Serial entrepreneurs Justin Gray and Josh Wagner combine decades of B2B and GTM expertise with unwavering honesty on The GTM Cheat Code Podcast. Episodes feature interviews with investors, founders and true experts who reveal the pragmatic approaches and ideas (read: ‘cheats’) they’ve employed over the years to side-step failure, create opportunity, break down barriers and ultimately beat the game.
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Interviewing leading revenue operators - reviewing the ever changing landscape of GTM operations to keep your revenue engine on track.
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Host Callan Harrington breaks down the careers of top founders and executives, pulling out the key items that led to their success. These are actual career transitions, mistakes, insights, breakthroughs, and general advice that can be immediately implemented.
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Revenue Insights Podcast is your one stop shop to unlock a wealth of knowledge shared by the greatest minds in RevOps. Tune in every Thursday for exclusive interviews on strategy, thought-leadership and industry secrets to take your understanding of RevOps to the next level.
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Welcome to the Revenue Rebels podcast, hosted by Alan Zhao, Co-Founder of Warmly.ai. We feature B2B SaaS revenue leaders who have challenged traditional methods to achieve remarkable results. In each episode we cut through the fluff and dive deep into modern tactics used to achieve success: intent-based outreach, social selling, B2B Netflix, video marketing, warm calling, customer led sales, influencer marketing and more. On the show you can expect episodes with those who create demand - mar ...
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Product Led Revenue is a monthly podcast for SaaS sales and revenue leaders. In each episode, you’ll hear innovative tactics and advice from professionals who are using product user insights to drive revenue growth through expansion and cross-sell.
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Sasha Gainullin - CEO of battleface and Robin Assist: Creating a 24/7 Company, Pivoting the GTM Motion, and Balancing Accountability and Autonomy
35:00
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Sasha Gainullin is the CEO of battleface and Robin Assist. Battleface is a global company enabling customers and partners to easily select travel insurance products and services that perfectly fit their needs. Robin Assist is a tech-driven emergency travel assistance platform supporting the travel insurance industry. Prior to battleface and Robin A…
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The RevOps Review - With Jeff Ignacio and Janis Zech - Forecasting And Customer Health
26:41
26:41
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Our host Jeff Ignacio sits down with Janis Zech, CEO and Co-founder of Weflow. They discuss all things forecasting. They look into machine learning and data driven forecasting, pipeline covergae and improving data quality. They also look into customer health metrics, product usage and renewals and expansions.…
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1
Tim Metzner - Founder & CEO at Fireroad: Nurturing Your Culture, Retaining Top Talent, and Leaps of Faith
33:08
33:08
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Tim Metzner is the Founder and CEO of Fireroad. Fireroad is a new kind of holding company, borrowing the best from venture studios and private equity models. They bring a balanced approach to managing the risk of early-stage ventures with the predictability of enduringly profitable businesses. Prior to Fireroad, Tim was a Founder of Ocean Accelerat…
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1
Greg Portnoy on Developing a Personal Brand - Season 3: Marketing - Episode # 45
35:04
35:04
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In this episode, the hosts dive deep into the intersection of marketing and partnerships with a special focus on leveraging personal brand development as a powerful marketing cheat code. Greg shares how he unexpectedly became a thought leader in the B2B space by sharing genuine insights and experiences on LinkedIn, a platform he once viewed with sk…
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Changing the Perception of Enablement with Kunal Pandya, VP Global Revenue Enablement with Corsearch
37:32
37:32
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In today’s episode of The Enablement Edge, hosts Steve Watt and Heather Cole interview Kunal Pandya, VP of Global Revenue Enablement at Corsearch, and Founder & CEO of Sales Velocity Labs. Kunal is a seasoned expert in global revenue enablement, and he helps to explore how enablers can transform their roles and prove their strategic value within an…
