Today on the Hotel Marketing Podcast we are pouring a nice Pumpkin Spice latte and talking about how hotels can drive fall occupancy. Tune in to get the latest hotel news, tips and more. SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcastBy TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!

Episode 262 of the Hotel Marketing Podcast pits the cast members against each other to pick the top line items every hotel needs in their 2025 hotel marketing budget. Is your budget set to drive RevPAR in 2025? This episode will show you exactly want you want to invest in next year.SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast…

The Hotel Marketing Podcast is coming out with a fresh new format to help hoteliers succeed online. Tune in today to find out what AI strategies hoteliers can put in place today to save money, time, and drive direct bookings.SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcastBy TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!

We're live at HITEC 2024 with special guest Richard Aday, CEO of ThinkReservations! Join us as we learn how boutique properties can drive direct bookings, own search results, and create packages that drive ancillary revenue. Now let's get this show at HITEC startedSHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast…

We're live at HITEC 2024 with special guest Ed St.Onge of Flip.to! Join us as we learn how creating a truly personalized guest journey can expand your property awareness, increase conversion rates, and lead to an amazing RevPAR.SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcastBy TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!

The era of Google’s Universal Analytics (UA) is ending, and its successor, Google Analytics 4 (GA4), is transforming the world of website data analytics. While this shift shares exciting new insights into customer behavior, it also spawns challenges for today’s hotel marketers. Are you prepared for the impending Universal Analytics sunset? SHOW NOT…

There are a near-infinite number of marketing channels vying for your budget, but which ones are worth your limited time and funds? SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast2024 Hotelier Sentiment Study:https://travelboommarketing.com/hotelier/By TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!

Gain insights into the new 2024 Hotelier Sentiment study and the four key takeaways that can directly lead to improvements to your hotel's marketing efforts. SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast2024 Hotelier Sentiment Study:https://travelboommarketing.com/hotelier/By TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!

Do you ever wonder how hotels can compete with the ever-evolving vacation rental industry? In episode 255 of the Hotel Marketing Podcast, we'll reveal the strategies you can use to compete with all types of accommodation choices. SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast2024 Hotelier Sentiment Study:https://travelboommarketing…

In this episode of the Hotel Marketing Podcast, you'll join TravelBoom on the March 20th webinar where we reveal four strategies to drive instant revenue for your hotel & resort. If you have occupancy or low revenue issues, this is the podcast for you.SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast2024 Hotelier Sentiment Study:https…

In this episode of the Hotel Marketing Podcast, the team at TravelBoom will be uncovering the top 10 hotel marketing myths and deciding which ones are true and which are false.In the news we'll discuss Hilton's continuing efforts to improve their guest mobile experience with real-time messaging. Hilton is leading the way in this area and independen…

In this episode of the Hotel Marketing Podcast, we'll be uncovering the top email marketing trends for 2024 and the latest techniques for engaging guests and getting the most out of your email communications. As an essential part of digital marketing for hotels, emails have the power to nurture guest relationships, generate new leads, and drive rep…

Did you know 31.5% of travelers will abandon the booking process when hidden fees are discovered? This is the Hotel Marketing Podcast by TravelBoom. And today we will talk about the grave danger of hidden fees and how they impact your overall resort performance. DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY:https://www.TravelBoomMarketing.com/study…

Good day fellow hoteliers and welcome to the big 250th edition of the Hotel Marketing Podcast! Today's episode is going to dive into why great content is critical to any hotel and how it can help improve your site's overall conversion rate. Great ready, let's go!DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY:https://www.TravelBoomMarketing.com/study…

Good day fellow hoteliers and welcome to episode 249 of the Hotel Marketing Podcast. Today we have an interesting question, “Is catering to a small niche market a secret to success for a hotel?” Well, we’re about to answer that right now...DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY:https://www.TravelBoomMarketing.com/studySHOW NOTES AND MORE!htt…

Today we are going to do some search optimization like it’s 2004. If your hotel is still doing these 11 incredibly dated SEO tactics, you're setting yourself up for failure, listen in to see what you should be doing.DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY:https://www.TravelBoomMarketing.com/studySHOW NOTES AND MORE!https://www.TravelBoomMarke…

Transform your hotel site into the ultimate revenue-generating machine with these seven strategies to optimize revenue & RevPARDOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY:https://www.TravelBoomMarketing.com/studySHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcastBy TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!

