Best Greenindustry Podcasts (2024)

1
How Joshua Tree Experts Grew Lawn Care By Over 1000% 20:16

3M ago20:16

20:16

Joshua Malik ran a successful tree service but was struggling to grow his lawn care business. Fast forward and Joshua Tree Experts has grown by over 1000% and has expanded into multiple states. Join Landscape Leadership's president, Chad Diller, as he gets Josh to share some keys to their amazing success.…

1
What's in a NFL Jersey Number? 24:22

1+ y ago24:22

24:22

Do you think a player can just ask for his "lucky number" on draft day? Um, no! Effective in 2021, NFL legislates under rule 5, section 1, Article 2 of their rule book the 6 categories of jersey numbers and which position is eligible for that number. The sheer size of rosters (53 players in total, plus practice squad players) can make it difficult …

1
How Over-Diversification of Services Can Hurt Your Brand & Profit 39:02

1+ y ago39:02

39:02

In this episode, Chad Diller and green industry consultant, Jeffrey Scott explore how adding too many services at your lawn care or landscaping company can hurt your brand, profit, and company culture.

1
Super Bowl Commercial Wrap Up with Marketing Mastermind Becca Presley 38:49

1+ y ago38:49

38:49

For $6-$7M per commercial, you know we are on the edge of our seats! In this episode of Fingertips on the Laces your host Beth Berry dissects the winners and weepers of the 2023 Super Bowl Commercial series. Which of these gazillion dollar promos were directly targeted at women? You decide in today's spirited debate! Twitter @chrislytlemma #lightso…

1
It's Game Time with Lights Out Lytle and the Gridiron Gals - Super Bowl Edition 1:30:25

1+ y ago1:30:25

1:30:25

THE BEST EPISODE OF FINGERTIPS ON THE LACES YET!!!!!! It’s only fitting that our Super Bowl episode is epic and features the world famous “Lights Out Lytle” aka Chris Lytle of UFC MMA fame. We thought we’d add a “Y chromosome” element to discuss why it’s so important for women to have their own voice in the world of football. Chris shares his thoug…

1
NFL AFC NFC Weekend Round Up - And What's It Mean to be in the Pocket? 1:37:51

1+ y ago1:37:51

1:37:51

Beth Berry adds new NFL chick fans this week and the Browns, Bills and Cowboys get some love. More importantly we take a deep dive on the "final four" quarterbacks for what is shaping up to be one of the best NFL championship weekends of all time; Joe "Snow" Burrow, Patrick Mahomes, "Cinderella" Brock Purdy, and why the hell is no one talking about…

1
NFL Playoff Weekend Round Up - And Why Do You Put Fingertips on the Laces? 2:04:36

1+ y ago2:04:36

2:04:36

Hey ladies, we are breaking the "turf ceiling" with more and more female sportscasters, but who are the women talking to other women about football? You found us! This week in our inaugural show, Beth Berry chats up some of her favorite NFL fan chicks from across the United and States and even Canada. We're actually everywhere, we've just never rea…

1
Using Technology to Pre-Qualify Landscaping Leads 36:43

2+ y ago36:43

36:43

Are you wasting time as an unpaid landscaping consultant? Find out how these process and technology additions can help you sell more landscaping projects. Visit the Landscape Leadership website for more resources mentioned in this episode.

1
Marketing To & Recruiting Women (for the Green Industry) 40:02

3y ago40:02

40:02

1
14 Questions to Find Marketing Agency Expertise (for Lawn & Landscape Companies) 24:41

3y ago24:41

24:41

Check out these essential questions to find the best marketing agency for your landscaping or lawn care business. Get an expert vs. a typical partner.

