styles, the challenges and unique strengths that come with being neurodivergent entrepreneurs, and the ripple effect of being authentic, from creating safe work environments to fostering creativity…
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Breaking Taboos and Learning from Customers: The unconventional marketing journey of the Director of Marketing & Communications at Global Protection Corp. (episode #108)
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Content Warning: On How I Made It In Marketing, we delve beneath the buzzwords of our industry to uncover the biggest lessons from successful careers. Our guests share detailed, hard-fought, in-the-trenches stories of how they learned these lessons and put them into practice. Today's guest has spent a significant part of her career selling condoms.…
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Episode 151: Loving Your Past Self: Adult ADHD Discovery and Reparenting Your Inner Child [featuring Monica Leblanc]
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In this episode, I spoke with Monica Leblanc, a seasoned therapist, coach, freelance writer, and Enneagram teacher, as she shared insights from her journey, particularly around her recent ADHD diagnosis and the importance of loving past versions of ourselves to stay present. Key Takeaways: Compassion for Past Selves: Monica highlights the need for …
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Jennifer May Nickel – Storytelling Through Costumes, this Sewist Shares the Behind the Scenes Explanations of TV Costume Creation
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Settle in with us for a back-stage tour of exactly how costumes are designed for tv shows. Learn how a certain look is achieved and how moving to LA during the writer’s strike was a “terrifying” time for our guest who moved there for the first time to find work! Born and raised in Pittsburgh, Jennifer May Nickel completed her undergrad studies at E…
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CPG Campaigns: Marketing is often about showcasing human truths (podcast episode #107)
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Look, let’s face it, our industry can have a bad reputation. And I can see why. Just scroll through YouTube or social media and you’ll see self-appointed gurus shouting about tricks and hacks and shortcuts. But sustainably successful marketing is not about shortcuts, it’s about digging into the very essence of what it means to be a human being. Sou…
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Episode 150: Leveraging Talent and Transparency to Build Unstoppable Teams [featuring Michael Michalowicz]
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In this episode, I talk with Michael Michalowicz, an innovative entrepreneur, renowned author, and speaker. Michael delves into several insightful topics, from financial transparency to creating a culture of psychological ownership in the workplace. Whether you're an entrepreneur, a leader, or someone passionate about organized growth, this episode…
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Sustainable Marketing: How DC Water turns waste into wealth (episode #106)
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The Accidental Recycled Poop Marketer! That’s the headline of a recent podcast guest application. And it came from someone leading marketing for an interesting product – a paid B2B and B2C product, sold by a nonprofit, that is run by an independent city government authority, a water and sewer utility formed in collaboration with the federal governm…
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Episode 149: Creating Memberships: Alternative Income and Accessible Support for Therapists [featuring Shaelene Kite]
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In this episode, I spoke with my good friend Shaelene Kite, a counselor, DBT-trained therapist, and yoga instructor based in New Jersey. We dove deep into the topic of creating a membership site as an alternative income stream for therapists. Shaelene shared valuable insights from her experience founding the Rebel Minds Learning Collective, a DBT t…
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Grace Latz - Olympian Artist-in-Residence Program/Paris 2024
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Grace, who was on America’s 2016 Olympic Team placing 5th in the quadruple sculls. A much-decorated rower, she was on 4 national teams, a 2015 World Rowing Champion and walked on the team at the University of Wisconsin, Madison to eventually help the team win their first Big 10 Championship in Women’s rowing. She will be in a different role this ye…
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Episode 148: Combatting Burnout: Safe Retreats for Neurodivergent Individuals [Gabrielle Juliano-Villani]
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In this episode, I talk with Gabrielle Juliano-Villani about her journey, the importance of understanding our own needs for emotional regulation, and some very exciting plans for our co-hosted Neurodivergent Burnout Retreat in Belize. Here are 3 key takeaways: Understand Your Nervous System: Gabrielle shared her experience of learning about polyvag…
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Authentic Brand Storytelling: Embed creative within your business model (episode #105)
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Be careful you don’t engage in marketing color by numbers so to speak. It’s easy to get lost in process flowcharts and databases. You could build out the perfect infrastructure – the right media buys, marketing automation and drip campaigns all set, everything is being properly measured and attributed – yet in all that work it is easy to overlook w…
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Episode 147: Redefining Neurodivergent Assessments and Overcoming Internalized Ableism [featuring Jessica Hogan]
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41:59
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In this episode, Dr. Jessica Hogan and I discuss neurodivergent affirming assessments and the necessity for accessible, empathetic support for neurodivergent individuals. Key takeaways: The Paradigm Shift in Neurodivergence Awareness: Dr. Hogan emphasizes the importance of ongoing work for neurotypical clinicians to be affirming, addressing interna…
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Ann Brauer’s work has been featured in numerous museums, institutions and private collections including the American Museum of Art + Design, the Lodge at Turning Stone in Verona, NY, the Federal District Courthouse in Springfield, MA and Pat Metheny. When born on a farm in Illinois, her grandmother made a postage stamp quilt made from feed sack clo…
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Sustainable Marketing: Take the time to understand your target audience deeply and your value proposition (episode #104)
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Who is your ideal customer? And how does your brand serve them? Yes, I know you have KPIs to hit this quarter. Leads. Sales. A specific revenue target. And so it can be easy to quickly drill down to targets. But all marketing beings by asking… who is the ideal customer? And how does our brand serve them? So I loved a lesson I recently read in a pod…
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Episode 146: Essential Tax and Business Structure Tips for Therapists [featuring Daniel Rowe]
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Daniel Rowe, a CPA and tax attorney from Charlotte, North Carolina, shares insights into financial planning, bookkeeping, and business formation for mental health professionals and other service providers. Key takeaways: Understanding Business Formation: It's important to have tailored advice for forming your business entity, whether it's a PLLC or…
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Episode 145: Writing a Love Letter to Humanity: Therapy, Trust, and Transformative Healing [featuring Candyce Anderson]
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In this episode, Patrick Casale and Candyce Anderson, LPC, private practice owner, TEDx speaker, and author, discuss the transformative power of therapy, emphasizing authenticity, vulnerability, and the importance of betting on oneself. They share their stories from personal struggles to creating a meaningful and impactful private practice that hon…
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BERNINA University 2024 - Behind the Scenes and Introducing the New B990 (#It’s a BIG Day!)
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BERNINA University is the annual dealer conference hosted by BERNINA…this year in Detroit, MI. Detroit, with its rich history of industry and music, embodies a resilience and creativity that inspires us all. Just as the city has reinvented itself through sheer determination and ingenuity, BERNINA continues to evolve, driven by passion and tenacity …
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Career Adaptability: Marketing can lead to many other things (episode #103)
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Where do you see yourself in five years? I always hated this interview question. It’s not that I’m against planning; it’s that I’m for flexibility. And I don’t want to get trapped in a five-year plan. I try to focus on delivering value today helping people out, and improving my future self for tomorrow, and from there, opportunities naturally arise…
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Episode 144: Enhancing Neurodiversity-Affirming Events and Inclusive Care [featuring Molly Herold & Reese Ramponi]
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In this episode, Patrick Casale talks with Molly Herold and Reese Ramponi about the essential practices for creating neurodiversity-affirming environments in retreat and event settings as well as in clinical spaces. Here are 3 key takeaways: Intentional Support Structures: Emphasized the importance of having dedicated support and decompression stra…
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