Best Ibrahim Alex Podcasts (2024)

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#122 - The Future of HIPAA-Compliant Marketing Analytics with Heap 18:04

3h ago18:04

18:04

In this episode, Cardinal's Chief Strategy Officer, Rich Briddock, is joined by DJ Johnson, a Solutions Consultant at Heap to discuss how healthcare marketers can navigate the challenges of privacy-first analytics and the transition from Google Analytics to Heap. Learn why Heap is more than just a GA4 replacement, the importance of end-to-end marke…

1
331: Fun in the Sun at the FDLA with Enja Dorchuluun, Bart Cothran, & Fernando DeLeon 1:15:37

40m ago1:15:37

1:15:37

On September 11th in Fort Worth, Texas, the 10th annual Race For the Future will take place to raise money for the Foundation For Dental Laboratory Technology. Barb is doing her 9th solo race and Elvis is teaming up with Mark Williamson and Bobby Kenney to form The Abutments. Go to dentallabfoundation.org and click on the DONATE TODAY button. There…

1
330: The Final More From exocad Insights 2024 with Chuck Genco, Yousef Ibrahim, Maher Al Hanfeish, Jen Ludwig, and Lindsey Rowan 1:07:32

2h ago1:07:32

1:07:32

This week we wrap up the conversations at the exocad Insights 2024 meeting from Mallorca, Spain. Elvis and Barb can not thank exocad enough for this amazing opportunity to showcase some many AMAZING people in our industry. Things were learned, friends were made, laptops were returned, and memories were made. Thank you exocad! First up is dental tec…

1
#121 - AI-Driven Paid Media Strategies for Healthcare Marketing Success 11:13

4h ago11:13

11:13

In this episode of the Ignite, Cardinal’s Chief Growth Officer, Lauren Leone and Director of Applied Analytics, Alex Kemp, dive into the practical applications of AI in healthcare marketing! You’ll discover how tools like call tracking and lead scoring can streamline your daily marketing tasks. Our hosts also emphasize the importance of context in …

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329: Three More From exocad Insights 2024 with Dr. Marcus White, Ashley Bryne, & Seth Potter 1:12:42

17d ago1:12:42

1:12:42

Join the GOLDEN BENCH CLUB! All you have to do is leave us a 5-star review and comment on the Apple Podcast app (or any other app and email us a screen shot) and we will read your review on the podcast and welcome you to the Golden Bench Club. This super elite club is only for the best of the best. As we continue the amazing conversations we got wh…

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#120 - B2B2C Strategies in Healthcare: Winning Employer Clients with Lindsey Kratzer 15:49

4d ago15:49

15:49

In this episode, Lindsey Kratzer, Partner at Spark Health Advisors, joins Cardinal’s Chief Growth Officer, Lauren Leone, for a conversation about the unique challenges faced by digital health and clinic-based organizations in reaching both B2B and consumer markets. You’ll gain insights into developing and implementing successful “land and expand” s…

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328: More & More From exocad Insights 2024 with Beth Collington, Luis Saraiva, and Nuno Borrego 1:06:21

25d ago1:06:21

1:06:21

Join the GOLDEN BENCH CLUB! All you have to do is leave us a 5-star review and comment on the Apple Podcast app (or any other app and email us a screen shot) and we will read your review on the podcast and welcome you to the Golden Bench Club. This super elite club is only for the best of the best. Can we explain how thankful we are to exocad for p…

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#119 - The Power of Patient Podcasts in Modern Hospital Marketing with Bonnie Ward, CHI St. Vincent 26:39

21d ago26:39

26:39

This week on Ignite, you'll hear expert insights from Cardinal’s CEO, Alex Membrillo and Market Director, Marketing and Communications at CHI St. Vincent, Bonnie Ward. Discover innovative strategies for healthcare marketing, including patient podcasts and the use of online health quizzes to drive patient engagement and track results. This episode i…

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327: Even More from Exocad Insights 2024 with Kristina & Margarita Vaitelyte and Cat Edney 1:12:47