1
5 Keys to Content Marketing Success - Marcus Sheridan Interview 38:50

3y ago38:50

38:50

1
What Lawn Care & Landscaping Companies Should Know About Advertising 16:13

3+ y ago16:13

16:13

1
Re-Designing Lawn Care & Landscaping Websites (into Lead Machines) [PODCAST] 20:10

3+ y ago20:10

20:10

1
Thoughts on Company Names & the Importance of a Brand Style Guide 15:58

3+ y ago15:58

15:58

1
Thoughts on Company Names & the Importance of Having a Brand Style Guide 15:58

3+ y ago15:58

15:58

1
How to Have Content Marketing Success in the Lawn & Landscaping Industry 25:29

3+ y ago25:29

25:29

1
Emerging Sales & Marketing Technology: Tools to Sell More Lawn Care & Landscaping [Smarketing Talk S3 E10] 35:40

3+ y ago35:40

35:40

1
The Best Ways to Grow a Lawn Care Services Division [Smarketing Talk S3 E9] 19:39

3+ y ago19:39

19:39

1
What We Learned From Producing 60+ Lawn Care & Landscaping Videos [Smarketing Talk S3 E8] 46:29

4y ago46:29

46:29

1
Let's Talk About How to Make More While Working Less [Smarketing Talk S3 E1] 28:45

4y ago28:45

28:45

In this episode Chris addresses a particular frustration for business owners in the lawn and landscape industry: working too many hours while not making enough money. We discuss: The purpose and reason for operating a business Topline revenue vs. bottom-line profit The concept of Limited Capacity The principles of supply and demand…

1
Our Best Marketing Advice for Lawn & Landscape Companies Under $1M (What We Got Right & Wrong) [Smarketing Talk S3 E6] 39:37

4y ago39:37

39:37

1
Social Media Then & Now (What We Got Right & Wrong) [Smarketing Talk S3 E5] 42:43

4y ago42:43

42:43

1
Is Your Sales Process Leaving Money On The Table? [Smarketing Talk S3, E4] 28:15

4y ago28:15

28:15

1
The Right (and Wrong!) Ways to Diversify Your Landscaping Services [Smarketing Talk S3, E3] 36:59

4y ago36:59

36:59

1
Lessons in Selling Lawn Care from an $8M Company [Smarketing Talk S3 E2] 27:32

4y ago27:32

27:32

1
Thoughtful vs. Thoughtless Content; and, How to Leverage Content Internally [Smarketing Talk S3 E1] 32:35

4y ago32:35

32:35

In this episode of Smarketing Talk we discuss content marketing for lawn care and landscaping companies with a test if it's thoughtful or thoughtless.

1
Practical Sales & Marketing Advice for Lawn and Landscape Companies During This Pandemic [Smarketing Talk] 49:45

4+ y ago49:45

49:45

Chris Heiler, CEO, and Chad Diller, Director of Client Success, of Landscape Leadership offer up some timely, practical sales and marketing advice landscape industry professionals will find valuable during these trying and unusual times.

1
7 Big Mistakes Companies are STILL Making When it Comes to SEO [Smarketing Talk S1 E7] 28:24

8y ago28:24

28:24

Lawn and landscape industry companies are still making some basic, but big, mistakes when it comes to SEO. We dive into those in this episode of SmarketingTalk.

1
Social Media for Landscapers & Lawn Care Companies [Smarketing Talk S1 E6] 28:53

8y ago28:53

28:53

Using social media to market your lawn and landscape industry business. Tips for using Facebook, Instagram and Twitter for landscapers and lawn care companies.

1
If I Were Your Marketing Director, Here's What I Would Do [Smarketing Talk S1 E5] 34:47

8y ago34:47

34:47

I was just hired as the marketing director for your landscaping company. What will my first six months look like? How will I convince my boss to do what I want to do?

1
B2B vs B2C Marketing in the Lawn & Landscape Industry [Smarketing Talk S1 E4] 32:57

8y ago32:57

32:57

There's a big difference in how you market your services in the lawn & landscape industry depending on the audience you serve, residential or commercial (B2B).

1
Using Professional Video and Photography in Your Marketing [Smarketing Talk S1 E3] 34:54

8y ago34:54

34:54

In this episode of Smarketing Talk we discuss the best ways to use professional video and photography when marketing your lawn and landscape industry company. We talk best practices and discuss the cost of hiring a professional videographer and photographer.

1
Best Practices for Hiring a Marketing Agency [Smarketing Talk S1 E2] 33:39

8y ago33:39

33:39

There is much to consider when hiring a marketing agency. When should you hire an agency? How much will an agency cost? How do you find a good one?

