Hipaa Seo public
[search 0]
More
Download the App!
show episodes
 
Welcome to "HIPAA Compliant Marketing," the podcast dedicated to making your Health Practice HIPAA Compliant now, and future proofed. HIPAA (Health Insurance Portability and Accountability Act) standards are intricate and challenging to navigate. These standards encompass rules and requirements aimed at safeguarding protected health information (PHI) and ensuring its confidentiality, integrity, and availability in healthcare settings. Compliance with HIPAA involves adherence to privacy, secu ...
  continue reading
 
Artwork
 
Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization. Brought to you by Cardinal Digital Marketing, our CEO Alex Membrillo sits down with industry leaders and the nation’s top healthcare marketing professionals to uncover practical insights to boost your digital presence and attract more patients.
  continue reading
 
Artwork

1
Texas Counselors Creating Badass Businesses

Dr. Kate Walker Ph.D., LPC/LMFT Supervisor

Unsubscribe
Unsubscribe
Weekly
 
Weekly doses of strategy and advice for mental health professionals building a practice the smart way. Non-Texans welcome! Kate Walker, Ph.D. LPC, LMFT from #counselorsdontquit Blog and Kate Walker Training You Tube Channel reveals all of her practice and practice side-hustle strategies, clinical techniques, and killer marketing tips and tricks so you can be ahead of the curve with your mental health practice. Discover how you can create a mental health practice that works for YOU so you can ...
  continue reading
 
Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healt ...
  continue reading
 
Loading …
show series
 
Brace yourself for an expedition into the heart of clinical supervision with me, Dr. Kate Walker, as your guide through the rugged terrain of managing challenging supervisees. This episode promises to outfit you with the strategies and tools you need to navigate the unpredictable journey of guiding mental health professionals towards becoming ethic…
  continue reading
 
Unlock the secrets to increasing your practice's visibility and connecting with your clients on a deeper level as Dr. Kate Walker and SEO maestro Jenny Melrose join forces. This power duo offers a masterclass in optimizing your online content to not only reach but resonate with your potential clients. Prepare to be armed with the tools to create co…
  continue reading
 
This week on Ignite, Cardinal’s CEO, Alex Membrillo, is joined by Ibrahim Albaba, Analytics Manager at CLS Health. The two explore the intersection of healthcare services and marketing analytics and share their insights on marketing operations (MOps) alignment and the significance of seamless patient experiences. The episode touches on the use of E…
  continue reading
 
Are ethical practices and financial acumen at the core of your supervisory role? Join me, Dr. Kate Walker, as we navigate the intersection of ethics and money in the critical task of supervision. Discover how to steer your supervisees through the complexities of clinical work financially, from understanding the ins and outs of taxes to developing e…
  continue reading
 
This week on Ignite, Chief Growth Officer at the Smilist, Melanie Basile joins Cardinal CEO, Alex Membrillo, for an insightful discussion that explores the cutting-edge marketing strategies and technological innovations within the dental industry. Discover AI's potential to transform healthcare marketing by offering invaluable insights into patient…
  continue reading
 
Navigating the leap from structured agency work to the exhilarating world of private practice can feel like a tightrope walk over ethical quandaries and financial uncertainties. Jocelyn Aguilar joins me on a journey that traverses these high stakes, sharing her unique perspective as a pioneer in online counseling for Christian women confronting anx…
  continue reading
 
Join us on Ignite for an insightful discussion about the world dermatology dermatology marketing. our hosts, Cardinal's CEO, Alex Membrillo, and VP of Marketing at Sanova Dermatology, Maite Uribe-Echevarria, discuss the importance of marketing and operations (MOps) alignment, HIPAA compliance, the challenges of prioritizing marketing strategies, an…
  continue reading
 
Ever felt that twinge of awkwardness when the topic of money arises in your therapy practice? Join us as we strip away the discomfort with my insightful guest, Jennifer, guiding you through the complexities of financial discussions in the counseling room. We're tackling the big questions head-on: How do you introduce your rates with confidence? Wha…
  continue reading
 
Discover how AI and word-of-mouth are revolutionizing healthcare marketing in our latest Ignite podcast. Learn from Cardinal’s CEO, Alex Membrillo, and industry expert, Cailean Contini, about leveraging AI for brainstorming and idea generation, while understanding the critical role of patient experience in converting leads to loyal patients. Dive i…
  continue reading
 
