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Cracking the Code

Contractor University Powered by EGIA

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Want EGIA’s critically acclaimed “Cracking the Code” show on the go? Every Monday, the home services industry’s must-watch weekly show arrives here in audio form, bringing listeners contracting strategies, industry news, roadmaps to success and more with New York Times bestselling author Weldon Long.
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The Home Service Expert Podcast

Tommy Mello: $100 Million Founder|Forbes, Inc., Entrepreneur Columnist

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The Home Service Expert podcast is the No. 1 podcast for ambitious home service entrepreneurs, whether they are in plumbing, HVAC or another niche. In this show, Tommy Mello, a $100M business founder, will talk with the best entrepreneurs and experts in the home service industry and beyond, to share insights that have made them successful: from the newest marketing tools to the best scaling strategies. Previous podcast guests include Terry Nicholson (former national trainer of NYSE-listed ho ...
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Cooling provided by process chillers touches all of our lives in ways that most people are unaware of. The microprocessor that makes listening to this podcast on your device possible was most likely developed and tested using a process chiller. Mri’s, CT’s, and linear accelerators and microbreweries, wineries, and distilleries also rely on process chillers. This podcast is about helping service companies grow their businesses and attract new service talent through great online education. Usi ...
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Keith Mercurio is the Senior Director of Executive Success of ServiceTitan, and CEO & Founder at Ethical Influence Global. Keith has spoken to nearly 20,000 people on the topics of leadership, influence, sales, and personal development. He has also guided over 600 businesses and transformed their own leadership identity and led unprecedented growth…
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Kevin Braun is an electrician for Amps & Volts Electric in Valparaiso, IN. Kevin is an absolute superstar, as he sold AND installed $850K in residential electrical work in a small, largely rural market. (And the year before, he sold and installed $750K!) In this interview, Kevin shares his entire service call process. Kevin does a masterful job of …
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David Cogan is the Founder of Eliances (Where Entrepreneurs Align), a vast private community of diverse leaders, including celebrities and billionaires. With corporate experience from IBM and Microsoft, he's also a successful serial entrepreneur in e-commerce, healthcare, and more. David is a Docusign Global Advisory Board Member, an adjunct colleg…
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Jeff Payne is a selling technician for Rescue Air & Plumbing in Dallas, TX. Jeff has been a long-time high sales producer in the HVAC industry. The last two years, he’s taken his performance to another level, selling $4MM in 2022 and $3.6MM in 2023. In this interview, Jeff outlines meticulously how he approaches a maintenance call, how he converts …
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Welcome to a transformative episode of our podcast! Today, we delve into the art of viewing marketing challenges as unique opportunities for innovation, growth, and success. Learn more about Eric Thomas at; https://rivaldigital.com/about/meet-the-team/eric-thomas/ Subscribe to our page for more home services content / resources. Book a call with us…
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Richard Willard currently serves as the Vice President of Customer Success for BuyMax and BuyFin. In his role, Richard and his team focus on providing BuyMax and BuyFin customers with the resources needed to grow their businesses. BuyFin Payment Processing, which is offered in conjunction with third-party partners, helps you get paid faster by your…
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Eduard Mirzoian is the CEO of RESTORERZ - Emergency Services, the most trusted and technologically advanced emergency restoration company in Southern California. He has a Bachelor’s degree in Architecture from the University of Nevada - Las Vegas and he previously worked as an Operations Manager at Dry Tech Restoration for more than ten years. In t…
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When news of the leaked Google Search API docs broke last month, our team quickly crawled them to look for anything relevant to local SEO. We found some valuable gems when looking through the documentation. See what steps your home service or construction business can take to improve your local marketing strategy today.…
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Tommy Mello is the author of Home Service Millionaire and Elevate, and the founder of A1 Garage Doors, a $200 million-plus home service business with over 700 employees in 19 states. Through HomeServiceMillionaire.com and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses. I…
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James Chenault is a (plumbing) field advisor for Griffin Plumbing in Santa Maria, CA. James sold (and did some installation) of more than $1.8MM in residential plumbing, drain, and sewer work. How does he do it? James genuinely cares for his clients. It comes across in this interview. He doesn’t see them as dollar signs; he sees them as friends who…
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Welcome to another enlightening episode of our podcast! Today, we explore the inherent limitations of traditional marketing strategies and how leveraging the power of memberships can transform your business. Learn more about Jonathan Bannister at; https://homeservicehustle.com Subscribe to our page for more home services content / resources. Book a…
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Brian Davenport is the Senior Vice President of Operations at A1 Garage Door Services and former Regional VP of Operations. Part of his role at the company is to find new talent and lead people to their full potential. His other specialties include executive leadership, customer service excellence, and personal development. In this episode, we talk…
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Dr. Anna Lembke is a professor of psychiatry at Stanford University School of Medicine and chief of the Stanford Addiction Medicine Dual Diagnosis Clinic. She appeared in the Netflix documentary The Social Dilemma, an unvarnished look at the impact of social media on our lives and is also the author of “Dopamine Nation: Finding Balance in the Age o…
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Vredevoogd Plumbing, Heating, & A/C doubled from $20MM to $40+MM highly profitably in just three years. The company has multiple branches across central and western Michigan. This this interview, we interviewed Operations Manager Scott Van Druen & Branch Managers Andy Martinus, Derek Trier, & Tim Floate. The four gentlemen detail the “Vredevoogd Mo…
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Chase Cottam, of Hobaica home services shares his journey from Tech to GM, a story covering over 15 years. He shares what principles and values got him to where he is today, and what makes Hobaica so special. From talking with Chase, he's the kind of tech I would want taking care of my house. Be like Chase, care for the homeowner and provide gold s…
