The why behind your financial decisions and the importance of understanding personal finances.
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Do you struggle with taking your life and finances to the next level? Join Jaime Catmull, also known as “Your Money Champion,” as she interviews personalities from all walks of life to guide listeners toward “The Richer Way,” of life. Each episode contains powerful information to help you grow your personal experience with money and live a better life!
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How does one “earn” media coverage? What makes a story “compelling enough" for a reporter to cover it? Through thoughtful conversations with the journalists themselves, Britt and Jackie leave no stone unturned in their humble quest to make pitching less daunting and more….human!
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1
Summer Spending & Recovering from a Big Purchase
19:42
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In this episode, Bryson & Ceci discuss recovering from summer spending and the importance of financial literacy. They recap their summer series on travel, savings, and budgeting, highlighting topics such as travel hacks, moving on a budget, and buying a house. They also talk about the high costs of summer spending, including weddings and car purcha…
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1
Mastering Side Hustles and Principles of Financial Freedom with Paula Pant
41:49
41:49
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We're thrilled to sit down with the fabulous Paula Pant, host of the Afford Anything podcast. Paula shares her deep insights into creating a life that aligns with your highest priorities and living richer—not just financially, but in every aspect of life. Jaime and Paula talk about the world of side hustles, exploring how gig economy jobs can serve…
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1
CorporateNatalie Tells Us How to Become a Successful Content Creator
30:10
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In this episode of What the Why, hosts Ceci and Bryson interview CorporateNatalie, a successful content creator who transitioned from a corporate job to becoming a full-time influencer. They discuss Natalie's journey, her why behind her finances, and her tips for aspiring content creators. Natalie shares her experience of working in the corporate w…
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1
Self-Made Millionaire Vivian Tu: Your Rich BFF's Mindset to Get Rich
40:22
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"If you wake up and do something different, something different is going to happen." - Vivian Tu Today, we have the incredible Vivian Tu, a personal finance and investing creator with a massive following of over six million people. Vivian, who began her career on Wall Street before transitioning to the tech media world, has made an impressive leap …
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1
Packing Up and Cashing In: LA to Nashville and Atlanta on a Budget
24:19
24:19
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In this episode, the hosts discuss their experiences of moving out of state and the financial considerations involved. They talk about their moves from LA to Nashville and Atlanta, highlighting the cost differences and the benefits of living in their new cities. They also touch on the importance of following your passion and intuition when making b…
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1
The Financially Smart Way to Retire Abroad with Edd and Cynthia Staton
33:10
33:10
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Edd and Cynthia Staton share with Jaime their journey of retiring abroad after financial hardships, highlighting how they maintain an upscale lifestyle on a modest budget. By exploring alternative retirement options and providing practical advice for potential expatriates, the Statons illustrate how retiring abroad can offer a richer life. They dis…
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1
Summer of Savings! Save Money on Airport Spending this Summer
19:32
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Summary In this episode of What the Why, Bryson and Ceci discuss travel hacks and budgeting for vacations. They share tips on saving money at the airport, such as bringing your own food and using travel rewards cards. They also discuss the importance of making a budget and sticking to it when planning and spending on travel. The episode concludes w…
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1
'The Bachelorette's' Jason Tartick: How To Talk Money in Your Relationship
34:15
34:15
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Jason Tartick, a man whose romantic journey captured public attention on "The Bachelorette" has a life story that extends far beyond his televised search for love. With a decade of experience in finance, Jason's expertise is rooted in lessons from his grandfather, who taught him how to invest at the tender age of 16. His commitment to the field of …
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1
Suze Orman Shares Simple Tips To Get the Most From Your Money
15:44
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We’re diving deep into personal finance with none other than Suze Orman, the best-selling author and world-renowned financial expert. Suze joins our host, Jaime Catmull, to unravel the mysteries of money management and offers timeless advice on living below your means but within your needs. From her imaginative perspective on money as a manifestati…
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1
What the Why: The why behind your financial decisions and the importance of understanding personal finances.
