Best Frankly Done Network Podcasts (2024)

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The Power of Personalized Outreach in Home Services (Alex Burkhead) 36:34

12h ago36:34

36:34

Send us a text In this episode, Alex Burkhead, Co-Founder of Moovsoon, offers insights around modernizing customer acquisition and relationship development in the home services industry. Moovsoon stands out by offering a system that leverages property listing data, helping service providers such as movers connect more effectively with homeowners an…

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Mary Adams: What is intangible capital and why does it matter? 36:45

3d ago36:45

36:45

Organizations today build value through things that, not long ago, were not really measurable, and therefore not recognized as important. But the world has changed, with intangible capital comprising 90% of the S&P 500. Mary Adams is co-author of the book Intangible Capital and co-founder of Insights7. We talk about the different forms of intangibl…

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[PLAYBOOK] The Complete Marketing Strategy for Home Service Companies (Evan Weber) 38:57

16h ago38:57

38:57

Send us a text In this insightful episode of The Snoball Effect featuring Evan Weber, a seasoned digital marketing expert, he emphasizes the necessity of a multi-channel approach for home service companies. He explains that to maximize visibility and growth, businesses must diversify their marketing efforts across platforms such as Google Ads, Face…

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Jim Kalbach: Jobs to be Done, OKRs, and Thinking Out of the Box 38:05

3d ago38:05

38:05

Jim Kalbach is the Chief Evangelist for Mural, the collaborative whiteboarding tool. What exactly does a Chief Evangelist do? Listen and find out! He also wrote a book called The Jobs to be Done Playbook. We talk about how JTBD inspires innovative thinking by focusing us on customer problems and jobs independent of technology. Toward the end we get…

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[PLAYBOOK] The Evolution of Customer Advocacy in a Digital World (Alex Melen) 37:14

8d ago37:14

37:14

Send us a text In this episode featuring Alex Melen, Co-Founder of SmartSites, several key insights emerged that reflect his deep experience and understanding of the digital marketing landscape. Alex shared his journey of entrepreneurship, which began at a young age when he founded one of the first web hosting companies in the late 90s. This early …

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[PLAYBOOK] The Ultimate Guide to Referral Marketing: What We've Learned from Talking to 200,000+ Customers 49:03

16d ago49:03

49:03

Send us a text Drawing insights from over 200,000 conversations with customers in the home services industry, Todd and Tori share five essential strategies for building a successful DIY referral program. Key Takeaways: 1. Nail Your Incentives: Learn how to find the perfect balance in your incentives to motivate your customers without hurting your b…

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Joe Ryan: What makes a network work? 38:25

22d ago38:25

38:25

Joe Ryan is the Executive Director of the Crux Alliance. Crux supports six organizations that focus, respectively, on the six major sources of carbon emissions. Their mission is to impact policy in countries across the planet. Joe wrote a great article in the Stanford Social Innovation Review about how robust stakeholder networks accelerate climate…

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[PLAYBOOK] Learning to Say No: The Key to Sustainable Growth (Jorrel Patterson) 32:19

26d ago32:19

32:19

Send us a text In the podcast episode featuring Jorrel Patterson, CEO of Demand Construction, he shares both personal and professional insights that highlight his unique journey and the principles driving his company. Jorrel begins by discussing his transformative experience hiking the Pacific Crest Trail, which taught him the value of self-reflect…

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Peter Compo: The Emergent Approach to Strategy 39:15

27d ago39:15

39:15

Peter Compo has a delightfully provocative perspective on strategy, having worked in that area at Dupont for 25 years. What do we even mean by strategy? For many, it's a stack of vision, values, goals, and big projects. Peter would call that a "strategy framework." And by his definition, many strategy frameworks actually lack.... a strategy. Peter …

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[PLAYBOOK] Building Trust in Service Industries: The Baton Strategy (Phil Kirkeiner) 34:19

1M ago34:19

34:19

Send us a text In this episode of The Snoball Effect featuring Phil Kirkeiner, CEO and Co-Founder of Baton Leads, Phil delves into the origins and mission of Baton, a platform designed to help service companies, particularly in the pest control industry, refer leads to one another. Baton fills a critical gap by allowing companies to pass on leads t…

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Christina Wodtke: Surprise! OKRs aren't for everybody! 41:56

