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GeniusLink's Road to Revenue, a podcast where we speak with creators to discuss the twists and turns, the ups and downs, and bumps on their own Road to Revenue. As a Each episode invites a new creator to share their stories of triumphs, trials, and the innovative tactics they've learned & discovered and used to turn their passions into profit. Our guests reveal the behind-the-scenes of building a successful online presence. Hosted by Lee Elwell, this series is more than just a podcast; it's ...
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Selling your own products can be a tough journey, with nearly 50% of creators earning less than $10,000 a year and many struggling for years without seeing a single dollar. This episode reveals the harsh realities of monetizing content, highlighting the significant disparities in earnings across platforms like TikTok, Instagram, and YouTube. Howeve…
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In this episode of "Road to Revenue," host Lee Elwell sits down with Kevin Kolbe, a former TV creative director turned full-time YouTube creator. Kevin shares his journey from traditional media to the world of online content creation, discussing his passion for video editing, overcoming perfectionism, and balancing revenue streams. He also delves i…
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Join us to listen to Desiree Martinez share her transformative journey from early social media platforms like MySpace to running a thriving marketing agency and personal brand. As a creator economy strategist, she details how she diversified her revenue streams, from Amazon influencer programs to fractional CMO services, and how YouTube has been ke…
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Ever wondered how a major setback can fuel the journey to incredible success? Join us on this episode of Road to Revenue as we sit down with Pat Flynn, the visionary behind Smart Passive Income. From the unexpected blow of losing his dream job in architecture to becoming an influential entrepreneur and philanthropist, Pat's story is a testament to …
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In this episode of "Road to Revenue," Lee Elwell sits down with Peter von Panda, a YouTube creator who turned his passion for product reviews into a thriving online business. Peter shares his journey from making casual videos in his kitchen to becoming a full-time content creator with a diversified revenue stream. He discusses the importance of sca…
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In this week's episode, Jordan Harbinger, host of "The Jordan Harbinger Show," takes us through his unconventional journey from hacking as a teenager to becoming a top podcaster. Jordan reveals the moments that shaped his path, the mistakes he made along the way, and how his curiosity-driven mindset led to the creation of a podcasting empire. He di…
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In this episode of Road to Revenue Lee hosts Lane Fournerat, the creative force behind LaneVids and Dad Reviews. Lane talks along the road of his YouTube journey, sharing insights on transitioning from daily vlogging to product reviews, the importance of authenticity, and the strategies that have driven his channels' success. Lane highlights the ro…
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In this episode of Road to Revenue, host Lee Elwell interviews Ryan Camp, the mastermind behind Camp Films. Ryan shares his unique journey from being in a hard rock band to becoming a successful filmmaker and YouTube content creator. He discusses the pivotal moments that led him to discover his passion for videography and how he turned it into a pr…
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In this episode Lee Elwell interviews Logan Nathanson of Favorite Finds, diving into Logan's journey from a casual lockdown activity to becoming a full-time content creator. Logan discusses his strategies for managing multiple social media platforms, the tools that streamline his workflow, and the importance of staying consistent and authentic in c…
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In this episode of Road to Revenue, host Lee Elwell sits down with Max Yuryev from Max Tech. Max shares his incredible journey from shooting weddings to building a successful tech-focused YouTube channel. Dive into the strategies that helped him grow his channel, the importance of efficiency, and how to balance creativity with content demands. Max …
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⭐ Try Geniuslink Free for 14 Days: https://geni.us/yt-free-trial Join filmmaker and YouTuber Kraig Adams as he shares his journey from wedding videography to creating serene hiking and travel films, including one with Hollywood star Henry Golding. We discuss the evolution of his content, and his strategies (and the tradeoffs) for balancing artistic…
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⭐ Try Geniuslink Free for 14 Days: https://geni.us/yt-free-trial In this episode of the Road to Revenue podcast, host Lee Elwell sits down with the amazing Blaine Locklear to uncover the secrets behind his YouTube success. Blaine shares his journey from starting with just two subscribers (spoiler alert, one was his wife) to growing his channel to o…
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I am thrilled to release our latest episode featuring Jesse Lake, creator of Geniuslink, discussing key strategies for affiliate marketing and maintaining good standing with platforms like Amazon Associates. Whether you are just starting your podcasting journey or looking to enhance your existing content monetization strategies, this episode is fil…
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⭐ Try Geniuslink Free for 14 Days: https://geni.us/yt-free-trial Join us in this episode as we sit down with Mihail, the creative force behind Tech4All. Mihail began his journey into content creation with the equipment he had to hand and built up to now reviewing the kind of technology we all want to know about. In our chat, he shares his story of …
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⭐ Try Geniuslink Free for 14 Days: https://geni.us/yt-free-trial In this episode we welcome Aliex Forguiera fishing enthusiast turned kayak fishing creator who creates turned influential content creator. Starting his Road to Revenue with a simple wish to find (and share) reliable kayak reviews, Aliex's authentic approach to YouTube has built a subs…