Embark on a voyage through the transformative landscape of counseling with Dr. Tara Fox from Midwestern State University as our guide, uncovering the often-intricate journey from graduate student to Licensed Professional Counselor associate. In the heart of Texas, where the path to licensure is as sprawling as the state itself, Dr. Fox bestows upon…
  continue reading
 
Stay ahead of the game with insights on Google's March 2024 core update. Our hosts, Cardinal’s Chief Growth Officer, Lauren Leone and VP Earned and Owned Media, Rob Sauter, dive into the spam targeting update and explore its impact on healthcare marketing. In this episode, you’ll get tactical advice on content evaluation and learn how leading teams…
  continue reading
 
Navigating the financial and ethical tightrope of side hustles in the counseling field can be as complex as the human mind itself. This episode peels back the layers on the reality that many counselors face as 1099 independent contractors, where the pressure of financial instability can cloud clinical judgment and ultimately impact the quality of c…
  continue reading
 
Discover how to navigate HIPAA compliance in digital marketing with our latest podcast featuring expert insights from Cardinal’s Chief Strategy Officer, Rich Briddock and VP of Marketing at Freshpaint, Ray Mina. Learn about leveraging HIPAA-compliant MarTech, the impact of the recent HHS bulletin update on healthcare marketing, and strategic opport…
  continue reading
 
Embark on a journey to seamless tax management with Dr. Olivia Wedel, a beacon of wisdom in the labyrinth of tax law for professional counselors. Feel the empowerment course through your veins as we dissect the essentials of record keeping, navigate the chasms between 1099 and W-2 positions, and unpack the ethical considerations that are pivotal to…
  continue reading
 
Discover how Invoca's AI-driven call tracking revolutionizes healthcare marketing with Cardinal CEO, Alex Membrillo and Director of Account Management at Invoca, Lyndey Brock! Invoca integrates with EHRs, CRMs, and analytics platforms, ensuring HIPAA compliance and efficient patient experiences. Check out this episode of Ignite to learn how to driv…
  continue reading
 
As our counseling practices flourish, we're faced with the critical task of balancing ethical standards with the burgeoning demand for our services. This episode promises to guide you through the thorny issues ranging from the use of client testimonials and navigating the pitfalls of Google reviews to ensuring compliance with HIPAA and House Bill 3…
  continue reading
 
This week on Ignite, Cardinal’s CEO, Alex Membrillo and industry expert, Jacob DeMorris, explore how to enhance your dental practice's marketing and patient care. Our hosts dive into the importance of operational impact, patient satisfaction follow-ups, and leveraging both digital and traditional marketing tactics. Tune-in to gain actionable strate…
  continue reading
 
Ever felt like business numbers were a beast you couldn't tame? Fear not, because this time, I'm pulling back the curtain on the mystique of financial data, sharing the journey from trepidation to triumph. We'll explore the essential role of financial literacy in business success, using vivid metaphors to illustrate two distinct approaches: the pre…
  continue reading
 
Join Cardinal’s Chief Growth Officer, Lauren Leone and Creative Director, Heather Richardson as they explore the role of video content in engaging healthcare consumers across different funnel stages. Tune in to discover the nuances of creating impactful video content, from choosing the right creative elements and platforms like TikTok and Facebook,…
  continue reading
 
Unlock the secrets to ethically garnering Google reviews as a counselor with Dr. Kate Walker. This episode promises to guide practitioners through the complex terrain of client feedback, highlighting the importance of respecting professional boundaries while leveraging online tools for business growth. As we walk together, you'll gain insight into …
  continue reading
 
Dive into the dynamic world of dermatology marketing with our latest episode of Ignite, featuring Steve Estévez, VP Marketing at DermCare Management! Steve joins Cardinal CEO, Alex Membrillo, to share his insights on leveraging marketing wins to solidify brand identity, the impact of COVID on search marketing strategies, and the importance of a rob…
  continue reading
 
As we charge through the critical midpoint of Q1, I'm here to arm you with strategies for keeping your 2024 goals within reach. Ever felt the drift away from your objectives, especially post-holiday? I've been there, and I'm spilling the secrets to pulling yourself back with fear setting, a technique that doesn't just anticipate obstacles but steer…
  continue reading
 
Alexander Bentley-Sutherland discusses Digital Marketing specifically for Psychologists, Counselors, Therapists and Coaches on the Legendary PsychReg Podcast with Dennis Relojo-Howell. Alexander Bentley-Sutherland and Dennis Relojo-Howell take a huge deep dive into the business of Therapy with detailed, actionable steps those in the Talk Therapy bu…
  continue reading
 
