Best Gullan President Of Finch Brands Podcasts (2024)

1
Putting Guests at the Center – with Elizabeth Oates of ULTA Beauty 27:49

13d ago27:49

27:49

On this episode, we catch up with Elizabeth Oates, Vice President of Consumer Insights and Guest Services at ULTA Beauty. Join us as Elizabeth walks us through her career and talks about her role driving customer centricity at the largest beauty retailer in the U.S.. We hope you enjoy the show! Download our 2024 Insights Community Benchmarking Guid…

1
Channeling the Voice of the Customer with Brittany Kennedy of SYSCO 26:21

1M ago26:21

26:21

On this episode, we catch up with Brittany Kennedy, Director of Research and Insights at SYSCO. Join us as Britt walks us through her career and talks about her role channeling the voice of the customer at the world’s global foodservice leader. We hope you enjoy the show! Download our 2024 Insights Community Benchmarking Guide here If you like the …

1
Innovation Through Insights with Matt Thell of General Mills 29:59

3M ago29:59

29:59

On our first episode of Champions of Purposeful Change, Matt Thell of General Mills takes us through his career journey and shares stories from along the way. Matt is part of an internal strategic consultancy that helps General Mills pursue a range of innovation opportunities – and he’s passionate about putting insights at the center of the work. Y…

1
Champions of Purposeful Change™ Trailer – New Podcast Coming Soon

3M ago

—

We’re evolving our podcast from Real-World Branding with Bill Gullan and relaunching as Champions of Purposeful Change with Bill Gullan. The podcast will spotlight those who are making an impact – especially those making a difference in Insights roles. We started in 2014 and have over one hundred episodes on the books. What sparked this change in d…

1
Socializing Insights with Victoria Ng, Director Consumer Insights at Sodexo 33:42

1+ y ago33:42

33:42

On this week’s episode of Real World Branding with Bill Gullan, podcast host and President of Finch Brands, talks Socializing Insights with Victoria Ng, Director Consumer Insights at Sodexo. Finch Brands runs a brand tracker for Sodexo and they’ve been one of our more adventurous and forward-thinking clients, asking us to help them socialize the in…

1
Owning the Next 6 Weeks and M&A Brand Identity Decisions 24:29

1+ y ago24:29

24:29

In this episode of Real-World Branding, our President and host, Bill Gullan takes on 3 common themes we’ve been hearing from our clients regarding the remainder of 2022. He also covers, at length, how to handle brand identity choices in the wake of M&A Activity. Check out our Rebranding Strategies for M&A blog and Download a copy of our M&A Brandin…

1
10 Signs it’s time to Upgrade Your Insights Community & Switch with Confidence RWB Podcast 24:36

1+ y ago24:36

24:36

As we frequently note, many companies have built an insights community to provide a continuous, on-demand flow of quantitative and qualitative input from customers and prospects. Yet – for a variety of reasons – these initiatives can sometimes fail to make the desired impact or can degrade over time. This blog dives into the 10 signs it might be ti…

1
From Data to Insight to Action with Kate Virzi SVP, Consumer Insights- Finch Brands 39:34

1+ y ago39:34

39:34

Research suppliers and clients alike are responsible for turning the data they collect into genuine insight with which to progress brands and businesses. In this episode of Real-World Branding, Finch Brands’ own Kate Virzi, discusses her career – brand side on the Subway marketing team and as a supplier at Nielsen’s BASES – and how researchers and …

1
Ready, Set, Sprint! With Gary Kopervas SVP, Creative Strategy- Finch Brands 37:17

2y ago37:17

37:17

Today on Real-World Branding, we sat down with Gary Kopervas, SVP, Creative Strategy at Finch Brands. Take a listen as Gary dives into what Sprints are, how they work, and why more companies today are using sprints to accelerate key brand and business initiatives in the real-world. If you like the podcast, please give us a rating! You can now find …

1
Real-World Branding- Putting Customers at the Center with Trish Wethman, Chief Customer Officer at Best Egg 27:06

2y ago27:06

27:06

Today on Real-World Branding, we sat down with Trish Wethman from Marlette Holdings (d/b/a Best Egg – a company with roots in personal loans, recent expansion into credit, and more to come). Take a listen as Trish details the fundamental power of CX to transform businesses – internally and externally. If you like the podcast, please give us a ratin…

