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The Marketing Rules Podcast

ThinkinCircles Ltd

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The Marketing Rules Podcast from ThinkinCircles, with your host James Whitelock "The voice of Recruitment Marketing". James takes a deep dive into all things Recruitment Marketing, from strategy, technology and delivery. Talking to leaders and influencers from the Recruitment Marketing space globally. To keep up-to-date with the new "rules" for Recruitment marketing, tune in every week.
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Sew & So...

Flint Rock LLC, BERNINA

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Sew & So is a casual conversation with a special member of the sewist and quilting community. A casual conversation about how they got started, what inspires them and what excites them. Sew & So is brought to you by BERNINA - Made To Create.
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Michigan Creates

Ara Topouzian

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ABOUT MICHIGAN CREATES: Explore the vibrant arts and culture landscape of Michigan, a state with a thriving creative ecosystem that has birthed iconic movements like Motown and The Purple Rose Theater. Home to legendary musicians, writers, and artists, Michigan boasts a rich tapestry of cultural heritage known worldwide. Michigan Creates is a podcast series that will connect listeners with gifted artists and cultural institutions that are nurturing Michigan's vibrant creative landscape. PODC ...
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An archaeologist is setting out to break down Graham Hancocks' new show on Netflix. This series will give you a deep dive into the series and explain what Hancock gets correct and what he gets wrong. We will understand the history of his theory and the esoteric material Hancock uses in the show. We explore the actual origin of Atlantis, get to know Ignatius Donnelly, and in the end, we will have a new understanding of these ideas. Experts will join in and offer new ideas and expertise that w ...
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Today on the Sew & So Podcast, we welcome Ingrid Alteneder, founder and CEO of Joe, June and Mae an online quilt pattern shop who is joining us from Frankfurt Germany. Born and raised in Germany, she has travelled most of the world with her jobs and kids. Starting out in the fashion industry receiving her training through a combination of schooling…
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In this episode, James sits down with Rudi Bauer, someone we’ve wanted on the show for a long time. They explore his journey from software developer to leading Europe’s largest developer community and dig into what developers really want today, how their values are changing, and what skills will shape the future of tech talent. It is a sharp, hones…
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In this special episode of Michigan Creates, host Ara Topouzian sits down with Esther Triggs, Director of Diversity, Equity, and Inclusion at Interlochen Center for the Arts—a world-renowned creative institution in northern Michigan dedicated to inspiring and educating young artists. Esther shares how she uses theatre, dialogue, play, and data to c…
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Today on the Sew & So Podcast, we welcome Meg McElwee and Patrick McElwee—partners in life, work, and creativity. Together they are the co-founders of Sew Liberated, a sewing education company based in Chapel Hill, North Carolina. Their journey has taken them from the University of Notre Dame to the canyons of northern Mexico, where a combination o…
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Keywords AI, HR technology, product strategy, user expectations, data strategy, automation, innovation, user interface, regulation, contextual intelligence Summary In this episode of the HR Tech Scale-Up Show, Howard Flint and Olivier Vidal discuss the integration of AI in HR technology. They explore the evolving user expectations, the importance o…
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In this episode of Sew & So we welcome costume designer and wardrobe freelancer Jessica Cronin, whose work spans film, television, theater, and fashion. Raised across the U.S., Singapore, and England, Jessica brings a globally shaped perspective to the way clothing communicates who we are. With a BA in Art History from Drew University and an MFA in…
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In this episode, James is joined on the couch, in person, by Ross Thompson, founder of Infinity Staff Global, to unpack how he has successfully expanded from Australia into the UK recruitment market. They get into why he chose South Africa over the Philippines for offshore talent, how cultural fit and time zones impact performance, and why clients …
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Our guest today is William Daniels, an award-winning textile and quilt artist whose work bridges fine art and social commentary. Born in New Orleans and now based in New York, William blends a deep academic background with a hands-on creative spirit. With degrees from the State University of New York and New York University—and nearing completion o…
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Every now and then, you meet someone who doesn’t just imagine the future — they build it. In this episode, James talks to Benn Klewpatinond. A designer, engineer, and inventor whose creations blur the line between technology and humanity. From rethinking the rowing machine with his Float Rower invention to shaping inclusive, purpose-driven products…
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In this episode of Michigan Creates, host Ara Topouzian sits down with Lyla Catellier, Curator of Public Programs at the Cranbrook Art Museum. Lyla shares insights into how the museum engages audiences through innovative exhibitions and creative programming. From connecting art to community to fostering collaboration across disciplines, this conver…
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Our guest today is Bianca Weber—founder and owner of Dynamics Fashion, a German sewing and fabric shop offering patterns, accessories, and online tutorials. Bianca grew up in a small village in southern Germany and has carved an extraordinary path: she is not only an entrepreneur but also a commercial pilot and currently studying aerospace engineer…
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In this episode, James is joined by Howard Flint, a strategist with over 25 years of experience helping HR and recruitment technology businesses scale and realise their full potential. They explore what it really means to grow from startup to scale-up, the challenges these companies face as they professionalise, and why understanding the problem yo…