1M ago41:56

41:56

In this conversation with OKR pioneer and best-selling author Christina Wodtke, we suspect that OKRs are in fact being overused. It's best to have very few OKRs that focus the whole organization on giant efforts. Instead, what's happening in many cases is that there's a feeling that every function, and sometimes every person, needs OKRs in order to…

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[PLAYBOOK] Storytelling in Solar: Effective Marketing Techniques w/ Jacqueline Mayan 29:47

1M ago29:47

29:47

Send us a text In the episode of The Snoball Effect featuring Jacqueline Mayan, Senior Director of Marketing Communications at Sol Systems, Jacqueline shares her journey from aspiring lawyer to a leading figure in renewable energy marketing. She discusses how her initial interest in law shifted to marketing communications, eventually leading her to…

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Evan Campbell: OKRs, Agile Portfolio Management, and Resource Fluidity 35:33

2M ago35:33

35:33

In this conversation with Agile industry veteran Evan Campbell, we talk about Strategic Agility, and particularly, the need for resource fluidity. This plays out in any organization's portfolio management process. Evan sees too much emphasis on quantitative models for prioritization of innovative experiments that often deny resources to innovative …

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[PLAYBOOK] From Generalist to Specialist: The Power of Niching Down in Digital Marketing (Andrew Peluso) 34:47

2M ago34:47

34:47

Send us a text In this episode of The Snoball Effect podcast, Andrew Peluso, CEO of Pesty, shared his journey and insights into the digital marketing world. Andrew's transition from co-founding a general web design and development agency to focusing exclusively on digital marketing for pest control companies illustrates the importance of niching do…

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Paul Niven: OKRs Evolving 33:53

2M ago33:53

33:53

Paul Niven has published six books about Balanced Scorecard, strategy, and OKRs, including the recent OKRs for Dummies. In this episode we talk about how the practice of OKRs is evolving, based on our mutual years of consulting experience working with both Balanced Scorecard and OKRs. OKRs have been enormously popular in recent years, but viewing t…

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[PLAYBOOK] Mastering Video-First Strategies and Other Unmatched SEO Methods (Frank Olivo) 29:47

2M ago29:47

29:47

Send us a text In this episode of The Snoball Effect podcast, Frank Olivo, CEO of Sagapixel, discussed his unique journey from being a high school teacher to leading a successful digital marketing agency. Frank highlighted his agency's specialization in SEO, PPC, and web design services, primarily catering to healthcare and small to medium-sized bu…

1
[PLAYBOOK] Cultivating Customer Trust & Loyalty in Sales (Jess Reagan) 38:48

2M ago38:48

38:48

Send us a text In this episode of The Snoball Effect, host Todd welcomes Jess Reagan, Co-Founder of Gamify, to delve into his unique journey from Hollywood to sales leadership. Jess shares his early experiences as a trained actor and how his background in improv and theater seamlessly transitioned into a successful career in sales. He discusses the…

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Frank Spencer: The Pull of the Future 42:17

2M ago42:17

42:17

The view we hold of the future has a direct impact on the plans we make and the action we take in the present, so it's very relevant to strategic planning and goal setting. Frank Spencer is a futurist - but with a perspective that goes far beyond technology, openly questioning the dominant narrative of technological determinism. Frank is the founde…

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Chuck Whetsell: Somatic Intelligence, MIndfulness, and Cognitive Flexibility 39:18

2M ago39:18

39:18

Chuck Whetsell is an old friend and classmate, an accomplished Rolfer, body worker, therapist and meditation teacher. In this episode we take a deep dive into the nature of somatic intelligence. In times of rapid change, cognitive flexibility - our ability to change our mind and see things differently - is absolutely critical. But the mind can't ch…

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[PLAYBOOK] Mixing Digital and Traditional Marketing in the Roofing Industry (Giselle Mercado) 33:41

2M ago33:41

33:41

Send us a text In this episode, the podcast features Giselle "Gigi" Mercado, the Marketing Manager at Allied Roofing, who shares her innovative approach to marketing in the roofing industry. 1. Customer-Centric Approach: Gigi emphasizes creating a welcoming and educational environment for customers at Allied Roofing. They have a "power room" that l…

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Christian Ulstrup: Complexity, Information Liquidity, and Warm Data 35:47