Regulated Marketing; How to Overcome the Challenges of the FCA Financial Promotions Regulations to Market Your Investment Services Firm in a Cost Effective and Successful Way. Financial Services Marketing has taken a battering over the past few years, with increased regulation impacting firms ability to proactively advertise to potential new client…
  continue reading
 
Let's face it, New Year's resolutions often lead us down a path of high hopes followed by an all-too-familiar sense of letdown. As Dr. Kate Walker, I've been there, but today I'm shedding light on a game-changer that's reshaping the landscape of personal and professional growth: fear setting. Inspired by Tim Ferriss and his powerful TED Talk, I'm t…
  continue reading
 
Explore the evolving landscape of SEO for healthcare organizations in the digital age on this episode of Ignite! Our hosts, CEO, Alex Membrillo, and VP of Earned and Owned Media, Rob Sauter share actionable strategies for enhancing the digital patient experience and ensuring privacy. Uncover the collaborative power of paid and earned media to boost…
  continue reading
 
Ever wondered how small healthcare businesses tackle the colossal task of HIPAA compliance? I'm Dr. Kate Walker, and I promise to guide you through the labyrinth of conducting an annual HIPAA audit, ensuring you're armed with the knowledge to protect your clients' sensitive information. This isn't just about ticking boxes; it's about understanding …
  continue reading
 
Embark on a marketing odyssey with us and Jenny Melrose, a virtuoso in speaking the language of client growth through SEO and keyword optimization. We dissect the code behind Key Performance Indicators and craft strategies tailored for clients on divergent timelines, from those in dire need to the ones still contemplating. As we map out our journey…
  continue reading
 
Join Cardinal’s CEO, Alex Membrillo, and Director of Digital Marketing at Odyssey Behavioral Healthcare, Joe Crosby, for an enlightening episode of Ignite that unveils the innovative strategies driving Odyssey's success across 9 states. Whether through localized SEO initiatives or nationwide residential care campaigns, Odyssey's digital approach is…
  continue reading
 
Embark on a journey to demystify the latest CE requirements for Texas LPCs with me, Dr. Kate Walker, as your guide. I promise, by the end of our discussion, you'll have a confident grasp on the 2024 changes, including the notorious "50% rule." This isn't just another rundown of regulations; it's an in-depth exploration designed to arm you with the …
  continue reading
 
Embark on a journey with me, Dr. Kate Walker, as we craft a powerful marketing plan for the year ahead that's designed to not only captivate clients but also to cultivate a community of enthusiastic supporters. Tired of the same old marketing tactics that don't yield results? Strap in as we traverse the landscape of strategic planning, wielding too…
  continue reading
 
Join us this week on Ignite to explore how healthcare marketers tackle the challenge of lead attribution and marketing ROI within HIPAA constraints. Our hosts, CEO, Alex Membrillo and Chief Strategy Officer, Rich Briddock discuss how to build a compliant technology stack using tools like call tracking and analytics. They also explore how such a sta…
  continue reading
 
Stop what you're doing and think about your business finances—are they as separate from your personal life as your work wardrobe? If not, prepare to be equipped with everything you need to untangle that knot, just in time for tax season. I'm Dr. Kate Walker, and in our latest episode, I take you through the importance of having distinct business ac…
  continue reading
 
Get ready to take your professional practice to the next level as we guide you through the must-do's of starting 2024 on the right foot. I assure you, by the end of our conversation, you'll have every tool necessary to ensure your paperwork and online presence are not just spotless, but also fully compliant with the latest standards and regulations…
  continue reading
 
Unlock the secrets of effective channel mix and content marketing strategies in the latest episode of Ignite! Kevin Dugan, an industry leader in addiction treatment and Director of Content Marketing at Brightview, joins CEO, Alex Membrillo to share decades of experience in B2B and content marketing. Explore Brightview's compassionate, patient-centr…
  continue reading
 
Ready to turn your introductory client calls into confirmed sessions with ease? Join Dr. Kate Walker as she reveals her "Call that Books a Client" training, a powerful strategy that's been meticulously crafted to bolster your client conversion rates. Whether you're starting fresh or aiming to polish your established cash-based practice, this episod…
  continue reading
 
