If you missed our Live Q&A, here is the replay on YouTube. Julie broke down 4 business ideas and how they would work off Etsy 1) subscription book box, 2) beauty professional templates 3) seasonal printables for kids monthly subscription and 4) a blog for dog lovers. She also screenshared what Beyond looks like and the prizes you get with purchase.…

In this episode, Julie and Sasha of Gold City Ventures and Kennedy of Our Friendly World discuss growing a business off of Etsy. They talk about competitor analysis and the importance of understanding your customers and competitors. They specifically discuss what to do when your competitor is a bigger brand than you and was on Shark Tank! They also…

In this episode, Julie Berninger and Sasha Hutchison of Gold City Ventures interview Jenny, an Etsy seller who sells printables. They discuss Jenny's journey from selling physical products to focusing on printables, specifically in the golf niche. They explore the potential for Jenny to expand her business beyond Etsy by creating a lifestyle brand …

Amber sells metaphysical and celestial-inspired jewelry on Etsy. She wants to grow her business so she can leave her full-time job. This episode is a casual live coaching call for the Crickets to Cha-Chings podcast with Julie Berninger and Sasha Hutchison of Gold City Ventures. They discuss what they each outsource both in their business and their …

Julie Berninger of Gold City Ventures chats with Kennedy of Our Friendly World Etsy shop. Kennedy sells crochet kits, crochet patterns, and finished crochet products. This episode is in a casual live coaching call style for the Crickets to Cha-Chings podcast. They discuss how to interpret keyword research from tools such as eRank, ideas for monetiz…

Etsy Gift Mode presents a huge opportunity for Etsy sellers. Julie Berninger of Gold City Ventures explains this new shopping experience and how to change your shop sections, pictures, and tags to take advantage of it. She also covers the Etsy email marketing policy change and TikTok shop. Topics covered in this episode: 1 - Etsy Gift Mode 2 - Etsy…

This is the Etsy SEO help you need in 2024! Julie Berninger of Gold City Ventures reviewed articles in the Etsy seller handbook and YouTube videos from the team at Etsy for hours to determine exactly how to improve your Etsy SEO search algorithm ranking in 2024. Learn more at: https://goldcityventures.com/ Resources in the video: https://www.etsy.c…

Gold City Ventures puts together an annual Black Friday deals roundup for Etsy sellers. Find it here: https://goldcityventures.com/etsy-seller-resources/ These deals apply for handmade, POD, or digital product sellers. Some require using the special Gold City Ventures links or coupon code. 🌟 For More Insider Tips & Strategies on E-Commerce Success!…

What titles, tags, and keywords should you add to your Etsy listings this year for the holidays? Can you package your existing listings in a different way to capitalize on what holiday shoppers want? Julie Berninger of Gold City Ventures presents her best ideas for Etsy sellers this holiday season based on the following Resources: Etsy Holiday Merc…

Julie and her business partner Cody from Gold City Ventures discuss what's been going on with some POD sellers and the future of mockups. They also cover the current Etsy listing image requirements and other best practices and how they think the POD manufacturers will respond. For those outside of the POD space, they also talk about interesting opp…

Julie and Cody of Gold City Ventures are continuing on with the podcast. I am happy since I know so many of you were disappointed that all of the old episodes would disappear. That issue is solved - and we have a better plan. The ​team at Gold City Ventures​ will be producing new episodes for you going forward. We recorded one final episode for you…

My plan was to shut down the business and move on. But after I sent the last goodbye email, my friend Julie from Gold City Ventures reached out to me. She proposed an interesting opportunity. It allows me to keep the podcast and all prior episodes live for you ..and for Julie and her business partner, Cody, to take over the responsibilities that I …

It’s great to be back and talk about all things Etsy and e-commerce with you (and thanks for so many DMs about last week's episode!) This week is all about what we would do differently if we could go back in time and start our Etsy businesses all over again -- and there's a laundry list of things that I would do differently. When I first started on…

This episode is jam-packed with valuable insights to help you grow and succeed in your Etsy shop (and, more importantly, in your e-commerce business as a whole.) Here's what you can expect: The state of Etsy sales: Discover the reasons behind the decrease in Etsy sales in 2023 and what it means for sellers. Where Etsy is growing and what it means f…

In today's world, buyers are more conscious about the impact their purchasing decisions can have on the businesses they support. They want to align themselves with brands that share their values. And you know what? This trend is especially true for small businesses, creatives, and artisans like us... Now, I know what you're thinking..."No way, I'm …

Are you tired of spending countless hours managing your handmade business and you're looking for some tools and tricks to streamline and improve your efficiency? In this episode, we reveal the top productivity tools and apps to streamline your business and save you time -- making you able to get more out of the limited time you have available! From…

