Hey! My name is Lissa Chandler and I'm a professional photographer who's been selling print on demand tees and sweatshirts (and more!) on Etsy since the spring of 2022. And honestly? It is a freaking blast! If you are a new print on demand seller - or exploring the idea of print on demand! - this is the place for you! Having been in the POD space since the spring of 2022, I wanted to create a resource for creative sellers looking for realistic goals. Building a consistent income off of print ...
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Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life. If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nor ...
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Helllooo Digital Product Family!! My name is AJ! Welcome to my channel. I love SHARING how I research, create and sell digital products on ETSY and other online platforms. I will show you how I find those NEW fantastic, trending niche GEMS and golden NUGGETS. I also teach, how to use different design software, AI, Print on Demand, with lots of tutorials to help you create a profitable online business. So if this sounds interesting, please join my community by SUBSCRIBING and SHARING to get m ...
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348 | How to Leverage Underutilized Features on Faire with Kristin Fisher, Bocu
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If you want to hear from someone who has more than 18 years of corporate retail buying experience and who knows what buyers are looking for when they are shopping on Faire, you are in luck because today's guest on the podcast is Kristin Fisher of Bocu. Kristin owns the gifting brand, Bocu, and she is also a retail strategy mentor for brands and ind…
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Episode 018: Why Do Print on Demand Shops Have So Many Listings?
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Why Do Print on Demand Shops Have So Many Listings? Welcome to the second season of Lissa Talks Print on Demand! A professional photographer since 2011 and a print on demand shop owner since 2022, I have so much to share with you! Here's What We Talk About This Episode! One Print on Demand Store = One Piece of the Pie 1000 Listings Doesn't Mean 100…
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The Proof to Product team is practicing what we preach and we are going on summer break for the next two weeks! We will be back in your ears mid-July and we are so excited about our upcoming episodes. In the meantime, we are gearing up for another round of our Paper Camp program which will start at the end of August. We only run Paper Camp twice a …
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347 | State of Product Industry Survey with Katie Hunt
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Every day, I hear from product-based business owners who are curious about other people's business models, revenue streams, team structure, tech stack, how much revenue they're not only earning but what profit they're taking home, and how much they're paying themselves. Although we know that every business is different, it is completely natural to …
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346 | Tripling Revenue by Focusing on Wholesale with Rachel Kroh, Heartell Press
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What if you lived in a different state than your business? Meaning, all of your products, your inventory, your team, and your operations were in a completely different state. For today's guest, Rachel Kroh of Heartell Press, this is her every day now. She lives in Washington with her family, while her team of 5 works remotely across the country. Th…
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Episode 016: Five Tips for Product Photography on Your Etsy Shop + Any Online Selling Platform
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Welcome back my Print on Demand podcast, y'all! Today, I'm checking in with you and discussing a really fun topic: Five Tips for Product Photography on Your Etsy Shop + Any Online Selling Platform Here's What We're Talking About! Don't Overthink It Shoot By a Window Use Styling Items From Your House Don't Overcomplicate Images Using Sheets as Backd…
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345 | Redesigning Products to Create More Ease in the Business with Janine Kwoh, Kwohtations
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We've been telling you a lot of stories here on the podcast about brands making big scary shifts in business, and part of the reason we're doing this is to normalize that it's okay to pivot when you need to. In episode 342, Alyson O'Connor shared how she shut down a 6-figure revenue stream so she could focus on a revenue stream wholesale that bette…
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344 | Normalizing the Hard Stuff in Business with Tammie Bennett, Show Up Society
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Running a business sure is a roller coaster, isn't it? We have our ups and downs. We have to balance the future forecasting and envisioning while also putting out the day-to-day fires in front of us. It takes a lot of grit and determination to be an entrepreneur, particularly when you're building something that aligns with your personal interests a…
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343 | 5 Tips for Creating an Effective Wholesale Catalog with Katie Hunt
