))
Social media expert Luan Wise
Manage episode 393686137 series 3531075
Content provided by Tom Bowden-Green and Hanne Knight, Tom Bowden-Green, and Hanne Knight. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Bowden-Green and Hanne Knight, Tom Bowden-Green, and Hanne Knight or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this first full episode we chat to social media expert Luan Wise about her new book. Among our topics of conversation, we discuss the fundamental principles of using any social media platform for marketing, the difference between 'digital immigrants' and 'digital natives', and Luan's own route to becoming a social media consultant.
We begin this episode with a quick summary of some interesting academic research that caught our attention, relating to digital behaviour.
Luan's book is called 'Planning for Success: A practical guide to setting and achieving your social media marketing goals'. You can buy it in paperback, Kindle, and audiobook formats here: https://www.amazon.co.uk/Planning-Success-practical-achieving-marketing-ebook/dp/B0CL5MD63S?
We hope you enjoy this discussion and the podcast in general. Feel free to contact either of us (Hanne or Tom) directly if you want to discuss any of the points covered: Hanne.Knight@plymouth.ac.uk, or Tom.Bowden-Green@uwe.ac.uk
6 episodes
Share