12d ago1:12:47

1:12:47

Join the GOLDEN BENCH CLUB! All you have to do is leave us a 5-star review and comment on the Apple Podcast app (or any other app and email us a screen shot) and we will read your review on the podcast and welcome you to the Golden Bench Club. This super elite club is only for the best of the best. Mallorca Spain is known for exporting wonderful al…

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#118 - Marketing to the Modern Healthcare Consumer with Andrew Henderson 24:38

19d ago24:38

24:38

In this insightful episode of Ignite, Cardinal’s CEO, Alex Membrillo and Director of Marketing Strategy at HCA Healthcare, Andrew Henderson explore the critical role of patient experience in healthcare marketing. The discussion also covers strategies for tracking campaign success, engaging and retaining nurses, navigating compliance challenges, and…

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326: Exocad Insights 2024 with Jaime Moreno, Saulius Janusevicius, Alex Chabachevitch, Pinhas Adar 1:05:08

19d ago1:05:08

1:05:08

Join the GOLDEN BENCH CLUB! All you have to do is leave us a 5-star review and comment on the Apple Podcast app (or any other app and email us a screen shot) and we will read your review on the podcast and welcome you to the Golden Bench Club. This super elite club is only for the best of the best. This week we start with the conversations we got w…

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#117 - Google's Performance Max: What Healthcare Marketers Need to Know 13:58

25d ago13:58

13:58

In this episode of the Ignite, Cardinal’s Chief Growth Officer, Lauren Leone and Director of Applied Analytics, Alex Kemp explore the intricacies of Google's Performance Max (PMAX) advertising platform. Our hosts discuss the initial challenges marketers faced, best practices for testing new media placements, and how PMAX has evolved over the past y…

1
325: For the Love of Teeth and Industry with Sabine Mayer & Denise Burris 1:06:43

26d ago1:06:43

1:06:43

On September 11th in Fort Worth, Texas, the 10th annual Race For the Future will take place to raise money for the Foundation For Dental Laboratory Technology. Barb is doing her 9th solo race and Elvis is teaming up with Mark Williamson and Bobby Kenney to form The Abutments. Go to dentallabfoundation.org and click on the DONATE TODAY button. There…

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#116 - Hopeful Hospice Marketing: Reimaging End-of-Life Care with Alysha Wilkins-Smith 20:27

1M ago20:27

20:27

Cardinal’s CEO, Alex Membrillo and Director of Marketing for Home Health and Hospice at Medical Services of America, Alysha Wilkins-Smith, come together for a discussion about the importance of patient-centered care and the power of personal connections. You'll gain insights into leveraging both digital and face-to-face tactics to tell compelling p…

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324: A Raw Look at Full Arch with Dr. Ryan Dunlop and Dr. Johnathan Abenaim 1:05:21

1M ago1:05:21

1:05:21

On September 11th in Fort Worth, Texas, the 10th annual Race For the Future will take place to raise money for the Foundation For Dental Laboratory Technology. Barb is doing her 9th solo race and Elvis is teaming up with Mark Williamson and Bobby Kenney to form The Abutments. Go to dentallabfoundation.org and click on the DONATE TODAY button. There…

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#115 - The Secrets to Building a Successful Healthcare Brand with Kelly Meigs 23:48

1M ago23:48

23:48

Dive into the dynamic world of healthcare marketing with our host and Cardinal’s CEO, Alex Membrillo, and special guest Kelly Meigs, Vice President of Marketing Strategy and Planning at Tanner Health System. Discover the secrets of building a robust marketing team, harnessing CRM for targeted outreach, and using video and PR to elevate service line…

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323: Answering Opportunity with Thomas Brainsky 1:06:12

1M ago1:06:12

1:06:12

Voices From the Bench is headed back to Florida THIS WEEK for the FDLA Southern States Symposium & Expo all thanks to the great people at Jensen Dental. You know, the makers of MIYO!. Come visit Elvis & Barb in the Jensen booth June 7 & 8 in Orlando. Register today at FDLA.NET! Could you imagine buying a lab without knowing anything about teeth? We…