Hotels have struggled for years to find the right way to engage guests and drive revenue through social media channels. Today we’re going to make it easy for you with strategies for both paid and organic success.DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY:https://www.TravelBoomMarketing.com/studySHOW NOTES AND MORE!https://www.TravelBoomMarketing…

Today we’re going to share six simple tips to make GA4 work for your hotel. Back in July of this year, everyone realized Google was really, really serious about the switch from Universal Analytics to GA4 and we were all thrown into this new exciting world of analytics. We’ve got a full cast today with Alyssa, Jeremy, and Connor. DOWNLOAD THE 2023 L…

Do you ever wonder how you can get those zoomers and younger guests to give your property a try? Look no further, that’s exactly what we’re covering in today's episode. Now let’s get this show started.DOWNLOAD THE FULL STUDY:https://www.TravelBoomMarketing.com/studySHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast…

The OTAs have come out with some fantastic loyalty programs to take your guests. Do you have a solution? We do and on today's podcast we dig into Expedia and VRBO's new One Key loyalty program, the 2023 travel study, and what you need to do to keep your guests loyal to you.DOWNLOAD THE FULL STUDY:https://www.TravelBoomMarketing.com/studySHOW NOTES …

What are the five things leisure travelers need you to know before they book a stay? On this episode of the Hotel Marketing Podcast, we answer that question, directly from the new 2023 Leisure Travel Trends Study. DOWNLOAD THE FULL STUDY:https://www.TravelBoomMarketing.com/studySHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast…

What can independent hoteliers learn from a major hospitality management company? Today we are joined by the Vice President of Digital Marketing for Remington Hospitality, Mauri Berry, to learn the secret strategies they use on their over 120 properties to inspire their team, drive revenue, create a great culture, and maximize performance. SHOW NOT…

These five tech trends should be first and foremost in your hotel's plan for growth. In today's episode, we look at what's changing and what your hotel needs to do to save time, improve efficiency, and wow your guests.SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcastBy TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!

Social media should be a cornerstone of your hotel's marketing strategy. However, there's a good chance you're not doing it the right way. These 11 tips will get your hotel on the right social footing.SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcastBy TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!

In today’s podcast we’re going to cover what a hotel can do when they just did something really, really stupid. A hotel has been in the news for canceling existing booked stays and future reservations to make room for a large group of migrants. The PR and political backlash for the property has been extreme. We won't be going into the politics of t…

This episode we have the team from Eight Oh Two Marketing on to talk about the major changes Google is rolling out with Project Magi that will impact hotel search. Tune in for what's in-store and what your hotel can do now to be ready for the big changes ahead.SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast…

Is your hotel ready for what's coming in 2023? Major shifts are on the way and the data from TravelBoom's latest Leisure Travel Sentiment study is shining the light on what hoteliers need to know. In Today's episode we're covering four things every hotelier needs to do this year, to survive and thrive in the future.SHOW NOTES AND MORE!https://www.T…

Today on the Hotel Marketing Podcast your friends at TravelBoom are going to share five simple tricks you can put in place with just a little effort and a small budget that will have a big impact on your hotel's social engagement.SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcastBy TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!

TravelBoom attended the renowned Hunter Hotel Conference in Atlanta this month and uncovered several key insights that will help independent hoteliers and vacation rental managers improve their relationship with investors and tackle the key concerns of the hotel industry's financial backers. SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/p…

Is your hotel struggling to fill vacancies and generate revenue? Are you missing out on potential guests because of ineffective SEO strategies? In this episode, we'll discuss five must-implement SEO strategies for hotels in 2023 that can transform vacancy to victory. These simple changes can result in massive improvements in bookings and revenue, a…

Today we have a pretty interesting, and pretty scary episode. OpenAI’s ChatGPT has been hitting the world by storm since it’s launch in late November 2022 and the ramifications to marketers are well… profound. We’re going to dive into the ins and outs of what ChatGPT is and what we all need to know so hoteliers can adapt and make the most of this g…

Welcome to episode 231 of the Hotel Marketing Podcast. In this short fuze edition of the podcast, we are going to go over 5 easy tests that you can launch today (or tomorrow if you’re busy) and start seeing an improvement in your hotel’s online conversion rate.SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast…

In today’s episode of the Hotel Marketing Podcast, we are going to tackle building headless websites, what they are, and why they are critical for successful hoteliers moving into the future.DOWNLOAD THE LATEST STUDY:https://www.travelboommarketing.com/LeisureTravelSHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast…

The top email marketing trends for 2023. As an essential part of digital marketing for hotels, email marketing has the power to nurture guest relationships, generate new business and drive repeat business.DOWNLOAD THE LATEST STUDY:https://www.travelboommarketing.com/LeisureTravelSHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast…

