Best Greenbook Podcasts (2024)

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120 — Polling, Progress, and Pitfalls: An Insights Journey with Angus Reid 43:42

1d ago43:42

43:42

In this episode of the Greenbook Podcast, host Lenny Murphy sits down with market research legend Angus Reid to discuss his extensive career and the evolution of the industry. Angus shares insights on the challenges of modern polling, the impact of AI on research, and the importance of maintaining respondent engagement and data integrity. They also…

1
Digital Marketing Strategies are Nothing without Great Project Management 22:16

4d ago22:16

22:16

Is project management the secret sauce to organizational triumph? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney talks with guest and TrueSense Marketing VP, Ann Campea, about the often-overlooked role of project management in business success. Campea, a fellow podcaster and experie…

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119 — Dare to Be Different: A Conversation with Pravin Shekar 40:20

8d ago40:20

40:20

In this episode of the Greenbook Podcast, host Lenny Murphy sits down with Pravin Shekar, a multifaceted entrepreneur, author, poet, adventurer. The conversation explores Pravin's approach to "unconventional decision making," emphasizing the importance of standing out by thinking and acting differently in business and life. They delve into Pravin's…

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Market Insights: Driving Global ROI Through DEIU with Dawn Bryan 25:45

11d ago25:45

25:45

Can unity be a meaningful and quantifiable statistic in business? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, talks with guest and Senior VP of Global Practice at The Kaleidoscope Group, Dawn Bryan, about the practice of Diversity, Equity, Inclusion, and Unity (DEIU) in the corpo…

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118 — Sparking Your Career with Doug Keith and the ICN 49:22

16d ago49:22

49:22

Join Karen Lynch as she sits down with Doug Keith, co-founder of the Insights Career Network (ICN) and founder of Future Research Consulting, to explore his extensive career in market research and the vital role of ICN in supporting professionals in the industry. Doug shares the origins and mission of ICN, its rapid growth to 1,700 members, and the…

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Little Bird Marketing Conference Flyover: Quirks NY 1:04:51

18d ago1:04:51

1:04:51

Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. This episode of Ponderings from the Perch will be what I call a “Conference Flyover” of my time at the Quirks New York conference, which took place in… well, guess where! But first, check out my latest boutique hotel find from my last night in The Big Apple! The confer…

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117 — Cutting Through the Noise: Ensuring Data Quality in AI-Driven Research with Dynata 42:51

23d ago42:51

42:51

In this week's episode of the Greenbook Podcast, host Lenny Murphy sits down with Steven Millman, Global Head of Research and Data Science at Dynata, to delve into the current landscape of data quality in online surveys and the transformative role of AI in market research. Steven shares insights on how Dynata ensures high data integrity, combats su…

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Market Research as a Capability and Not a Function for Data-Driven Decision Making with Christopher Frank 27:48

25d ago27:48

27:48

Data informs… but human judgment decides. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, and guest and CCO of PSB Insights, Christopher Frank, talk strategy in business and market research. Frank, who brings 25 years of frontline experience from American Express and Microsoft, disc…

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116 — Redefining Teamwork in Analytics with Nick Graham of Mondelez 47:01

1M ago47:01

47:01

In this episode of the Greenbook Podcast, host Karen Lynch engages in a compelling conversation with Nick Graham, the SVP Global Head of Insights and Analytics at Mondelez International. They dive into Nick’s extensive career journey and his pivotal role in leveraging data to guide strategic decisions at Mondelez. Nick discusses the delicate balanc…

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Replay of me on Joseph Jaffe's podcast 47:40

1M ago47:40

47:40

Hey y’all, Priscilla McKinney here! This episode of Ponderings from the Perch, the Little Bird Marketing Podcast, will be a replay of a part of my appearance on Joseph Jaffe’s podcast, Joseph Jaffe is Not Famous. Amongst the hijinks, I talk with Jaffe about my book, Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollin…

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115 — So What, Now What?: Stan Sthanunathan's Guide to Actionable Insights 38:52

1M ago38:52

38:52

In this episode of the Greenbook Podcast, host Lenny Murphy chats with industry legend Stan Sthanunathan, renowned for his impactful roles at Coca-Cola and Unilever. Stan shares pivotal moments that shaped his career, emphasizing actionable insights and what that truly means in a world of abundant data. He discusses his transition to founding iGeni…