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A wholesale catalog’s purpose is to sell your products, tell your story, and build a relationship with a buyer when you can’t be there with them in person. Ultimately, the goal of your wholesale catalog is to sell your products, and it’s important to build your catalog with your retailer in mind. Today I’m going to go through five quick tips for cr…
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Are you struggling to make sales on Etsy? Your listing images may be the problem! Watch this video to learn how to improve your Etsy sales with better images. ▬▬▬▬▬ https://linktr.ee/justteachinstuff 🔽 JOIN MY ETSY COMMUNITY🔽 https://rb.gy/omb1jk 🚀►► Get FREE ACCESS to EVERBEE MY TOP ETSY PRODUCT RESEARCH/SEO TOOL 👉 https://www.everbee.io/?via=jwio…
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50X Sales Secrets for Etsy Holiday Success
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Get ready to boost Etsy sales with these 50X sales secrets for holiday preparation success for Q4 and other holidays! Learn how to optimize your digital products, do SEO research, and prepare for a successful holiday season on Etsy. Start selling more now! ▬▬▬▬▬ https://linktr.ee/justteachinstuff 🔽 JOIN MY ETSY COMMUNITY🔽 https://rb.gy/omb1jk 🚀►► G…
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PROFITABLE Pet Niche Ideas To Sell On Etsy
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Looking to make money on Etsy? Check out these profitable pet niche ideas from Midjourney! Find high-demand, low-competition digital products to sell on Etsy and start earning today! Profitable pet niche ideas for Etsy sellers. https://linktr.ee/justteachinstuff 🔽 JOIN MY ETSY COMMUNITY🔽 https://rb.gy/omb1jk 🚀►► Get FREE ACCESS to EVERBEE MY TOP ET…
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342 | Replacing a 6-figure Revenue Stream with Ready-Made Products for Wholesale with Alyson O'Connor, Rust Belt Love
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Have you ever wanted to make a transition in your business, but you resisted because the thing you wanted to move away from brought in the largest chunk of revenue for your business? I have definitely been there, and so has today's podcast guest. Alyson O'Connor is a classically trained visual artist specializing in nature-inspired illustrations, s…
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We are seeking 1,000 product-based business owners who are willing to anonymously share their details for the 2024 State of the Product Industry Report: www.prooftoproduct.com/2024survey The data will help you make stronger decisions in your business. It will help you better understand the industry and your competition. It will help you identify gr…
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Episode 015: Should My Mockups Have White Backgrounds in My Print on Demand Product Listings?
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Welcome back my Print on Demand podcast, y'all! Today, I'm checking in with you and discussing a really fun question: Should My Mockups Have White Backgrounds? Here's What We're Talking About! Why Are Minimal Product Photographs The Most Popular? White Backgrounds = The Truest Color Color Will Always Vary Because of Other Items Different Buyers Con…
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341 | Building Confidence in Your Brand with Priyanka Batra, My Darlin’
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I love using the podcast to spotlight our different community members and their unique businesses and stories because we know that no two businesses are the same. We all have our lived experiences and interests that play into the types of businesses we create and how we choose to run these businesses each day. Today's guest is Paper Camp Alumni Pri…
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340 | Pitching Holiday Gift Guides with Nora Wolf, Wolf PR
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I know what you're thinking. Why are we talking about holiday gift guides when it's only spring? I know. But just like how product development cycles require advanced planning, so does pitching the press and getting your products featured in holiday gift guides. Today's guest is Nora Wolf from Wolf PR, a boutique public relations firm that she foun…
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339 | Updates on Independent Contractor Guidelines with Kira La Forgia, Paradigm Consulting
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If you work with independent contractors in your business, you will want to listen closely to this podcast episode. In March 2024, the US Department of Labor issued new stricter guidelines regarding independent contractor workers. Today's guest is HR consultant and expert, Kira La Forgia of Paradigm Consulting. She is breaking it all down for us so…
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338 | Exiting and Acquiring a Business with Kiwi Schloffel & Meghan Hopkins Sokorai
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If you have ever considered exiting your business or even acquiring another person's business, today's podcast episode is for you. My guests today are two of my clients and also friends: Meghan Hopkins Sokorai of And Here We Are, and Kiwi Schloffel of Your Gal Kiwi. Last year, Kiwi made the decision that she wanted to exit her product-based busines…
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337 | Exclusivity and Ethics in Retail with Kimberley Yurkiewicz, Measure Twice