17:05
17:05
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In this podcast episode, the hosts discuss the why behind their financial decisions and the importance of understanding personal finances. They share their own journeys and experiences with finances, highlighting the lack of financial education in schools and the need for individuals to figure it out on their own. They emphasize the importance of s…
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1
Empowering Financial Independence: Track Star Keturah Orji's Journey to Personal Finance Success
26:17
26:17
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Olympian and personal finance advocate Keturah Orji shares her journey from track stardom to becoming passionate about personal finance. From her experiences in navigating financial planning as an athlete to empowering women and providing financial coaching, Keturah Orji's insights shed light on the importance of financial empowerment and represent…
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79: Pitch a Holiday Shopping Roundup with Heather Taylor (GoBankingRates)
42:34
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Today’s guest writes for a major finance publication that we see all over Qwoted and HARO, and is heavily syndicated and featured on Apple/Google News, Yahoo, MSN, AOL, and more. Today we’ll learn the kinds of stories a high-volume online publication writes and what exactly they need from publicists to complete their stories. We’ll start with analy…
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78: Pitch a Captivating Story for a Local Audience with Checkey Beckford (NBC 4 NY)
49:32
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Most journalists we talk to tell us they get way too many pitches. When we were told by today’s guest that she’s experiencing the opposite problem, we knew we had to investigate! Today we learn all about local news and how to identify and tell a story that captivates a local audience. Hear about 2 real stories by a local NYC non-profit (and on the …
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77: Make Your Expert “Front and Center” with Brittany Sykes (Publicist)
49:32
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Do you ever come across an article that features an expert and only that expert throughout the whole piece? With curious envy, do you wonder how that story came to be? Well, today we’ll find out! We talk shop with a fellow publicist and industry friend who owns her own boutique PR firm. We’ll break down a story that features her client front and ce…
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76: Pitch an Alcohol Brand with Amanda Schuster and Kara Newman
49:32
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Today we have a special episode. Instead of one guest, we have two! Catch a glimpse of two industry friends being candid on what it’s like to work in food and wine media. You’ll learn about what works and doesn’t work when promoting a food/beverage brand. Gain insider knowledge to take your food and beverage PR strategy from OK to great, in this la…
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75: Pitch A Contributed Article with Luz Corona (ADWEEK)
49:32
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Ever wonder how some experts get to share their expertise through contributed articles in big, industry outlets? In this episode, we chat with a community editor whose job is to vet these kinds of pitches. Tune in to this episode if you want to understand the ins and outs of pitching contributed content on behalf of your expert. In this episode, yo…
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Grit and Glory: Unveiling Ally Bank's Andrea Brimmer's Journey to Financial Leadership
20:47
20:47
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The latest episode of The Richer Way Podcast features Ally Bank's CMO Andrea Brimmer, who shares her unexpected path to becoming a chief marketing officer, the role of sports in shaping her leadership skills, and her deep-seated belief in mentorship and financial empowerment. From an early age, Andrea was drawn to the dazzle of the ad industry, wit…
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Today’s episode is all about media training. Our guest is a freelance writer (a repeat guest!) who has interviewed all sorts of experts and has a LOT of great insight into how we can all do better during this important part of the media relations process. Listen to this episode and walk away with new-found confidence and actionable tips needed to t…
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Mastering Money Management and Debt-Free Living with Jade Warshaw
26:45
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Our guest today, Jade Warshaw, shares her personal journey of eliminating a substantial amount of debt and achieving financial freedom with her husband. Through her experiences, Jade emphasizes the importance of embracing a budget as a tool for empowerment rather than a restriction, encouraging listeners to challenge their beliefs about money manag…
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73: How Publicists Can Become Indispensable with Tamara Sykes
42:34
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Although the media industry is constantly in flux, we have seen some significant changes over the past year that don’t inspire confidence in the current stability of things. In light of news regarding layoffs across all industries, how can publicists become indefensible and solidify their spot at the table? Our guest today, a fellow publicist and d…
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72: What Publicists Can Learn From SEO's with Vince Nero
1:00:26
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Today we have a guest who considers himself more of an SEO than PR. But, with the convergence of digital comes the reality that PR influences SEO and sometimes vice versa. With that in mind, we have a conversation all around clever ways to prospect and grow your media lists as well as answering the challenge of how to do this at-scale. In this epis…
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Overcoming Your Debt and Emotional Burdens with Lynette Khalfani Cox
40:38
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The Richer Way Podcast invites personal finance expert Lynnette Khalfani Cox, who discusses the vital role of emotional resilience in financial recovery. Lynette opens up about her own journey of eliminating six-figure debt and offers profound insights from her book "Bounce Back." While diving into the emotional and personal side of money, the conv…
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71: Build a Moat Using Content-Led PR with Hannah Smith
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We have a repeat guest joining us today. We’ll talk about something that’s been on her mind, which is the growth of asset-less PR in lieu of hero/content-led campaigns. We’ll discuss potential reasons why this may be, and what the potential opportunity cost is of forgoing the use of content in your PR strategy. Plus, she makes a pretty strong argum…
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70: Explore Your Mental Health with Dr. Anne Welsh
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In this special episode, we explore mental health with executive coach and psychologist, Dr. Anne Welsh. We’ll cover perfectionism, imposter syndrome, and anxiety, along with actionable tips you can take to take control of your mental health through healthy coping mechanisms. From this, you’ll walk away with your very own “mental health” toolbox yo…
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69: Pitch a Timely AI Story with Ian Krietzberg (The Street)
35:57
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In this episode, we analyze a real pitch sent under embargo by the CTO of a tech company to a tech reporter at a leading business publication. We’ll learn how and why this pitch worked, and gain some takeaways of how you too might secure a dream, spotlight coverage like this for your own client or employer. In this episode, you'll learn all about p…
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68: Write a Long Pitch with Daniela Molina (InvestigateTV)
53:17
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Today’s episode we connect with a TV producer who has worked with both Britt and Jaclyn. Catch a glimpse into both of our worlds and come out inspired to build your own, rewarding relationship with an awesome producer doing important work. Along the way, you’ll learn that some prescriptive advice (like brevity and digital-only) might not always app…
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Mastering Side Hustle Taxes and Credits You Qualify for This Tax Season with Kathy Pickering
34:54
34:54
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Kathy Pickering, Chief Tax Officer at H&R Block, joins Jaime Catmull to dissect the 2024 tax changes and offer practical advice on managing one’s finances in light of recent and pending legislation. They go deep into the implications of life changes like marriage or having a child on tax situations, how to properly report side hustle income, and im…
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This season we will also be sharing the video recordings - yay! We figured we would test out the new video platform we're using and give a little teaser into the 2024 season. Keep an eye on your feeds for new episodes dropping in March. TTFN!