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#114 - The Power of Authenticity in DSO Marketing with Lacie Randall 22:26

2M ago22:26

22:26

This week’s episode of Ignite is a goldmine as Lacie Randall, Director of Marketing, Pediatric Dentistry at Specialty Dental Brands joins our host and Cardinal’s CEO, Alex Membrillo. You'll learn the importance of educational content to preempt patient questions, the shift towards authenticity and personalization in dental marketing, and the signif…

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322: The Full "Arch-Bishop" of 3shape Design with Cole Bishop 1:04:12

2M ago1:04:12

1:04:12

Voices From the Bench is headed back to Florida for the FDLA Southern States Symposium & Expo all thanks to the great people at Jensen Dental. You know, the makers of MIYO!. Come visit Elvis & Barb in the Jensen booth June 7 & 8 in Orlando. Register today at FDLA.NET! We all know that a majority of labs use 3shape. We also know that a majority of t…

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Getting a Grip on Hybrids with Shaana Gripp 1:01:11

2M ago1:01:11

1:01:11

Our first episode since returning from the AMAZING Exocad Insights meeting in SPAIN! Thank you to all the wonderful people that put on the show and to everyone that stopped by and recorded with us. We can't wait to release all the episodes! Go show some love to Jaume Aisa Moreno who is reuniting Elvis with his podcast laptop! Shaana Gripp started o…

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#113 - Revolutionizing Patient Care: The Intersection of Marketing and Technology with Ibrahim Albaba 23:45

2M ago23:45

23:45

This week on Ignite, Cardinal’s CEO, Alex Membrillo, is joined by Ibrahim Albaba, Analytics Manager at CLS Health. The two explore the intersection of healthcare services and marketing analytics and share their insights on marketing operations (MOps) alignment and the significance of seamless patient experiences. The episode touches on the use of E…

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320: Making It Your Own with Kevin Mahan and Kite Saito 1:02:55

2M ago1:02:55

1:02:55

Voices From the Bench is headed back to Florida for the FDLA Southern States Symposium & Expo all thanks to the great people at Jensen Dental. You know, the makers of MIYO!. Come visit Elvis & Barb in the Jensen booth June 7 & 8 in Orlando. Register today at FDLA.NET! After countless past guests on the podcast (and Barb) sing the praises of the MIY…

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#112 - DSO Marketing: How to Turn First-Time Visitors into Lifelong Patients with Melanie Basile 19:27

3M ago19:27

19:27

This week on Ignite, Chief Growth Officer at the Smilist, Melanie Basile joins Cardinal CEO, Alex Membrillo, for an insightful discussion that explores the cutting-edge marketing strategies and technological innovations within the dental industry. Discover AI's potential to transform healthcare marketing by offering invaluable insights into patient…

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319: The Benefit of Providing Benefits for Dental Technicians with Michael Clark 1:07:22

2M ago1:07:22

1:07:22

Voices From the Bench is headed back to Florida for the FDLA Southern States Symposium & Expo all thanks to the great people at Jensen Dental. You know, the makers of MIYO!. Come visit Elvis & Barb in the Jensen booth June 7 & 8 in Orlando. Register today at FDLA.NET! Most people don't like to talk about health insurance. Because it's usually with …

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#111 - Marketing for Multi-Location Dermatology with Maite Uribe-Echevarria 22:34

3M ago22:34

22:34

Join us on Ignite for an insightful discussion about the world dermatology dermatology marketing. our hosts, Cardinal's CEO, Alex Membrillo, and VP of Marketing at Sanova Dermatology, Maite Uribe-Echevarria, discuss the importance of marketing and operations (MOps) alignment, HIPAA compliance, the challenges of prioritizing marketing strategies, an…

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318: Lab Day Chicago 2024 Act 5 with Carrie Ling, Randi James, David Lesh, Nitasha Rizvi, Beth Brown, Lola Welch, & Julia Glancey 1:09:50