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Inspiration from Greenbook's IIEX Amsterdam 19:58

1M ago19:58

19:58

On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, discusses her experiences at Greenbook’s IIEX Amsterdam with guest and CRO, Stephanie Douglass, exploring key market research trends and insights. A major topic of discussion is synthetic data in market research, with data quality rema…

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Two Marketing Strategy Consultants Walk into a Bar with Ryan Barry 23:27

2M ago23:27

23:27

This episode ain’t a swim in the kiddy pool. On today’s episode of Ponderings from the Perch, the Little Bird Marketing Podcast, host and Momma Bird Priscilla McKinney, and guest and marketing strategy consultant Ryan Barry, discuss the future of market research and the importance of community when fostering b2b relationships. As the co-founder and…

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114 — Humanizing Data: Joyce Chuinkam’s Approach to Empathy and Authenticity in Market Research 51:39

2M ago51:39

51:39

In this episode of the Greenbook Podcast, host Lenny Murphy welcomes Joyce Chuinkam, Senior Research Manager at Talk Shoppe and a 2024 Greenbook Future List Honoree, to discuss her diverse background and experiences in market research. Joyce shares her journey from politics to entertainment, legal, and now market research, highlighting her extensiv…

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Data Storytelling in Market Research and Great Buyer Persona Examples with Marry Hunter 24:32

2M ago24:32

24:32

Like the bird she named her company after, Data Larks founder, Mary Hunter, is looking to lead the dawn of a new era. On today’s episode Ponderings from the Perch, the Little Bird Marketing™ podcast, Hunter and host, Priscilla McKinney, delve into the world of market research and its potential to increase both awareness and market potential for und…

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113 — Good Team, Bad Team: Transforming Team Dynamics with Sarah Thurber and Blair Miller 45:07

2M ago45:07

45:07

What makes a team truly effective? In this episode of the Greenbook Podcast, Karen Lynch hosts Sarah Thurber and Blair Miller from FourSight to explore the science of building effective teams. They discuss the FourSight Thinking Profile, which identifies four thinking styles—clarifying, ideating, developing, and implementing—and how these styles ca…

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Join Us as We Celebrate Global Focus Group Day, with Corie Suzuki 15:09

2M ago15:09

15:09

Uncover the hidden heroes behind billion-dollar business decisions. On this episode Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, and guest Corie Suzuki, director at Fieldwork Chicago, chat about the world of market research as they celebrate the upcoming Global Focus Group Day on July 9th! "This day…

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112 — Empathy in Analytics: Stephan Gans on Understanding Consumers at PepsiCo 36:04

2M ago36:04

36:04

In this episode of the Greenbook Podcast, host Karen Lynch interviews Stephan Gans, SVP Chief Insights and Analytics Officer at PepsiCo. They explore Stephan's career path from marketing at Unilever to leading global consumer insights at PepsiCo, emphasizing the integration of analytics, capability building, and the importance of empathy in underst…

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Personal Brand Building Through Better Storytelling with Rob Biesenbach 22:47

2M ago22:47

22:47

Who here loves PowerPoint? Anyone… yeah, us too. On today’s episode of Ponderings from the Perch, a Little Bird Marketing Podcast, host Priscilla McKinney and guest Rob Biesenbach discuss how to captivate an audience beyond tech. With backgrounds in both business and acting, the latter of which he trained for at Second City in Chicago, Biesenbach u…

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111 — Bianca Johnston on Elevating Research, Her Journey from Shopify to Educational Leadership 30:26

2M ago30:26

30:26

What are the key skills researchers need to thrive in today's fast-paced market? In this episode of the Greenbook Podcast, host Lenny Murphy welcomes Bianca Johnston, who shares her journey from a hybrid research and marketing role at Shopify to launching her own research consulting and education company. Bianca discusses the importance of bridging…

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Why Do We Still Need an Equal Rights Amendment? Why are Women Organizations Necessary? 25:37

3M ago25:37

25:37

Guest Michaele Cohen, president of the Maryland Legislative Agenda for Women (MLAW) tells us what role MLAW plays during the 90-day Maryland General Assembly session and what bills became important to track. Pay disparities still exist even though Maryland has an Equal Rights Amendment. New laws protecting women against sexual assault were also pas…

