show episodes
 
FI GROW Solutions is a partner agency that works with credit unions and community banks to help drive growth and sales. We think bank marketing is broken! We decided to "Hit Record" during our strategic conversations around what's working for our partners, to share with other bank and credit union marketers and executives. If you're looking for best practices for your bank or credit union, join us while we talk all things sales, marketing and strategy for financial institutions!
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Driving Demand

Akseli Matila, B2B growth expert

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Actionable B2B marketing advice you can implement tomorrow. Driving Demand is for European B2B marketers who want to grow by learning from leading marketers. Hosted by Akseli Matila
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Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency. Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend as our main hosts, we delve into the latest trends and strategies to help you become a better marketer. We cover topics like: ...
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Limitless is a brand new podcast series from Team Hippo Video. We aim to bring in sales and marketing thought leaders, influencers and think-tanks with diverse backgrounds. We will help you learn from people who’ve faced similar challenges, failed numerous times and have risen to conquer them. Be it prospecting, contract negotiations, closing enterprise deals or generating leads, learn it from someone who’s been there and done that. Limitless is the place for all the sales and marketing prof ...
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The HubSpot Partner Broadcast is your monthly news hour covering the stories that matter to members of HubSpot's Partner Program. Produced at the end of the month, every month. "If it matters to HubSpot Partners, it matters to the Partner Broadcast."
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All Tom does is think about and start B2B businesses. This podcast is his excuse to talk about it.* *With awesome B2B entrepreneurs like David Heinemeier Hansson (37signals), Guillaume Moubeche (lemlist), Chris Walker (Refine Labs), Andrew Gazdecki (Acquire.com), Adam Robinson (Retention.com), Peep Laja (CXL), Gil Allouche (Metadata), Jonathan Dane (KlientBoost), Eric Siu (Single Grain), Arvid Kahl (FeedbackPanda), Carrie Rose (Rise at Seven) and many more.
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The Mission of Lead Generation Accelerator for Business is to bring proven marketing ideas to professionals offering a service, consulting. coaching, advice or software and who want a weekly flow of inbound new client inquiries. We deliver one idea to boost marketing results using our “7 questions in 7 minutes”. https://boardroom.explosionmarketing.com.au/podcast/ If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” – Zig Ziglar
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Do you ever find yourself saying "there's no good real estate deals anymore?" or, do you want to do more real estate deals and make more money, but not really sure how to go about it? You've probably been sold some gimmicks from one guru or another and have likely found it does't work, or at least not the way they say it does. Success and financial freedom can seem out of reach when you're not exactly sure what to do. If you're tired of the real estate income roller coaster, want to do more ...
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The Digital Marketing Podcast

Ciaran Rogers, Daniel Rowles and Louise Crossley

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A weekly digital marketing podcast with listeners in over 190 countries worldwide.The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Daniel Rowles, Ciaran Rogers and Louise Crossley. Find out more at targetIniernet.com/podcasts
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Welcome to the Platinum PT Academy Podcast, where personal trainers & coaches come to transform their businesses and achieve extraordinary success. Hosted by Gordon Chommanivong and Michael Pritchatt, owners of two $1M/year personal training studios, this podcast is your ultimate resource for proven strategies, actionable insights, and expert advice on growing your PT business. Each week, we dive into essential topics like lead generation, sales mastery, marketing tactics, mindset developmen ...
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Fuel Your Growth with the Aspiration Marketing Podcast Marketing and Sales isn't just about reaching goals—it's about fueling growth and inspiring action. That's the heart of the Aspiration Marketing Podcast. We cover the full spectrum of marketing strategies that drive success, from inbound essentials like blogging and content marketing to the power of SEO, email campaigns, conversion rate optimization, and web design. Need to boost sales or fine-tune your PPC? We've got you covered. Expect ...
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High-Performance Inbound Strategies Welcome to the Marketing Ideas That Connect show, In this this show we discus paid media and the art of inbound marketing and how to keep your audience engaged and your brand top of mind. We are Google Partners and work on our customers Google Ads every day improving our craft. #Media #Business Our mission is clear: To Improve your search results and attract leads that convert. Music: Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.com/atmosphe ...
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Most marketing advice is pulled from big companies. How many times have you read a business book with advice on how Apple or Google did it? Those growth strategies just don’t apply to smaller businesses. The Small Marketing Teams podcast is full of specialized advice for the people responsible for growing small and mid-sized companies. For the past 10 years, I've researched, tested, and seen success with the marketing and sales approaches that I will teach you so that you can achieve remarka ...