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⭐ Try Geniuslink Free for 14 Days: https://geni.us/yt-free-trial In this episode of Road to Revenue, we delve into the fascinating journey of Shelly Saves The Day, a multi-faceted YouTube creator known for her engaging content on video editing, lighting, and the overall creator experience. Shelly opens up about her initial foray into YouTube, spurr…
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⭐ Try Geniuslink Free for 14 Days: https://geni.us/yt-free-trial Doug Cunnington, a seasoned entrepreneur and digital marketing expert, joins host Lee Elwell on a journey through Doug's transition from a corporate worker bee to creating a thriving online business empire. In this episode of "Road to Revenue," Doug shares his early challenges and bre…
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⭐ Try Geniuslink Free for 14 Days: https://geni.us/yt-free-trial Lee Elwell dives deep with Matt Hughes, dubbed the "Video King," into the intricate world of content creation and revenue generation beyond traditional metrics. Hughes shares his journey from starting a video company to leveraging YouTube for substantial income without relying on the …
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Welcome to another exciting episode of Profit From Your Podcast! I'm your host Dave Jackson, and today we're diving deep into affiliate marketing. Affiliate marketing is your answer if you want to generate income from your podcast but don't know where to start (even if you have a smaller audience). In this episode, I share a fantastic tool that tak…
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In this edition, we're diving into the episode featuring Evans Putman, who managed to attract an astonishing 4.5 million listeners without relying on paid ads. Let's uncover the key takeaways from Evans' journey and how you can apply them to your own podcasting endeavors. Evans Putman shared his experience in building a thriving community group coa…
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Chris Stone is a behind-the-scenes expert in managing the technical aspects of content creation. With a background in the music industry, he realized that many creative individuals only wanted to focus on their craft and not worry about the technicalities. This led Chris to transition into the podcasting space, recognizing that podcasters, like mus…
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Years ago there was a course builder called Member Vault that had a fully functional free plan that enabled you to sell your course. This was a great way to get proof of concept. Once you had people buying your course/community, you could then upgrade to a higher plan (which you could afford). Unfortunately, they turned off their free version. Rece…
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On this episode of Profit From Your Podcast, Dave Jackson delves into the topic of monetizing podcasts beyond just sponsorships. Guest Michelle Jackson shares how she started the project Podcasters Getting Paid to address the reluctance of podcasters to spend money on learning how to monetize their shows. Michelle predicts that the industry will ch…
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Podcasting has become a popular way to make money and share your voice with the world. It's no secret that many people have used podcasting as a way to monetize their content and make a living. But creating a successful podcast takes time and dedication, making it difficult for those just starting out to see success quickly. In this article, we wil…
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Unlocking the Secrets of Podcast Monetization So many webinars are boring, and let's face it you never watch those replays. What is the answer? A laser-focused workshop that helps you take the steps to come up with a strategy for your show. It's happening on December 17th see https://podcasttalentcoach.com/sop You will build your monetization strat…
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Volley Introduces Monetization I talk with Josh from Volley back on episode 55 and I mentioned that I wanted Volley to have a business plan. They launched Volley pro (where you get additional features) but for those who do coaching and consulting and want to get PAID, they just launch "Consult with me on Volley" and it is SO EASY. It works with Str…
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Mark Des Cotes is a podcaster, graphic designer, and friend (he's the guy behind the School of Podcasting, Ask the Podcast Coach, and Podcast Rodeo artwork. You can find him atl Rings of Power Podcast ringsofpowerpodcast.com Resourceful Designer resourcefuldesigner.com Podcast Branding podcastbranding.co Today you will hear how just changing the an…
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One of the first ways I made money with my podcast is when a member of the School of Podcasting asked if I knew an editor. Who did I recommend? Me. They just wanted to talk into the microphone and hand it off to someone. That was back in 2005, and things haven't changed. Some people love editing, and other people "just want to talk into the microph…
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We all love customers, but there are some people who are NOT your target audience, and yet we create strategies that cause unrealistic expectations in your customers, or we get a great customer who can be a little forgetful. The Black Friday Sale When you do one of those HOLY COW - UNBELIEVABLE DISCOUNT Black Friday kind of sale, you get two types …
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You have a product, service, or potential sponsor and you have no idea what to charge. Some questions you may want to ask How niche is your audience? (the more niche - the more you can charge) What problem does your product solve? Can you make money with your product/service? How will you charge (avoid CPM for sponsors) Whatever you first land on f…
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I haven't been this excited about a tool in a while. It's so powerful, and yet so early to use. I also love that it works on EVERYTHING and that is what Volley does. It works on PC, Mac. Andoid, or iPhone and it has revolutionized how I'm handling questions with my community. Josh Little Interview Josh is an experienced CEO launching multiple succe…
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At Podcast Movement Evolution in LA people kept pitching me, and in a matter of seconds, I was able to tell if this person understood the podcasting market or not. Most did not. TWO TYPES OF PODCAST BUSINESSES My friend Paul Colligan from the Podcast Partnership said, "There are two types of podcast companies. One that cares about podcasting, and t…
