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When was the last time you heard someone say, "Sales is the best job ever?"What if you discovered that selling is a great way to have a positive impact on the lives of your customers? It is possible! Catherine Brown, best-selling author of the book How Good Humans Sell®, hosts this podcast where she interviews Good Humans and discusses ways to sell with dignity and remain true to our values. Listen in and learn how to make sales the best job ever. More about Catherine: Catherine is the found ...
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Colleen Stanley- Emotional Intelligence in Selling
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Colleen Stanley, sales trainer and author of the great book called Emotional Intelligence for Sales Success is our guest for this episode. Colleen's sales training is unique because she focuses specifically on building EQ in sales. In addition to speaking about emotional intelligence, you'll hear Colleen talk about work/life balance and her opinion…
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My Podcast Producer, Jolly Dixon, joins me to talk about our big take-aways from Episode 15's conversation with my friend Dana Williams. If you haven't heard that conversation yet, This Cliff's Notes version is a great introduction. Listeners will be inspired by the way Dana focuses on the strengths people have rather than weaknesses. Mentioned in …
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What starts out as a discussion of habits in sales, turns into a masterclass on complex B2B sales. My guest on Conversations With Good Humans is sales consultant and expert Liz Heiman. Liz grew up in selling as her father was co-founder of Miller Heiman. She has created a name for herself with her own firm and generously shares her wisdom in this e…
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Tuesday Tip 13- A in B.E.A.R. Sales Sequences
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If you're building the positive beliefs about sales, you're starting to look for ways to put those beliefs into practice by actually doing sales like a good human. What does that look like? In this episode, I share the actual steps I teach my clients. Not only do I teach these steps, I have been using them myself for over 25 years of selling. As yo…
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Today on Conversations with Good Humans I'm talking with Drew Bird, emotional intelligence trainer, expert, and the author of the great book (that I've read twice!) called the Leader's Guide to Emotional Intelligence. His organization called the EQ Development Group, trains leaders and their teams to improve their efficiency and effectiveness throu…
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Sometimes people set goals that are too low because they're not actively practicing thinking about their new identity. They're not moving towards something. Every single human being is capable of taking stock of where they are right now, the results they have in their life. In this episode, we look at the R and the A in the B.E.A.R. model. We talk …
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Empathy. What does that word really mean? I wonder how many times you’ve heard the word used and you’ve nodded along but not really grasped what it is or why it matters? Today on Conversations with Good Humans, I’m talking with some of my friends who are fellow sales trainers about the topic of empathy in sales. This recording captures the best of …
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Tuesday Tip 11- A in B.E.A.R.- Revenue Generating Activities
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Entrepreneurs and first time sellers have a lot to manage. In this podcast, I help you determine which activities generate revenue so that your time and resources aren't spent unwisely. If you enjoy these Tuesday Tips every other week, subscribe/ follow Conversations With Good Humans. Music composed and arranged by Luke Brown. Find him on TikTok @l…
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Mentor, coach, or therapist? Sometimes it's a challenge to know what help is best as you're moving forward. Meg Rentschler, mentor to coaches, professor of coaching at the University of Texas at Dallas, executive coach with her own clients AND podcast host of STaR Coach Show, wears all these hats. She knows how to talk with people and how to train …
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Bonus Episode- How Kevin Freidberg Gets a High Conversion Rate
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Our first Bonus Episode! My Podcast Producer, Jolly Dixon, joins me to talk about our big take-aways from Episode 21's conversation with my friend Kevin Freidberg. If you haven't heard that conversation yet, This Cliff's Notes version is a great introduction and you'll get to meet Jolly. Listeners will be inspired by the way Kevin communicates with…
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We've made it to the A in B.E.A.R.! The A is for Action which is what a lot of salespeople really want to know about. We sometimes believe that if someone just tells us their steps and exactly what to say, we'll be successful. In this episode, you'll learn there's a little more to it than that and you'll be inspired to take action for yourself. Mus…
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Kevin Freidberg- Lead Generation and Qualifying
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Do you struggle with generating leads and then determining if it's good for you to work together? My friend Kevin Freidberg and I met through StoryBrand. He's a Good Human who sells. But the way Kevin qualifies his leads is very different from what I do. I'm so glad to share this interview with you because it's an encouragement that we can sell lik…
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The E in B.E.A.R. stands for emotions. Whether we're aware of it or not, emotions are predictors of what we do in sales. If we interpret feelings as negative, we'll avoid doing the things that make us feel bad. However, in sales, sometimes we feel bad about things we that are necessary for our success. In this episode, I'll show you how I reframe m…
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In this episode, Catherine and her fellow Clubhouse moderators, Keith Rozelle, Russ Stalters, and Yoram Stone get to chat with Rick Janezic, founder and CEO of StrikeZone Sales Systems. Rick is a fractional chief revenue officer to companies who sell business to business. He states that a business is only as strong as their sales and his work focus…
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Priming is a powerful tool you can begin to use today to change what you do in sales for the better. It is a way to reframe negative beliefs and emotions. In this short Tuesday Tip episode, I'll share with you a scientific study that explains priming and two ways I use priming to sell like a Good Human. It is my hope that after listening to this ep…