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The Best Bank Choices for Your Money, According to John Rosenfeld
29:30
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In today's episode, we have an exciting discussion with John Rosenfeld, the president of Jenius Bank. We examine the evolution and future of the banking industry, exploring the shift towards digital banking, advanced analytics, and AI in improving the customer experience. With insights on personal finance and the changing banking landscape, we'll e…
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How To Make and Keep Your 2024 Money Resolutions with Michael Liersch
28:55
28:55
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Michael Liersch, head of advice and planning for wealth and investment management at Wells Fargo, joins Jaime Catmull on The Richer Way Podcast to discuss the importance of setting small, specific goals, prioritizing financial intentions, and embracing fun while building wealth. They explore the complexities of individuals' relationships with money…
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Achieving Financial Success: The Power of Earning More and Taking Control with Money Girl's Laura Adams
23:59
23:59
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In this episode, host Jaime Catmull interviews Laura Adams, a money expert and the host of the award-winning Money Girl podcast. Laura shares her personal finance journey, including how she got into debt and the steps she took to regain control of her finances. She emphasizes the value of taking control of your finances and the importance of earnin…
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The Secrets to a Wealthier Retirement and Savings with Louis Barajas
34:29
34:29
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In this episode of The Richer Way Podcast, host Jaime Catmull welcomes guest Louis Barajas, a wealth and business manager, podcast host, author, and advocate for underserved communities. Louis shares his journey from a rough neighborhood in Los Angeles to becoming a successful financial planner, emphasizing the importance of aligning financial goal…
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Unveiling the Dark Web of Fraud: Protecting Your Identity and Money
22:46
22:46
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In this episode of The Richer Way podcast, host Jaime Catmull sits down with Michael Jabbara, Vice President and Global Head of Fraud Services at Visa, to discuss the alarming rise of fraud and identity theft. They delve into the various methods used by criminals to steal personal information and money and explore the role of technology in both ena…
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1
Secret Strategies To Raising Money-Savvy Kids: How to Foster Financial Independence in Your Children
40:53
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Welcome to another episode of The Richer Way Podcast! Today, we have a very special guest, Bobbi Rebell, who will be sharing her insights on financial wellness and the importance of mindset. In this episode, we'll dive into various stages of life and how they impact our financial decisions. From our twenties and thirties: when we have the opportuni…
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Maximizing Profits in Real Estate with BiggerPockets' Jamil Damji (Part 2)
24:36
24:36
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Are you tired of hearing the same old stories of financial distress and foreclosure? Brace yourself for an unexpected twist that will leave you inspired and hopeful. Join Jaime as she continues part 2 of the interview about the remarkable journey of Jamil Damji, a real estate investor who defied the odds and found a more compassionate approach to w…
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67: Make People’s Lives Better with Diana Kelly Levey
32:22
32:22
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Today’s episode stems from a freelance journalist’s heartfelt confession of how she deals with nerves before conducting interviews. As publicists, we too deal with these nerves, but to hear it from the other side? Refreshing. We speak with our guest regarding her experience of working with sources and come out understanding just how much care goes …
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How To Go From Broke to Multimillionaire with BiggerPockets' Jamil Damji (Part 1)
32:27
32:27
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Want to boost your confidence and ability to take calculated risks in real estate investment? Looking for a solution to achieve this desired outcome? Look no further! Join Jaime as she welcomes Jamil Damji, a seasoned real estate investor, who will be sharing proven strategies and techniques to help you attain increased assurance and capacity when …
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66: Answer a #Journorequest with Taneia Surles, MPH (Freelance Health Reporter)
35:53
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Our guest today, a freelance health reporter, doesn't use PR pitches to write her stories. And, despite this, she still works with publicists! So how does it all work? This episode is all about the art of answering media queries. If you remember Casey's episodes, we've already talked about HARO extensively on the podcast. This week, however, we're …
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How To Get Financial Support for Your Small Businesses with Vachon Harper-Young
39:37
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In a world where women and minority-owned businesses face countless obstacles, Vachon Harper-Young sheds light on the challenges and shares the resources available to overcome them. But just as the path to success starts to become clear, a sudden twist leaves Vachon in a precarious position. Jaime talks with Vachon on how she set out to find a way …