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Dynamic Content Flavors Pre and Post Rolls This enables you to add dynamic content (ads, or other promotions) at the beginning and end of your show/ Mid Rolls This enables you to content (ads, or other promotions) anywhere in your show (you select where, and the content is inserted) The dynamic part is you can change the content later and it will u…
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There are some things you may regret doing in podcasting. Compare your show to others (always a bad idea - instead focus on your podcast Track how much time you are actually spending creating an episode (it's longer than you think) Use "Shoutouts" as a reward. This takes up time in your episode that used to be content, and in my case, I hadn't stip…
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You've come up with an idea for a course. You put together some videos, pdf, and more, but you're worried about putting out the money for something like Teachable. You are pondering using something like Udemy, but then the only way you can contact your customers is through Udemy. I found out about Membervault and I love their business model. You ca…
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Selling is 90% mental. I used to teach sales many moons ago. When I work with clients who have products and services to sell, when I listen to their podcast their pitch sounds like this: "Hey, like if you need, I mean you don't have to, but, like, if you kinda want to, you can maybe, like, go to, you know, my website (then said so fast you can't un…
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Today I talk about an income stream that didn't exist when I wrote the book and that is bitcoin. It doesn't cost anything to get set up, and depending on your audience, this could end up being another source of income. Without really promoting the value for value model on the School of Podcasting and yet I've made $85 since June. Now I'm OBVIOUSLY …
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Mellisa Guller has a background in Marketing, Project Management, and Podcasting. Today I brought her on as she has a wealth of knowledge (after working for Teachable for four years) on online courses. You can hear more from Melissa on her Wit and Wire Podcast (also the name of her company). MELISSA GULLER INTERVIEW Today I get all your questions a…
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Today I am joined by Agnes Kozera from Podcorn.com Porcorn can be used to find sponsors for your show, but also if you are trying to get in front of your target audience, you might consider being a sponsor/brand and sponsor other similar podcasts. SPONSOR: Check out the Book Profit From Your Podcast: Proven Strategies to Turn Listeners into a Livel…
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Jordan Harbinger has all of his ads listed under a "Deals" page. Here is why this strategy makes sense. Your audience only has to remember one website address Your audience may go there to look at one advertiser and end up purchasing from multiple Your audience doesn't have to remember coupon codes People may share that page with their friends boos…
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More podcast money is going to go through a rebrand and be called Profit From Your Podcast to coincide with the release of my book Profit From Your Podcast. You're going to see the album art change and things turn from green to red. Please note nothing is wrong with your device. Everything is fine. I'm just rebranding it kind of like back when Kent…
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Selling Advertising in Your Show When it comes to sponsors, there are four types of advertising campaigns. These are: CPM = Cost Per Thousand. You earn X amount per 1,000 downloads. CPA = Cost Per Action. You get paid when your audience makes a purchase. Flat Rate = You get paid a specified amount per episode(s) or time. Hybrid = You may get a smal…
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There are many different ways to make money with a podcast. Depending on your topic and your audience, different strategies may work better than others. Additional Content Selling your back catalog Turn Your Show Notes Into a Book Advertisements Don’t Have to Be Pollution Selling Advertising on your Website Text Link Ads Link Worth adBrite (now adr…
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Today we are talking about Presentation is the queen of podcasting. We also talk about Is your podcast advertiser friendly? Nobody likes a bad infomercial. Howard Stern is more than the seven dirty words. More Touches Equals More Sales Feeding Search Engines The way to stand out and get people talking about you is to deliver great content. While po…
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To get an audience you need good content. What is good content? For me, I see it as content that makes you laugh, cry, think, groan, educate, or entertains you. If you to can more than one of these at a time you're on the right path. Today I share some example of people doing this, and point out that good content rises to the top. I also point out …
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Dave Chessen the Kindlepreneur As I get closer to really ramping up the re-write of More Podcast money I'm doing two things. I'm doing research and finding the best content, and I'm also researching book marketing (and Dave it the top guy) In this interview, you will hear: Planning with the end in mind Tips on getting good artwork/book cover on a b…
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I saw this post from Tim Paige and I can think of so many people who will read this, and ignore it. Some people feel that the one thing keeping them from "Making it" is this really inconvenient thing called their day job. Their "side hustle" is currently bringing in $34 a month, but for some reason they think that if they only quit their job the pr…
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I saw a post on a Facebook Group: Lila Donnolo This is a sample of it Now Patreon says they have transferred processing pledges for their "adult" creators overseas, where there will be an extra processing fee. Patreon already takes a substantial cut of our earnings, credit card companies take a cut, and now we will get hit (again!) with processing …
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