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110 — Emotional Insights for E-commerce Excellence: Lessons from Snapdeal's Rasika Mathur 35:47

3M ago35:47

35:47

How do hidden dynamics fuel successful e-commerce strategies? In this episode of the Greenbook Podcast, host Karen Lynch engages with Rasika Mathur, Head of Consumer Insights at Snapdeal. Rasika delves into her extensive career, highlighting her expertise in understanding consumer behavior and her journey in the industry. She shares her passion for…

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Do You Believe The Cause Of Death on Your Loved One's Death Certificate is Accurate? A New Law in Maryland Changes Things 31:46

3M ago31:46

31:46

The Katherine Morris Death Reclassification Act is a trending new law in Maryland, which changes how medical examiners report misstated information on death certificates. Guest Delegate J. Sandy Bartlett shares her success in the 2024 Maryland General Assembly in getting a new law passed aimed at correcting injustices. Cause of death is important f…

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Maryland Legislative Black Caucus; 2024 General Assembly Legislation, Guest Delegate Jennifer White Holland 34:15

3M ago34:15

34:15

How long has the Maryland Legislative Black Caucus existed, and why is it the largest black legislative caucus in the country. These questions are answered on today's podcast, Being Well Informed. Delegate Jennifer Holland White takes us through the progress made in the 2024 Maryland General Assembly from fully funding the landmark education Bluepr…

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109 — Unlocking Market Potential through White Space with Tulika Chikersal 37:58

3M ago37:58

37:58

How do leading companies turn market insights into innovative products that resonate with consumers and drive long-term success? In this edition of the Greenbook Podcast we join you live from IIEX North America, host Karen Lynch welcomes Tulika Chikersal, the global lead for innovation insights at Post. Tulika shares her journey from agency roles a…

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Arts and the Law; How has AI Impacted Artists?Guest Sammetria Goodson Arts Lawyer 33:48

3M ago33:48

33:48

Arts and the Law are discussed. Guest Attorney Sammetria Goodson discusses why a curator needs an attorney and her unique work and client base when representing visual artists and the like. She emanates from North Dallas, and does work on the East Coast. We also address AI and how intellectual property has changed over the years. Being Well Informe…

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108 — MRX Pulse Check: Unpacking IIEX North America 2024 with Karen Lynch & Lenny Murphy 26:09

3M ago26:09

26:09

Step into the forefront of innovation with key takeaways from IIEX North America 2024 In this episode of The Greenbook Podcast, join hosts Karen Lynch and Lenny Murphy as they dive into the vibrant happenings at IIEX North America 2024. Karen, who attended the event, shares her experiences of the energetic atmosphere, driven by a mix of familiar fa…

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107 — Packaging, Innovation, & Launching Insights at Olly with Liz Raukohl 39:37

4M ago39:37

39:37

How does Olly use consumer insights to craft products that stand out in the crowded wellness market? In this episode of the Greenbook Podcast, host Karen Lynch interviews Liz Raukohl, Director of Insights at Olly—a vibrant vitamin and supplement brand celebrated for its consumer-friendly and innovative packaging. Liz shares her career journey from …

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106 — Charting the Conjoint Frontier: Steve Cohen's Legacy in Market Research 45:10

4M ago45:10

45:10

How did conjoint analysis revolutionize market research? In this episode of the Greenbook Podcast, host Lenny Murphy interviews Steve Cohen, founder and CEO of In4mation Insights and a notable figure in market research. Steve recounts his pioneering work in developing methodologies like choice-based conjoint and MaxDiff, detailing his career from e…

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Renaming the Key Bridge in Baltimore, Maryland and Choptank River Bridge in Cambridge, Maryland 29:15

4M ago29:15

29:15

We delve into the discussion of renaming the Key Bridge in Baltimore, Maryland to the Parren J. Mitchell Bridge. Caucus of African American Leader Elder Charles James joins us for a lively discussion on what others are saying about the renaming of this bridge and also the Choptank River Bridge to honor the legacy of the late Gloria Richardson, one …

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105 — Paths Unseen: Tracing Future List Honoree Belinda Brown's Career in MRX 33:05