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I'm doing something a little different in this episode. I got some encouraging feedback about an email I sent this week and I wanted to dig a little deeper into the topic on this platform. It's not a Tuesday Tip and it's not an interview! At the end, you'll have a blueprint for making the following up process easier on you and your clients. If you …
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Tuesday Tip 7 E in B.E.A.R.- Notice and Name
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Have you ever felt physical symptoms before you had to reach out to a potential client? You're in good company. Many salespeople do. However, that feeling may be keeping us from doing the work that brings in revenue. In today's tip, Catherine shares her strategy for overcoming those feelings so that sales work isn't sidelined. Mentioned in this epi…
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Dana Williams- Selling with your Strengths
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In this episode, Catherine is talking with Dana Williams, Clifton Strengths coach, and the developer of the Strengths Journal. Dana is equipped to help people understand themselves better so they can be more satisfied at work and be more effective in work. She also has an extensive corporate marketing and human resources background, which she now a…
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Tuesday Tips 6 B in B.E.A.R. pt 2- Deservingness
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The B for Beliefs in the B.E.A.R. model has lots of implications for us in sales. In this episode, we'll talk about what we believe we deserve to enjoy in life and our sales work. It'll get a little philosophical and make you consider what you believe deep down. If you haven't heard Tuesday Tips 5 (Which is pt 1 of Beliefs, listen to that first her…
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In this episode, I'm talking with Dr. Ryan Brown, managing director for measurement at the Doerr Institute for new leaders at Rice University in Houston, Texas. What it means is that Ryan measures the success of programs aimed at growing the leadership skills of young adults at risk. As a social psychologist, Ryan has a unique perspective on what h…
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B.E.A.R. is an acronym that stands for B for belief, E for emotion, A for action, and R for results. I learned about it from a podcast host and business coach, Mary Hyatt I like to teach about the bear model during sales training, because it's helpful to look and say, "I wonder what I'm believing when I decided to feel a certain way, which then led…
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Elaine Acker is the CEO of Sparx360 and is a StoryBrand certified guide which means she's trained in that philosophy of marketing. Elaine is based in Austin, TX. She's starting a new venture this year called The Cookbook Creative to help companies and individuals showcase their favorite recipes. This episode will challenge and encourage everyone to…
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Tuesday Tip 4- Three Words to Avoid in Selling
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For this Tuesday tip, I'm going to share three words or phrases that I believe should be on the no-no list for us as professional sellers. Now there are more than three, but these are the three that come to my mind as the most common and things that I have to be quite vigilant to avoid because when you hear other people use them, It's so easy to pi…
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Kevin Gallemore: How to Sell like a Good Human on LinkedIn
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Kevin Gallemore is the owner of a company in Houston, Texas called Digital Prophet. It was my pleasure to bring him to speak with a group sales training program I run. We talked about how to sell like a good human on LinkedIn. We're sharing with you here because so many of our followers and listeners sell business to business. LinkedIn is our main …
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None of us are made to be the Energizer bunny of sales. During this Tuesday Tip, Catherine shares two ways she finds the necessary energy for the work of selling. Although we may sit at a desk most of the day, what we do requires energy! Follow/subscribe so you don't miss any great Tuesday Tips. Podcast Catherine mentions: https://www.earlytorise.c…
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Liz Cortes, co-owner of RebelFish Local, talks with Catherine and fellow B2BSales Magic Clubhouse moderators, Rick Janezic and Liz Heiman. Recorded in January 2022, Liz talks about her goals for 2022 and demonstrates her gift of applying what she's learning outside of her work to what she does in sales. If you have wanted to be a better listener, t…
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If you struggle to fill your pipeline, this Tuesday Tip may give you what you need to stay on target. Revenue Generating Activities aren't the most fun for everyone, but they're the bedrock of your business success. Music composed and arranged by Luke Brown. Find him on TikTok @lukasaftermidnightBy Catherine Brown
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This conversation with sales trainer and coach, Jason Cooper, was recorded in January 2022 on Clubhouse. Jason is the host of The Global Sales Leader podcast on which Catherine was a guest in 2021. Jason shares about his plans for 2022, how he makes time for reading, what he thinks about New Year Resolutions, and so much more. Find out more about J…
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Catherine's First Tuesday Sales Tip episode! As the Guide in sales, you're responsible for your next sales action. The best thing is to be more specific. Catherine shows how that benefits us and our clients. Music composed and arranged by Luke Brown. Find him on TikTok @lukasaftermidnightBy Catherine Brown
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International speaker and author, Andrea Waltz, was Catherine's guest on Clubhouse in January of 2022. She has a wealth of information not only for those of us in sales, but anyone who is writing a book. Her recent book, Million Dollar Book Formula, outlines exactly what authors need to do to sell more books easily. She and her husband Richard Fent…
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Lawrence Hackney: How to Grow Sales with Referrals
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Lawrence Hackney is a CPA who doesn't do taxes. Lawrence helps companies understand and organize their accounting data. He's a database whiz. He's Catherine's guest because connecting with others comes naturally to him. In this episode, he'll share 3 principles he follows for referrals and reciprocity. Even though this is seemingly effortless for h…
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In this inaugural episode, host Catherine Brown (author of How Good Humans Sell™) shares what these Conversations With Good Humans will be like and a little of her background. If you want to talk about your product or service in a way that is consistent with your values, (not pushy or manipulative) and you're not sure where to start, tune in. Music…
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