This is the podcast for entrepreneurs ready to be SEEN, HEARD & PAID for their expertise, without grinding 24/7 or chasing trends. Meet your host, former executive turned entrepreneur Heather Sager, bringing 20 years experience in sales, training, speaking and business coaching. Her tough love, practical and hilariously entertaining style will help YOU show up with greater intention, more confidnce and make a bigger impact with your message. Tune in each week to discover why thousands of bus ...
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Welcome to the 6-Figure Secrets Podcast, where we pull back the curtain and have real conversations about the real things that are helping us to see and experience results in our online business. I’m your host Allison Hardy, I’m an email funnel and lead generation strategist for online coaches who are fed up with the live launch rollercoaster and all of the “salesy” strategies you’ll find, and may have been victim to, in the online marketing space. It my intention through the episodes you’ll ...
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ill communication: copywriting tips & sales strategies for small businesses
Kim Kiel - Marketing & Copywriting Strategist
As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list. E ...
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You didn’t become an entrepreneur to grin and bear your way through your business and life, did you? Well, allow me to demystify business and join me weekly on Cocktails, Coffee, and Conversations, a podcast about the true stories and insider secrets of digital entrepreneur life. I'm your host, Tracie Patterson, and it's my mission to pull back the curtain on building a sustainable business so you can create the impact in life you’re seeking. This podcast uses the following third-party servi ...
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3 ways to sell through email this season | EP 2 Fill Your Funnel
21:57
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Welcome to a very special series here on the 6-Figure Secrets Podcast, the Fill Your Funnel Series! In this four-part series, I’ll help you expand your reach, grow your email list, and ultimately…sell without feeling like a total sleazeball! And to make it extra special, I’m co-hosting it with business strategist, the one and only, Holly Haynes! Ho…
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How to know what to say and how to say it (in your copywriting)
7:10
7:10
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I’m coming in hot on this episode with a very special invitation you’re not going to want to miss! If you've ever found yourself staring at a blank page, unsure of what to say or how to say it, this episode holds your ticket to copywriting freedom. Join me to learn about my upcoming free masterclass where you can discover how to banish writer's blo…
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I am the master procrastinator. Anybody else? Because I catch myself doing this more often than I like to admit, I landed on this idea of sprints. A sprint is when you go head down and focus on getting one thing done. This can last a week, month, or whatever length of time you need to get that thing done. In this episode I want to dig into sprints …
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How to set up a profitable email collaboration | EP 1 Fill Your Funnel
18:26
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Welcome to a very special series here on the 6-Figure Secrets Podcast, the Fill Your Funnel Series! In this four-part series, I’ll help you expand your reach, grow your email list, and ultimately…sell without feeling like a total sleazeball! And to make it extra special, I’m co-hosting it with business strategist, the one and only, Holly Haynes! Ho…
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20 Tiny habits that help me build a successful small business as a copywriter
16:52
16:52
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You've probably heard the supposed secrets to small business success: posting 5 times a day on Instagram, going viral on TikTok, adhering to a strict 5 am morning routine, or constantly churning out new digital products. But are these really the keys to small business success? As someone who's built a highly profitable and surprisingly relaxed serv…
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EP 398 | The gift of perspective featuring Belinda Weaver
20:37
20:37
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Belinda Weaver is a copy coach helping aspiring and working copywriters supercharge their income, create financial stability, and avoid career burnout. She believes the whole point of being your own boss is to create a job that’s better than the one you left. With 10 years in the business of writing, Belinda has courses, coaching, and mentoring tha…
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“How do you continually come up with content ideas?” {Pick My Brain!}
10:57
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In this episode, I’m introducing an exciting new segment of the podcast called "Pick My Brain," where I answer your burning questions about copywriting, messaging, marketing, and sales. To kick this segment off, I'm tackling a question that many content creators struggle with: How to consistently come up with fresh ideas for podcasts, emails, and o…
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EP 397 | How to project manage your email funnel [Ask Me Anything]
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Welcome to this episode inside of our Ask Me Anything Series on the 6-Figure Secrets Podcast! Today, I’m answering questions submitted by our Funnel of the Month Club members. In this episode I’m answering a BIG question from Tracy Hoth! Tracy helps coaches and online business owners organize and systemize their businesses to save time and money an…
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A surprisingly simple way to build authority, grow your email list and find clients
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10:01
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I’m all about finding the easy, simple way to do things, so in this episode, I’m sharing my approach to a simple yet effective marketing strategy: the monthly marketing moment. As a copy coach and sales strategist, I’m breaking down how hosting regular, low-key workshops or Q&A sessions has helped me grow my email list, build authority, and foster …