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One of the things that sets Proof to Product apart from other people teaching about wholesale is the breadth and depth of not only my personal knowledge but also the fact that we bring in a variety of other perspectives from buyers to sales reps to consultants and manufacturers. This wide lens allows us to share best practices and current trends th…
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Episode 014: Unique Ways to Market Your Print on Demand Business
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Unique Ways to Market Your Print on Demand Business Welcome to my limited series on Print on Demand! In our fifteenth (and final!) episode I discuss: 10 Ways to Market Your POD Shop How More Advertising = More Recognition Marketing Within Your Genre Wanna know this episode in one quote? I got you! "When you’re new to business, ads can feel like a b…
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336 | Utilizing Abandoned Cart Email Automations to Drive Sales with Katie Hunt
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Did you know that almost 70% of shoppers abandon their online shopping carts and don't follow through with a sale? That means that only 3 out of 10 of your customers who go to your website and load up their shopping cart complete their purchase. The same report from Baymard Institute said that more than $18,000,000,000 in e-commerce sales are lost …
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Episode 013: How To Spot AI Mockups When Using Mockups with Your Print on Demand Designs
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How To Spot AI Mockups When Using Mockups with Your Print on Demand Designs Welcome to my limited series on Print on Demand! In our thirteenth episode, I discuss ways to spot AI mockup photographs. Here's the biggest ways to spot them! Hands Look Wonky No Models Look The Same Something is "Off" Everything is Overly Smooth Look Closely at Each Item …
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335 | The Changing Landscape of In-Person Retail Markets with Emily Chiang, Danella McKinnon, and Kate Pinto
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Our focus here at Proof to Product is teaching people how to successfully sell their products to the wholesale market. But many of our community members sell through multiple sales channels, including licensing, custom work, direct-to-consumer online sales, and in-person retail markets. For today's episode, we're sharing a portion of a recent coffe…
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Episode 012: Mockup Photographs in Print on Demand
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Mockup Photographs in Print on Demand Welcome to my limited series on Print on Demand! In our twelfth (dang!!) episode, I talk about my experience as a photographer who shoots mockups and sells Print on Demand items. Here's some topic we discuss! Don't Overthink Your Mockups Simple Sells But Trends Do, Too Using Mockups for a Cohesive Vibe How I Us…
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334 | Expanding into 1,000 Stores with Brittany O'Brien, Brittany Paige
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The last time Brittany O'Brien was on the podcast was back in 2022, and we were talking about how she scaled her business to 500 wholesale accounts. Earlier this year, Brittany crossed a new milestone. Her products are now sold in over 1,000 stores, and today, we're going to dig into what the last year and a half has looked like for her. Specifical…
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Episode 011: All About Reviews in Your Print on Demand Business
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All About Reviews in Your Print on Demand Business Welcome to my limited series on Print on Demand! In our eleventh episode (and first bonus episode!), we totally dig into reviews. Here's some of our topics! Most Reviews Are Amazing! Take a Deep Breath A Bad Review is Not The End of Your Shop Everyone is Going to Have Their Own Bias Know Your Platf…
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333 | Scaling without Employees with Beth Roszkowski, Tiny Hooray
30:37
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We have shared many incredible business growth stories here on the Proof to Product podcast. One thing that I always try to emphasize is that business is not one size fits all. Every business will look different, operate differently, and have different goals they're working towards. To build a profitable, successful long-term business, we have to b…
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Episode 010: Social Media and Selling on Your Own Website for Print on Demand
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Social Media and Selling on Your Own Website for Print on Demand You've established your shop and figured out what works best for you and your awesome customers. What's next? Here's a few of our topics for today! Platform Selling v Your Own Website Driving Your Own Traffic Using a Blog on Your Website for SEO Using Social Media Wanna know this epis…
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332 | Rebuilding Self-Trust and Confidence as a Business Owner with Ginny Krauss & Elli Runkles, Supported CEO (Part 2)
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Last week on episode 331, you met my friends Ginny and Elli from the Supported CEO. They very candidly shared their stories of experiencing burnout in entrepreneurship, including what that was like, what they felt, and they shared their journey back from burnout and what they did to get to where they are today. Today is part 2 in the discussion wit…