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David is joined by Jonathan Pototschnik whos is the founder of Service Autopilot . He started mowing lawns at age 15. His lawn maintenance company has over 5,000 full-service residential and commercial clients. The second, Service Autopilot, is a leading business management and scheduling software solution that serves more than 1,600 companies whic…
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Dan Claps is the Chief Executive Officer & Co-Founder of Voda Cleaning & Restoration, a successful Franchise Playbook Brand. He’s a serial entrepreneur in the franchise space who joined Murphy Business and Financial Corporation as the franchise system's youngest Business Broker in 2014. In this episode, we talked about franchising strategies, local…
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Anthony Romelli is a field supervisor for Ongaro & Sons in Santa Rosa, CA. As a field supervisor, he sells replacement HVAC replacement systems. And Anthony does that extraordinarily well. Since starting in sales in 2020, he’s been named a CertainPath Sales Crown Champion—that’s 3 years in a row. In 2023, he sold an incredible $4.5 million, an impr…
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In this episode, we're diving deep into one of the most pressing issues faced by home service businesses today: employee turnover. High turnover rates can cripple a company’s growth, affect customer satisfaction, and increase operational costs. But don't worry, we've got you covered! Learn more about Joe Crisara at; https://servicemvp.com Subscribe…
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Dean Graziosi is the co-founder of Mastermind.com. He is a professional speaker, host of the “Own YOUR Future Podcast,” and the New York Times bestselling author of “Millionaire Success Habits” and “The Underdog Advantage.” In this episode, we talked about work-life balance, product strategies, marketing initiatives...…
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Subscribe to our page for more home services content / resources. Book a call with us: http://calendly.com/sydneeolsen/30min Our Website: https://hookagency.com/ Connect with Tim on FaceBook: https://www.facebook.com/invigorated Our meme page: https://www.instagram.com/roofermemes/ DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-…
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In this episode, we are speaking with Dan Goodman of Building36. Building36 innovative smart home technology can be found in over five million homes. They provide advanced technology and connected devices that enable trade companies to efficiently deliver smart home solutions. The smart home solutions deliver all the conveniences modern homeowners …
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Tommy Mello is the author of Home Service Millionaire and Elevate, and the founder of A1 Garage Doors, a $200 million-plus home service business with over 700 employees in 19 states. Through Home Service Freedom and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses. In this…
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Louis Herbert is a selling electrician for Kanon Electric in Milton, WA. Last year, Louis sold a sensational $1.4 million—all residential service work. He managed to post such impressive numbers after only his second full year selling residential work. Louis had spent most of his career in new construction, after a short stint in law enforcement. I…
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Brigham Dickinson is president and founder of Power Selling Pros, a leading coaching and training firm dedicated to teaching businesses to wow more customers. Brigham started Power Selling Pros when he saw that call handlers needed assistance consistently converting calls to bookings. As a result, Brigham answered the need by creating the Pattern F…
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Alisa Imperial is a Project Manager at A1 Garage Door Services, where she leads a team dedicated to providing leadership and support to industry leaders in home services. Prior to joining the company, she spent over ten years at Spectra, where she worked as a Regional Human Resource Operations Manager during her final year. In this episode, we talk…
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Kaylee Rumley is a salesperson for Three Mountain Roofing in Jeffersonville, VT. For much of her career, you could find Kaylee on the slopes; she was a ski instructor for 15 years. It’s through that job she met her good friend, Alisa Anderson, who owns Three Mountain Roofing, along with her husband, Lee. It was Alisa who convinced Kaylee to change …
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Welcome to the HVAC HUSTLE podcast, where we dive deep into the world of heating, ventilation, and air conditioning businesses and explore the art of pricing. Join us as we uncover the secrets behind why raising your prices could be the game-changer your HVAC business needs. Learn more about us at; https://hookagency.com/ and @hookagency on all soc…
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Owner Pat Morstad felt as though his business growth had plateaued. His company, Precision Landscape & Irrigation in Ottertail, Minnesota, had settled into a fairly regular routine of making around $1 million in revenue and $100,000 net profit annually since its 2012 launch. Hoping to move beyond those thresholds, Morstad set in place a company-wid…
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Chris Hunter is the co-founder and CEO of Koia, a plant-based beverage company that produces refrigerated vegan protein shakes. He previously co-founded Phusion Projects Inc., the company behind the alcoholic energy drink Four Loko and is the author of “Blackout Punch: An Entrepreneur’s Journey from Chaos to Clarity.” In this episode, we talked abo…
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At the RocketX Conference, I sat down with Josh Ogre of Service MVP. We discussed the importance of having a call by call manager to bolster the culture of your sales team. A common misconception of a sales manager is they have to be great at sales first; Josh shares with me that’s not the case. It is important to have the right person in the right…
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Joe Crisara is a worldwide sales educator, and entrepreneur, and has earned the title of America’s Service Sales Coach, He combines 40 years of contracting experience with strong expertise in performing “Pure Motive Service.” He co-developed a sales educational firm and website for HVAC, plumbing, and electrical service contractors, www.ContractorS…
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Alex Citkowicz is a (plumbing) field advisor for Mike Counsil Plumbing & Rooter in San Jose, CA. In his first eight months with Mike Counsil, Alex sold $3MM, and in the last two years, he’s sold over $4MM. In 2024, Alex is on track to sell another $4MM year. This is ALL residential service work. NO big new construction, industrial, or commercial jo…
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Welcome back to the HVAC and Hustle Podcast! 🎙️ In today's episode, we delve into the crucial topic of "What To Look For in A Company Buyer." Whether you're considering selling your business now or in the future, understanding the qualities of a good company buyer is essential for a successful transaction Learn more about us at; https://hookagency.…
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