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EP 396 | How I hit my 2024 email list growth goal in 8 months
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I made a goal in my business that by the end of 2024 I would grow my email list to 10,000 subscribers. Instead, I reached this goal in 8 months! Early in 2024 I realized that the tipping point in my business was my email list size. That if my email list grow, my sales would increase. So I made my only goal in 2024 to grow my email list. In this wee…
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Why simplicity is the secret to online business success
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I’m taking a much needed detour on this episode to address a common issue many of us entrepreneurs face: feeling overwhelmed by the multitude of tasks and systems needed to run a successful business. Through two real-life examples from my recent coaching calls where this exact topic came up, I illustrate how both new and experienced business owners…
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We all have a love-hate relationship with our phones, especially if you have a business. There is so much noise about screen addiction, how our phones are causing our attention spans to decrease, and the harm it causes to our brains. And while this may be true, I think that our phones can be amazing devices to support us, and that if we set our pho…
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Optimize your sender name so your emails get opened
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11:46
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Recently, I almost marked an email as spam—from someone I know and follow! Why? Because her name wasn’t in the sender section. I had no idea it was from her and thought it was spam, which could have hurt her deliverability. I don’t want this to happen to you! In this episode of ill communication, I’m diving into the importance of putting thought an…
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EP 394 | Effective communication beats strategy anyday featuring Heather Sager
23:44
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Heather Sager is a speaking coach and business mentor, helping you turn your voice into your best marketing asset for growing your business. She is a former consulting executive turned global speaker and trainer, host of the Hint of Hustle podcast, and creator of the Speaker Society. She's also a mom of 3 boys and lives with her family in beautiful…
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Busting mid-launch lulls (+ other strategies to maximize open cart) | EP 3 Launch Like a Pro
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Welcome to a very special series on the 6-Figure Secrets Podcast called Launch Like a Pro! In this series, I'm joined by Facebook Ads expert Kwadwo Sampany-Kessie and pre-launch specialist Brenna McGowan. We're chatting through how to create a profitable launch. In this episode, we tackle topics like the mid-launch lull, how to manage your thoughts…
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How to launch like a pro (even if you don't have a huge team) | EP 2 Launch Like a Pro
26:29
26:29
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Welcome to a very special series on the 6-Figure Secrets Podcast called Launch Like a Pro! In this series I'm joined by Facebook Ads expert Kwadwo Sampany-Kessie, and pre-launch specialist Brenna McGowan, and we're chatting through how to create a profitable launch. In this episode, we explore why launching like a pro doesn't necessarily mean you h…
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Setting your launch up for success with a pre-launch | EP 1 Launch Like a Pro
27:26
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Welcome to a very special series on the 6-Figure Secrets Podcast called Launch Like a Pro! In this series I'm joined by Facebook Ads expert Kwadwo Sampany-Kessie, and pre-launch specialist Brenna McGowan, and we're chatting through how to create a profitable launch. In this episode we're digging into one of the most overlooked parts of a launch, th…
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How to boost online business sales with a flash sale in Q4
17:49
17:49
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Thinking about running a flash sale? Then this episode is for you. In this replay episode, I'm sharing one of the best ways to get a little revenue boost or book a few more clients into your calendar, the 5P Flash Sale Formula. This formula is the best way to make your flash sales faster, easier, and more profitable! Topics covered in this episode …
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Y’ALL, I’M 40! Woah, what a milestone! This week’s episode is a bit different for a variety of reasons, but the biggest one you need to know is that I recorded this episode on the day it went live, which is NOT my normal recording schedule. (Usually I'm a 4 weeks in advance, kinda girl.) Why? Because I finally granted myself permission to not creat…
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How to build a slow, hustle-free business that withstands economic slow-downs, featuring The Copywriter Club
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In this episode of ill communication, I’m sharing a rebroadcast of an episode I recorded with my friends Rob and Kira over on The Copywriter Club podcast. I have had several copywriters reach out to me after listening to this episode because in it I talk about some of the practical and tactical ways I started my freelancing business, how I find cli…
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EP 392 | Small hinges swing big doors [Ask Me Anything]
15:49
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Welcome to this episode inside of our Ask Me Anything Series on the 6-Figure Secrets Podcast! I this episode, I’m answering questions submitted by our Funnel of the Month Club members. The first series of questions were submitted by Tina Lopez. Tina helps online entrepreneurs scale their content, traffic, and income in 5 minutes per week through he…