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The RevOps Review - With Jeff Ignacio, Stephen Diorio and Steven Busby - Defining, Funding and Executing Revenue Operations
34:51
34:51
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Our host Jeff Ignacio sits down with Stephen Diorio, author of ‘Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data’ and Steven Busby, Managing Director of Slate Point Partners. They discuss how to calculate and measure the financial impact of RevOps and how to create a business case for RevOps leaders to fund their growth progr…
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1
Ryan Eder - Founder & CEO of IncludeHealth: Selling Your Vision, Big Pivots, and Design Thinking
41:49
41:49
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Ryan Eder is the Founder and CEO of IncludeHealth. IncludeHealth is an innovative healthcare technology company focused on delivering virtual physical therapy and patient data collection. Ryan has a deep design background, having previously served clients like Nike and GE. He has also twice won Best in Show at the International Design Excellence Aw…
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Gauri Chawla on Prioritizing Value-Forward Marketing - Season 3: Marketing - Episode # 44
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Tune in as hosts Josh Wagner and Sean Kester sit down with Gauri Chawla, SVP of Alliances at Stibo Systems, to discuss the importance of messaging and value proposition in go-to-market strategies. Gauri emphasizes the need to communicate the value of a product or solution clearly to customers and partners, and highlights the role of messaging in bu…
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The RevOps Review - With Jeff Ignacio and Jeffrey Serlin - GTM Planning
28:02
28:02
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28:02
Our host Jeff Ignacio sits down with Jeffrey Serlin, CRO of Revcast to discuss GTM planning. They look into annual planning, creating alignment, and setting OKRs. They also look at how to factor in time scaling and headcount and how to remain data driven. Finally, they delve into the metrics that matter, tracking progress and adjusting when necessa…
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Tomorrow’s Enablement for Today’s Leaders with Irina Soriano and Meganne Brezina
37:23
37:23
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In this week’s episode of The Enablement Edge, hosts Amber Mellano and Steve Watt are joined by Seismic’s own Irina Soriano and Meganne Brezina. The conversation revolves around their must-read book, "Tomorrow’s Enablement for Today’s Leaders," which introduces the transformative Enablement Value Chain (EVC) framework. The EVC approach underscores …
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Justin Zimmerman on Creating Successful Marketing Pods - Season 3: Marketing - Episode # 43
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In this episode, Justin Zimmerman shares his go-to-market cheat code for successful partnership marketing through events. He emphasizes the power of leveraging LinkedIn influencers and creating “partner pods” to drive traffic and generate leads. Justin discusses the importance of aligning partners with the same ideal customer profile (ICP) and how …
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The RevOps Review - With Jeff Ignacio and Renoli Huauya - Pricing Strategies And Planning
26:24
26:24
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Our host Jeff Ignacio sits down with Renoli Huaya, Head of Revenue Operations at Common Room. They talk about building a team, operating as a team of 1 and keeping yourself accountable. They also discuss how to create a pricing strategy and roadmap, as well as how to effectively prioritise your tasks and stay motivated.…
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How to Transition out of Founder-Led Sales - Alex Newmann, CEO & Founder of Newmann Consulting Group
21:13
21:13
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Alex Newmann (Founder & CEO of Newmann Consulting Group) is an expert at helping founders of B2B companies (either bootstrapped or Series A funded) transition out of founder-led sales, make their first sales hires and build a scalable, repeatable sales process. In this episode, he sits down with Alan Zhao to help change the way you think about maki…
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What’s Driving Performance for the Most Successful Teams in H1 2024?