3M ago1:09:50

1:09:50

It's time again to raise money for the Race For the Future 10.0! This year it's being held in Fort Worth, Texas on September 15th. Go to dentallabfoundation.org and click the “donate today” button. Log in or create an account, then select the “Race for the Future” option and enter The Abutments or Barb Warner to donate. All the money goes towards f…

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#110 - Converting Leads to Loyal Patients: Strategies for Patient-Centric Healthcare Marketing with Cailean Contini 27:50

3M ago27:50

27:50

Discover how AI and word-of-mouth are revolutionizing healthcare marketing in our latest Ignite podcast. Learn from Cardinal’s CEO, Alex Membrillo, and industry expert, Cailean Contini, about leveraging AI for brainstorming and idea generation, while understanding the critical role of patient experience in converting leads to loyal patients. Dive i…

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317: Lab Day Chicago 2024 Act 4 with Nichoel Burdge, Kay Fritze, Allison Cook, Jen Ludwig, Mike Claugherty, Scott Gallacher, & Dee Grimm 1:08:47

3M ago1:08:47

1:08:47

Want to go on the ULTIMATE exocad vacation? Endless fun, epic weather, amazing food, exotic culture, and two days all about the greatest software in dental, exocad. Join Elvis and Barb on May 9 and 10 on the beautiful Spanish island of Mallorca. It's called exocad Insights 2024 and it's full of amazing speakers, great breakout sessions, evening eve…

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#109 - Content Quality Check: The Impact of Google's SEO Spam Update on Healthcare Marketing 21:32

3M ago21:32

21:32

Stay ahead of the game with insights on Google's March 2024 core update. Our hosts, Cardinal’s Chief Growth Officer, Lauren Leone and VP Earned and Owned Media, Rob Sauter, dive into the spam targeting update and explore its impact on healthcare marketing. In this episode, you’ll get tactical advice on content evaluation and learn how leading teams…

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316: excited about exocad (Insights 2024) with Christine McClymont & Dr. August de Oliveira 1:05:57

3M ago1:05:57

1:05:57

The shirts and hoodies are BACK! Back in January we sold "Dental Technicians: Making Dentist Look Good since the 1700s" shirts for Lab Day. So many people asked us to bring them back, so we did! Get them here before April 18! https://www.bonfire.com/vftb-the-zippered-hoodie-era/ This week we talk all about the exocad event of the year, exocad Insig…

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#108 - Decoding the HHS Bulletin: Navigating HIPAA Compliance in Healthcare Marketing with Ray Mina of Freshpaint 26:54

4M ago26:54

26:54

Discover how to navigate HIPAA compliance in digital marketing with our latest podcast featuring expert insights from Cardinal’s Chief Strategy Officer, Rich Briddock and VP of Marketing at Freshpaint, Ray Mina. Learn about leveraging HIPAA-compliant MarTech, the impact of the recent HHS bulletin update on healthcare marketing, and strategic opport…

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315: Lab Day Chicago 2024 Act 3 with James & James Angelone, Patrick Coon, and Peggy Alexander 1:17:18

3M ago1:17:18

1:17:18

Want to go on the ULTIMATE exocad vacation? Endless fun, epic weather, amazing food, exotic culture, and two days all about the greatest software in dental, exocad. Join Elvis and Barb on May 9 and 10 on the beautiful Spanish island of Mallorca. It's called exocad Insights 2024 and it's full of amazing speakers, great breakout sessions, evening eve…

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#107 - Optimize Healthcare Marketing: How to Enhance Patient Experience and Drive Appointments with Lyndey Brock of Invoca 24:05

4M ago24:05

24:05

Discover how Invoca's AI-driven call tracking revolutionizes healthcare marketing with Cardinal CEO, Alex Membrillo and Director of Account Management at Invoca, Lyndey Brock! Invoca integrates with EHRs, CRMs, and analytics platforms, ensuring HIPAA compliance and efficient patient experiences. Check out this episode of Ignite to learn how to driv…