1
Full M&A Branding Playbook 24:12

2+ y ago24:12

24:12

Over the past couple weeks, we’ve broken our M&A Branding Playbook into sections – today’s episode is a full audio version of the Playbook! This represents our compendium of best practices for how to define and execute key branding choices in the wake of M&A activity. If you like our podcast, please subscribe and share with your colleagues, friends…

1
M&A Branding Playbook – Part 3 11:31

2+ y ago11:31

11:31

Sadly, this is the final section of our M&A Branding Playbook podcasting journey. We hope you enjoyed our audio version of the Playbook and have a deeper insight into what drives M&A success from a branding perspective. If you enjoy our podcast, please give us a rating and subscribe. http://blog.finchbrands.com/mabrandingplaybook-part3 The post M&A…

1
M&A Branding Playbook – Part 2 11:18

2+ y ago11:18

11:18

In this episode, we continue with Part 2 of the M&A Branding Playbook. This section is packed with tips and tricks for how to navigate the branding process by listening well and documenting key decisions. If you’re enjoying the Playbook and our podcast, please subscribe and give us a follow on Twitter – @finchbrands or @billgullan. http://blog.finc…

1
M&A Branding Playbook – Part 1 6:34

2+ y ago6:34

6:34

Today we are shaking things up here at Real-World Branding – a dramatic reading of our very own M&A Branding Playbook. Broken down into three easy-to-consume episodes, please enjoy Part 1. If you like our podcast, please subscribe. https://blog.finchbrands.com/mabrandingplaybook-part1 The post M&A Branding Playbook – Part 1 appeared first on Finch …

1
Building an Authentic Brand – Therabreath – Phil Rubin, President 40:06

3y ago40:06

40:06

Today on Real-World Branding, we hear from Phil Rubin of Therabreath. Tune in to hear about his career journey, how the Therabreath brand got started and where it is today, and what it takes to build a brand that is disruptive yet authentic. If you like our podcast, please subscribe! blog.finchbrands.com/therabreath The post Building an Authentic B…

1
‘Endless’ Wellness – Aimee Soto, Senior Brand Manager – Watkins Wellness 40:39

3y ago40:39

40:39

Today, we discuss Aimee’s background, the super-interesting Endless Pools brand and business, how they invented a category, built a portfolio, navigated COVID, and are strongly positioned in the home wellness marketplace. Watkins Wellness is the world’s leading manufacturer of hot tubs/spas and maker of aquatic fitness products. If you like our pod…

1
Marketing a Cause – Darren Sudman, CEO – Unless Agency 31:12

3y ago31:12

31:12

Today on Real-World Branding, Darren Sudman, CEO of Unless Agency, joins us! We chat Darren’s background, how a personal tragedy shaped his professional path, and what he’s building at Unless. Unless is a creative agency promoting cause marketing, focused philanthropy, and mission building. If you like our podcast, please subscribe! http://blog.fin…

1
Snack on Purpose – Renee Dunn, Founder & CEO – Amazi Foods 35:52

3y ago35:52

35:52

Today on Real-World Branding, we have Founder & CEO of Amazi Foods, Renee Dunn. We talk about how Renee started her company after leaving her job and boarding a plane back to Uganda, purpose-driven snacks, and doing good in business. http://blog.finchbrands.com/amazi-foods The post Snack on Purpose – Renee Dunn, Founder & CEO – Amazi Foods appeared…

1
The Power of People – Aishah Hunter, Sr. People Business Partner – sweetgreen 27:55

3y ago27:55

27:55

Today on Real-World Branding we have Aishah Hunter of sweetgreen, who oversees HR functions for the company’s east coast locations. We learn about her career journey and path to sweetgreen, what sweetgreen has done to support the safety of their teams during COVID-19, and the role of frontline people in shaping exceptional brand experiences for cus…

1
A Fancy Customer Experience – Abbey Schoenberg, Director of Marketing – Fancy.com 36:41

3+ y ago36:41

36:41

Today on Real-World Branding we have Abbey Schoenberg, Director of Marketing at Fancy.com. Abbey has spent the past 12 years building direct-to-consumer brands, crafting campaigns, programs, and strategies to drive brand love and generate growth. From launching new stores and product lines at Forever 21 to leading the global digital brand team at O…

1
Taking The Points – Seth Young, Chief Innovation Officer – PointsBet 27:45

3+ y ago27:45

27:45

Today, we meet Seth Young, Chief Innovation Officer at PointsBet. We hear about Seth’s incredible backstory, why he fell in love with sports betting, how PointsBet builds customer loyalty and drives innovation, and some words that Seth lives by. Points Bet is a cutting edge digital sportsbook that delivers a user-friendly interface, innovative bet …