19:41
19:41
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This week on the Revenue Insights Podcast, we’re excited to share a talk by the redoubtable Guy Rubin, Founder and CEO of the Revenue Operations Community.In this episode, Guy dives deep into the power of clean data and how it transforms sales strategies. On stage at GTM EMEA 2024 hosted by Pavilion, Guy emphasizes the importance of focusing on you…
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Individual Contributor vs. Leadership, Applying Stand-Up and Improv in Business, and Striking a Balance
37:39
37:39
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In this episode of That Worked, host Callan Harrington and co-host Sullivan Finlay dive into a wide array of topics, from recording strategies and Zoom meeting setups to the evolving roles of being an individual contributor vs. leadership within companies. They discuss the balance between career advancement and personal satisfaction, highlighting A…
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Chris Walker on Understanding Your Customers and Market Better Than Anyone Else - Season 3: Marketing - Episode # 42
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Join hosts Josh Wagner and Justin Gray for a conversation with Chris Walker, CEO of Passetto, that dives deep into the essential elements of aligning marketing strategies with overall business success. Chris emphasizes the importance of understanding your customers and market better than anyone else, arguing that marketing decisions should be based…
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The RevOps Review - With Jeff Ignacio and Sarika Garg - Pricing, Proposals and Usage
24:35
24:35
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Our host Jeff Ignacio sits down with Sarika Garg, Co-founder and CEO of Cacheflow. They discuss how to optimise your pricing strategies, the importance of usage metrics and how to craft proposals. They also discuss renewals, the handoff process and the relationships between sales and finance and forecasting.…
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Luke Buchanan - Co-Founder of Redi Health: Recruiting Great Employees, Landing Enterprise Deals, and Challenging Your Ideas
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Luke Buchanan is the Co-Founder of Redi Health. Redi eliminates the confusion and complexity of the health journey through unparalleled access and support. Prior to founding Redi Health, Luke was the Director of Pharma Account Management at CoverMyMeds. He joined CoverMyMeds before its acquisition by McKesson and helped continue to scale the team p…
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How to Build an Enablement Function from Scratch with Nicole Ward from OneSource Virtual
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34:13
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In this episode, Steve Watt and Amber Mellano are joined by Nicole Ward, Senior Director of Revenue Enablement at OneSource Virtual (OSV), to learn why she joined the organization as their first enablement hire and how she and the team found so much success. Nicole is an industry expert and thought leader who joined OSV after a decade of managing a…
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The RevOps Review - With Jeff Ignacio and Mark Lerner - Finding Your Product Market Fit & Differentiating Your Strategies
26:21
26:21
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26:21
Our host Jeff Ignacio sits down with Mark Lerner - Director of Growth Marketing at DealHub. They talk all things marketing and marketing operations, looking at newsletters and guerilla marketing tactics. They also discuss finding a product market fit, moving fast but remaining agile and the tools and systems you need to support your functions.…
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90 Days to Make an Impact with Louis Poulin of Buildertrend
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This week on the Revenue Insights Podcast, we are joined by Louis Poulin, Vice President of Revenue Operations at Buildertrend.In this episode, Guy and Louis explore improving the efficiency and effectiveness of revenue generation by consolidating and aligning operations teams. Discover how to make an impact in just 90 days, understand what factors…
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Derek & Jessica Crain - Founders at Mindful Therapy Group: Maintaining Quality, Organic Growth, and Navigating Business and Marriage
36:49
36:49
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Derek and Jessica Crain are the Founders of Mindful Therapy Group and Mindful Support Services. When they first founded Mindful Therapy Group, they had a vision of uniting like-minded mental healthcare specialists to serve with compassion, experience, and a fresh outlook on mental wellness. They now serve more than 1000 independent clinicians and h…
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The RevOps Review - With Jeff Ignacio and Chris Kierz - Lead Scoring, Intent Scoring and Creating Alignment
24:54
24:54
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Our host Jeff Ignacio sits down with Chris Kierz, Head of Marketing Operations at Jasper. They discuss having multiple sources of truth and different CRM infrastructures. They also look into lead tracking, lead scoring and intent scoring. Finally, they discuss the marketing-to-sales handoff and how this can be improved through a sales-accepted lead…
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Personal Branding, Content Creation, Managing Stress, and Building Human Connection
43:23
43:23