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show series
 
In this episode of the Aspiration Marketing Podcast, I dive into the essentials of generating leads with inbound marketing. Discover how this results-driven approach attracts high-quality leads through valuable content, builds trust, and guides potential customers toward natural purchase decisions. We'll break down the core components of inbound ma…
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In this episode of the Aspiration Marketing Podcast, I delve into the rapidly evolving world of social commerce and its impact on payment trends. With the rise of smartphones and social media platforms like Facebook, Instagram, and TikTok, social commerce is reshaping how consumers shop. I explore five key strategies to adapt your business for this…
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In this episode of the Aspiration Marketing Podcast, I dive into the essentials of the CAN-SPAM Act, a crucial guide for email marketers aiming to keep their messages out of the spam folder. Enacted by the FTC in 2003, this legislation sets clear guidelines for responsible email marketing, ensuring transparency and trust. I'll walk you through the …
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Welcome to the Aspiration Marketing Podcast, where we dive into the world of email marketing with our episode titled "Email Marketing Best Practices: Opt-in or Double Opt-in?" Are you struggling to decide the best way to build your email list? Join me as I explore the differences between opt-in and double opt-in methods. We'll weigh the pros and co…
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In this episode of the Aspiration Marketing Podcast, I delve into the world of schema markup, a powerful tool in the SEO arsenal that can transform how search engines perceive your website. Discover how schema markup acts as a translator, helping search engines understand the true value of your content, whether it's a delicious recipe, a local busi…
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In this episode of the Aspiration Marketing Podcast, I delve into the 15 most impactful online sales channels for 2024. Understanding and selecting the right sales channels is crucial for success, as each channel offers unique benefits and challenges. From content and SEO to newsletters and podcasts, I explore how these channels fit into the broade…
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In this episode of the Aspiration Marketing Podcast, I dive into the critical concepts of customer retention and churn rates. Have you ever felt that sting when a customer cancels? We explore why retaining loyal customers is more cost-effective than constantly acquiring new ones, and how a mere 5% increase in retention can boost profits by up to 95…
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We have officially released 400 episodes of the Digital Marketing Podcast! To celebrate, we're bringing you a two-part episode on an Inbound Conference Recap and the latest trends in Digital Marketing. Join us as we unpack the latest trends for you, including the ongoing challenges of social media engagement, and the increasing role of AI in conten…
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This episode is a recording of Dan's talk hosted by Metadata's Demand Community. SEO and LinkedIn Ads aren't typically discussed in connection with each other, but they can be a powerful, demand-generating force when used strategically. In this session, Dan Stillgoe, Marketing Manager at Blend, will share a practical approach to aligning your SEO a…
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In this episode of the Aspiration Marketing Podcast, we dive deep into the world of podcast analytics with "Data-Driven Decisions: Measuring Podcast Success and Tracking ROI." Have you ever wondered how to truly measure the success of your podcast beyond just counting downloads? Join me as I explore the essential metrics that translate podcast perf…
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Jack Frimston LinkedIn Jack Frimston X WHAM LinkedIn WHAM Website WHAM -A SALES COMMUNITY LinkedIn WHAM Community on SKOOL WHAM Linktree Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants O…
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In this episode of the Aspiration Marketing Podcast, I delve into the transformative power of content staging for website redesigns. Imagine launching a new website without the fear of broken links or glitches. Content staging serves as a dedicated testing ground, allowing you to refine your site's design, functionality, and content without disrupt…
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In this episode of the Aspiration Marketing Podcast, I dive into the world of CTAs (Calls to Action) and how they can transform your website visitors into valuable leads. Many businesses struggle with visitors who leave without converting, but the right CTAs can change that. I cover the importance of tailoring CTAs to different stages of the buyer'…
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In this episode of the Aspiration Marketing Podcast, I delve into the crucial world of lead generation. Picture this: your ideal customer is actively searching for a solution, but without a robust lead generation strategy, you're invisible. I explore the art and science behind identifying and nurturing potential customers, transforming them from st…
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In this episode, Meredith Olmstead, CEO of FI GROW Solutions, and Sophie Bawany, the company's in-house social media guru, explore how social media is transforming financial inclusion for younger and underserved audiences. They discuss how banks and credit unions can leverage platforms like Instagram and TikTok to provide financial education, impro…
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In this episode of the Aspiration Marketing Podcast, I delve into the future of SEO and what businesses can expect by 2025. We explore the current state of SEO, emphasizing mobile optimization, user experience, and the rising importance of voice and local search. I discuss the growing role of AI and machine learning in search engine algorithms, the…
