Best Idevice Podcasts (2024)

1
OFB 72 | Joe Zwiebel | Selling to Flat Organizational Charts 36:55

9y ago36:55

36:55

We talk with Joe Zwiebel, President of New England Business Media., about: What is a flat business org chart? Why is flat better for selling? And we role play with Joe Zwiebel selling US on advertising with his online publications.

1
OFB 71 | Models Come in All Shapes and Sizes 38:00

9y ago38:00

38:00

Issue: Your business model is about how you make money. Rules: Sell products - gross margins rule the day Sell personal services - hourly optimization is key Sell knowledge - licensing and distribution matter Solve a need - Uber has no cars; Alibaba has no inventory Actions: Answer the following questions: What problem do you solve? Is it worth sol…

1
OFB 70 | Johnny Mac & Me 22:00

9y ago22:00

22:00

Social Media has become CLICK BAIT for business owners getting screwed by consultants. I observe people forgetting the basic tenant of social media, if they ever knew it at all, and that’s is SOCIAL! Engaging with other, sans sales pitch. For this episode I ask my friend Johnny Mac -- owner of Barbarino Nissan and Barbarino Mitsubishi, to visit wit…

1
OFB 69 | CriquetShirts.com | Online Retailer of Classic Golf Shirts 18:17

9y ago18:17

18:17

At the age of five, Billy Nachman and Hobson Brown were forced into their first collared shirts to attend an all-boys school in New York City. Although initially squirmy and uncomfortable, the boys quickly began to notice the power of the polo: the approving nods from parents, the lingering glances from the ladies... These two lifelong friends have…

1
OFB 68 | iDevices That Know You 26:00

9+ y ago26:00

26:00

CEO and Founder of iDevices, Chris Allen, iDevices - started with the invention of the iGrill - one of the first app-enabled devices to be featured in the Apple retail stores way back in 2010, This was the cutting / bleeding edge of the IoT era - the Internet of Things era. Today Chris’ company, iDevices, blends the art and science of app developme…

1
OFB 67 | How Inbound Marketing Helps New Sales Cycle 45:00

11y ago45:00

45:00

Inbound marketing and accurate marketing ROI -- they are like two peas in a pod. Beer prices may go up if fracking messes up the water. Starting an online business? A few bases you need to cover. Customers leaving? A few questions to ask. Brian, Tommy and Ken go far and wide in this episode of Open for Business. Steve Hall from Hubspot was our gues…

1
OFB 66 | Advertising vs Connecting | Google Bank and Trust 49:39

11+ y ago49:39

49:39

Super Bowl ads for $3.9M, social media hijackers, inbound marketing bubbles?, and a message of endearment from LinkedIn. All this and more to help you get and keep customers, on the latest edition of OFB. Brian, Tom and Ken explore the mania of advertising tied to the Super Bowl, specifically looking into some marketing stories tied to the game. ht…

1
OFB 65 | Anti Social Media 45:00

11+ y ago45:00

45:00

Ken, Brian and Tommy “fly off” on the airlines and airports and then segue into an enlightening conversation about the revolution going on in our universities. And speaking of revolutions, Facebook appears to be, at the very least, redefining the rules of the social media game leaving some “users: feeling that Facebook is being rather anti-social w…

1
OFB 64 | Almost Dante's Circles of Marketing Hell 47:00

11+ y ago47:00

47:00

Short exploratory to marketing hell courtesy of HubSpot, wonder why Facebook needs a search engine, and discuss intrapreneurs vs. entrepreneurs. References to Dante aside, HubSpot says there are nine circles of marketing hell. From ugly content to bad automation to interrupting way too much, we take a look at all nine circles and how they hurt your…

1
OFB 63 | The Talking Stick | 1+1=4 43:47

11+ y ago43:47

43:47

http:/www.podtrac.com/pts/redirect.mp3/ofb.s3.amazonaws.com/OFB63_TheTalkingStick.mp3 On this edition of OFB Brian, Tommy and Ken take a crowd sourced funded trip to Vegas, visit another innovative online retailer, and explore how collaboration works in Silicon Valley, but doesn’t work in Washington. HOT POTATO NEWS: Crowd sourced funding is still …

1
OFB 62 | Don't Stand Alone with Social Media 45:00

11+ y ago45:00

45:00

Smart marketing is smart marketing, regardless of the venue. On this edition of OFB Brian, Tommy and Ken, along with our guest Chris Reimer explored some applications of smart marketing, and some not so smart marketing moves as well. Our first Hot Potato was ReferralKey.com. Describing itself as an online community of connected people sending lots …

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OFB 61 | How to Raise Prices without Losing Customers: Lessons from Airline and Cable Companies 45:00

11+ y ago45:00

45:00

-Which do you like better ALL INCLUDED pricing, or ALA CARTE pricing? -What company lost millions in dollars and customers, then gave their CEO a 100% pay increase? -And How to raise prices for your products or services and not lose business Guest Host: Lon Seidman - Host of Behind the Video and Lead Writer of CTTechJunkie.com, but also a partner i…