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Our guest today is Maddy Ballard, sewist, journalist, author. Born in Syracuse, NY, to a Texan father and a Chinese-New Zealander mother, she grew up in Auckland, New Zealand where she lived until she was 22. She then moved to England to pursue a postgraduate degree in English literature at the University of Oxford. Working in England as a journali…
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Joining James this week Steve Lewis, Managing Director at HireGuide. Steve has spent his career at the heart of recruitment technology, from being one of the first employees at TotalJobs, to leading search staffing and RPO at LinkedIn and now driving innovation in interview intelligence. Steve is now on a mission to transform how interviews are run…
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Ara chats with Rodney Lontine, President & CEO of the Flint Institute of Music (FIM). With a career dedicated to the arts, Rodney shares how FIM serves as a cultural cornerstone in Michigan through its world-class programming, community engagement, and educational opportunities. From inspiring young musicians to connecting audiences with transforma…
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Our guest today is Thadine Wormly, quilter, artist, proud mother of 4! Originally from Brooklyn, she moved to Flushing Queens in the 1970’s. As a young girl she loved making doll clothes…and learning from her mother how to crochet and knit. Following a move to Miami, FL Thadine took Home Ec in Junior High which allowed her to continue her love of w…
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This week James is joined by Glenn Martin: recruiter, talent solutions founder, podcast host, and all-around people person. With over 20 years in the recruitment game, Glenn shares his journey from Glastonbury to building personal and employer brands, the rise and fall of platforms like Twitter (now X), and how AI is reshaping content authenticity.…
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In this episode of Sew & So, we sit down with four of those “sewing fairies”—Jaime David (Education Project Manager), Megann Freese (Educator), Hayley Grzych (Educator), and Fabian Renteria (Associate Educator). Together, they pull back the curtain on what it’s like to be behind the scenes of one of fashion TV’s most iconic shows. From early call t…
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Keywords HR Tech, Sales Demos, Sales Process, Demo Structure, Closing Techniques, Sales Performance, Technology Solutions, Client Engagement, Discovery Calls, Sales Strategy Summary In this episode of the HR Tech Scale Up Show, Howard Flint, Greg Johnson and Dawn Hutchinson from AMP Strategists discuss the critical role of sales demos in the HR tec…
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In today’s episode, we’re thrilled to welcome TaMara Howard of Folk Quilts, an extraordinary artist, educator, and storyteller whose quilts speak volumes about heritage, identity, and innovation. Born in Virginia and raised in Maryland, TaMara began her quilting journey in 1996—without even owning a sewing machine. Inspired by the colorful stories …
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In this episode, James sits down with Paralympic judo champion Chris Skelley MBE. From battling childhood bullying and being misdiagnosed by doctors, to finding strength through sport, Chris shares his powerful journey of resilience, mental health struggles, and ultimate triumph on the world stage. We dive into the highs of winning gold in Tokyo, t…
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For over a century, Detroit’s Scarab Club has stood as a gathering place for artists, writers, and cultural leaders. In this episode of Michigan Creates, Ara Topouzian sits down with leaders of the Scarab Club to explore its storied history, its iconic gallery space, and the role it continues to play in nurturing creativity in Michigan. From its fa…
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Our guest today is Phyllis Elmore, a remarkable woman whose story is as unforgettable as the quilts that helped shape her life. Phyllis is the author of Quilt of Souls, a powerful and deeply personal memoir that has touched readers across the country. Born in the Detroit and raised by her grandmother Lula in rural Alabama, Phyllis found herself imm…
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keywords HR Tech, SaaS Growth, Outbound Sales, Sales Strategy, Ideal Customer Profile, Sales Process, Content Marketing, Pipeline Management, Sales Growth, Lead Generation, Sales Techniques Summary In this episode of the HR Tech Scale-Up Show hosted by AMP Strategists, Howard Flint, Dawn Hutchinson, and Greg Johnson discuss the critical role of out…
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This week James is joined by Martyn Redstone, or as many in the industry know him, Mr. AI. Martyn’s been in recruitment for nearly two decades, with over a dozen years immersed in rec tech, and long before AI became the buzzword it is today, he was already helping recruiters craft smart, responsible automation strategies. From building some of the …
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We begin with a reflection on the roots of sewing in Salt Lake City, stretching back to the arrival of Mormon pioneers in 1847. For these early settlers, sewing was not a pastime but a necessity—a way to preserve life, create comfort, and build community. Their quilts, made from scraps of old clothing, flour sacks, and church shirts, stitched stori…
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Recorded live from RecFest 2025 The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing ⁠To connect with Stephen:⁠ https://www.linkedin.com/in/stephenodonn/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…
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Recorded live from RecFest 2025 The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing ⁠To connect with Stephen:⁠ https://www.linkedin.com/in/stmcgrath/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…
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Recorded live from RecFest 2025 The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing ⁠To connect with Sean:⁠ https://www.linkedin.com/in/sean1allen/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…
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Recorded live from RecFest 2025 The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing ⁠To connect with Matt:⁠ https://www.linkedin.com/in/mattalder/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…