2M ago35:47

35:47

Christian Ulstrup is an MIT graduate and startup founder turned OKR consultant. He has gone further than anyone I know in the field using AI as a productivity tool. He'd be the last person to say that AI can generate strategy, but has found ways to make the process faster and get the best out of the humans. He produces new content on LinkedIn every…

1
[PLAYBOOK] Referral Programs: 3 Sabotaging Mindsets 47:00

3M ago47:00

47:00

Send us a text Learn how to set up a referral program at your company for free. In this enlightening episode of The Snoball Effect's Marketing Playbook series, Todd Jensen is joined by Tori Barrington and Kaitlyn Short, key members of the Snoball marketing team, to unpack the complex world of referral programs. Schedule a demo to find out more abou…

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[PLAYBOOK] Eric Farmer: Transforming Marketing Challenges into Opportunities 40:44

3M ago40:44

40:44

Send us a text In this episode of The Snoball Effect’s Marketing Playbook series, host Todd Jensen welcomes Eric Farmer, the driven CEO of Wallaroo Media, a marketing agency that specializes in catapulting e-commerce brands to monumental success. Kicking off with Eric's unexpected journey from switching college majors to finding his calling in mark…

1
Giles Crouch: Artificial Intelligence? Meh... 36:29

3M ago36:29

36:29

Giles Crouch is a Digital Anthropologist and Marketing Consultant who produces provocative (and prolific) content on culture and technology on both Medium and Substack. Giles is a student of how culture absorbs technology, and he predicts that before long, AI will actually become boring. He talks about how earlier technologies like the telephone ha…

1
[PLAYBOOK] Melissa Rosenthal: De-Risking Your Bets & Contrarian Growth Strategies 42:05

3M ago42:05

42:05

Send us a text In this incredible episode of The Snoball Effect | Marketing Playbook, we were lucky enough to sit down with the dynamic Melissa Rosenthal, former Global VP of Creative at BuzzFeed and innovative leader at Cheddar and ClickUp. Melissa shares her journey from ground-floor roles at disruptive companies to becoming a chief architect of …

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[PLAYBOOK] Will Crowley: Navigating Marketing Careers & Learning to Market Yourself 31:49

4M ago31:49

31:49

Send us a text Personal Branding for Marketers: During the episode, Marketing Leader & Consultant Will Crowley emphasizes the crucial role of personal branding in a marketer's career. He articulates the necessity for marketers to develop and refine their personal stories, especially when positioning themselves within the competitive job market. Wil…

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[PLAYBOOK] Tricia Drake: Growing Your Business through Systems Excellence 31:53

4M ago31:53

31:53

Send us a text In this episode of The Snoball Effect podcast, Tricia Drake, a professional EOS Implementer from EOS Worldwide, delves deep into the transformative power of Entrepreneurial Operating Systems (EOS) and how they can significantly boost business growth and productivity. Reach out to Tricia on LinkedIn or via email tricia.drake@eosworldw…

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[PLAYBOOK] Joe Marhamati: Radical Authenticity and Strategies for Healthy Business Growth 23:38

4M ago23:38

23:38

Send us a text In this episode of the Snoball Effect podcast, host Todd Jensen welcomes Joe Marhamati for an insightful conversation about the power of radical authenticity in business. Joe delves into the significance of having a mission that truly matters and how being genuine can inspire and drive success. Highlighting several companies, Joe sha…

1
[PLAYBOOK] Addison Houston: Product Problem Solving, GTM, & Word of Mouth Strategies in the Solar Industry 24:28

4M ago24:28

24:28

Send us a text Explore the future of solar energy with Addison Houston, the entrepreneur behind FaithFunFuture!, a consultancy dedicated to innovative solar solutions. Addison shares his personal story, entrepreneurial journey, and the mission behind FaithFunFuture! and other green projects. In our quickfire "Start and Stop" segment, Addison provid…

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[LOCAL] Ep 9: Studio Z Season Finale & Results 40:45

5M ago40:45

40:45

Send us a text In this thrilling season finale of The Snoball Effect Podcast, we dive deep into the journey and results of The Snoball Effect and Studio Z, a local barbershop that has been at the center of our first season. Join us as we unveil the outcomes of their Snoball referral campaign, highlighting the successes and lessons learned. Todd all…

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[PLAYBOOK] Chris Milone: How to Achieve Authentic Business Growth 30:57

