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[PLAYBOOK] Dorit Baxter: How to Improve Advocacy, Team Trust, and Targeted Marketing
Manage episode 414150122 series 3553486
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In a recent episode of the WOMM podcast, Dorit Baxter, the CMO of Connect America, shared valuable insights on marketing and leadership. Connect America was featured on our 2023 Companies to Watch list for its continued enhancement in digital health and focus on expert senior leadership.
With a wealth of experience, Dorit offers practical advice, shedding light on the creation of internal advocates, the significance of trusting marketing teams, and the art of reducing customer acquisition costs (CAC) through account-based marketing (ABM).
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