Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more. ...
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Adit Is the only Dental Practice Software that integrates Calls, Text, Emails, patient Forms, Online scheduling, Analytics, Reviews, Payments, and more All in one place! https://www.adit.com
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What’s Old is New Again with Digital TV Ads
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Are you thinking about advertising your practice to get more visibility and bring in more patients? In this episode, hosts Jennifer and Corey take a look at the resurgence of TV advertising for digital streaming platforms like YouTube and Netflix. For example, YouTube Shorts has overtaken traditional services, becoming the top streaming service on …
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Social Media Tips for Doctors: 17 Ways to Get More Engagement on LinkedIn
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LinkedIn's explosive growth is undeniable. For medical practices, it's no longer just an option – it's the prime platform for referrals, networking, and recruitment. While you may think you know what to post, new research shares exactly what LinkedIn’s algorithm likes to promote. In this episode of the DrMarketingTips Show, hosts Jennifer and Corey…
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Hiring Struggles at Your Practice? Sync Up Your HR & Marketing Teams
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The healthcare industry has been facing a critical staffing shortage. A report by the Association of American Medical Colleges projects a shortfall of up to 124,000 physicians by 2034, including tens of thousands of primary care doctors and specialists. Nurses face a similar crisis, with a projected shortage of over 350,000 registered nurses by 202…
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Digital Patient Experiences: Does It Violate HIPAA? (Judge Rules No!)
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A recent court ruling in Texas has declared the use of website tracking tools, like cookies and pixels, does not violate HIPAA, as long as Protected Health Information (PHI) is not collected. Co-hosts Jennifer and Cory discuss this decision and how it affects medical practices, doctors, and their patients who rely on these tools for personalized di…
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Why Patients Think Your Medical Practice is “Fake” (Hint: It’s Your Website)
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In this episode of The DrMarketingTips Show, co-hosts Jennifer and Corey discuss the lack of authenticity and trust that patients encounter when searching for a doctor online. Many practice websites feature generic information, lack transparent pricing, and too much stock imagery, which leads patients to perceive them as outdated or "fake" and prom…
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Navigating the Growing Crisis: Effective Recruitment and Retention of Healthcare Talent
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The healthcare industry is facing significant staffing shortages, leading to high turnover rates and substantial costs for practices in both clinical and non-clinical roles. In this episode of the DrMarketingTips Show, Jennifer discusses how your marketing department may hold the key to resolving your staffing and retention issues. Tune in to this …
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Evolution of Healthcare Media: New Strategies for the Social Era
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A new patient just discovered your practice and booked an appointment! What if you got these notifications in your inbox everyday? That’s quite possibly the future with new automated patient engagement programs. Did you know 63% of patients now prefer to book appointments digitally, a notable change from conventional methods like phone calls, which…
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Harnessing AI in Healthcare Marketing: Navigating Change and Innovation
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In this episode of the DrMarketingTips Show, hosts Jennifer and Cory explore how artificial intelligence is changing and innovating healthcare marketing. One way that AI is reshaping marketing strategies is by facilitating hyper-personalization and significantly impacting various operational tasks. For doctors, healthcare professionals, and other m…
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Adapting to Change: Healthcare Marketing Strategies for 2024
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In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey talk through the essential tactics and strategies that medical practices need to market their practices and stay competitive in 2024. With a focus on understanding your practice's unique value proposition, defining patient personas, and leveraging various channels to attract y…
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Social Media Marketing for Medical Practices: Tips, Content & the Latest Trends
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Episode 327 of The DrMarketingTips Show brings practical social media marketing advice for doctors and medical practices based on new data. Hosts Jennifer and Lexi, Senior Client Services Manager at Insight Marketing Group, discuss key takeaways from the Social Media Marketing World Conference and how medical practices can use these insights to the…
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When Marketing Meets HR: Changes in Latitudes, Changes in Attitudes
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Did you know that 73% of Gen Z and 74% of Millennial workers seek employers that offer robust mental health support? In this episode of the DrMarketingTips Show, hosts Jennifer and Corey take a look at the evolving role of healthcare marketing in human resource departments at medical practices. Marketing strategies can significantly enhance HR effo…
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Practice Reputation Management Part 2: Tools to Help You Monitor Your Digital Front Door
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Having a reputation management strategy is no longer just about collecting good reviews. It's about understanding and implementing the technology that can streamline this process and provide insightful data for continuous improvement–ultimately delivering patients through your digital front door. In the first part of DrMarketingTips’ reputation man…
