Best Hanne Knight Podcasts (2024)

1
Marketing analytics with Jill Quick 42:50

14h ago42:50

42:50

We chat with Google Analytics expert Jill Quick about the importance of collecting and analysing the right data. Jill tells us why it marketers should take a strategic approach to measurement, and why she called her business The Coloring In Department. You can connect with Jill here: https://www.linkedin.com/in/jillquick01/ You will also find plent…

1
Building Brands Bristol 2024 38:46

2M ago38:46

38:46

In this episode, recorded in the Bristol Business School studio, we speak to five of the presenters from the Building Brands Conference in Bristol. Each guest gave a quick summary of the main points from their presentations, as well as telling us a little bit about what their work in digital marketing involves. Our guests are (in order of appearanc…

1
Advertising on social media with Vasia Apostolaki 25:56

3M ago25:56

25:56

This is a great discussion with Vasia Apostolaki, an expert in social media advertising. Vasia is an account director at dentsu international in London, with particular experience working with luxury brands. We discuss why social media advertising is so effective, ethical issues, and areas for future development. As usual we also discuss some inter…

1
Using AI in marketing with James Vincent 40:06

6M ago40:06

40:06

We sit down with digital marketing consultant, James Vincent, to discuss his expertise in artificial intelligence (AI). James is also a digital marketing lecturer and a PhD student studying the use of artificial intelligence in marketing. James refers to some AI tools that he is currently working with, as well as reflecting on some of the points fr…

1
The evolution of SEO with Luke Whitaker 32:38

7M ago32:38

32:38

As always, Hanne and I discuss relevant academic research that caught our attention – this time research looking at how different demographic groups use search engines. We then chat to Luke Whitaker, Senior SEO Consultant at Organic, about search engine optimisation (SEO). Luke tells us about his passion for educating people about SEO. We also disc…

1
Effective websites and ethical behaviour with Ryan Webb 36:48

8M ago36:48

36:48

In this episode we chat to a conversion optimisation expert, Ryan Webb, about his work in making websites more commercially effective. With more than 20 years of experience, Ryan is a recognised expert in this field and has worked with a wide range of clients. Ryan shares his 4-point plan for reviewing and improving websites, as well as explaining …

1
Communicating creatively with Ross Middleham 31:20

9M ago31:20

31:20

We chat to Ross Middleham, Creative Lead at the Met Office. How does he encourage the Met Office to engage a wide range of audiences creatively? How can he be creative when communicating online around serious issues such as the weather and climate change? How does he deal with negativity around these issues? Does he have any tips for marketers and …

1
Social media expert Luan Wise 34:18

10M ago34:18

34:18

In this first full episode we chat to social media expert Luan Wise about her new book. Among our topics of conversation, we discuss the fundamental principles of using any social media platform for marketing, the difference between 'digital immigrants' and 'digital natives', and Luan's own route to becoming a social media consultant. We begin this…