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The Worldly Marketer Podcast explores what it takes to build a global brand in today's digital, social, multilingual marketplace. Join Kathrin Bussmann as she talks to experts in global business, global marketing, and localization. Her new focus: how green brands are going global, how global brands are going green, and how marketing can facilitate a more sustainable world economy.
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John Yunker is a well-known pioneer in the field of web and software globalization, and, by now, one of the perennial contributors to this podcast. I've featured him on three previous episodes: #059, #182 and, most recently, #221. He is the Co-Founder & President of Byte Level Research, an agency that specializes in researching, promoting, and advi…
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Andy Klump is a renewable energy executive with nearly two decades of experience living and working in Asia. He is the founder, owner, and CEO of Clean Energy Associates (CEA), a solar energy and storage advisory firm that specializes in technical due diligence and engineering services. Established in 2008, CEAnow employs over 175 professionals aro…
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Kathleen MacLean is the Head of Growth at ev.energy, a London-based Cleantech startup that empowers electric vehicle owners to charge their EV in a simpler, cheaper, and greener way. Launched in 2018, ev.energy’s innovative app keeps track of when energy is least expensive and carbon-intensive, and balances user demand on the energy grid at peak ti…
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María González-Calvo de Miguel is the Global Lead for Marketing and Communications at Sonnedix, a multi-national Independent Power Producer (IPP) that develops, finances, builds, owns, and operates solar power plants around the globe. Founded in 2009, the company's purpose is to harness the power of the sun to build a bright future. Today, Sonnedix…
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This episode is a special cross-post. As the producer & host of The Worldly Marketer Podcast, Kathrin Bussmann is usually the one asking the questions. But in early 2022, she was invited to be a guest on The International Business Podcast, and found herself on other side of the interview process. In conversation with Audrey Wagner, one of the podca…
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This week, instead of bringing you a podcast interview, I’d like to share something a bit more personal. I’d like tell you about my father, Prof. Dr. Max G. Krell. In so many ways, he’s the reason I’m the person I am today. My father was a nuclear physicist. He was born in 1935 in Lower Silesia, a region that was part of Germany before the Second W…
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Simon Kemp is a global authority on how people use the Internet. As Founder & CEO at Kepios, a strategy consultancy, he helps organizations all over the world to make sense of what people are really doing online, to identify changes in digital behaviour, and to understand how these trends will impact their success. Originally from Scotland, Simon h…
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Michelle Carvill is a strategic marketer and entrepreneur, as well as a successful speaker, podcaster, and author. Her latest book, published in 2021, is called Sustainable Marketing – How to Drive Profits with Purpose. In parallel to the book, which she co-authored with Gemma Butler and Geraint Evans, she has developed training programs for the Ch…
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Chris Coulter is the CEO at GlobeScan, an international insights and advisory consultancy that works at the intersection of brand purpose, sustainability, and trust. Founded in 1987 and headquartered in Toronto, Canada, GlobeScan’s purpose is to co-create a sustainable and equitable future. It partners with leading businesses, NGOs, and governmenta…
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Bettina Grab has over 15 years of experience in global B2B tech marketing. She is the President at Alder & Co., a leading marketing agency that works exclusively with cleantech and climate-tech companies. Founded in 2014 and headquartered in Portland, Oregon, Alder & Co.'s mission is to advance the adoption of climate technologies until they become…
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Dr. Michael E. Smith is an applied cognitive neuroscientist and consumer insights professional, who studies the connection between brain function, human behaviour and the decisions we make as consumers. Based in San Diego, California, he is the Founder and Principal Scientist at Adaptation Research, a boutique consultancy that he launched in 2017. …
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Emily Rakowski is the Chief Marketing Officer at EcoVadis, the world’s most trusted sustainability ratings provider. Launched in 2007 and headquartered in Paris, EcoVadis helps businesses reduce risk and drive performance & innovation in their supply chain by evaluating their environmental, labor & human rights, sustainable procurement, and fair-tr…
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Cynthia Dearin is the Founder & Managing Director at Dearin & Associates, an international business consulting company that helps its clients to access opportunities in fast-growing international markets. I've had the pleasure of featuring her on a previous episode of this podcast, namely episode #174, which came out back in early 2020. Based in Sy…
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Saleem Ahamed is the Chief Marketing Officer at Plastic Bank, an organization that is helping the world to stop ocean plastic, while improving the lives of those who help collect it. Founded in 2013 and headquartered in Vancouver, British Columbia, Plastic Bank’s mission is to empower the regenerative society by building ethical recycling ecosystem…
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Laurence (Larry) Minsky is an advertising & marketing consultant with clients throughout the globe. He is also a full-time Associate Professor in the Communication Department at Columbia College Chicago. With a background in psychology, Larry started his career as an advertising copywriter over 35 years ago. He went on the become a creative directo…
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Anna N. Schlegel is the VP of Product, International and Globalization at Procore Technologies, a company that provides cloud-based project-management software for the construction industry. Founded in 2003 and headquartered in California, Procore's mission is to connect everyone in construction on a global platform. With nine offices on three cont…