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In this episode of That Worked, host Callan Harrington and co-host Sullivan Finlay, a writer, comedian, and content creator, explore the importance of personal branding, consistency in content creation, and the value of in-person interactions. Sullivan shares his journey from accounting to full-time comedian, while Callan provides insights on conte…
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AI and Enablement Unleashed with Jonathan Kvarfordt, Founder of GTM AI Academy
36:31
36:31
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In this episode of The Enablement Edge, Steve and Amber sit down with Jonathan Kvarfordt, Founder of GTM AI Academy, to explore the dynamic intersection of AI and enablement in the modern business landscape. Jonathan is an industry leader and an enablement expert. And in this episode, he reveals what originally fueled his fascination with AI and it…
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The RevOps Review - With Jeff Ignacio and Ryan Milligan - Building A Sales Process
20:39
20:39
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Our host Jeff Ignacio sits down with Ryan Milligan, VP of Sales and Revenue Operations at QuotaPath. They look at how to tailor your sales process and demos to each buyer and their pain points. They also discuss outbound automation, forecasting and the buying process. Finally, they look at the importance of gaining street credibility and looking at…
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Happy Customers Lead to More Customers with Kathleen Booth of Pavilion
29:19
29:19
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This week on the Revenue Insights Podcast, we are joined by Kathleen Booth, SVP of Marketing and Growth at Pavilion.In this episode, Guy and Kathleen explore community-led marketing and its impact on pipeline growth, how data can be used to drive a community-led GTM strategy, and how to improve customer retention through cohort analysis.As Senior V…
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Travis Hedge - Co-founder and CRO of Vouch: Startup Secrets - Conquering Adversity and Mastering Product-Market Fit
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32:58
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Travis is the Co-founder and CRO of Vouch. Vouch is the insurance company for the technology industry. Since 2019, Vouch has underwritten billions in risk on behalf of over 4,000 clients, backed by A-rated reinsurers and $165M from Ribbit, YC, Redpoint, and others. Previously, he helped Nationwide Insurance launch Nationwide Ventures before joining…
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The RevOps Review - With Jeff Ignacio and Ali Rastiello - Staying Proactive & Becoming A Strategic Partner
22:54
22:54
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Our host Jeff Ignacio sits down with Ali Rastiello, VP of Revenue Operations at Health Catalyst. They discuss how to be proactive rather than reactive, break down silos and change the mentality of your teams in RevOps. They also look into CPQ and how to improve visibility, standardise systems and become a strategic advice partner for your GTM funct…
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Justin Ihnken - CEO & Co-Founder of Enorra_: Overcoming Criticism, Building Networks, and Being Resourceful
44:29
44:29
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Justin Ihnken is the Co-Founder and CEO of Enorra_. Enorra_ is revolutionizing finance by developing SaaS tools that eliminate complexity and accelerate data-driven decisions using machine learning and AI. Their mission is to enhance competitiveness in financial trade, focusing on data analytics, marketplace solutions, and ESG banking. Prior to Co-…
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Using Data to Secure Your Voice at the Table with Databricks' Nate Vogel
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In the debut episode of The Enablement Edge, hosts Steve and Heather chat with Nate Vogel, VP of Global Sales & Partner Enablement at Databricks, the world's first data intelligence platform powered by generative AI. Nate shares insights into his career journey, highlighting what sparked his passion for data, the skills and experiences that have pr…
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Building High Conversion B2B Landing Pages - Sahil Patel, CEO of Spiralyze
37:39
37:39
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Today’s episode welcomes Sahil Patel, CEO of Spiralyze. They help companies grow by providing data-driven performance Conversion Rate Optimization (CRO) services. The point of a great landing page is to lead your potential clients to take action on your offer - whether it’s a demo, a strategy call or a free trial. Sahil mentions that while lead gen…
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The RevOps Review - With Jeff Ignacio and Laura Fu - Improving Productivity and Creating Repeatable Processes
24:20
24:20
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Our host, Jeff Ignacio, sits down with Laura Fu, VP of Revenue Operations and Productivity. They talk about managing the entire customer journey and which metrics to focus on, including pipeline coverage and NRR. They also look into how to optimise the sales funnel in a scaleable and repeatable way and how to inspire and incentivize reps. Finally, …
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You Can’t Sell to Someone Who Can’t Buy with Michael Dalley, CRO at Aerial Vantage
32:54
32:54
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This week on the Revenue Insights Podcast, we are joined by Michael Dalley, CRO at Aerial Vantage.In this episode, Guy and Michael explore the lessons Michael has learned over his twenty years of sales leadership experience. Discover the importance of forecasting accuracy, the potential of the Challenger methodology, and why you can’t sell to someo…