Are you tired of spending countless hours managing your handmade business and you're looking for some tools and tricks to streamline and improve your efficiency? In this episode, we reveal the top productivity tools and apps to streamline your business and save you time -- making you able to get more out of the limited time you have available! From…

Have you heard about Etsy's new affiliate program, which allows content creators and sellers to earn a commission for promoting Etsy products on their website or social media, including your own products? Let's talk about the good, the bad, and the reason that I think Etsy is rolling out this new program so you can get a full picture about whether …

In the world of handmade eCommerce businesses, there's often a misconception that creativity alone is enough to guarantee success. In reality, finding the perfect balance between creativity, data that gives you information about next steps, and business strategy is crucial to truly thrive in the online marketplace. In this episode, we'll explore th…

In this week's myth busting episode, we're tackling the common misconception that you can simply sell anything online without considering market demand and competition. We'll cover things like why having a defined target audience and offering unique products that cater to their needs and preferences is crucial, especially in today's world of e-comm…

Have you been blasted with Facebook ads over the past several years selling you on the idea of starting an online shop and creating a digital asset that you can sell for "passive income" while you frocklic into the sunset to spend your millions? Yeah, me too. And I'm here to tell you as someone who has a physical product shop, a digital product sho…

While starting an online business is significantly cheaper than starting a brick and mortar business, it’s not free. At the very least you have material or equipment expenses, and some costs to create some basic branding, listing fees on Etsy, etc, and it’s important to be prepared for these expenses, otherwise the efficiency of how you run your bu…

When you started thinking about building a business online, what was your expectation for success for that business? A month? 6 months? A year? Well I'm here to tell you: whatever that timeline was, it will probably take you longer than that. In the age of internet smoke and mirrors where everyone is telling you that you can grow a six figure busin…

Do you ever feel like selling online is a constant rat race to keep up with everyone else in your industry? Or you feel like you don't even want to try out a new project or new style that you see because there are already so many people doing it, how can you even compete with them? Or you worry that your business is in a downward death spiral becau…

I'm baaaaack! After a long hiatus while I dealt with my personal life/house fire, I'm back with a new episode, and I can't wait for you all to hear. This week on Crickets to Cha-Chings, I'm talking with Jon Lincoln, founder and CEO of GoImagine. GoImagine believes that by creating a handmade marketplace that donates 100% of profits to charity, ther…

Kerrie Fitzgerald created a multi six figure subscription box by leveraging the power of a raving fan base and repeat customers -- and she think it's the cornerstone of any brand that is going to have long term success in today's online selling environment. Tune in to this week's episode to hear how Kerrie built a cult like following for her busine…

Today on this quickie episode, I'm digging into my thoughts about SVB and Etsy's complete lack of communication and transparency with sellers. In short: I'm not happy. If you're wondering where I stand or want to hear my unfiltered thoughts about the whole thing, tune in. Let me know if you agree, disagree, think I'm totally off my rocker or need t…

Allison Carter and Catherine Hildner were two strangers who connected at a conference, turned into business besties, and a few years later saw a gap in the product based business space and decided to take action to fill it. In addition to the two businesses they run individually, Allison and Cat are the founders and hosts of Ultimate Product Party …

Over the past several years of doing the coaching/teaching/podcasting things, I’ve become very familiar with FB ads, and I always get really interesting comments on them. I’m not super easily offended at this point after 10 years in internet businesses, so rather than defend my ad or whatever I take it as an opportunity to read between the lines of…

On today's episode, I am chatting with Stephanie about her journey to building a successful Etsy shop from her original products that she created for her own wedding. Listen as Stephanie talks about going from creating products that *she* wanted to understanding what is trending (and how to figure out where else her buyers are looking for trends th…

We all have different mental roadblocks that hold us back from taking the next step, whether that step is to start your Etsy shop or to grow your e-commerce business to the next level. I've had conversations with literally thousands of online sellers at this point, and I see common themes in the places where they get stuck or held back in the way t…

In moving into 2023, I had some big goals and things that I was super excited to talk about with y’all, primarily focused around my product based business and things that I want to do with it in the coming year. Obviously some of those are currently in a holding pattern while I wait for my house and workshop to be inhabitable again (if you missed i…

2022 has been a doozy for me, and in this episode I'm recapping the major hits and misses of the year. There are always highs in business and lows in business and personally, and I'm not holding anything back. We'll talk through the top 5 hits, the top 5 misses, and how I'm moving forward into 2023 by giving space to set goals for my product based …