Discover the secrets to teaching supervisees how to conduct successful couple therapy with Dr. Kate Walker, as she unveils her distinct approach to couple intakes. If you're a therapist seeking to enhance your sessions, you're in for a treat! This episode is packed with techniques to ensure both partners feel heard, from the pivotal initial intervi…
  continue reading
 
Step into the future of healthcare marketing as CEO, Alex Membrillo, and Chief Growth Officer Lauren Leone, recap Scaling Up: The Healthcare Performance Marketing Summit! As we usher in 2024, discover the groundbreaking insights and trends that are shaping the industry. Cardinal's mid-December summit was more than just an event; it was a convergenc…
  continue reading
 
Ever wondered how the right supervision can transform a counseling career? Join us as we chat with Dr. Kate Walker, who explains how using theories in supervision is akin to a surgeon using a scalpel. Dr. Walker unpacks how these theories, when employed correctly, can lead supervisees precisely to their goals, and how aligning your goals with your …
  continue reading
 
Are you feeling burned out as a counselor with the holiday season in full swing? We get it. It's time to prioritize your well-being with some essential self-care advice. Join me, Dr. Kate Walker, and let's navigate the festive hustle while keeping your mental health in check. From simple steps like hiding your phone for quality family time, to cont…
  continue reading
 
Discover Cardinal’s successful marketing strategy for Advanced Reconstructive Surgery Alliance (ARSA), a unique MSO with individual brand identities. From understanding ARSA's challenges and goals to discussing our meticulous approach to ad structuring, keyword strategy, and landing page optimization, CEO, Alex Membrillo, and Paid Media Supervisor,…
  continue reading
 
Ever wondered about the intricacies that transpire behind the curtain of the world of counseling? Get ready as I reveal some spine-chilling tales from my supervision journey. In this latest episode of the Texas Counselors creating Badass Businesses Podcast, I dive deep into four unique stories that underscore the importance of understanding the rul…
  continue reading
 
Are you ready to revolutionize your multi-brand healthcare marketing strategy? Dive into the latest episode of Ignite, where CEO, Alex Membrillo, sits down with Paid Media Supervisor, Ruchi Patel, to unravel the complexities of managing Peak Dental, a dental service organization (DSO) with 60+ locations. Discover how to navigate the intricacies of …
  continue reading
 
Buckle up as we dive into the intricacies and challenges of navigating the licensing board. I'll reveal how my own not-so-great experience (spoiler alert - there's a happy ending) empowered me to better understand critical rules and regulations that shape the professionals we aspire to be today. Not only will you be privy to the nitty-gritty of the…
  continue reading
 
Shaking knees, sweaty palms, and a racing heart - does this sound familiar when you're faced with public speaking or the daunting world of SEO? It was my reality too, as I navigated the terrifying landscape of marketing when starting out. In this episode, I bare it all, sharing my experiences from choking up in front of a large networking group to …
  continue reading
 
Join us this week on Ignite as CEO Alex Membrillo and Chief Strategy Officer Rich Briddock dive into the complexities of HIPAA-compliant full-funnel advertising strategies. Tune in to discover insights on crafting engaging content tailored to each stage of the marketing funnel, along with strategies to enhance patient acquisition and elevate conver…
  continue reading
 
Ever felt stumped on how to charge and get paid as a clinical supervisor? Or ever wondered how you could transform your practice into a metaphorical strip mall? Well, we've got the keys to unlock those mysteries in this enlightening session. Not only that, we have exciting news about the only online 40-hour LPC LMFT supervisor course in Texas! Plus…
  continue reading
 
Craving a satisfying and profitable counseling career? Squashing financial fears and understanding profit doesn't have to be a nerve-wracking task. As mental health professionals, you need a guide you through the labyrinth of business finance. It's time to face those daunting money issues head-on and learn how to make your counseling practice thriv…
  continue reading
 
We are halfway through Q4 and 2024 is right on the horizon, which means it’s time to solidify your marketing strategy before the new year. In this highly anticipated episode of Ignite, CEO, Alex Membrillo and Chief Growth Officer, Lauren Leone focus on the top healthcare marketing trends for 2024, offering their insights and recommendations for suc…
  continue reading
 
Explore the transformation of Search Engine Results Pages (SERPs) and its impact on healthcare marketing with SEO expert, Jacquelyn Green, and CEO Alex Membrillo. In this episode of the Ignite, the two discuss Google's response to changing knowledge acquisition trends and increasing competition from platforms like ChatGPT, TikTok, and Reddit. So tu…
  continue reading
 
Loading …

Quick Reference Guide