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In this episode of the Aspiration Marketing Podcast, I delve into the top six marketing strategies used by leading marketers to achieve exponential growth. From the power of email marketing and influencer partnerships to the rise of long-form content like blogs and podcasts, I cover it all. Discover how social media platforms, pay-per-click adverti…
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In this episode of the Aspiration Marketing Podcast, we dive deep into the world of sales enablement. Imagine being a sales rep on the verge of closing a major deal, only to stumble due to outdated materials and inconsistent messaging. That's where sales enablement comes in. I'll explore how this strategic process equips sales teams with the tools,…
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Stuck in traffic or craving knowledge on the go? In this episode, I dive into the world of podcasts, exploring their explosive popularity and why they're a game-changer. Discover how podcasts offer on-demand, in-depth content on virtually any topic, making them an educational powerhouse. Learn how they build brand authority, foster intimate connect…
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Tune in to the Aspiration Marketing Podcast as we dive into "TikTok Store Marketing: 4 Effective Strategies To Implement." In this episode, I explore the untapped potential of TikTok for businesses, offering practical tips to boost your brand's conversions in 2024. Discover how to leverage hashtags to reach your target audience, collaborate with in…
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In this episode of the Aspiration Marketing Podcast, I delve into the fascinating world of AI agents and why they are becoming indispensable tools for both personal and professional use. Gone are the days of simple chatbots; AI agents are autonomous entities capable of performing tasks, making decisions, and interacting with the world independently…
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Ever wonder how top real estate investors consistently find hidden deals others miss? In this must-listen episode, host Mark sits down with Caleb Pearson, a dynamic real estate investor and broker from Charleston, South Carolina, who has mastered the art of lead generation across multiple business models. Caleb's story is about how he went from clo…
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Join me on the Aspiration Marketing Podcast as we dive into the essentials of SEO in our episode titled "SEO: How to Check and Improve Search Rankings." Discover why some websites dominate search results while others struggle. I'll guide you through selecting the right SEO tools, from free options like Google Search Console and Ubersuggest to advan…
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In this episode of the Digital Marketing Podcast, Daniel is joined by Colin Grieves and Danny Holmes from Experian Marketing Services to discuss life after third-party cookies and how marketers can adapt. As third-party cookies phase out, marketers face new challenges in reaching their audiences. Colin and Danny explain the evolution of cookies, wh…
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Justin Rowe LinkedIn Impactable - B2B LinkedIn Ads Agency LinkedIn Impactable - LinkedIn-Ads Agency YouTube Impactable Website Check out our awesome sponsor Ahrefs Webmaster Tools Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeie…
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In this episode of the Aspiration Marketing Podcast, we'll delve into "The History of Employer Branding and Why It's Here to Stay." Discover how employer branding has evolved from the early 1900s to today's data-driven strategies. Learn why a strong employer brand is crucial for attracting top talent, reducing recruitment costs, and fostering a mor…
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Ling Koay started as the first marketer at Oneflow and has been with the company for 7 years, during which Oneflow went public while Ling built the marketing function. Ling has a strong passion for brand and that's what this episode is all about! On this episode we talk about: - When should B2B companies invest in brand? - Is there a scenario where…
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In this episode of the Platinum PT Academy podcast, hosts Gordon Chommanivong and Michael Pritchatt dive into the common marketing mistakes personal trainers make and how to avoid them. Despite a technical hiccup that led to a re-recording, they ensure this episode is packed with valuable insights to help personal trainers enhance their marketing s…
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In this episode of the Aspiration Marketing Podcast, we explore the transformative power of AI in content creation. From speeding up the writing process to overcoming writer's block, AI tools can significantly enhance your efficiency and creativity. Discover how AI can help you generate personalized content at scale, improve quality, and optimize f…
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Do you need help to take your real estate business to the next level, despite knowing the strategies and tactics? In this episode, we unlock the secrets to success with elite business coach and real estate investor, Patrick Precourt. Patrick has spent over 20 years mastering the art of not just real estate investing, but understanding the mindset b…
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Dive into the fascinating world of artificial intelligence with the latest episode of the Aspiration Marketing Podcast, titled "What is Behind HubSpot AI?" Join me as I peel back the curtain on how HubSpot leverages AI to supercharge marketing efforts. Discover the magic of AI-powered personalization, smart segmentation, and dynamic content creatio…
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Ever wondered why your meticulously crafted email campaigns sometimes fall flat? In this episode of the Aspiration Marketing Podcast, I delve into the crucial role that email send times play in determining open rates. Discover why timing matters, the best days and hours to send emails, and how industry benchmarks can guide your strategy. Learn abou…
