OFB 64 | Almost Dante's Circles of Marketing Hell

Open For Business

Short exploratory to marketing hell courtesy of HubSpot, wonder why Facebook needs a search engine, and discuss intrapreneurs vs. entrepreneurs.

References to Dante aside, HubSpot says there are nine circles of marketing hell. From ugly content to bad automation to interrupting way too much, we take a look at all nine circles and how they hurt your marketing efforts.
http://blog.hubspot.com/blog/tabid/6307/bid/34055/the-9-circles-of-marketing-hell-where-will-you-spend-eternity?source=Blog_Email_[The%209%20Circles%20of%20Mar]

Facebook is about to introduce a new search engine called Facebook Graph Search. The foundation of any search will be what matters to someone in the context of their social life -- people, pictures, places, interests. It depends on the data entered in Facebook, and is limited to the data entered in Facebook. The jury is skeptical but still out on this one.
http://blog.hubspot.com/blog/tabid/6307/bid/34058/facebook-announces-new-social-search-feature-called-graph-search?source=Blog_Email_[Facebook%20Announces%20N]

Ownership has its censorship privileges. CBS removed the best in show award given to Hopper at the CES show in Vegas. Hopper is owned by Dish who is in a big legal hassle with CBS. CBS owns CNET who runs the CES show. Hence, Hopper gets no rewards in CBS’ sandbox.
http://adage.com/article/special-report-ces/cnet-disqualifies-dish-s-hopper-ces-awards/239134/

From the inside they are known as intrapreneurs. On their own they are known as entrepreneurs. In today’s business climate the successful ones are valued, even revered. Why? Fast Company looks at intrapreneurs, Inc.com looks at entrepreneurs, and Guy Kawaski adds the voice of experience. We talk about all of it.
http://www.fastcoexist.com/1681203/to-change-a-company-you-need-intrapreneurs

http://www.inc.com/steve-tobak/great-entrepreneurs..html?goback=.gde_4577943_member_198444328

http://blog.guykawasaki.com/2006/01/the_art_of_intr.html

Open for Business #64 – more great information than you could hope for in less than an hour.