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My most-popular episode: How to write your small business bio {Greatest Hits}
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Do you love your bio? As business owners, a bio is something we all need, and it’s one of the first things we write for our business. In this replay episode of ill communication, I’m sharing one of my most popular episodes of all time. It's the number one most downloaded episode on my podcast, and I think it's because it answers a big pain point or…
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EP 391 | What is your fear telling you? featuring Linda Perry
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24:28
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Linda Perry is a mindset coach and business strategist who works with individuals, business owners, and their teams to become more self-driven and move toward 7-figure success. So many people get stuck on a plateau and don’t know how to move forward! Linda uses a mindset-first approach to support individuals and their teams to tap into their core m…
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Behind the Scenes of a Coaching Business with Kelsey Murphy
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In this engaging episode, Kelsey Murphy dives deep into her compelling evolution from corporate to a renowned 'coach's coach.' Sharing her insights and personal anecdotes, Kelsey explores how she discovered the world of coaching, the challenges she faced, and how she strategically structured her business to achieve work-life harmony. She offers inv…
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How women entrepreneurs can come up with in-demand speaking topics, featuring Heather Sager
1:14:20
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In this episode of ill communication, I’m turning the tables… on myself. Instead of me doling out the advice and wisdom and coaching, I’m GETTING advice and wisdom and coaching from an incredibly smart speaking and messaging coach, Heather Sager in a rebroadcast of her podcast, Hint of Hustle. In this conversation, she helped me zero in on my zone …
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I have had an online business for about 10 years now and have been in many virtual mentoring groups. I recently wanted some more in-person connections and decided to join a local group. I thought that joining a more local group would be worlds different from my online business, but what I found was that the conversations were exactly the same, and …
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Triple Trouble - why business owners should follow the Rule of 3 in their marketing and copy {Greatest Hits}
9:25
9:25
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In this episode of ill communication, I’m continuing our Greatest Hits series and this episode is one of my personal favorites. It’s all about the Rule of 3. This rule is a way to organize your copy and your thoughts into a pattern that is memorable to our human brain. You’re going to find out why the Rule of 3 is a powerful tool to have in your ma…
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From Spinning Wheels to Solid Foundations: Balance Brand Cohesion with Evolution
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42:37
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In this episode, host Tracie Patterson welcomes Kristin Lawton from the District Brand Bar, an expert in marketing and branding strategies. The discussion centers around the importance of creating solid business foundations to achieve a cohesive brand identity while allowing for evolution and flexibility. Kristin shares actionable advice on definin…
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This topic of reverse engineering goals has come up repeatedly in my business and with my clients lately, so I figured we should do a podcast episode on the topic! Reverse engineering makes your business into nothing more than a numbers game. It pairs your number with the singular activity that produces the results to move you closer to your goal f…
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My journey to becoming a freelance copywriter (plus bonus copy tips!), featuring Emily Reagan
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42:03
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Today you’re going to meet one of the most favourite people I’ve met in this online business world - Emily Reagan. To go along with our summer playlist, I’m sharing a replay from her podcast where she had me on as a guest. In this rebroadcast episode, you'll hear about my journey to becoming a freelance copywriter, and why I think there's a lot of …
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EP 388 | Crafting a life-first business featuring Sage Polaris
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Sage Polaris has written high converting copy for more than 525+ clients earning them millions of dollars. She helps personal brands and service providers sell more of their service or offer with the words on their website. Her emails and sales pages are responsible for generating as much as 7 figures in a single launch. She has worked with Chalene…
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[Greatest Hits] The X Factor: Why GenX women are an untapped market
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We are trucking along on our summer playlist programming and I’m sharing another Greatest Hit with you today! It’s one of my most popular episodes about why GenX women are an untapped market. They call us the Slacker Generation. The Forgotten or Lost Generation. The Latchkey Generation. But I like to think that we are the generation that had the be…
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Breaking Boundaries: Emily Reagan on Empowering Entrepreneurs & Creating Impact
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53:03
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In this podcast episode, Tracie welcomes Emily Reagan to discuss the evolution of her online business focused on empowering virtual assistants through comprehensive courses and a supportive community. They delve into the nuances of transitioning from client work to focusing on mentorship and coaching, the importance of high-touch onboarding, and st…
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