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Join me on the Aspiration Marketing Podcast as we dive into the world of lo-fi content in influencer marketing. In this episode, What is Lo-Fi Content and How Does it Work in Influencer Marketing?, we explore why consumers crave authenticity over polished perfection. I'll discuss how lo-fi content—unpolished, minimally edited videos and photos—capt…
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In this episode of the Aspiration Marketing Podcast, I dive into the crucial first step of running a SWOT analysis: capturing your brand's strengths. Discover how identifying your unique strengths can give you a competitive edge, boost customer loyalty, and enhance employee engagement. I'll guide you through practical methods like brainstorming ses…
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We love nothing more than tackling a controversial digital marketing topic, and on today's podcast episode, we dive into whether social media is really still worth the time and investment for brands. We explore a wide number of frustrations that marketers face when posting online, from fake engagement to unclear ROI, and debate whether or not influ…
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In this episode of the Aspiration Marketing Podcast, I delve into the transformative power of podcasts for lead generation. With traditional advertising losing its edge, podcasts offer a unique opportunity to connect with a massive, engaged audience. I'll explore how podcasts can help you build trust, establish authority, and convert listeners into…
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In this episode of the Aspiration Marketing Podcast, I dive into the world of sales battle cards and how they can transform your sales strategy. Ever felt unprepared during a sales call? Sales battle cards are your secret weapon, offering quick access to essential product knowledge, competitor insights, and objection-handling strategies. Learn how …
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Shiv Narayan’s LinkedIn How To SaaS on LinkedIn How To SaaS Website Shiv’s new book: Post Acquisition Marketing (How to create enterprise value in the first 100 days) Shiv’s another book: Exit-Ready Marketing (The 9-step Framework to Maximize Your Valuation) Shiv's 120 signatured drawings: SaaS Marketing Simplified Shiv’s C-Level Marketing Training…
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In this episode of the Aspiration Marketing Podcast, we dive into the transformative journey of AI from simple chatbots to sophisticated AI agents. I explore how AI has revolutionized marketing, enhancing data analysis, customer engagement, and personalization. We discuss the core capabilities of conversational AI, its benefits, and limitations, an…
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In this episode of the Aspiration Marketing Podcast, I delve into the critical process of finding your podcast niche, whether you're a B2B or B2C brand. With the podcasting landscape saturated with diverse content, standing out requires a strategic approach. We'll explore how identifying a clear niche can attract a dedicated audience, strengthen yo…
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In this episode of the Aspiration Marketing Podcast, we'll discuss the art of creating compelling narrative podcasts. With podcast listenership soaring, narrative podcasts are capturing audiences like never before. I'll guide you through the essentials of storytelling, from developing a strong central arc to crafting relatable characters and using …
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In this podcast, Meredith Olmstead, CEO of FI GROW Solutions, and social media expert Sophie Bawany discuss why social media remains vital for banks and credit unions in 2024. They explore how social media humanizes financial institutions, helps them engage with customers where they are, and fosters a unified brand experience. Additionally, they de…
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In this tactical episode, we’re joined by Blend’s PPC Campaign Manager, Sean Williams, to dive deep into the world of Paid Search with a comprehensive guide to auditing your PPC campaigns. From goal setting to conducting a thorough health check, optimising ad copy, perfecting landing pages, and analysing results, this episode is loaded with actiona…
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Join me on the Aspiration Marketing Podcast as we dive into the world of Applicant Tracking Systems (ATS) in our latest episode, "What is a Good Applicant Tracking System? We Looked at the Best." Are you overwhelmed by the hiring process? Discover how an ATS can streamline your recruitment, improve candidate experience, and save valuable time. We'l…
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Join me on the latest episode of the Aspiration Marketing Podcast as we dive into "7 Ways to Improve Your Conversion Rate in 2024." In this episode, I break down essential strategies to boost your conversion rates, from collecting and analyzing data to optimizing your content and user experience. Discover how to refine your conversion funnel, enhan…
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In this episode of the Aspiration Marketing Podcast, we dive into the world of AI chatbots and explore whether they are the right fit for your business. I'll break down the benefits and drawbacks of implementing AI chatbots, supported by compelling statistics. Discover how chatbots can enhance customer service, reduce costs, and boost customer sati…
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Join me on the Aspiration Marketing Podcast as we dive into the essential elements of crafting your 2025 business and marketing plan. In this episode, "Key Components of Your 2025 Business and Marketing Plan," we'll explore why a well-structured plan is crucial for outpacing competitors and securing long-term success. From creating a compelling exe…
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