Watch out for the ADA Ambulance Chasers! Our industry, and us specifically, have seen an uptick in hoteliers getting served civil suits for their website not being accessible to those with special needs. This can be very costly and very time-consuming, not to mention being very detrimental to your guests. Today on the podcast I am going to walk you…

In this edition, on November 8th, 2022, I'm going to cover what you should DEMAND from your analytics in 2023. Not request, not ask nicely, but DEMAND. As we dig in you'll see why demanding these three items from your reporting team will lead to great success for your hotel or resort in the new year.DOWNLOAD THE LATEST STUDY:https://www.travelboomm…

Get ready ladies and gentlemen, Black Friday and Cyber Monday is here and if past years are any indication, 2022 is going to be another gang-buster year for hoteliers.In today’s episode of the Hotel Marketing Podcast, we are going to revisit an article from last year laying out the ideal hotel plan to maximize revenue from customers when they alrea…

The premise is pretty straightforward, OTAs don’t have to be the cornerstone of your booking strategy. Sure there’s a place, but not at the expense of a direct booking. Today we will dig into one of our favorite topics, the OTAs… More specifically how you can leverage the OTAs to drive direct bookings over the long term.DOWNLOAD THE LATEST STUDY:ht…

In today’s episode of the Hotel Marketing Podcast, we cover budget season. It’s already on everyone’s mind and most hoteliers have already started putting the figures together. However, if you’re simply regurgitating your 2021 or 2022 budget with a few updates, you’re going to be missing the mark.DOWNLOAD THE LATEST STUDY:https://www.travelboommark…

Welcome to the TravelBoom Short Fuze! This is a bite size episode of the Hotel Marketing Podcast that gives you the data to make smarter decisions. Today’s episode we cover James Carvelle’s famous quote, “It’s the economy stupid.” James was talking about the 1992 presidential election, but his words ring true for those in the travel space today. He…

The new 2022 Leisure Travel Trends Study reveals concerning insights into how travelers are changing their planning and vacation trends in response to rising costs. Hoteliers should pay close attention and adjust their marketing strategies to attract the changing needs of today's travelers.DOWNLOAD THE STUDY:https://www.travelboommarketing.com/Leis…

Leisure travel studies have recently proven that over one third of all booked vacations might be cancel due to rising costs. In today's episode we cover three psychological strategies to save your hotel's bookings as well as several specific tactics you can put in place today.SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast…

Join Pete DiMaio, Stuart Butler, and Alex Husner as they discuss Donald Miller's #1 best seller, Building a Storybrand on this edition of the Hotel Marketing Podcast. In this episode the cast shares the secrets from the book on how your hotel can create a compelling story to make your guest the hero of their vacation. SHOW NOTES AND MORE!https://ww…

As a hotel, the thought of establishing a social media presence from the ground up can be daunting. Even for seasoned social media professionals, concocting creative and engaging social content can seem exhausting.Well, fret no more. Our team of hotel marketing experts collaborated with some of our top hotel social media clients to compile a comple…

Your local profile and rankings are a critical step to ensuring your hotel is maximizing your potential impression share to guests. We have a comprehensive article with the 12 things every hotel should do at https://www.travelboommarketing.com/blog/local-seo-for-hotels/ and today we are going to look at five of the items on the list.SHOW NOTES AND …

Well, today we have somewhat of a somber edition. TravelBoom just wrapped up a customer sentiment study and received over 2,000 responses regarding how rising prices are, and will continue, to impact leisure travel. The data is a little bit concerning and you'll want to take your time with this episode. The full research can be found at https://tra…

Today on the Hotel Marketing Podcast we’re going to be talking about an interesting question? Do humans add value to the travel experience? If you look at the surging growth of vacation rentals, where human contact is minimal, the answer is yes. However if you ask hotel guests, a friendly staff is one of the most valuable attributes of a property.S…

On today’s episode of the Hotel Marketing Podcast we’re going back to the root of everything and work on our fundamentals. Just like with sports, if you find yourself struggling or are just getting started, mastering the fundamentals is the key to winning. In the case of a hotel’s digital marketing strategy, the 1st thing you need to do is actually…

In this episode of the Hotel Marketing Podcast we dive deeply into a topic we have not yet covered on the show, the importance of great creative. It is critical to make sure the creative design and message you put forth matches your brand and is consistent across all your channels.We'll be diving deep into the creative process with our guest Nick M…