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The Hard Hittin Wrestling Show

Ovi Muniz, Hector Vasquez, Frank Cuesta

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The show discusses current events in the wrestling community - recaps, predictions, top wrestlers, and the takeaway. The Takeaway is a segment where we translate a characters view or scenario to real life events. We can all learn from the takeaway. Follow us at www.hhwshow.com.
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ABM Done Right - A Personal ABM Podcast

Kristina Jaramillo and Eric Gruber

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As ITSMA and TechTarget report that 66% of ABM programs underperform, Kristina Jaramillo (President of Personal ABM) and Eric Gruber (CEO of Personal ABM) talk to sales and marketing leaders about what's working, what's not working, and how ABM needs to evolve. Along with account-based sales and marketing insights from Kristina and Eric, you will learn from leadership at Challenger, Demandbase, Okta, Uniphore, Alyce, Highspot, Gong, Critical Start, Longbow Advantage, Proof Analytics, Narrati ...
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Ready to unlock the true power of your ERG? Dive into ”Intent to Impact: The ERG Podcast,” hosted by Chezie Co-Founder, Dumebi Egbuna. Join candid conversations with DEI practitioners from leading companies as they share their secrets for building impactful employee resource groups (ERGs). Website: www.chezie.co
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As most ABM programs deliver minimal improvement to revenue KPIs, Eric Gruber (CEO of Personal ABM) and his guest Alex Pappas (Senior ABM Manager for Venafi) discuss how teams need to stop retrofitting ABM on top of current processes. During this podcast episode, you will hear: 1. The ABM challenges Alex faced at both Riskalyze and Venafi and how h…
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Join us on Intent to Impact as Guishard Riven, Senior Manager of Inclusion and Diversity at Expedia Group, discusses the vital role of executive sponsors in supporting Inclusion Business Groups (IBGs) at Expedia Group. Guishard explores how executive sponsors mentor IBG members and leaders, align IBG initiatives with business goals, and strengthen …
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Join us on Intent to Impact the ERG Podcast as Courtney Humphrey, Senior Global DEI Specialist at 2U, explores the intricacies of building globally inclusive Employee Resource Groups (ERGs). Throughout the episode, Courtney provides valuable insights on developing ERGs that embrace and celebrate diversity across multiple countries, ensuring program…
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In this episode of Intent to Impact, we're joined by Jonathan Garcia, Reddit's Diversity, Inclusion, and Belonging Lead, sharing his journey from grassroots racial justice work to leading DEI efforts in tech. He discusses building inclusive communities, the real-life impact of DEI initiatives, and highlights the crucial role ERGs play in fostering …
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In this episode of Intent to Impact, Takayla King, Head of Belonging at Box, delves into the crucial role of Employee Resource Groups (ERGs) in providing support during times of crisis. The episode explores Box's strategies for maintaining employee well-being and engagement as communities navigate tough conversations around political, economic, or …
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In this episode of Intent to Impact, Stephanie Hernandez, Global Diversity, Equity, Inclusion, and Belonging Program Manager at Highspot, shares her journey from leading ERGs at Zillow to becoming a DEI practitioner. She discusses the challenges and successes of this transition, highlighting the value of learning, mentorship, and leveraging ERG exp…
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In this episode, we feature Asheli Mann-Lofthouse, a seasoned leader in diversity, equity, and inclusion (DEI) with extensive experience at Kraft Heinz. Asheli oversees global DEI initiatives and sheds light on the transformative power of Business Resource Groups (BRGs) within the company. Tune in as Asheli discusses aligning BRGs with organization…
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In this ABM Done Right Podcast, Chris Rack (CEO of MRP) mentioned that most intent is nothing more than intent to learn vs. intent to purchase. By listening to this episode, you will learn how to differentiate between the two different types of intent -- and what you need to do from an ABM standpoint based on where the buyer is in their journey.…
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Monique Jackson, currently serving as the Chief Diversity Officer at Gusto, is responsible for driving the organization's RISE strategy and incremental change by leveraging data and fostering cross-functional partnerships throughout the company. In this episode, we explore the structuring of ERGs, the importance of setting clear objectives, and the…
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Eric Dates (Head of Marketing for V Comply) recently joined Kristina Jaramillo and Eric Gruber on the ABM Done Right Podcast. They discussed: 1. Why previous ABM programs failed for Eric Dates -- and what he did differently with his most successful ABM programs. 2. The questions we should be asking internally before we even focus on building an dem…
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In this episode, we welcome Alison Crawford, a seasoned D&I leader with almost 15 years in the tech industry, currently serving as the Senior Manager of ERG Enterprise Strategy at LinkedIn. Alison shares insights on the challenges and strategies for D&I leaders entering new roles. Listen in as she discusses fostering inclusion, effectively managing…