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Reputation Management (1 of 2): How to Improve Your Practice’s Digital Front Door
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Have you googled your medical practice lately? Is your profile and map location accurate? What else could you do to direct patients to your practice so they see your glowing reviews? In part 1 of our reputation management series for medical practices, co-hosts Jennifer and Cory walk you through improving reputation management especially for today’s…
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Episode 323: Craft the Best Content & Campaigns: AI Prompts for Patient-Centric Healthcare Marketing
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Looking for insights into market research, audience personal development, and content development for your practice? In this episode of The DrMarketingTips Show, co-hosts Jennifer and Cory focus on the art of prompt engineering for AI content creation, tailored specifically for doctors, medical practices, patients, and other marketing strategies fo…
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Episode 322: The Future of Healthcare Content with AI: Innovation with Authenticity
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How is your content marketing game for your medical practice? It’s shaping into a pivotal time for practices that can create the best content. In this episode of the DrMarketingTips Show, hosts Jennifer and Corey share how to balance an increase in content marketing and the rapid adoption of generative AI in healthcare. They discuss the increasing …
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Master On-Camera Confidence for Healthcare Video Marketing
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In episode 321 of the DrMarketingTips Show, co-host Jennifer Thompson talks with Jennifer Taggart, Vice President of Client Services at Insight Marketing Group, about the importance of using video in medical practice marketing. They discuss how video content can be used to engage patients and promote healthcare professionals, specifically doctors. …
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Mastering Event Marketing in Healthcare and How to Engage More Physicians
19:35
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Planning an event for your medical practice? Do you want to engage more physicians so they know to refer to your practice? In this episode of the DrMarketingTips show, we discuss the importance of events for medical practices. Event marketing is one of the best ways to network and spread awareness about your medical practice and providers. From hol…
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Digital Advertising Decoded: Avoid Ad Denials and Craft Effective Campaigns
17:29
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Trying to run a new advertising campaign but not getting any traction? In this episode of the DrMarketingTips Show, Corey and Chad talk you through what’s happening in digital advertising trends and new hurdles medical practices face in reaching new patients as advertising platforms update their terms and restrictions. New privacy restrictions are …
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How to Leverage AI in Healthcare Marketing
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The newest episode of DrMarketingTips Show features Corey and Jennifer as they dive into a candid conversation about the world of artificial intelligence (AI) and its role in healthcare marketing. After attending leading industry conferences focused on content marketing trends and artificial intelligence, we show you how to harness the power of AI …
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SEO Mastery: Power Up Your Online Presence and Attract Your Ideal Audience
16:31
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In our latest episode of the DrMarketingTips Show, learn about the ever-evolving world of SEO for your medical practice, including top trends in SEO and how to navigate the changing landscape to boost your online presence with Google. . Join our co-host, Corey along with special guest and digital marketing expert, Chad, for this discussion on SEO s…
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Things to Look for in a Top Healthcare Marketing Agency
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In our newest episode of the DrMarketingTips Show, we’ve invited Patty Pugh, CEO of Expert Medical Advisors and 20+ year practice management veteran, to talk about how she uses just 2% of her budget to hire a marketing agency. Patty shares invaluable insights to guide you in selecting the ideal healthcare marketing agency for your practice. Join us…
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Welcome to “WebSights,” the DrMarketingTips Show’s special dive into the intricate world of medical practice websites! As your practice’s digital gateway, your website plays a pivotal role in fostering patient relations, ensuring trust, and driving effective conversions. After guiding practices through 300+ episodes, Jennifer and Corey zero in on w…
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Safeguarding Your Facebook: What to Do When Hacked
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In this episode, we're tackling a critical concern for businesses in the digital age: safeguarding your Facebook Business Manager against hacks and security breaches. Join us as we delve into the world of online security and discover essential strategies and best practices to keep your business's online presence secure and resilient. Tune In to Dis…
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Mastering Internal Marketing for Medical Practices
20:26
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In this episode, we're diving deep into a crucial, yet often overlooked aspect of healthcare marketing: how to market to your team internally. Discover how focusing on communicating with your team can transform your medical practice, making it run smoother and more efficiently with these tried and true strategies and tactics. Listen in as Jennifer …
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How to Choose the Right Giveaways for Any Event: Overdelivering Under Budget
13:18