1
Made in Good Spirit – Michael Ross, President & CEO and Karen Getz, Co-Founder & VP Product Development – Maine Crisp Co. 34:54

3+ y ago34:54

34:54

Today, we have TWO guests from one incredible company: Michael Ross, President & CEO and Karen Getz, Co-Founder & VP Product Development of Maine Crisp Company. Maine Crisps are made in good spirit, from the best possible natural ingredients, responsibly farmed. We hear about Karen’s founding story – 25 years in the making – from her first sampling…

1
Building a National Brand – Andrew Zavodney, CEO – KUSTOM 24:24

3+ y ago24:24

24:24

Today, we feature Andy Zavodney, CEO of KUSTOM. He takes us through the incredible journey of a family business – from the early days in roofing and sheet metal to KUSTOM’S current focus on building a national restoration brand. As a 3rd generation leader, Andy shares hard-earned wisdom from his career journey and how KUSTOM is growing by acquisiti…

1
Publisher First – David Freedman, Co-Founder – Freestar 31:30

3+ y ago31:30

31:30

Today, we hear from David Freedman of Freestar, a Top 40 fastest-growing private company in America two years in a row and a force to help publishers monetize digital content. We hear about David’s career path to Freestar, the Freestar brand, how they have navigated their way through 2020, and a few words of wisdom from his journey. If you like our…

1
Growth Through Innovation – Mary Pochobradsky, VP Product & Innovation – Nutrisystem 25:39

3+ y ago25:39

25:39

Today we welcome Mary Pochobradsky, VP of Product & Innovation at Nutrisystem. Mary takes us through her career journey – from competitive skiing to marketing and innovation roles at Procter & Gamble, Hershey, and now Nutrisystem. We discuss how Nutrisystem creates growth opportunities by getting to know its customer on a deep level – supporting po…

1
Make Room for Soom. – Amy Zitelman, CEO & Co-Founder, and Shelby Zitelman, COO & Co-Founder – Soom Foods 39:46

3+ y ago39:46

39:46

Today on Real-World Branding we have Amy and Shelby Zitelman, Co-Founders of Soom Foods, the trusted tahini brand among James Beard award-winning chefs and home cooks alike. We cover the academic interests and early career experiences that led them to found Soom, the brand story, category dynamics, their day-to-day experiences as a family business,…

1
Control is Within Reach – Will Gadsden, Co-Founder and CEO – Ctrl M Health 41:16

3+ y ago41:16

41:16

Ctrl M Health is a digital health company providing integrated health and wellness solutions for those living with headache and migraine. We’re proud to have Will Gadsden, Co-Founder and CEO, join us today. We discuss Will’s career, how the idea of Ctrl M Health came about, the new company, how they navigated launching during COVID-19, and future p…

1
The Future of Work – Kimberly Bombery Smith, Senior Director Workplace Strategy – Knoll Inc. 42:30

3+ y ago42:30

42:30

Kimberly Bombery Smith, Senior Director Workplace Strategy at Knoll, Inc. joins us today on Real-World Branding! We chat Kimberly’s career journey, the Knoll brand and business, how Knoll has evolved, and the future of work – how Kimberly sees the world these days (i.e. COVID-19) and beyond. If you like our podcast, please subscribe! http://blog.fi…

1
Making Life Sweeter in 2020 – Melissa Ben-Ishay, CEO – Baked By Melissa 27:51

4y ago27:51

27:51

Melissa Ben-Ishay is a mom, baker, and founder of Baked by Melissa, the New York City-based brand famous for its signature, bite-size cupcakes and treats.Melissa joins us (again – we’re honored!) to provide an update on the company that bears her name and how COVID-19 has shaped her as a leader. If you like our podcast, please subscribe! http://blo…

1
Look good. Do good. Change the world. – Kate & Lisa Sokolov, Co-Founders – Social Goods Podcast 34:58

4y ago34:58

34:58

Today on Real-World Branding we have the co-founders of Social Goods, Kate and Lisa Sokolov! Social Goods is a women-owned, sister-run small business based in NYC. Merging their shared experiences in politics, fashion and social impact, Kate and Lisa created Social Goods to allow conscious consumers to shop the causes they care about, while finding…

