Best Hipaa Seo Podcasts (2024)

1
Digital Patient Experiences: Does It Violate HIPAA? (Judge Rules No!) 10:48

4h ago10:48

10:48

A recent court ruling in Texas has declared the use of website tracking tools, like cookies and pixels, does not violate HIPAA, as long as Protected Health Information (PHI) is not collected. Co-hosts Jennifer and Cory discuss this decision and how it affects medical practices, doctors, and their patients who rely on these tools for personalized di…

1
Why Patients Think Your Medical Practice is “Fake” (Hint: It’s Your Website) 15:29

25d ago15:29

15:29

In this episode of The DrMarketingTips Show, co-hosts Jennifer and Corey discuss the lack of authenticity and trust that patients encounter when searching for a doctor online. Many practice websites feature generic information, lack transparent pricing, and too much stock imagery, which leads patients to perceive them as outdated or "fake" and prom…

1
Navigating the Growing Crisis: Effective Recruitment and Retention of Healthcare Talent 38:53

2M ago38:53

38:53

The healthcare industry is facing significant staffing shortages, leading to high turnover rates and substantial costs for practices in both clinical and non-clinical roles. In this episode of the DrMarketingTips Show, Jennifer discusses how your marketing department may hold the key to resolving your staffing and retention issues. Tune in to this …

1
Evolution of Healthcare Media: New Strategies for the Social Era 17:15

2M ago17:15

17:15

A new patient just discovered your practice and booked an appointment! What if you got these notifications in your inbox everyday? That’s quite possibly the future with new automated patient engagement programs. Did you know 63% of patients now prefer to book appointments digitally, a notable change from conventional methods like phone calls, which…

1
Harnessing AI in Healthcare Marketing: Navigating Change and Innovation 18:56

3M ago18:56

18:56

In this episode of the DrMarketingTips Show, hosts Jennifer and Cory explore how artificial intelligence is changing and innovating healthcare marketing. One way that AI is reshaping marketing strategies is by facilitating hyper-personalization and significantly impacting various operational tasks. For doctors, healthcare professionals, and other m…

1
Adapting to Change: Healthcare Marketing Strategies for 2024 17:26

3M ago17:26

17:26

In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey talk through the essential tactics and strategies that medical practices need to market their practices and stay competitive in 2024. With a focus on understanding your practice's unique value proposition, defining patient personas, and leveraging various channels to attract y…

1
Social Media Marketing for Medical Practices: Tips, Content & the Latest Trends 21:37

4M ago21:37

21:37

Episode 327 of The DrMarketingTips Show brings practical social media marketing advice for doctors and medical practices based on new data. Hosts Jennifer and Lexi, Senior Client Services Manager at Insight Marketing Group, discuss key takeaways from the Social Media Marketing World Conference and how medical practices can use these insights to the…

1
When Marketing Meets HR: Changes in Latitudes, Changes in Attitudes 22:34

4M ago22:34

22:34

Did you know that 73% of Gen Z and 74% of Millennial workers seek employers that offer robust mental health support? In this episode of the DrMarketingTips Show, hosts Jennifer and Corey take a look at the evolving role of healthcare marketing in human resource departments at medical practices. Marketing strategies can significantly enhance HR effo…

1
Practice Reputation Management Part 2: Tools to Help You Monitor Your Digital Front Door 22:37

5M ago22:37

22:37

Having a reputation management strategy is no longer just about collecting good reviews. It's about understanding and implementing the technology that can streamline this process and provide insightful data for continuous improvement–ultimately delivering patients through your digital front door. In the first part of DrMarketingTips’ reputation man…

1
Reputation Management (1 of 2): How to Improve Your Practice’s Digital Front Door 24:02

5M ago24:02

24:02

Have you googled your medical practice lately? Is your profile and map location accurate? What else could you do to direct patients to your practice so they see your glowing reviews? In part 1 of our reputation management series for medical practices, co-hosts Jennifer and Cory walk you through improving reputation management especially for today’s…