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In this episode, recorded live from this year’s Florida MGMA conference floor, we share the good, the bad, and the ugly when finding the perfect giveaway items to make a lasting impact for prospective referrals, partners, attendees, and even employees. From understanding what's popular today as you prepare for budget season to breaking down why som…
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Directory Listings Decoded: Boost Patient Acquisition and Loyalty
13:34
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Discover the latest insights into the evolving landscape of directory listings in the medical industry for both your office locations and your providers. In this episode of the DrMarketingTips Show, Jennifer and Corey explore the dynamic world of directory listings and their pivotal role in attracting and retaining patients at your medical practice…
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Maximizing Your Conference Experience: Tips for Medical Practice Success
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Unlock the potential of medical conference success and elevate your practice's visibility with our latest episode. We delve into the art of conference success, from planning and executing strategies to stand out on the conference floor, to effective networking tips for building meaningful connections with fellow medical practice administrators and …
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How to Unleash the Power of Artificial Intelligence in Medical Marketing
20:24
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Join us as we share how to use artificial intelligence (AI) in your medical practice marketing to make your life easier. In this episode of the DrMarketingTips Show, Jennifer and Corey share valuable insights on how to best leverage AI for your medical practice's marketing strategies, campaigns, and day-to-day tasks. Tune in to this episode to lear…
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Recorded Live at FLMGMA 2023: The Top 5 Marketing Strategies for Your Medical Practice in 2023
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Join us as we unpack the future of medical marketing, recorded live at FLMGMA’s 2023 Annual Meeting in Orlando, FL. DrMarketingTips Show co-host and Insight Marketing Group VP and Managing Director Corey Gehrold was a featured speaker at the conference and now you can tune in and discover how the top marketing strategies of 2023 can take your medic…
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7 Employee Engagement Tips to Boost Your Practice’s Culture
23:17
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For healthcare providers, employee engagement is critical for developing a strong practice culture and retaining staff. In this episode of the DrMarketingTips Show, Jennifer and Corey discuss the seven essential employee engagement tips that every practice needs to know. High staff turnover rates are a common issue in the healthcare industry, and a…
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In this episode, Jennifer and Corey discuss the new referral patterns emerging in the healthcare industry. They highlight the rise of digital healthcare services that require local referrals, and how this creates a new potential referral segment for medical practices. The hosts give examples of companies in different healthcare areas that have esta…
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ADA Compliance – Online Accessibility and What It Means for Your Practice
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For medical professionals, improving website accessibility can mean finding ways to attract and retain patients online, increasing access to your services. However, streamlining your website for patient engagement is not the same as meeting accessibility standards set by the Americans with Disabilities Act (ADA). In fact, in some cases, your online…
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Artificial Intelligence 101: How to Streamline Your Content Strategies with AI
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There is no question that artificial intelligence is a powerful marketing tool. From targeted advertising to online chatbots, we’ve seen the emergence of AI systems that have rapidly changed the face of medical marketing, offering highly effective strategies for attracting and engaging new patients. With the recent release of ChatGPT, medical profe…
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As your practice grows, your marketing needs will change. Whether you’re opening a first location or a fifth office, the success of your business will depend on your ability to engage your community, both in person and online. From partnering with local businesses to geofencing ads online, practices have a wide array of useful tools available to pr…
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2023 Marketing Refresh — Top 5 Strategies for Medical Practices in the New Year
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Out with the old, in with the new. As we kick off 2023, now is a great time for medical practices to refresh their marketing campaigns with some of the innovative strategies and trends that are making waves in healthcare today. How patients find medical services has changed dramatically over the past year—keeping up with these changes means tapping…
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Year-End Reviews: What Works, What Doesn’t, and How You Can Use Last Year’s Marketing Data to Plan Ahead
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The new year is a time for reflection—as medical professionals and healthcare marketers, the end of a cycle is an opportunity for you to take stock of where you are now and use this information to refresh your branding strategy for the coming year. When it comes to planning, your marketing numbers are an invaluable resource—from tracking lead conve…
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Episode 106: 2023 SEO For Dentists Guide To Get New Patients
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The majority of patients seeking dental care rely on search tools provided by sites like Google to help them research and ultimately pick a dentist before ever meeting them for the first time. This reality makes local SEO for dentists even more crucial to their success as a provider.Please visit : https://adit.com/dental-seo-marketing-companyPodcas…