4M ago33:05

33:05

Unexpected paths often lead to the most rewarding destinations In this enlightening episode of the Greenbook Podcast, host Karen Lynch is joined by 2024 Future List Honoree Belinda Brown, Director of Marketing and Business Development at Gazelle Global. Belinda shares her journey from aspiring clinical psychologist to influential market researcher,…

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Bishop Troy Barnett, The Legacy of Apostle Leroy H. Cannady, Part II 25:48

4M ago25:48

25:48

Pastor Troy Barnett shares more about Saturday, June 1, 2024 at 2 pm at the Reginal Lewis Museum in Baltimore, Maryland. Parts I and II of the Legacy of Apostle Leroy H. Cannady, Sr. will be shared for all to see. Being Well Informed is an educational podcast designed to educate listeners of current topics. It is aired on You Tube, iHeart Radio, Ap…

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104 — Science, Surveys, and Stories: Maria Muccioli on Revolutionizing Patient Care 31:58

4M ago31:58

31:58

The human element of research is vividly brought to life in the realm of healthcare and patient data. In this episode of the Greenbook Podcast, host Lenny Murphy engages in an inspiring conversation with Maria Muccioli, one of the honorees on the 2024 Greenbook Future List. Maria shares her captivating journey from her early days in Russia to her r…

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Episode 50 (RIP Joe Flaherty/ Trump Relates to Black People/Good Times 2024) 1:13:32

4M ago1:13:32

1:13:32

**RIP Joe Flarety**, **Trump Relates to the Blacks**, **The Acolyte Trailer**, **La Cervasa Cristal**, **Better than Us**, **Ghostbusters Frozen Empire**, **RoadHouse 2024**, **Dune Part 2**, **Good Times Netflix**By The Canadian Bacon Podcast

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103 — The Next Wave: Empowering Market Research's Emerging Talents with Colson Steber 36:19

5M ago36:19

36:19

How can nurturing emerging talents catalyze groundbreaking innovations? In this enlightening episode of the Greenbook Podcast, Lenny Murphy sits down with Colson Steber, Co-CEO of Qlarity Access, to explore the remarkable evolution from Communications for Research to the rebranded powerhouse Qlarity Access. As proud sponsors of the 2024 Greenbook F…

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102 — Changing Lenses: Reframing Research for Deeper Insights and Wider Impact with Jasmin Goodman 33:39

5M ago33:39

33:39

From the ivy-covered walls of academia to the front lines of societal impact, discover how one visionary is translating research into tangible change. Join Karen Lynch in an inspiring conversation with Jasmin Goodman, a trailblazer in qualitative research and a 2024 Future List honoree, on this week's episode of the Greenbook Podcast. Jasmin, the v…

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101 — Nourishing Joy: How General Mills Infuses Happiness into Food with Matt Thell 36:18

5M ago36:18

36:18

What does that cheesy, orange dusting on Cheetos do for our system 1, system 2 thinking? In this engaging episode of the Greenbook Podcast, Matt Thell, Senior Strategy Manager of Global Marketing and Organization at General Mills, shares insights into the Nourishing Joy project, which aims to integrate joy into adult food consumption. Delving into …

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100 — The Melody of Inclusion: Tackling Accent Bias with Aïcha Ly 36:27

5M ago36:27

36:27

What does it take to ensure every voice, regardless of its accent, is valued and heard? In this episode of the Greenbook Podcast, we welcome guest Aïcha Ly, Founder of SITB and Head of Consumer Insights at Opensignal, to discuss the impact of accent bias in professional and personal settings. Aïcha, originally from Senegal and now a strategic insig…

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99 — Innovating at the Edge: A Visionary Leap into Tomorrow with Kyle Nel 39:52

5M ago39:52

39:52

How does one navigate the delicate dance between groundbreaking innovation and the practical realities of bringing those ideas to life? In this week's episode we sit down with innovation powerhouse Kyle Nel, whose remarkable journey has taken him from leading Innovation at Lowe's Home Improvement, pioneering VR/AR, and launching 3D printers into sp…

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98 — Data-Driven Disruption: Athletic Brewing's $500M Triumph with CEO Bill Shufelt 30:25

6M ago30:25

30:25

What can we learn from this $500M NA Beer company? In this episode of the Greenbook Podcast, Bill Shufelt, co-founder and CEO of Athletic Brewing, shares the inspiring journey and vision behind his non-alcoholic craft beer company. From a personal lifestyle choice sparking a groundbreaking business idea to the company's swift rise in the non-alcoho…