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65: Land a Long Feature in WSJ with Kelsey Ogletree
36:04
36:04
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This is the story of a piece that almost wasn’t meant to be. And, if you’re into interior design, you’ll especially want to give this episode a listen. Our guest shares how a trending topic, unlikely pitch, and serendipitous encounter with a stranger all culminated into a nice, long feature with beautiful imagery for the Wall Street Journal. Gain i…
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Social Security: Make Strategic Decisions To Secure Your Future in Retirement with Barbara Ginty
36:51
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Do you want to ensure a financially stable and well-planned retirement? Are you looking for ways to optimize your Social Security benefits? Join Jaime as she welcomes Barbara Ginty, a financial expert, who will reveal the solution to achieve the outcome you desire - a more secure and optimized retirement plan. Barbara will share the key importance …
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64: Leverage TikTok Trends with Frances Solá-Santiago (Refinery 29)
32:46
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In this episode, dive into a story of a digital fashion journalist who moved forward with a piece, despite pushback from the subjects’ corporate communications department. From it, you’ll learn how smaller brands can step up to the plate and provide value to a digital journalist in the age of TikTok, competing with corporations for coverage in a to…
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Improving Your Credit History With Patrice Washington
27:38
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Do you want to unlock the key to financial abundance? As a college student, you may feel overwhelmed by the idea of building credit. But fear not, because Patrice Washington has the solution to help you develop the necessary habits for financial success. By implementing these strategies, you'll pave the way for a prosperous financial future, full o…
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63: Pitch a Trade Publication with Greg Sleter (Store Brands/Ensemble IQ)
42:58
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Our guest today is a media veteran with over 30 years of experience. He’s been on both the PR and journalism side of things and lately has been the executive editor at a trade publication. We end up talking quite a bit of shop with him. Hear us chat about the past, present, and future of media, and so much more, on today’s episode. In this episode,…
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How To Use ChatGPT for Career Advancement and Smart Financial Choices with Ric Edelman
30:38
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If you're feeling overwhelmed and hopeless about your financial future despite working hard and saving money, then you are not alone! Many young adults find themselves in this situation due to a lack of financial literacy and unrealistic expectations. You may be budgeting diligently, but not seeing the results you want because you're not investing …
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62: Master Nuance with Olivia Morley (Adweek)
28:55
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Today’s episode features a guest who covers media agencies for Adweek and is very open about how to pitch her and others at her publication. We go over the bigger picture of what to do and not do when pitching her and her colleagues, as well as where she maintains all this information for publicists to review at any time. Walk away from this episod…
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Dream Destination Wedding Tips with Lisa Jaroscak: Prioritizing Your Vision & Wedding Budget
39:25
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Jaime Catmull speaks with luxury wedding planner Lisa Jaroscak who shares the importance of budget and destination selection for couples while navigating the complexities of cultural traditions and market-specific expenses. In this episode, you will be able to: Uncover the secrets to crafting an incredible destination wedding adventure. Understand …
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61: Pitch an Education Reporter with Cole Douglas Claybourn
53:13
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Today we have an awesome education journalist who focuses on consumer advice. Unfortunately, even some of the most well-meaning publicists get his name and his beat wrong all of the time. We find that even with some of the most seasoned professionals, these mistakes are surprisingly easy to make in a fast-paced, efficient environment. Listen on to …
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Make Your Money Work Smarter Not Harder with Kim Kiyosaki
44:34
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Kim Kiyosaki was living paycheck to paycheck, without any knowledge of finance, however, her determination to break the cycle of dependency led her on an unexpected journey of financial success. Now, she is a beacon of hope for women, inspiring them to take control of their finances and achieve the financial freedom they deserve. What amazing lesso…
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In today’s episode, we analyze a product pitch that inspired a freelance journalist to write a gift guide for Forbes. We’ll learn the etiquette around offering a product to a journalist to test out, the fact that coverage is not always guaranteed, and the balance of being polite, direct, and professional. Walk away empowered with the skills to pitc…
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