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Episode 105: Dental Marketing Ideas For 2023 You Don't Want To Miss
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If you want to help your dental company have a stellar year of business and continue growing its new patient base, it's crucial to understand how digital marketing works. At Adit, we know you're already busy providing much-needed dental services and are probably crunched for time. So we put together a quick guide of the latest and greatest dental m…
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Episode 104: 10 Tips To Run An Effective Dentist Website In 2023
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As a dentist, you know the importance of staying on top of the latest developments in your field. The same can be said for your site. It effectively extends the reach of your practice by operating as an online extension of it. Your dental website may seem like a one-and-done marketing purchase, but it requires more than general upkeep.Please visit …
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Episode 103: Top Benefits Of Virtual Dental Care In 2023
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Virtual dental care has quickly become a means for practices to continue providing care for their patients despite the resumption of on-site visits. If you are still trying to decide if you want to invest in virtual consults for your dental office, here are the top benefits of taking the plunge!Please visit : https://adit.com/teledentistry-software…
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The Future of Video Content and How Practices Can Make the Most of It
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With video accounting for nearly 82% of all online traffic, there’s no question that video content is the most popular form of digital media on the internet. Quick, captivating, and informative, it provides a convenient and cost-effective vehicle for medical professionals to engage patients across demographics. From answering FAQs to staff introduc…
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Episode 102: Top HIPAA Compliant Dental Marketing Tips For 2023
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Since its passage in 1996, the Health Insurance Portability and Accountability Act (HIPAA) has ensured health care providers avoid sharing the protected health information (PHI) of their patients with unauthorized parties.Please visit : https://adit.com/dental-marketing-companyPodcast Script : https://adit.com/top-hipaa-compliant-dental-marketing-t…
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With the end of 2023 just a few short months away, you may already be planning to implement an overhaul to your dental website in the coming year. But, where to start?Please visit : https://adit.com/dental-website-design-companyPodcast Script : https://adit.com/top-dental-websites-of-2023
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Episode 100: Top Dental Practice Management Software Of 2023 - Reviews, Pricing & Features
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This article aims to answer these questions and provide you with an overview of the top dental practice management software available today for your business.Please visit : https://adit.com/Podcast Script : https://adit.com/top-dental-practice-management-software-of-2023-reviews-pricing-and-features
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Podcasts are very popular with dentists and DSO owners looking to take their dental companies to the next level for getting advice and industry knowledge. As they increasingly become an indespensible source of information for practice owners, we decided to compile a list of our twenty top podcast picks for 2023. These productions feature some of th…
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Episode 98: Top 10 Dental Billing Companies In 2023
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As a dental company owner, you rely on your team to handle the responsibilities of managing billing, insurance claims, and collection. With the time demanded for completing these tasks putting a drain on your office's productivity, you may be trying to decide if you want to implement in-house practice management software with these capabilities. Or…
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Episode 97: Top 15 Beautiful Dental Websites Ideas For 2023
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As a dental company owner, you want to maximize your brand's reach in every market channel, especially online. Your website will likely be the first point of contact a prospective patient has with your practice. It will also play an important role in converting visitors to booked appointments, which means it should have an attractive presence.Pleas…
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Episode 96: How To Increase PPO Insurance Reimbursements In 2023
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Dental practices have a tough decision when deciding to go in-network. There is the matter of PPO credentialing and spending time negotiating rates to increase the advantage of participation. Ultimately, you want to increase your PPO insurance reimbursements as much as possible, and there are only so many ways you can achieve this goal.Please visit…
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Episode 95: The Cost Of Opening A Dental Practice (And Ways To Save)
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Whether you're fresh out of dental school or deciding to leave a group practice and start your own, a top concern in opening a new office is the cost. The average price tag of opening hovers around $500,000, so this is an undertaking not for the faint of heart.Please visit : https://adit.com/Podcast script : https://adit.com/the-cost-of-opening-a-d…
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Episode 94: Dental Recordkeeping Best Practices To Keep Patient Data Straight
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Maintaining patient records is a time-consuming task for many dental practices. And in a busy office, it's easy for inconsistencies and errors to occur that can lead to significant frustration for your dentists and the patients you serve.Please visit : https://adit.comPodcast Script : https://adit.com/dental-recordkeeping-best-practices-to-keep-pat…
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