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Ali Schwanke - Founder & CEO at Simple Strat: Leveraging YouTube for B2B Growth, Harmonizing Sales and Marketing, and Cutting Through the White Noise of the Marketplace
43:20
43:20
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Ali Schwanke is the Founder and CEO of Simple Strat. Simple Strat is a marketing and sales firm that helps you get more out of HubSpot. From CRM strategy and setup to marketing automation and content creation, their services are tailored to fuel customer acquisition and retention. Simple Strat is also a HubSpot Diamond Solutions Partner and the hos…
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Mark Roberge on Scaling Strategies From Pitch to Partnership - Season 2: Partnerships - Episode # 41
35:38
35:38
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Join hosts Josh Wagner and Justin Gray for a conversation with Mark Roberge, co-founder of Stage 2 Capital, on his insights and experiences with partnerships. In this episode, Mark emphasizes the importance of not rushing into partnerships too early and highlights the need for founders to first establish product-market fit and go-to-market fit. Mar…
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The Enablement Edge Podcast Trailer | Powered by Seismic
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Traditional go-to-market motions are a thing of the past, and one key function will shape the future of revenue generation: Enablement. The Enablement Edge – powered by Seismic – is bringing you the secrets, strategies, and tactics for enablement that drive meaningful impact. You’ll get valuable insights and expertise from enablement leaders to pow…
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Generating $2.8 Million in Pipeline at Demandbase - Austin Jouett, AE at Intensify Demand
32:45
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Today’s episode welcomes Austin Jouett, Full-Cycle Account Executive at Intentify Demand - a provider of demand and lead generation services, specializing in B2B sectors such as SaaS, IT technology, FinTech, Martech and HR Tech. They help businesses connect with their ideal prospects by delivering high quality and meticulously verified data includi…
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The RevOps Review - With Jeff Ignacio and Camela Thompson - Why RevOps Is Not Just SalesOps Rebranded
20:18
20:18
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Our host Jeff Ignacio sits down with Camela Thompson, RevOps and Marketing consultant. They discuss how RevOps is so much more than just sales ops rebranded and how it plays an important role across the entire GTM motion. They look into defining North Star metrics, the importance of brand building and why more time and focus needs to be spent on cu…
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Wil Schroter - Founder & CEO of Startups.com: From Service Business to Product Business, Embracing Opportunities, and Managing Health
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Wil Schroter is the founder and CEO of Startups.com, the world's largest startup platform. They help over one million startup companies find customers, funding, mentors, and world-class education. Before founding Startups.com, Wil founded multiple successful startups like Swapalease.com and Fundable.com. He also founded Blue Diesel at the age of 19…
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WTF are Signals? How to Build Your GTM for ROI with Chris Walker & Alan Zhao
52:54
52:54
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In case you missed it - today’s episode contains the recording of the June 6th live event with Chris Walker and Alan Zhao about how to implement a signal-based go-to-market approach. Chris’s new company, Passetto, combines proprietary signal-based analytics technology with expert strategic consulting to help B2B companies create breakthroughs in gr…
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Cory Snyder on Moving from Quantity to Quality Mindset - Season 2: Partnerships - Episode # 40
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Tune in as hosts Josh Wagner and Justin Gray sit down with Cory Snyder, Head of Partnerships at Teamwork.com. Cory brings 15+ years experience in creating, launching, accelerating and scaling partner & sales orgs. Together they discuss Cory’s experience building partnerships and advice for moving from a quantity to a quality mindset. Notedly, Cory …
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Creating a Culture of Empathy in Sales - Brian Lawrence, VP of Sales at Clazar
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Today’s guest is Brian Lawrence, VP of Sales at Clazar - the cloud GTM co-pilot for software businesses of all sizes that recently received their $10 million Series A round. Brian started his career at Oracle, where he moved up quickly and became one of the youngest managers at the company. When he was climbing up the ranks, a big part of his succe…
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The RevOps Review - With Jeff Ignacio and Gabe Naviasky - Transitioning Into RevOps and Leading From The Front
25:40
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Our host Jeff Ignacio sits down with Gabe Naviasky, co-founder of Leadbeam. They discuss how to transition into RevOps and the skills that are important as a revenue operator. They also discuss how to coach your reps, prioritise your problems and understand what is best for the company. Finally, they look at how to lead from the front and how Gabe …
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