1
314: Lab Day Chicago 2024 Act 2 with Dr. Sandy & James Kirk, Dr. Ed McLaren, and Patrick Allen 1:08:44

3M ago1:08:44

1:08:44

The shirts and hoodies are BACK! Back in January we sold "Dental Technicians: Making Dentist Look Good since the 1700s" shirts for Lab Day. So many people asked us to bring them back, so we did! Get them here before April 18! https://www.bonfire.com/vftb-the-zippered-hoodie-era/ Want to go on the ULTIMATE exocad vacation? Endless fun, epic weather,…

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#106 - Attract, Retain, Grow: Strategies for Dental Marketing Success with Industry Expert Jacob DeMorris 22:29

4M ago22:29

22:29

This week on Ignite, Cardinal’s CEO, Alex Membrillo and industry expert, Jacob DeMorris, explore how to enhance your dental practice's marketing and patient care. Our hosts dive into the importance of operational impact, patient satisfaction follow-ups, and leveraging both digital and traditional marketing tactics. Tune-in to gain actionable strate…

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313: Lab Day Chicago 2024 Act 1 with Michael Wandling, Vinod Dudhat, Brian Johns, and Rob Fletcher 1:18:14

4M ago1:18:14

1:18:14

Want to go on the ULTIMATE exocad vacation? Endless fun, epic weather, amazing food, exotic culture, and two days all about the greatest software in dental, exocad. Join Elvis and Barb on May 9 and 10 on the beautiful Spanish island of Mallorca. It's called exocad Insights 2024 and it's full of amazing speakers, great breakout sessions, evening eve…

1
#105 - Strategic Storytelling: Video's Role in a Full-Funnel Healthcare Marketing Strategy 30:38

4M ago30:38

30:38

Join Cardinal’s Chief Growth Officer, Lauren Leone and Creative Director, Heather Richardson as they explore the role of video content in engaging healthcare consumers across different funnel stages. Tune in to discover the nuances of creating impactful video content, from choosing the right creative elements and platforms like TikTok and Facebook,…

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312: From Tight Pants to Milling Burs with Renata Budny & Paul Beck 1:10:03

4M ago1:10:03

1:10:03

QUEENS -Women In The Industry event is happening April 5th & 6th 2024 at Bellisimo Castle! Check out queenswomenintheindustry.com to register for this wonderful event Elvis and Barb cannot believe Voices from the Bench is still going after 6 years! We owe it all to the listeners, the sponsors, and of course the guests that make this podcast what it…

1
#104 - Driving Growth for Dermatology: How to Craft a Winning Marketing Strategy for Your House of Brands with Steve Estévez 34:23

4M ago34:23

34:23

Dive into the dynamic world of dermatology marketing with our latest episode of Ignite, featuring Steve Estévez, VP Marketing at DermCare Management! Steve joins Cardinal CEO, Alex Membrillo, to share his insights on leveraging marketing wins to solidify brand identity, the impact of COVID on search marketing strategies, and the importance of a rob…

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311: LIVE ON TAPE FROM CAL-LAB 2024 with Basil Callahan, Sean Siegel, Jim Thacker, and Jeff Stronk 1:16:51

4M ago1:16:51

1:16:51

Want to go on the ULTIMATE exocad vacation? Endless fun, epic weather, amazing food, exotic culture, and two days all about the greatest software in dental, exocad. Join Elvis and Barb on May 9 and 10 on the beautiful Spanish island of Mallorca. It's called exocad Insights 2024 and it's full of amazing speakers, great breakout sessions, evening eve…

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310: Enhancing Analog with Digital and Artistry with Aleksandra Polczynski 58:30

4M ago58:30

58:30

Aleksandra Polczynski is an artist. Without even knowing what a dental technician was, she met and married a Master Dental Technician. The lab he worked at offered her a job after looking at some of her drawings. From there a passion and a career was born. She nailed her first few wax ups and was soon a ceramist. After partnering up with companies …

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#103 - Strategic Healthcare SEO in 2024: Improving the Digital Patient Experience 18:03