1
Episode 323: Craft the Best Content & Campaigns: AI Prompts for Patient-Centric Healthcare Marketing 19:35

6M ago19:35

19:35

Looking for insights into market research, audience personal development, and content development for your practice? In this episode of The DrMarketingTips Show, co-hosts Jennifer and Cory focus on the art of prompt engineering for AI content creation, tailored specifically for doctors, medical practices, patients, and other marketing strategies fo…

1
Episode 322: The Future of Healthcare Content with AI: Innovation with Authenticity 16:16

6M ago16:16

16:16

How is your content marketing game for your medical practice? It’s shaping into a pivotal time for practices that can create the best content. In this episode of the DrMarketingTips Show, hosts Jennifer and Corey share how to balance an increase in content marketing and the rapid adoption of generative AI in healthcare. They discuss the increasing …

1
Master On-Camera Confidence for Healthcare Video Marketing 17:38

7M ago17:38

17:38

In episode 321 of the DrMarketingTips Show, co-host Jennifer Thompson talks with Jennifer Taggart, Vice President of Client Services at Insight Marketing Group, about the importance of using video in medical practice marketing. They discuss how video content can be used to engage patients and promote healthcare professionals, specifically doctors. …

1
Mastering Event Marketing in Healthcare and How to Engage More Physicians 19:35

8M ago19:35

19:35

Planning an event for your medical practice? Do you want to engage more physicians so they know to refer to your practice? In this episode of the DrMarketingTips show, we discuss the importance of events for medical practices. Event marketing is one of the best ways to network and spread awareness about your medical practice and providers. From hol…

1
Digital Advertising Decoded: Avoid Ad Denials and Craft Effective Campaigns 17:29

8M ago17:29

17:29

Trying to run a new advertising campaign but not getting any traction? In this episode of the DrMarketingTips Show, Corey and Chad talk you through what’s happening in digital advertising trends and new hurdles medical practices face in reaching new patients as advertising platforms update their terms and restrictions. New privacy restrictions are …

1
How to Leverage AI in Healthcare Marketing 21:48

8M ago21:48

21:48

The newest episode of DrMarketingTips Show features Corey and Jennifer as they dive into a candid conversation about the world of artificial intelligence (AI) and its role in healthcare marketing. After attending leading industry conferences focused on content marketing trends and artificial intelligence, we show you how to harness the power of AI …

1
SEO Mastery: Power Up Your Online Presence and Attract Your Ideal Audience 16:31

9M ago16:31

16:31

In our latest episode of the DrMarketingTips Show, learn about the ever-evolving world of SEO for your medical practice, including top trends in SEO and how to navigate the changing landscape to boost your online presence with Google. . Join our co-host, Corey along with special guest and digital marketing expert, Chad, for this discussion on SEO s…

1
Things to Look for in a Top Healthcare Marketing Agency 17:45

9M ago17:45

17:45

In our newest episode of the DrMarketingTips Show, we’ve invited Patty Pugh, CEO of Expert Medical Advisors and 20+ year practice management veteran, to talk about how she uses just 2% of her budget to hire a marketing agency. Patty shares invaluable insights to guide you in selecting the ideal healthcare marketing agency for your practice. Join us…

1
Welcome to WebSights 4:10

10M ago4:10

4:10

Welcome to “WebSights,” the DrMarketingTips Show’s special dive into the intricate world of medical practice websites! As your practice’s digital gateway, your website plays a pivotal role in fostering patient relations, ensuring trust, and driving effective conversions. After guiding practices through 300+ episodes, Jennifer and Corey zero in on w…

1
Reputation SEO vs Traditional SEO: Analyzing the Future of Local SEO w/ rater8 CEO Evan Steele #183 29:44

10M ago29:44

29:44

How are online reviews shaping our healthcare choices? Joining us today to answer this question is Evan Steele, Founder and CEO of rater8, the healthcare industry's leader in online reputation management. With 25 years of expertise in healthcare technology, Evan is here to shed light on the increasing influence of reviews and ratings on individuals…