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Within this podcast, Scott Gillum from Carbon Design joins Eric Gruber (Personal ABM CEO) to discuss: 1. Why Challenger sales and marketing and ABM goes hand-in-hand 2. How GTM teams can deliver messaging that resonates - This includes how we should create our POV so we can come to each interaction with a POV about the customer's business, how we s…
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Roshan Kindred was appointed as PagerDuty’s first Chief Diversity Officer in 2021. Since then, she has spearheaded the strategic amplification of the organization’s inclusion, diversity, and equity initiatives. In this episode, she shares her insights on leveraging ERGs for business outcomes, the importance of demonstrating the ROI of DEI efforts, …
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In other ABM Done Right Podcasts, including the one with the CMO of Hushly, we talked about the state of ABM in cybersecurity and other industries that are in a crowded, undifferentiated space where transactional sales are prevalent. In this podcast with Michelle Radlowski (Senior Director, AMS & EMEA Regional Marketing and ABM at DigiCert), we exp…
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Dawon Hawkins serves as the Director of Culture and Engagement at DocuSign. In his role, he is at the forefront of shaping the company's ethos and culture, focusing on the amplification of its core values and championing the cause of DEI globally. In this episode, he shares how he built an effective communication strategy to help bolster company ER…
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Most content does not support ABM nor sales and it's because most teams are skipping a very important step that must be done before you even assess your content to see what's missing. On this ABM Done Right Podcast, Tracy Wehringer (CEO and CMO at Moonshot Strategy) and Eric Gruber (CEO of Personal ABM) share the steps that teams should take when d…
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Matt Brown (CEO of CustomerOS) recently joined Eric Gruber (Personal ABM CEO) on the ABM Done Right Podcast to discuss how to grow your best customers and drive profitability with your next best customers to create a compounding customer growth engine. They discuss how customer success teams are still reactionary and playing defense and forgetting …
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Recent ABM Done Right Podcasts have focused on using ABM to protect and expand key accounts as sales teams are struggling to bring in new business. Companies like Commvault report 8-10% drops in enterprise deals as budgets are limited or frozen. To sustain growth, companies need to protect and expand the existing revenue they do have. But because c…
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At the center of each new, retention or expansion deals lies a series of struggling moments that need to be listened to, understood, catered to, reframed and solved. These are moments that most sales, marketing and customer success teams are ignoring as they focus on scaling vs. driving account-based revenue growth with the accounts that matter the…
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Dana Alvarenga (a 2023 Top 25 Customer Success Strategist and VP of Customer Experience at SlapFive: Customer Marketing) joins Kristina Jaramillo (President of Personal ABM to discuss: 1. Why customer success teams struggle with the "why stay," "why evolve," and "why expand conversations." 2. How most customer success teams are taking a piecemeal a…
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David Sakimoto (VP of Customer Success at Gitlab) joined the ABM Done Right Podcast to discuss: 1. The state of customer success in most organizations -- what are they doing right, where are they getting it wrong, and where do challenges exist. 2. Why many customer success teams struggle to keep VP and C-suite engagement after the deal is closed an…
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As ABM has become synonymous with ABM tech, many GTM teams are not seeing maximum returns from their ABM tech investment as they continue to struggle to move high-value accounts to revenue. Many GTM teams are seeing accounts go dark and we've been seeing reports of 10%+ drops in enterprise deals (the ones that ABM should be focused on!) In this pod…
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Despite marketers saying that spray and pray is dead, it is alive and kicking -- just in a different form as it's more targeted. Teams are still spraying messages and content out to their ICP hoping that it sticks instead of aligning with future and existing customers. There is no differentiation between a targeted demand gen motion and an ABM moti…
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In this ABM Done Right Podcast, Mandy Cole (Partner at Stage 2 Capital) joins Kristina Jaramillo and Eric Gruber to discuss: 1. How the economy is not the main reason for why companies are seeing 10%+ drops in enterprise deals -- but instead is that GTM teams are not limiting sales execution risk. The economy is only magnifying the issues that exis…
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Matt Dixon (Wall Street Journal bestselling co-author of The Challenger Sale, The Effortless Experience, The Challenger Customer and The JOLT Effect, a frequent contributor to Harvard Business Review and Founding Partner at DCM Insights) recently joined Kristina Jaramillo and Eric Gruber on the ABM Done Right Podcast. During this podcast, you will …
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