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Episode 009: Expanding Your Niche in Print on Demand
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Expanding Your Niche in Print on Demand Focusing on a niche means you'll eventually run out of ideas, right? Wrong! Lol. In this episode, we'll talk all about how to expand your niche across multiple design styles and genres. Here's some topics we discuss! Don't Get Obsessed with Niches How I Niche To a Feeling Don't Feel Constricted By a Niche How…
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331 | Back From Burnout with Ginny Krauss & Elli Runkles, Supported CEO (Part 1)
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The topic of burnout is popping up a lot in my business circles. People are tired, and they are struggling with decision fatigue. Many people I talk to are questioning whether to even continue with their business or whether they should make an exit, but these types of conversations typically happen behind closed doors, or worse, they don't happen a…
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Episode 008: Scaling Your Designs With More Products in Your Print on Demand Business
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Scaling Your Designs With More Products in Your Print on Demand Business If you design a tee shirt, should you turn it into a sweatshirt, too? If a mug totally bombs, should you axe it or put it on something else and try again? All your questions about product scaling are answered here! Get ready to learn cause this one is a fun one! Welcome to my …
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330 | How to Have Tough Conversations with Your Team with Tatiana O'Hara, T. O'Hara Consulting
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If you're looking for ways to be a stronger leader within your business or you're considering expanding your team, please block off some quiet time to carefully listen today. Our guest for this episode is Tatiana O'Hara, a team and leadership development consultant who helps successful yet overwhelmed online business owners create the structure nee…
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Episode 007: Scaling Your Designs With More Designs in Your Print on Demand Business
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Scaling Your Designs With More Designs in Your Print on Demand Business If you design a coffee mug of a raccoon wearing sunglasses and it starts flying off your online shelves, how can you keep momentum growing? And how can you stop anyone from stealing your design? All the info you need is here! Welcome to my limited series on Print on Demand! In …
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329 | How These 9 Businesses Have Grown Since Attending Paper Camp
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We are gearing up for the 43rd round of Paper Camp and we are so excited! This is our wholesale intensive program, and I wanted to do something fun for this week's podcast episode to celebrate this milestone and the fact that enrollment for Paper Camp is currently open. I asked our past Paper Camp students to answer 1 question: How have you and you…
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Episode 006: Learning From Your Customers (And Yourself, Too!) in Your Print on Demand Business
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Learning From Your Customers (And Yourself, Too!) in Your Print on Demand Business Welcome to my limited series on Print on Demand! In our sixth episode I discuss: Not Being Afraid to Pivot How Sometimes We Don't Love What We Thought We Did How I Test Items In My POD Shop A Refresh of Mixing What You Love With What Sells Ways I Pivoted My Photograp…
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328 | An inside look at what Paper Camp is like
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Have you ever wondered what it's like to attend our Paper Camp program? If so, today's episode is for you! I am sharing an inside peek into one of our Paper Camp coaching calls. This one is with Alex Gagne of Chez Gagné. Alex has been a longtime member of our Paper Camp community. When she first attended as a student, she had been in business a lit…
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Episode 005: Mixing What You Love With What Sells in Print on Demand
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Mixing What You Love With What Sells: Print On Demand Welcome to my limited series on Print on Demand! In our fifth episode I discuss: Why Paying Attention to Customer Behavior Matters How Sometimes Our Shops Evolve in an Unexpected Way What To Do When One Item Pops Off How to Keep Your Shop Evolving And a Small Note on AI Wanna know this episode i…
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327 | How to apply for a Paper Camp scholarship with Katie Hunt
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If you’re listening today that means you’re likely interested in applying for our Paper Camp scholarship! Giving back is one of our core values here at Proof to Product and we give back through our time, knowledge as well as financial scholarships. Since 2011, we’ve awarded over $275,000+ in scholarship funds to creative entrepreneurs who sell phys…
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Episode 004: You've Got Your First Print on Demand Sale! Now What?