1
Safeguarding Your Facebook: What to Do When Hacked 16:31

10M ago16:31

16:31

In this episode, we're tackling a critical concern for businesses in the digital age: safeguarding your Facebook Business Manager against hacks and security breaches. Join us as we delve into the world of online security and discover essential strategies and best practices to keep your business's online presence secure and resilient. Tune In to Dis…

1
Mastering Internal Marketing for Medical Practices 20:26

10M ago20:26

20:26

In this episode, we're diving deep into a crucial, yet often overlooked aspect of healthcare marketing: how to market to your team internally. Discover how focusing on communicating with your team can transform your medical practice, making it run smoother and more efficiently with these tried and true strategies and tactics. Listen in as Jennifer …

1
Backlink Building: Trash or Treasure for SEO? #182 18:09

11M ago18:09

18:09

Why is backlink building a game-changer for SEO in the medical and healthcare industry? In this episode, Justin dives deep into backlink building as an essential SEO strategy for medical practices and healthcare organizations. He discusses how backlinks can increase brand awareness, drive more traffic to treatment pages or blogs, and boost domain a…

1
How to Choose the Right Giveaways for Any Event: Overdelivering Under Budget 13:18

11M ago13:18

13:18

In this episode, recorded live from this year’s Florida MGMA conference floor, we share the good, the bad, and the ugly when finding the perfect giveaway items to make a lasting impact for prospective referrals, partners, attendees, and even employees. From understanding what's popular today as you prepare for budget season to breaking down why som…

1
Plastic Surgery Marketing Guide to Reach Local Patients #181 13:02

11M ago13:02

13:02

How can an omnichannel advertising approach optimize your marketing campaign's effectiveness? Today, Justin dives into the trends in plastic surgery and aesthetics practices marketing. He discusses how SEO is the key to success in this highly competitive space and how content is the biggest driver of local search rankings. He explains why investing…

1
A Guide to Locum Tenens to Create Work Life Balance and Personal Branding with Andrew Wilner MD #180 35:17

11M ago35:17

35:17

How can locums be a game-changer for achieving work-life balance? Today, Dr. Andrew Wilner joins us to discuss how locums can be used to find work-life balance and his book The Locum Life. He shares his experience from 1982 when he first started doing locums, how it inspired him to pursue writing, and what people should be looking to get into locum…

1
Programmatic Ads = Future of Medical Advertising? HOPCo VP of Marketing Daniel Goldberg #179 32:03

11M ago32:03

32:03

How has social media marketing landscape evolved for orthopedic practices, and where does HopCo fit into this evolution? Join us on this week's episode as we talk to Daniel Goldberg, Senior Vice President of Marketing Communications at HopCo. We discuss how programmatic display and omnichannel marketing strategies are transforming the way orthopedi…

1
Directory Listings Decoded: Boost Patient Acquisition and Loyalty 13:34

11M ago13:34

13:34

Discover the latest insights into the evolving landscape of directory listings in the medical industry for both your office locations and your providers. In this episode of the DrMarketingTips Show, Jennifer and Corey explore the dynamic world of directory listings and their pivotal role in attracting and retaining patients at your medical practice…

1
Maximizing Your Conference Experience: Tips for Medical Practice Success 9:23

12M ago9:23

9:23

Unlock the potential of medical conference success and elevate your practice's visibility with our latest episode. We delve into the art of conference success, from planning and executing strategies to stand out on the conference floor, to effective networking tips for building meaningful connections with fellow medical practice administrators and …

1
How to Unleash the Power of Artificial Intelligence in Medical Marketing 20:24

1y ago20:24

20:24

Join us as we share how to use artificial intelligence (AI) in your medical practice marketing to make your life easier. In this episode of the DrMarketingTips Show, Jennifer and Corey share valuable insights on how to best leverage AI for your medical practice's marketing strategies, campaigns, and day-to-day tasks. Tune in to this episode to lear…