1
Making Life Better in 2020 – Nick Bayer, Founder and CEO – Saxbys 30:55

4y ago30:55

30:55

Today, we welcome back Nick Bayer, Founder and CEO of Saxbys. Nick updates us on the Saxbys brand and business, relates how they’ve pushed ahead despite COVID-19, and shares how a values-driven company like Saxbys can take on issues of racial injustice. If you like our podcast, please subscribe! http://blog.finchbrands.com/making-life-better-2020-s…

1
The 2020 Election Through a Brand Lens – Larry Ceisler, Principal – Ceisler Media & Issue Advocacy 38:34

4y ago38:34

38:34

Today on Real-World Branding we welcome renowned communications strategist Larry Ceisler. While his current work supports the communications objectives of corporate and non-profit clients, Larry’s deep experience in the political realm informs our discussion. We focus on the 2020 race and how both the Biden and Trump campaigns can harness positioni…

1
Here We Are & Here We Grow – K. Bernard Tynes, Senior Vice President – Penn Community Bank 27:24

4y ago27:24

27:24

Bernard Tynes joins us today on Real-World Branding. We discuss a wide range of topics – from PCB’s recent ‘Here We Grow’ campaign to the bank’s role in administering the PPP program to Bernard’s career journey as an African-American executive in a predominantly white industry. If you like our podcast, please subscribe! http://blog.finchbrands.com/…

1
Beer and Beyond – Audrey Chee-Read, Strategy and Insights Manager – Boston Beer Company 31:30

4y ago31:30

31:30

Audrey Chee-Read, Strategy and Insights Manager at Boston Beer Company joins us today on Real-World Branding. Boston Beer Co. is the parent company of not only Sam Adams, but Twisted Tea, Angry Orchard, Truly Hard Seltzer, Dogfish Head and many more. Audrey discusses her travels and career path, how Boston Beer has successfully brought in new brand…

1
Crisis Communication & The Class of 2024 – Mark Johnson & Chris Gruber, Davidson College 32:08

4y ago32:08

32:08

Today we have two special guests from Davidson College, an institution that has been widely lauded for its COVID-19 response. Mark Johnson, Chief Communications & Marketing Officer and Chris Gruber, Vice President & Dean of Admission and Financial Aid, join us to discuss how the pandemic has affected higher ed generally and especially in the key ar…

1
Standing For Service – Justin Dunn, Senior Vice President/Chief Marketing Officer at WSFS Bank 25:43

4y ago25:43

25:43

Tune into Real-World Branding this week to hear from Justin Dunn, Senior Vice President/Chief Marketing Officer at WSFS Bank. We discuss Justin’s career path, WSFS’s acquisition of Beneficial, how the bank is managing the Paycheck Protection Program through the COVID-19 pandemic, and the new myWSFS app. If you like our podcast, please subscribe! ht…

1
#RaiseYourGlass – Dan Hershberg, Co-Founder, Chief Brand Officer – Workhorse Brewing Co. 33:47

4y ago33:47

33:47

Today on Real-World Branding, we welcome back one of our faves: Dan Hershberg Co-Founder and Chief Brand Officer of Workhorse Brewing Co. Dan talks about the Workhorse business in general as well as two charitable initiatives — #RaiseYourGlass, which benefits a trio of local organizations helping those in need, as well as a new beer called Workforc…

1
Building Tomorrow’s Medical Technology – Eric Sugalski, President & CEO – Archimedic 23:20

4y ago23:20

23:20

Tune into Real-World Branding this week to hear from Eric Sugalski, President & CEO of Archimedic. We discuss Eric’s career path, the merger and transition from Smithwise to Archimedic, the current state of business, and how small service businesses are managing COVID-19 (and what they are doing with masks!). Archimedic helps innovators struggling …

1
Innovation in 2020 – Nick Catalana, General Manager – Innovation Foods 22:27

4y ago22:27

22:27

Tune in today to hear from Nick Catalana, General Manager of Innovation Foods. Nick tells the story of how he got into his family’s business, discusses how Innovation Foods carefully balances tradition with progress, and outlines the impact COVID-19 is having on the business. He also shares their purpose-driven pivot into producing hand sanitizer. …

1
AmeriGas Has Your Back – Chris Cook – Vice President of ACE and Marketing, AmeriGas 26:02

4y ago26:02

26:02

Chris has been instrumental in the growth of the AmeriGas Cylinder Exchange (ACE) business and also drives the planning and execution of corporate marketing across all business segments. Today, we discuss Chris’ career journey and path to leadership, the AmeriGas brand today, and the impact of COVID-19 on the business. If you like our podcast, plea…