5M ago30:57

30:57

Send us a text Chris Milone, the Chief Marketing Officer (CMO) at Best Egg, recently joined The Snoball Effect to talk about how to achieve authentic business growth. Best Egg was recently highlighted as one of the Top 3 Companies to Watch by Best Company (now Snoball) for its exceptional focus on customers, as evident in its investment allocation,…

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[LOCAL BIZ] Ep 8: The Snoball Stack - An Unconventional Tech Stack 42:55

5M ago42:55

42:55

Send us a text The Snoball crew tackles the tech question as it relates to small businesses: if you were a small business, which tech would you need to grow?Introducing The Snoball Stack — a tech stack with everything from energy drinks and photography setup tips to professional SEO services and AI video tools. The crew worked hard to reach out to …

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[PLAYBOOK] Adam Sidorczuk: Amplifying Your SEO 34:11

6M ago34:11

34:11

Send us a text In a recent episode of the WOMM podcast, Adam Sidorczuk, founder of Sido Digital, shared his insights about SEO marketing. Podcast Highlights Adam, a marketing and SEO expert, explores key topics such as optimizing site speed, crafting targeted content, and navigating the red flags when choosing an SEO partner. Improve Your Site Spee…

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[LOCAL BIZ] Ep 7: Snoball Steps In 1:08:34

6M ago1:08:34

1:08:34

Send us a text On this episode, we are joined by representatives from each department at Snoball to see what they can do to help Studio Z within their respective disciplines. We finally find out what Landon Taylor, our CEO, actually does here at Snoball (hint: we’re still not totally sure). We had Tori Barrington (Marketing), Benson Cluff (Dev), Ca…

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[LOCAL BIZ] Ep 6: Studio Z Marketing Plan - Finding Your Mark Cuban 57:27

6M ago57:27

57:27

Send us a text On this episode, Zaxter, Jake, and TJ join The Snoball Effect gang to review what we’ve been up to, approve the marketing plan that we’ve put together, and kickoff the execution stage of this season. We’re excited to get the ball rolling with referrals, reviews, and video testimonials for Studio Z. And we’ll see which of our dumb sup…

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[LOCAL BIZ] Ep 5: Shearing Words of Wisdom w/ Kory Stevens 41:01

7M ago41:01

41:01

Send us a text On this special episode of The Snoball Effect podcast, Kory Stevens joins Zaxter Cook in the barber chair to talk about Studio Z, entrepreneurship, and mental wellness. Kory shares incredible awesome ideas on how to differentiate the Studio Z product and improve their customer experience. He also gives Z advice on how to balance fami…

1
[PLAYBOOK] Dorit Baxter: How to Improve Advocacy, Team Trust, and Targeted Marketing 24:09

7M ago24:09

24:09

Send us a text In a recent episode of the WOMM podcast, Dorit Baxter, the CMO of Connect America, shared valuable insights on marketing and leadership. Connect America was featured on our 2023 Companies to Watch list for its continued enhancement in digital health and focus on expert senior leadership. With a wealth of experience, Dorit offers prac…

1
[LOCAL BIZ] Ep 4: Marketing Expert Rates Our Dumb Marketing Strategies w/ Levi Lindsay 57:39

7M ago57:39

57:39

Send us a text Levi Lindsay, CMO at Shyft, joins us in this very special episode — the Snoball team tries their hardest to dissolve any semblance of marketing expertise by pitching the dumbest and most audacious marketing strategies they can come up with. Levi is kind enough to roll with the punches, offer improvements, and ultimately rate our idea…

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[LOCAL BIZ] Ep 3: Snoball's Bass-ackward Marketing Funnel 53:03

7M ago53:03

53:03

Send us a text The Snoball gang discusses our unique marketing funnel that focuses on customer relationships FIRST — Todd explains why he believes the traditional marketing funnel is bass-ackwards. We also talk about Studio Z's big ass-pirations. It's a big ass episode — trust us. Follow and chime in on LinkedIn. Do you know a small business that w…

1
[LOCAL BIZ] Ep 1: SWOT Analysis of Target Business - Studio Z 52:19

7M ago52:19

52:19

Send us a text The Snoball team meets with Studio Z to learn their business goals, opportunities for growth, and potential obstacles in our 3-month journey to help them grow. Zaxter (Founder of Studio Z) describes his mission to become a one-stop shop for men who care and details his dream of creating a "middle class country club." Additionally, Ch…