1
Medical Spa Lead Generation Strategies #178 18:44

1y ago18:44

18:44

Are you ready to take your lead generation efforts to the next level and see a significant increase in your med spa's leads? In this episode, Justin talks about lead generation strategies for medical spas and cash-based aesthetics practices. He discusses the tried and true direct-to-consumer type marketing model and how website structure, user expe…

1
Top Healthcare Marketing Trends You Can't Miss in 2023 #177 27:25

1y ago27:25

27:25

What trends and strategies should you be aware of to optimize your organization's digital presence? This week on the Patient Convert podcast, Justin discusses the latest healthcare marketing trends and how they can be used to improve performance. He dives into how content can drive rankings for private practices, the importance of backlink building…

1
Recorded Live at FLMGMA 2023: The Top 5 Marketing Strategies for Your Medical Practice in 2023 36:57

1y ago36:57

36:57

Join us as we unpack the future of medical marketing, recorded live at FLMGMA’s 2023 Annual Meeting in Orlando, FL. DrMarketingTips Show co-host and Insight Marketing Group VP and Managing Director Corey Gehrold was a featured speaker at the conference and now you can tune in and discover how the top marketing strategies of 2023 can take your medic…

1
HIPAA Compliance and New Risks for Medical Practices From Marketing to Hosting #176 37:32

1y ago37:32

37:32

Do you want to stay one step ahead in the realm of HIPAA compliance and digital security? This podcast episode dives into the fascinating world of HIPAA compliance and digital security with Gil Vidal, founder of HIPAA Vault. Learn how he pivoted his successful hosting business to become a leading expert in HIPAA compliance and get tips on what medi…

1
7 Employee Engagement Tips to Boost Your Practice’s Culture 23:17

1+ y ago23:17

23:17

For healthcare providers, employee engagement is critical for developing a strong practice culture and retaining staff. In this episode of the DrMarketingTips Show, Jennifer and Corey discuss the seven essential employee engagement tips that every practice needs to know. High staff turnover rates are a common issue in the healthcare industry, and a…

1
Orthopedic Marketing Strategies in 2023 #175 30:49

1+ y ago30:49

30:49

What are the practical techniques to acquire more patients for your orthopedic practice, and how can you implement them? In this episode, Justin discusses the unique challenges and opportunities of orthopedic marketing and shares proven tactics to attract more patients. He deep dives into the critical role of Google business profiles in local searc…

1
Referral Marketing in the Digital Age 13:14

1+ y ago13:14

13:14

In this episode, Jennifer and Corey discuss the new referral patterns emerging in the healthcare industry. They highlight the rise of digital healthcare services that require local referrals, and how this creates a new potential referral segment for medical practices. The hosts give examples of companies in different healthcare areas that have esta…

1
ADA Compliance – Online Accessibility and What It Means for Your Practice 9:44

1+ y ago9:44

9:44

For medical professionals, improving website accessibility can mean finding ways to attract and retain patients online, increasing access to your services. However, streamlining your website for patient engagement is not the same as meeting accessibility standards set by the Americans with Disabilities Act (ADA). In fact, in some cases, your online…

1
Artificial Intelligence 101: How to Streamline Your Content Strategies with AI 13:19

1+ y ago13:19

13:19

There is no question that artificial intelligence is a powerful marketing tool. From targeted advertising to online chatbots, we’ve seen the emergence of AI systems that have rapidly changed the face of medical marketing, offering highly effective strategies for attracting and engaging new patients. With the recent release of ChatGPT, medical profe…

1
Marketing Your New Location Checklist 20:21

1+ y ago20:21

20:21

As your practice grows, your marketing needs will change. Whether you’re opening a first location or a fifth office, the success of your business will depend on your ability to engage your community, both in person and online. From partnering with local businesses to geofencing ads online, practices have a wide array of useful tools available to pr…