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Andy Andersen drives international growth at Tinder, the world’s most popular app for meeting new people. Headquartered in Los Angeles, California, Tinder was introduced almost ten years ago, on a college campus, and has since evolved into the highest grossing non-gaming app globally. It is now available in 190 countries and over 40 languages, has …
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Sean Duffy is an international brand strategist and the Founder of Duffy Agency, a strategic marketing agency that specializes in international brand development. Headquartered in Malmö, Sweden, Duffy Agencyworks to fill the expertise gap that business typically experience as they set out to compete on an international stage. The agency has worked …
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John Yunker is a well-known pioneer in the field of web and software globalization, and he has been featured on two previous episodes of this podcast: episodes #059 and #182. He is the Co-Founder & President of Byte Level Research, an agency based in Ashland, Oregon, that specializes in researching, promoting and advising on best practices in web g…
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Ramsey Pryor is the Founding Partner at Port of Entry Partners, a consultancy that helps tech companies conquer international markets. Based in the San Francisco Bay Area, he works with his clients to define their expansion strategy, understand the local market conditions, localize their product offerings, hire world-class talent, build brand aware…
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Giulia Greco is the Localization Programs Lead at Shopify, the leading global ecommerce company headquartered in Ottawa, Canada. Founded in 2006, Shopify is the all-in-one commerce platform to start, run, and grow a business. Its mission is to make commerce better for everyone, everywhere. It now powers over 1.7 million businesses in more than 175 …
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Kathryn Read is an international sales & marketing consultant and a Partner at Uniconsult-Wick & Partner, which is a business management and export consultancy based in Austria. She has over two decades of experience developing niche products in emerging markets, and helping small and medium-size companies to break through international barriers, t…
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Anastasia Leng is the Founder & CEO at CreativeX, a technology company whose mission is to advance creative expression through the clarity of data. Launched in 2015, CreativeX uses analytics tools to help Fortune 500 brands like Unilever, Mondelez, Heineken, ABI, Google, L'Oréal, and Pepsi to measure the efficiency, the consistency, and the impact …
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Rachel Carruthers is the Head of Internationalisation and Localisation at Canva, a Software-as-a-Service (SaaS) company that makes graphic design simple for everyone. Since launching in 2013, Canva has grown to become one of the top 20 unicorn companies in the world, with a current valuation of $15 billion dollars USD. Canva now has over 50 million…
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Mulumba Lwatula is an entrepreneur, a business consultant, and a technologist based in Lusaka, Zambia. He is the Acting Deputy Head of Investments (Mining, Manufacturing & Agribusiness) at IDC (Industrial Development Corporation), a state-owned enterprise whose mandate is to spearhead the Zambian Government's commercial investments agenda aimed at …
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Tobias Reiter is the Co-Founder and CEO at VIEBEG Technologies, a Silicon-Valley based Health Tech company that expands people's access to affordable health care through the power of data. Launched in 2018, the company mainly operates in Central and East Africa, and offers high-quality medical and dental supplies as well as equipment through its co…
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Simon Kemp is the Founder & CEO at Kepios, a strategy consultancy that helps organizations all over the world to make sense of people’s evolving digital behaviours. He is also the Chief Analyst at DataReportal, an online library of up-to-date reports that explore people’s digital behaviours around the world. These free reports, which he produces in…
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Jason Mander was first featured on this podcast on episode #16. He is the Chief Research Officer at GWI (formerly known as GlobalWebIndex), which is the leading consumer research company for the global marketing industry. Headquartered in London, GWI has been delivering game-changing insights to just about every major agency, media organization and…
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Anna Golubeva has more than 15 years of experience working in various international communication and localization roles IKEA. A graduate of Moscow Pedagogical University, she began her career as a translator, consultant and English teacher almost two decades ago. In 2003, Anna joined IKEA Russia as a translator and copywriter. A few years later, s…
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Stella Paris is the Head of Language Services at Translators Without Borders (TWB), the world’s leading non-profit translation organization. Since 1993, TWB’s mission has been to work towards a world where knowledge knows no language barriers, and people around the world have access to vital information in their language. To achieve this goal, TWB …
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Matteo Ceurvels is a Regional Analyst for Latin America & Spain at eMarketer, a leading NYC-based market research firm, which recently merged with Insider Intelligence, the market-research division of Business Insider. Matteo has been featured several times previously on this podcast, namely on episodes #83, #106, #116, #141, and #151. Last time he…
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Gabriel Karandyšovský is the Managing Editor at Nimdzi Insights LLC, which is a market research and international consulting company that focuses on the language services industry. Launched in 2017, Nimdzi Insights brings together localization analysts, international business consultants, and a variety of other experts and researchers, who help com…
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Finn Murphy is the Principal at Frontline Ventures, a VC firm based in Europe. Founded in 2012, with offices in Dublin and London, Frontline has positioned itself as the venture firm for globally ambitious B2B companies on both sides of the Atlantic. Its focus is on B2B SaaS companies with international growth goals, either early-stage startups wit…