1
On the Front Lines – Peter Hotz – President & CEO of vybe urgent care 27:18

4y ago27:18

27:18

Today, we’re joined by Peter Hotz, President & CEO of vybe urgent care. Peter is a seasoned entrepreneur, business leader, investor, and mentor who thrives on helping emerging healthcare businesses achieve their potential. We discuss his career, the amazing brand and business he’s building at vybe, and what it’s like to successfully run an urgent c…

1
Supporting Your Customers Through COVID-19 – Sabrina DeVito – Chief Strategy Officer of Marlette Funding (Best Egg Personal Loans) 32:04

4y ago32:04

32:04

Today on Real-World Branding, Sabrina shares insights from her career journey, how the Best Egg brand was built, and what they are doing in this peculiar moment to keep things moving for the team and their customers.As Chief Strategy Officer, Sabrina leads the development of the company’s customer-centric growth strategy. In addition, she is respon…

1
Spread Bagelry Manages Growth – Jamie Schrotberger, CEO of Spread Bagelry 37:05

4y ago37:05

37:05

Today on Real-World Branding, Jamie Schrotberger (CEO of Spread Bagelry) discusses the brand they’re building and how COVID-19 has impacted their business. With a strong background in finance, Jamie got to know the restaurant business through a financial lens before transitioning into operations and leadership as CFO for Garces Restaurant Group. Hi…

1
Life on the Client Side – Jordan Goldenberg, VP Brand & Creative – Petco 32:33

4+ y ago32:33

32:33

Today on Real-World Branding we welcome back our old/dear friend Jordan Goldenberg! After 18 years as Finch Brands’ Creative Director, Jordan headed west — ultimately landing as VP of Brand & Creative at Petco. Now two years in, he reflects on his accomplishments at Petco so far and the differences between the agency and client sides. If you like o…

1
#DavidsonTrue – Mark Johnson, Chief Communications & Marketing Officer – Davidson College 33:54

4+ y ago33:54

33:54

Mark Johnson is Chief Communications and Marketing Officer at Davidson College, a highly selective liberal arts college in Davidson, North Carolina. Mark takes us through his fascinating and diverse career — from journalism to government to cultural institutions to higher ed — and tells the story of the new #DavidsonTrue campaign. If you like our …

1
Making Energy (And Branding) Easy: Real-World Branding Podcast 35:43

4+ y ago35:43

35:43

Steve is an accomplished senior executive with a proven history of driving revenue, cultural, and operational improvements at both startups and more mature organizations. With over 25 years in marketing, technology, and sales leadership roles, Steve provides a comprehensive perspective on how to bring about change within an organization. Shipley En…

1
A Better Way to Color – Real-World Branding Podcast 49:18

4+ y ago49:18

49:18

Amy Errett, Founder and CEO of Madison Reed, leads an omnichannel beauty brand that is redefining the hair color space. Amy’s multifaceted career has ranged from founding/operating companies, to investing in startups, to non-profit and philanthropic leadership. If you like our podcast, please subscribe! http://blog.finchbrands.com/madison-reed-amy-…

1
Customer Centricity Round Table 42:13

4+ y ago42:13

42:13

It’s hard to avoid because everyone seems to be talking about customer-centricity. They talk about it through a variety of lens in a variety of ways, but there seems to be a prevailing sense across functions and industries and sizes that everybody is trying to get more customer-centric, whatever that means. And so, we’re here to demystify that a li…

1
Branding Keynote with Bill Gullan, President of Finch Brands – NERUCA Conference 2019 53:39

4+ y ago53:39

53:39

Tune in today on Real-World Branding Podcast for the Northeast Regional Urgent Care Association Conference’s Branding Keynote. Bill Gullan, President of Finch Brands, walks through the foundations of branding and what makes a great brand. If you like our podcast, please subscribe! http://blog.finchbrands.com/urgent-care-keynote The post Branding Ke…

1
Brand Alignment from the Inside, Out – Chris Wallace, Founder and President – InnerView 37:51

4+ y ago37:51

37:51

As Founder and President of InnerView, Chris builds upon previous success as the founder and CEO of Incite, a sales consulting and coaching practice, and his more than 15 years of sales, marketing and corporate leadership. InnerView is a marketing consulting firm established to help companies reach and influence their most critical audiences – the …

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Gullan President Of Finch Brands Podcasts

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