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Recorded live from RecFest 2025 The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing ⁠To connect with Mark:⁠ https://www.linkedin.com/in/mchaffey/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…
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Recorded live from RecFest 2025 The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing ⁠To connect with Jim:⁠ https://www.linkedin.com/in/talentattractiontech-hrtech-tech2rec/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…
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Recorded live from RecFest 2025 The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ #MarketingRules #TheVoiceOfRecruitmentMarketing ⁠To connect with Bill:⁠ ⁠⁠https://www.linkedin.com/in/billboorman/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…
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Keywords HR technology, acquisition, M&A, investment, private equity, strategic buying, valuation, deal structure, market trends, growth strategy Summary This podcast has been recorded from a live recorded webinar broadcast by AMP Strategists featuring Howard Flint (CEO) and Dan Martin (M&A Adviser) from AMP, William Cooke (Investor) from Cow Corne…
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This week, James is joined by Nitin Sharma, recruitment entrepreneur, podcast host and the mind behind RecTools. They dive into how podcasting is shaking up the world of talent acquisition. Nitin shares how what started as a simple content idea grew into a full-blown platform with over 70,000 subscribers. From building credibility and boosting empl…
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In this episode of Sew & So, we sit down with Kristine Frailing, founder of The New YorkSewing Center, a vibrant, hands-on sewing school with two locations in New York and virtual classes that reach students in all 50 states. A fashion designer, entrepreneur, and mom, Kristine brings her passion for sewing and empowering others into everything she …
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This marks Michigan Creates 20th episode! Ara chats with the Exhibition team (JoLee Kirkikis and Kailey Smith-Barth) about one of the most exciting arts events that happens in the United States - ArtPrize! ArtPrize features everything from immersive installations to unexpected pop-ups in public spaces. Whether you're a seasoned art lover or just cu…
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At times we have the opportunity to deviate a little from the tried-and-true conversations this podcast has become known for as opportunities occur for us to sit down with a very special person, perhaps not known as a sewist or quilter, but as someone who has made an indelible mark in the world of creativity. Our guest today is a woman whose life a…
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In this episode, James is joined once again by Rob Green, Founder and CEO of Rectec Making him one of the rare few returning guests. We dig into the evolution of the recruitment Tech industry the global impact of AI and how companies can make smarter tech choices faster. Whether you're in talent acquisition, HR, or recruitment, this is one conversa…
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Our guest today is Amy Barickman. Born in Michigan, raised in Iowa - Amy graduated from the University of Kansas with a degree in Fine Arts, only wishing it was with an emphasis in textiles versus glass blowing. Always drawn to boutique fashion as well as upcycling and vintage, Vintage Made Modernhas been a theme of many of the books and patterns s…
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In this special solo episode of Michigan Creates, host Ara Topouzian reflects on Immigrant Heritage Month and the vital role immigrant artists have played in shaping Michigan’s cultural landscape. From personal stories to artistic contributions across generations, Ara explores how the arts preserve identity, foster community, and celebrate the rich…
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Summary In this episode, Howard Flint, Dan Martin, and Kate Heath discuss the challenges faced by HR tech founders when dealing with revenue stagnation. They explore the underlying causes of stagnation, including internal processes and external market conditions, and emphasize the importance of understanding these factors. The conversation highligh…
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In this episode, host Ara Topouzian sits down with Lisa Howard, Executive Director of the Plymouth Community Arts Council (PCAC), to explore the transformative role of arts in western Wayne County. Lisa shares insights into PCAC’s mission—making the arts accessible to all through education, public exhibits, youth and adult programs, and their belov…
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In this episode, James is joined by the always inspiring Kate O’Neill – recruitment coach, trainer, and now founder of a brand-new rec-to-rec agency focused on rookie talent. Kate shares her journey from falling into recruitment to shaping its future, and offers sharp insights into why the industry is more attractive – and more complex – than ever.…
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Today we’re threading together sewing, and fate with some of the extraordinary people behind one of the most innovative and visually striking films of the year—Sew Torn. It’s a thriller. A dark comedy. And a stitched-together cinematic wonder that explores how every decision unravels a different destiny. In Sew Torn, Barbara Duggen—‘The Mobile Seam…
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In this episode, James speaks with Gail Porter, TV presenter, model, author and campaigner about her rise in the '90s media scene, her battles with alopecia and mental health and how she’s now using her story to advocate for others. The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ #Market…
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Today we welcome quilt artist Barbara Ann McCraw. Actually…we welcome her back as we met Barbara in person and interviewed her at the National Quilt Museum in Paducah at her exhibit Life Stories during Quilt Week in 2024. While our conversation was a component of a compilation of stories…we felt that she had so much more to share, hence she joins u…
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In this episode, we welcome back Matt Alder, a frequent guest and expert in the field of talent acquisition, workplace future and fellow podcaster, for his fifth appearance on the Marketing Rules podcast. Matt and James dive into a discussion on the latest trends in the TA space, with a focus on those beyond the buzzword of AI. The Marketing Rules …
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