1
Hiring Marketing Help In-House [Smarketing Talk S1 E1] 31:58

8y ago31:58

31:58

In this episode we discuss the pros and cons of hiring full-time marketing help in-house. What should the role look like? What skills and experience are required? What about compensation?

1
An Update From My Time Away (and 3 Mistakes I've Made) [Smarketing Talk Ep. 15] 18:32

8+ y ago18:32

18:32

It's supposed to be liberating talking about our mistakes. At least that's what I've heard. In this podcast I share three mistakes and lessons learned over the last six months while I've been away from the "podcast booth".

1
The Differences in Marketing to Companies vs Homeowners [Smarketing Talk Ep. 14] 33:28

9y ago33:28

33:28

In this episode we go deep into the differences between effective B2B and B2C marketing strategies.

1
Tips to Get Started With CRM Software [Smarketing Talk Ep. 13] 28:38

9y ago28:38

28:38

In this episode we talk about getting started with CRM software by discussing the five most important questions you need to ask when researching software.

1
How to Set SMART Marketing & Sales Goals [Smarketing Talk Ep. 12] 24:35

9y ago24:35

24:35

In this episode we talk about the SMART framework for setting actionable and achievable marketing and sales goals for your green industry company.

1
Measuring the Value & ROI of Content Marketing [Smarketing Talk Ep. 11] 24:41

9y ago24:41

24:41

In this episode we dive into the benefits of investing in content marketing and the expectations you should have in your investment.

1
The 9 Most Important SEO Tasks You Can (& Should) Do In-House 27:49

9y ago27:49

27:49

In this episode we breakdown the nine most important tasks related to search engine optimization that you should be handling in-house.

1
Bigger, Faster, Stronger: My Thoughts on Scaling a Landscaping Business 27:26

9y ago27:26

27:26

Scaling a business is about achieving predictable annual growth by putting the right people, processes and technology in place. In this episode we discuss five marketing and sales related necessities for scaling your landscaping business.

1
How to Turn Your Website Into a Recruiting Machine [Smarketing Talk Ep. 8] 32:08

9y ago32:08

32:08

Inbound Recruiting... Get to know that phrase. In this episode of Smarketing Talk I introduce you to Inbound Recruiting and explain five basic steps that will allow you to turn your website into a recruiting machine.

1
If You Suck at Marketing...You Can't Just Ignore It [Smarketing Talk Ep. 7] 24:56

9y ago24:56

24:56

In this episode we talk about podcasting for lawn and landscaping industry companies and get into a discussion on hiring marketing help. Should you hire in-house or go the agency route?

1
SEO For Landscapers and Lawn Care Pros [Smarketing Talk Ep. 6] 24:59

9+ y ago24:59

24:59

In this episode we dive into some real talk about search engine optimization (SEO) for landscapers, lawn care companies and others in the green industry.

1
Attracting Buyers With Content Marketing [Smarketing Talk Ep. 5] 30:24

9+ y ago30:24

30:24

Chris Heiler discusses investing vs. spending on marketing tactics for your landscape business. He also discusses how to attract leads to your website with the Big 5 blog posts - and the astounding results companies have experienced by including them in their inbound marketing strategy.

1
Smarketing Talk Ep. 4: Houzz for Your Landscaping Business and How to Measure the Success of Your Blog 24:26

9+ y ago24:26

24:26

Is social media worth the time and money? Should it be part of your landscaping company's marketing strategy in 2015? We dive into this question as well as the ROI of the niche social network Houzz. We also talk about how to measure the success of your landscaping blog.

1
3 Subjects Lawn Care and Landscaping Companies are Scared to Write About 30:40

9+ y ago30:40

30:40

In this episode of Smarketing Talk we dive into two emerging inbound marketing trends for 2015 and discuss three subjects lawn care and landscaping companies are reluctant to discuss on their websites.

1
Smarketing Talk Ep. 2: Getting Buy-In (and Budget) and Using Age as a Crutch 22:49

9+ y ago22:49

22:49

In this episode Chris recommends two apps for your business, talks about the challenges of getting buy-in as it relates to inbound marketing and rants about folks who use age as a crutch when it comes to adopting technology and new ways of doing business.