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Hilary Normanha was first featured on episode #121 of this podcast. Since then, she has taken on the role of Localization Program Manager at ASICS Digital, which is a leading creator of mobile running apps. Originally founded as Runkeeper in 2008, it was one of the first apps available when the app store launched that year. It now has over 50 milli…
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Adam Asnes is the CEO of Lingoport, a recognized leader in internationalization and localization. Through its consulting services and software, Lingoport helps software companies globalize their products so that they work well in every target language and locale. Lingoport's suite of software supports continuous internationalization, localization, …
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Nicole Barile is the Founder of NB Intercultural, a company dedicated to intercultural communication training. With over 15 years of experience helping clients to work effectively across cultures, she helps create globally minded leaders and organizations around the world. Before launching her own business, Nicole spent 10 years working as the Exec…
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For this episode, guest host Neil Sheth turns the tables on Kathrin Bussmann and puts her in the interview “hot seat”. Neil is the Founder of London-based digital marketing & SEO agency Bubbl, and was featured on episode #198 of this podcast. As an international marketing strategist, Kathrin Bussmann helps digital-first companies become successful …
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Sharon Cohen is the Vice President, Fairmont Brand at Accor, one of the largest hospitality companies in the world. Originally founded in 1967 and headquartered in the Greater Paris Region, Accor has grown into a holistic ecosystem of more than 30 brands, 80 partnerships, and more than 5,000 hotels in 110 countries. Originally from Canada, Sharon h…
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James Ellis is a recognized expert in Employer Branding. He is currently the Employer Branding Manager at Roku Inc., a Silicon Valley based company that pioneered streaming to TV. Before joining Roku, he was the Director of Employer Brand at Universum, a global employer branding consulting firm headquartered in Sweden. His previous roles also inclu…
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Julio Leal is the Head of Localization at Ciena, a global leader in telecommunication networking systems, services and software. Originally founded in 1992 and headquartered in Maryland, U.S.A., Ciena now has over 65 offices around the globe, and about 6500 employees in more than 35 different countries. It has been described as the “world's biggest…
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Kristy Sakai is the CEO at Supertext USA, which is a creative translation and copywriting agency. Originally founded in 2005, Supertext has offices in Zurich, Berlin and Los Angeles, and works with global brands, multinationals, and marketing agencies to creatively adapt their campaigns for international markets. Kristy grew up in the U.S., Japan, …
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Neil Sheth is the Founder & CEO at Bubbl, a digital marketing and SEO agency that helps companies build their brands and domain authority on a global scale. With offices in London and Colorado, Neil and his diverse team of experts work with clients from a vast range of industries, cultures and languages to create buzz around their brands. Their foc…
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Suraya Yahaya is the Founder & CEO at Khazana, Inc., a management consulting firm that helps companies grow, scale internationally, and simplify their operations. Originally from Malaysia, she has lived and worked internationally, and has been based in Denver, Colorado, since 2006. She brings over 20 years of expertise in strategic alignment and pr…
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Marie Betts-Johnson is the Founder & President of the International Protocol Institute of California (IPIC), which was established in 1989 and is headquartered in San Diego. Since its inception, the IPIC has developed and delivered hundreds of customized training programs for multinational corporations and entities, including the United Nations, NA…
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James Banville has over 25 years of experience in international business development, marketing and sales with small and large Consumer Packaged Goods (CPG) companies in the U.S. and international markets. Based in Orange County, California, he is currently leading international operations atThe Honest Company, a consumer goods company founded by A…
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John Pabon is the Founder of Fulcrum Strategic Advisors, Asia’s only risk management firm that addresses the most critical areas of change, namely: shifts in geopolitics; the need for sustainability; and the strategic communications underpinning reputation. Fulcrum's mission is to help its clients capitalize on these seismic shifts through strategi…
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Dr. Ajay K. Jha is the Founder of InnoP – Innovative Preneurship, a boutique global innovation, incubation & mentor-driven co-working space located in Fort Collins, Colorado. InnoP incubates and accelerates start-ups in the Agri-Tech, Nutrition, Biotech, Healthcare, Energy, and Big Data sectors, and promotes global trade and investment. Originally …
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Markus Kramer is a Managing Partner at Brand Affairs AG, an independent PR & Communications agency headquartered in Zurich. He is a brand strategy expert, with a deep knowledge of global marketing, and media & reputation management across multiple sectors, including luxury, automotive, financial services, and government institutions. A native of Sw…
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Kyle Hegarty has been called “the Indiana Jones of International Business”. He was first featured on episode #158 of this podcast. Based in Singapore, he is the Managing Director at TSL Marketing, a global B2B marketing agency headquartered in the U.S. Over the course of his career, Kyle has deciphered the culture code of doing business in the Asia…
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Steven Hoffman is the Chairman & CEO of Founders Space, one of the world’s leading incubators and accelerators, with over 50 partners in 22 countries. Founders Space has helped hundreds of start-ups scale their businesses, raise capital, and go global. Before launching Founders Space in 2010, Steven was the Founder & Chairman of the Silicon Valley …
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