5M ago18:03

18:03

Explore the evolving landscape of SEO for healthcare organizations in the digital age on this episode of Ignite! Our hosts, CEO, Alex Membrillo, and VP of Earned and Owned Media, Rob Sauter share actionable strategies for enhancing the digital patient experience and ensuring privacy. Uncover the collaborative power of paid and earned media to boost…

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309: Positive Reinforcement with John Rano 1:01:01

5M ago1:01:01

1:01:01

We are all back from Lab Day and very tired.... but yet we are still all going to the bench because the work never stops. THANK YOU Ivoclar, for hosting us over the weekend! This week we get to meet John Rano. John's dad was a dental technician, so it only made sense that John would end up in the family business. At the age of 14, John started lear…

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308: Harvesting Your Lab's Value with Rob Laizure and Sasha Der Avanessian 1:03:33

5M ago1:03:33

1:03:33

Be sure to come see us in the Ivoclar Ballroom during LMT Lab Day Chicago 2024. Register today! We will also be recording Thursday night during the Cal-Lab Association Meeting that same weekend! Check out this amazing event and register today! How do you market your lab? By talking about the materials that you use? Do you mention how many years of …

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#102 - Explore the Digital Landscape of Behavioral Health with Joe Crosby of Odyssey Behavioral Healthcare 21:21

5M ago21:21

21:21

Join Cardinal’s CEO, Alex Membrillo, and Director of Digital Marketing at Odyssey Behavioral Healthcare, Joe Crosby, for an enlightening episode of Ignite that unveils the innovative strategies driving Odyssey's success across 9 states. Whether through localized SEO initiatives or nationwide residential care campaigns, Odyssey's digital approach is…

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307: A Youth's Excursion into Conversions with Tyler McCabe 1:00:32

5M ago1:00:32

1:00:32

Be sure to come see us in the Ivoclar Ballroom during LMT Lab Day Chicago 2024. Register today! We will also be recording Thursday night during the Cal-Lab Association Meeting that same weekend! Check out this amazing event and register today! What were you doing at the age of 20? Probably not what Tyler McCabe is doing. Tyler at the age of 20 is a…

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306: It's the Window into the Body with Jessica Love (Birrell) & Laura Gilbert 1:09:26

5M ago1:09:26

1:09:26

Be sure to come see us in the Ivoclar Ballroom during LMT Lab Day Chicago 2024. Register today! Come enjoy and sun with us on May 9 -10, 2024 in Mallorca, Spain at exocad Insights! An amazing line up of speakers all talking about an amazing design program! Register here! This week we prepare for what is sure to be the best LMT Lab Day Chicago ever!…

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#101 - Boost ROI & Patient Trust in 2024: How to Build and Implement a HIPAA-Compliant Tech Stack 19:53

6M ago19:53

19:53

Join us this week on Ignite to explore how healthcare marketers tackle the challenge of lead attribution and marketing ROI within HIPAA constraints. Our hosts, CEO, Alex Membrillo and Chief Strategy Officer, Rich Briddock discuss how to build a compliant technology stack using tools like call tracking and analytics. They also explore how such a sta…

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305: Educating the Future of Digital Dentures with Dr. Wendy Clark 1:05:40

6M ago1:05:40

1:05:40

Be sure to come see us in the Ivoclar Ballroom during LMT Lab Day Chicago 2024. Register today! It's always good, as technicians, to get a clinical perspective of all the work we do. Let's be honest, without the clinical side.... We wouldn't have work. But getting to talk to a clinician that LOVES and APPRECIATES lab work is even better. Dr. Wendy …

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304: It's a Snowy Midnight Storm with MIYO and Amanda Carson 1:01:11

6M ago1:01:11

1:01:11

Be sure to come see us in the Ivoclar Ballroom during LMT Lab Day Chicago 2024. Register today! When you see a tooth, what do you think? Some notice its shape. Some notice its Vita shade equivalent. This week’s guest notices the amount of moss, raspberry, and midnight is in it. Amanda Carson was always an artist. She even got two degrees in it. But…

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