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Build Radical Relationships with Shawn Nason 25:27

6M ago25:27

25:27

He’ll admit, Shawn Nason is a lot. He’s looking for leaders who are mavericks. He’s the founder and CEO of MOFI, a maverick-minded, human-obsessed boutique consulting firm that uses ethnographic research, journey mapping, human-centered design, experienced-based training, and design sprints to transform organizations. Shawn believes the only way to…

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Episode 49 (Super Bowl LVIII Halftime Show & Trailers/Madame Web/Bob Marley: One Love Reviews) 1:06:53

6M ago1:06:53

1:06:53

The Canadian Bacon Podcast 02/19/24By The Canadian Bacon Podcast

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97 — The Price of Precision: Exploring Costs and Quality in Surveys with Karine Pepin 37:21

6M ago37:21

37:21

At an average of $0.72 per hour for survey participants, what does this mean for the quality of your data and the insights you depend on? In this episode of the Greenbook Podcast, we sit down with Karine Pepin, a standout author and market research aficionado, to explore the intricacies and challenges of data quality in the industry. With a rich ba…

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How to Pass the Baton from Marketing to Sales for Predictable Revenue Generation 20:20

6M ago20:20

20:20

ROI & KPIs, MQLs& SQLs… The acronyms in marketing never stop. But the only KPI that really matters is that feeling you get when you’re exceeding revenue goals! At Little Bird Marketing, we’re overtly helpful, providing amazing resources and expertise like this lead generation funnel blog to provide important benchmarks for your work. What is also i…

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Episode 48 (We're Back...Harder/RIP Matthew Perry/Oscar Predictions) 1:17:29

6M ago1:17:29

1:17:29

On this Episode Munish and Kev catch up with each others lives, we dscuss some current topics, Kev talks about the 2024 oscars and his predictions, we watch the **The Ministry Of Ungentlemanly Warfare (2024) ** trailer, plus much more We hope you enjoy the latest episode please follow us and share the podcast…

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96 — Back to the Futurist: An Insights Journey Beyond Tomorrow with Ari Popper 39:56

6M ago39:56

39:56

What do futurists see on the horizon? A world where imagination and innovation converge to create tomorrow's reality. In this episode of the Greenbook Podcast, we sit down with Ari Popper, the founder and CEO of SciFutures, to explore the intriguing intersection of science fiction and corporate innovation. Popper delves into the unique approach of …

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Entrepreneurship in Market Research with Alisa Hamilton 22:35

6M ago22:35

22:35

It’s time to quit thinking inside the box you’re creating for yourself. Our CEO and Momma Bird, Priscilla McKinney, loves advocating for women in business. Today, she pulls the curtain back to show the woman (and friend of hers) behind Harvest Insights, Alisa Hamilton. Her out of box business venture is a story every aspiring leader should hear. Al…

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Losing a Spouse. What Next? Guest: Elder Valerie Watson 25:40

7M ago25:40

25:40

We discuss the expected and unexpected things that happen when losing a spouse. Elder Valerie Watson of Transformation Church of Jesus Christ, Baltimore shares details of what it is like and how life has changed for her. Listeners are given an in depth view of how your relationship with family changes. Being Well Informed airs weekly on all major p…

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Reparations Now; Reparation Grants are Here in Maryland; Guest Rev. R. Callender 25:47

7M ago25:47

25:47

Reparation grants are here in Maryland, thanks to the hard work of the Episcopal Diocese of Maryland. The Episcopal Diocese of Maryland began with $1 million dollars in seed money. Now grants opportunities are available. The deadline is February 24, 2024. The call for reparations is not ignored. Our guest Rev. R. Callender shares with us where this…

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95 — Versatile Visions: Bridging Ads, Research, and Academia with Mark Truss 41:07

7M ago41:07

41:07

Personalized advertising: a boon or a bane in the AI era? In this episode of the Greenbook Podcast, we are joined by Mark Truss, Chief Research Officer at VML, who shares his journey from vendor research to advertising agency work, highlighting the distinct methodologies of each sector. Mark discusses the evolving landscape of analytics and researc…

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Greenbook Podcasts

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