Today we're going to talk about how you can use the benefits that Etsy provides to grow your overall e-commerce brand, without feeling like you're loyal to Etsy or the sun rises and sets at the boundaries of Etsy. We're also going to talk about why marketplace platforms can benefit your e-commerce brand even if you already have an established brand…

Looking through my Black Friday Bonanza page and not sure which one to choose? Listen in to hear me talk all about the different offerings, including some BRAND NEW programs, opportunities for one on one coaching, and more. Head to http://www.laurenkeplinger.com/bf to see the offer of the day that is available!…

You hear so much these days about digital products, that it almost feels like you're like an old-school seller if you sell physical products rather than digital products. But today on this episode, we're talking PHYSICAL products. Not digital, not printables, but actual physical products that you have to ship to your customers. Because that's my ba…

Are you stuck on the hamster wheel of feeling like all the profit that you're making in your business is getting reinvested, and you aren't actually taking home any income? STOP right there Let's take a deeper look at what is going on with your business financials and how to finally get a hold of them so that you can write yourself a paycheck not j…

I'm not going to lie, it's been a tough year in online business. Many people are experiencing slower sales across all platforms than they have in previous years, and aren't sure what to do about that or why it is happening. Today on the podcast, we're talking about it. What parts can you control? What parts are out of your control? And how do you o…

Did you miss Lauren's webinar last week "3 Strategic Shifts You Must Make to be Successful on Etsy"? You're in the right place! This week's podcast is actually the release of that very webinar with a special course announcement included! The doors for Lauren's brand new course, Traffic Accelerator, are now open! If you are ready for a no-nonsense c…

The day has officially arrived, the doors to Lauren's newest Masterclass "3 Strategic Shifts You MUST Make to Be Successful on Etsy in 2022" and her new program, "Traffic Accelerator" are officially open! Listen to this week's episode to hear Lauren describe what the difference is in her new course and how it differs from other training programs. I…

In this week's solo episode, Lauren continues her series on SEO and the change that it can have in your shop's success when executed strategically. She reveals a new project she recently embarked on with a friend and the organic success they have seen all because of strong SEO. Learn also about Lauren's new SEO Accelerator and how you can be the fi…

You've heard of Etsy SEO (or maybe you haven't) but do you really know what goes into it, why it is so important for your shop, and where to focus your energy when you create your listings to make sure they get found in the Etsy search? In today's episode, we'll talk through all those things so that you can get found in the Etsy search, get in fron…

In this week's solo episode, Lauren talks about 3 ways that SEO can and will change the trajectory of your Etsy store or any e-commerce business. Learn about why SEO is what Lauren loves to talk about, and why it has become her passion to teach. Wondering why your shop isn't producing the results you believe it should? Check out this episode, for s…

In this solo episode, Lauren discusses tangible steps and strategies that you can implement into your Etsy shop to help jumpstart its success. She also sheds light on circumstances that can influence the profitability of your shop and actions you can take to avoid common pitfalls. Are you ready to springboard your success through investing in your …

In this week's solo episode Lauren discusses the importance of setting boundaries in your business. Some of these tips might seem counterintuitive to shop owners who are just starting out, but make no mistake that laying a firm foundation of healthy boundaries in your business now, will help you to thrive in the future. Learn how Lauren recommends …

Have you been experiencing slower than normal sales? Have you seen other sellers saying the same? Worried this is the beginning of the end for your business? Make sure you're not falling into this trap so that you don't throw in the towel in your business. Need more help? Download the free Etsy SEO Checklist at laurenkeplinger.com/checklist or find…

In this week's guest episode of Crickets to Cha-Chings, Lauren chats with Katie Hunt of Proof to Product. Katie talks about how a self-designed wedding invitation turned into a lucrative business assisting product-based business owners in placing their products on shelves. Katie and Lauren discuss the shift in eCommerce as a whole since the onset o…

In this week's guest interview, Lauren interviews Elizabeth Chapel from Quilt Candy! Together they discuss their shared entrepreneurial spirit and the different mindsets they had in beginning their creative businesses. Elizabeth also shares inspiration on how to take a heavily hobby-centric niche and explore its scalability without becoming too bro…

In this week's guest episode, Lauren interviews Erin Alexander of Product Powerhouse. Lauren and Erin when is the right time for a Shopify site. They talk about the differences between Etsy and Shopify and some of the strategies that you can employ on both platforms to make your business the most lucrative. All of these tips and more in this week's…

In this week's guest episode, Lauren interviews Emily Kerr-Finell, co-founder of Wholesale in a Box. Lauren and Emily discuss how to determine if taking your business wholesale is the right choice for you. Emily breaks down the main aspects of your business you should consider first, as well as offers tips on how to break into your local wholesale …