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[LOCAL BIZ] Ep 2: How to 2x Customers & Revenue - Brainstorm 1:00:13

7M ago1:00:13

1:00:13

Send us a text The Snoball team brainstorms ways to 2x customers and revenue in a 3-month timeline. Here are a few things they came up with: Referrals programs: We will use Snoball to automate Studio Z's referral outreach. This will also lead to reviews and video testimonials for Zaxter's business, which we'll then leverage for better SEO presence.…

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5LQ Episode 519: Vance Pitman on Prioritizing Intimacy with Jesus 31:44

11M ago31:44

31:44

In this episode of the 5 Leadership Questions podcast, Todd Adkins and Dan Iten are joined by Vance Pitman who serves as the President of Send Network, the largest church planting network in North America. Pitman reflects on his time as the Pastor of Hope Church in Las Vegas, discussing conflicts with church leadership that led to his departure and…

1
5LQ Episode 518: Danny Franks – A Book Breakdown of Will Guidara’s “Unreasonable Hospitality” 34:49

1y ago34:49

34:49

In this episode of the 5 Leadership Questions podcast, Todd Adkins and Dan Iten are joined by Danny Franks, the Connections Pastor at the Summit Church in Raleigh, North Carolina, as they discuss the book, “Unreasonable Hospitality” by Will Guidara. The book tells the story of Will Guidara, a New York restaurateur, and his experience running the nu…

1
5LQ Episode 517 with Dr. Angie Ward 29:13

1y ago29:13

29:13

In this episode of the 5 Leadership Questions podcast, Todd Adkins is joined by Dr. Angie Ward, a leadership author and teacher with nearly 30 years of experience in church, parachurch, and Christian higher education ministry. She also serves as Director of the Doctor of Ministry program at Denver Seminary. They discuss the concept of adaptive lead…

1
5LQ Episode 516: Mark Satterfield on 5 Steps To Getting Things Done 49:20

1y ago49:20

49:20

In this episode of the 5 Leadership Questions podcast, Todd Adkins and Dan Iten are joined by Mark Satterfield, the Lead Pastor at the Glade Church in Mount Juliet, Tennessee. They focus on the five steps to getting things done, which include reducing, prioritizing, planning, executing, and measuring tasks. Satterfield also highlights the importanc…

1
5LQ Episode 515 with Jared Musgrove 28:26

1y ago28:26

28:26

In this episode of the 5 Leadership Questions podcast, Todd Adkins and Dan Iten are joined by Jared Musgrove, Co-Founder of the Community Leadership Collective and Executive Pastor of the Well Community Church. The episode focuses on the importance of small groups and communities in church ministry. Musgrove also discusses his new book, “A Short Gu…

1
5LQ Episode 514: Quick Hitters with Daniel Im 37:31

1+ y ago37:31

37:31

In this episode of the 5 Leadership Questions podcast, Todd Adkins and Dan Iten are joined by Daniel Im who is the Lead Pastor of Beulah Alliance Church in Edmonton, Alberta. During their conversation, they discuss the following questions: What is one thing you’ve read recently that you would want to pass along? What is one thing that you’ve listen…

1
5LQ Episode 513 with Addison Bevere 45:39

1+ y ago45:39

45:39

In this episode of the 5 Leadership Questions podcast, Todd Adkins is joined by Addison Bevere, COO of Messenger International and author of “Words with God: Trading Boring, Empty Prayer for Real Connection”. Their discussion covers diverse topics such as leadership, the importance of reading and learning from different sources, prayer, and the imp…

1
5LQ Episode 512 with Mark Dance 34:20

1+ y ago34:20

34:20

In this episode of the 5 Leadership Questions podcast, Todd Adkins and Dan Iten are joined by Mark Dance, Director of Pastoral Wellness at Guidestone Financial Resources, and author of “Start to Finish: The Pastor’s Guide to Leading a Resilient Life and Ministry”. Mark shares insights on building resilience in ministry, especially during the pandem…

1
5LQ Episode 511 with Henry Costa 33:33

1+ y ago33:33

33:33

In this episode of the 5 Leadership Questions podcast, Todd Adkins and Dan Iten are joined by Henry Costa, the CEO and co-founder of Glorify, a Christian daily worship app. Costa shares his background in finance, the military, and the technology industry, and how these experiences have led him to focus on technology for positive societal change. Th…

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