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You've Got Your First Print on Demand Sale! Now What? Welcome to my limited series on Print on Demand! In our fourth episode I discuss: The Background of My Shop Growth How POD Sales Work How To Look At Your Data How To Expand On That Data How Not To Get Into Your Own Head Realizing That Success Takes Time Wanna know this episode in one quote? I go…
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326 | The State of Trade Shows in 2024 with Katie Hunt
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I have been doing so much good content for other people and I’m doing my best to bring it back around so that you all have access to it and know about these resources. Recently, the team of Aeolidia asked me to weigh in with my thoughts on the changing landscape of wholesale trade shows for their blog. The post features comments from Arianne Foulks…
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Episode 003: A Quick Guide to SEO for Your Print on Demand Business
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A Quick Guide to SEO for Your Print on Demand Business! Welcome to my limited series on Print on Demand! In our third episode I discuss: Remember that SEO Takes Time Think Like A Buyer, Not A Seller Casting Small + Wide Nets How Keywords Can Impact Branding Bad SEO Habits (or Habit, lol) Remember! SEO is Important. It is Not Everything. Are Third P…
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325 | How To Plan Out New Wholesale Product Releases With Divya Guruju, Mellowworks
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I’ve been thinking a lot about how our past work experience and general lived experience shape how we start and build our businesses. For me, I spent 12 years in the corporate world leading business development and strategic marketing teams for large law firms before starting my product line. That time in my life taught me about project management,…
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Episode 002: The Basics. How Does Print on Demand Work?
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The Basics: How Does Print on Demand Work? Welcome to my limited series on Print on Demand! In our second episode I discuss: Finding a Print Provider How Payments Work Return Options Informational Cards What To Do When Your Shop is Slow Slow Times + Busy Times Wanna know this episode in one quote? I got you! "Something that holds a lot of people ba…
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324 | Your 2024 business checklist for product brands
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Happy New Year! I hope you had a restful and relaxing holiday season. I enjoyed a lot of downtime with my family and also worked on a few things behind the scenes to get Proof to Product ready for 2024. I thought it might be helpful to share some of the things that I look at as I’m wrapping up one year and starting a new one. So today’s episode is …
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Episode 001 Bonus: Is Print on Demand Passive Income?
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Is Print on Demand Passive Income? Welcome to my print on demand podcast, y'all! Today, we are talking about a big question: Is print on demand passive income? Here's a few points we'll chat about! Print on Demand Requires Upfront Work Think of Print on Demand Like Book Royalties Your Print on Demand Orders Will Cost Money Benefits + Risks of Creat…
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The Proof to Product podcast team and I are practicing what we preach and the podcast is taking a winter break! We will be back with a new podcast episode on Tuesday, January 9, and we have some incredible things lined up for you! While we're gone, be sure to dip back into the archives. We have over 323 incredible episodes to help you strengthen yo…
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Episode 001: Is Print On Demand Right For You?
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Is Print On Demand Right For You? Welcome to my limited series on Print on Demand! In our very first episode I discuss: My Creative Background My Approach To Print on Demand How to Know Print on Demand is the Right Fit For You Wanna know this episode in one quote? I got you! "This is a creative business. It is a fun thing to create and to make. Use…
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323 | 6 Reasons Why You Should Not Be Doing Monthly Wholesale Promotions
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There is a lot of noise on the internet. Lots of gurus, experts, and other people claim you have to do things a certain way in order to be successful. We see ads on social media telling us there is a magic formula or 5-step process that will make all of our dreams come true. It seems that a new business coach is popping up on the scene every day wi…
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