Evolution of Healthcare Media: New Strategies for the Social Era

Dr Marketing Tips Podcast

A new patient just discovered your practice and booked an appointment! What if you got these notifications in your inbox everyday? That’s quite possibly the future with new automated patient engagement programs.

Did you know 63% of patients now prefer to book appointments digitally, a notable change from conventional methods like phone calls, which only comprise 38.8% of appointment bookings? There’s also been 338% increase in telemedicine appointments since 2019, showcasing the digital shift in patient preferences. It’s clear the world is moving to digital-first.

In this episode “Evolution of Healthcare Media: New Strategies for the Social Era,” hosts Jennifer and Corey explore the dynamic shift of healthcare communication from traditional methods to contemporary digital platforms like Meta and TikTok. With a focus on the impact of social media and online channels, this show focuses on how these tools have transformed patient engagement and practice visibility.

This episode is invaluable for doctors and practices seeking to stand out in the new digital-first world. Understanding these trends and strategies will help in attracting new patients, retaining current ones, and enhancing overall patient satisfaction.

Listeners will also gain insights into developing effective social media strategies, the importance of content types, and the future of healthcare media involving AI and wearables.

Tune In to Learn:

• The transition from traditional to new media: Discover how healthcare promotion has evolved from radio and billboards to interactive platforms like Facebook, Instagram, and TikTok.
• The significance of interactive engagement: Learn why two-way communication with patients can lead to higher satisfaction and engagement.
• Content strategies for social media: Get tips on what to post, from patient testimonials to day-in-the-life clips, and why video content is essential.
• The future of healthcare media: Explore how AI, wearables, and integrated healthcare media landscapes are shaping the future of patient engagement.
• Practical steps to enhance your practice's digital presence: From using AI for content creation to tailoring your media strategy to your audience's needs.