1
2023 Marketing Refresh — Top 5 Strategies for Medical Practices in the New Year 10:25

1+ y ago10:25

10:25

Out with the old, in with the new. As we kick off 2023, now is a great time for medical practices to refresh their marketing campaigns with some of the innovative strategies and trends that are making waves in healthcare today. How patients find medical services has changed dramatically over the past year—keeping up with these changes means tapping…

1
Top Medical SEO Strategies #174 32:19

1+ y ago32:19

32:19

Do you have all the relevant information you need to put yourself in a position to rank? In this episode, Justin dives deep into the importance of medical SEO strategies and how website structure plays a key role in ranking well in organic search results. Discover how to structure your website for success and explore reputation management and backl…

1
Medical Website Design Strategies # 173 30:27

1+ y ago30:27

30:27

Are you really spending time and effort to make sure your website is in order? In this episode, Justin discloses great website design strategies and how they are the foundation of other marketing strategies. He stresses why your website is the most important digital asset for your practice and advises you to build a suitable website that focuses on…

1
Year-End Reviews: What Works, What Doesn’t, and How You Can Use Last Year’s Marketing Data to Plan Ahead 23:29

1+ y ago23:29

23:29

The new year is a time for reflection—as medical professionals and healthcare marketers, the end of a cycle is an opportunity for you to take stock of where you are now and use this information to refresh your branding strategy for the coming year. When it comes to planning, your marketing numbers are an invaluable resource—from tracking lead conve…

1
Episode 106: 2023 SEO For Dentists Guide To Get New Patients 14:14

1+ y ago14:14

14:14

The majority of patients seeking dental care rely on search tools provided by sites like Google to help them research and ultimately pick a dentist before ever meeting them for the first time. This reality makes local SEO for dentists even more crucial to their success as a provider.Please visit : https://adit.com/dental-seo-marketing-companyPodcas…

1
Episode 105: Dental Marketing Ideas For 2023 You Don't Want To Miss 21:41

1+ y ago21:41

21:41

If you want to help your dental company have a stellar year of business and continue growing its new patient base, it's crucial to understand how digital marketing works. At Adit, we know you're already busy providing much-needed dental services and are probably crunched for time. So we put together a quick guide of the latest and greatest dental m…

1
Episode 104: 10 Tips To Run An Effective Dentist Website In 2023 11:17

1+ y ago11:17

11:17

As a dentist, you know the importance of staying on top of the latest developments in your field. The same can be said for your site. It effectively extends the reach of your practice by operating as an online extension of it. Your dental website may seem like a one-and-done marketing purchase, but it requires more than general upkeep.Please visit …

1
Episode 103: Top Benefits Of Virtual Dental Care In 2023 5:44

1+ y ago5:44

5:44

Virtual dental care has quickly become a means for practices to continue providing care for their patients despite the resumption of on-site visits. If you are still trying to decide if you want to invest in virtual consults for your dental office, here are the top benefits of taking the plunge!Please visit : https://adit.com/teledentistry-software…

1
The Future of Video Content and How Practices Can Make the Most of It 14:48

1+ y ago14:48

14:48

With video accounting for nearly 82% of all online traffic, there’s no question that video content is the most popular form of digital media on the internet. Quick, captivating, and informative, it provides a convenient and cost-effective vehicle for medical professionals to engage patients across demographics. From answering FAQs to staff introduc…

1
Episode 102: Top HIPAA Compliant Dental Marketing Tips For 2023 7:48

1+ y ago7:48

7:48

Since its passage in 1996, the Health Insurance Portability and Accountability Act (HIPAA) has ensured health care providers avoid sharing the protected health information (PHI) of their patients with unauthorized parties.Please visit : https://adit.com/dental-marketing-companyPodcast Script : https://adit.com/top-hipaa-compliant-dental-marketing-t…

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