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Why is it that some people or businesses seem to attract attention without effort while the rest of us struggle to get our message heard? I'm Aaron Kozinets, the founder and CEO of Influence Hunter, an influencer marketing agency that helps companies of all sizes scale through the use of influencers. On this podcast, we share stories from those that have it… and those that leverage it, to help you develop what we believe could be the most important skill in business right now: influence. Eve ...
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Understanding IP Matters

The Center For Intellectual Property Understanding

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‘Understanding IP Matters’ is a podcast series in its third season that enables successful entrepreneurs, creators and experts to share their IP story. The series is brought to you by the Center for Intellectual Property Understanding, an independent non-profit established in 2016. CIPU provides outreach within an educational framework to improve IP literacy, enhance value and promote sharing. www.understandingip.org
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Communication Matters is hosted by Richard McKeown, a business communications counselor, coach and seminar leader. Communication Matters is designed to help you communicate most effectively on the job and in representing your organization. Each week Richard discusses topics related to communicating with the media, preparing and delivering business presentations, dealing with corporate crises, and developing and projecting effective presence. Each podcast runs from 7-10 minutes.
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"Once the 'human' education of an AI-driven device is completed, the machine will learn on its own," says Dr. Alan C. Nelson, cancer diagnostics developer with 142 patents and 30 years AI experience. "It becomes way smarter and quicker-thinking than the teacher."By The Center For Intellectual Property Understanding
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Multi-Grammy Award winner, inventor and CEO of Intertrust Technologies use innovative technology to authenticate and track content and IP. More creative expression means faster speed, greater value and digital management challenges. Keeping up will never be the same.By The Center For Intellectual Property Understanding
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Design patents are less patents than trademarks with copyright qualities. Their importance has grown not only because of the distinctive look and feel of new products, but because of their functionality. IP licensing and legal experts, Brian Hinmand and Elizabeth Ferrill, tell UIPM listeners why DPs work best in a portfolio of IP rights.…
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Teaching intellectual property rights is no easy feat. Teaching about them meaningfully to students, entrepreneurs, business majors and others is a challenge. Join ‘Understanding IP Matters’ for a special episode, featuring two IP education champions, one an inventor, with decades of experience teaching IP to a range of students and creators and a …
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Investing today means taking a stake in company-defining rights, like patents, copyright and trademarks. Technology and product investors are IP investors - even if many do not realize it. Who are they? How do they measure success? What do they mean to innovation?By The Center For Intellectual Property Understanding
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Inventor, author and entrepreneur Arlyne Simon says creative problem solving should be the foundation for every child's education. The earlier the better. The Intel Corporation biomedical engineer believes failure is a part of every invention's success, and that we need to learn how to fail to succeed.…
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U.S. innovation the foundation of its history and success. To compete successfully in today's global economy two experts – one, the most cited business scholar - suggest that the nation will need to do a better job on innovation policy and value capture. The fate of the U.S. hangs in the balance.
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Stephen Key is a unique inventor and entrepreneur. He is also an licensing educator with thousands of students in more than 65 countries. His approach targets companies with an “open innovation” platform. These businesses, Key says, are hungry for new ideas and how to build and market them, whether they are patented or not. His product endorsers ha…
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Songwriter and copyright activist, David Lowery, led a class action against Spotify for failure to pay songwriters and publishers fairly. He won a $43 million settlement. Copyright is not only about creator survival, it is about who gets to determine what is creative and what and how the market values it.…
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Some technology companies embrace inventions and patents but other just stockpile them, more out of fear for how they may disrupt their leadership position. Some investors regard IP rights positively; others do not. After massive legislative and judicial weakening can patents still be relied upon to help generate reasonable returns? Veteran VC and …
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National Science Foundation research shows that many R&D-oriented companies believe that trade secrets are more important than patents and copyrights. How did this happen and why are trade secrets growing in importance? Also, what do creators, employees and businesses need to know about trade secrets to compete.…
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As a 27-year old Tiffany Norwood did something no other entrepreneur or inventor had accomplished: she raised $670 million dollars to fund a startup and build the first-ever global digital radio platform and launch three satellites into space. Norwood, who is one of the first successful black female tech entrepreneurs, is Founder and CEO of Tribeta…
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Key Takeaways: · Joe started his entrepreneurial journey when he first saw a TechCrunch article called Startup Weekend · Joe’s educational background was in mechanical engineering. He travelled to Japan for a year and that was when he was exposed to different activities such as poker, which started to shift his mindset in terms of learning how mone…
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Summary: In this week’s episode of The Hunting Influence Podcast, Aaron is joined by Michael Siegel, Co-Founder and CEO of Decocrated Curated Home. Michael discusses how he built and scaled Decocrated from what started out as a small mom and pop shop picture framing business into the industry leader in the home décor subscription box space. Decocra…
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Summary: In this week’s episode of The Hunting Influence Podcast, Aaron is joined by Ucef Kaawach, Founder and CEO of B. Easy Social. Ucef discusses his entrepreneurship journey from a young age where he pursued drop shipping for his clothing brand, flipping items on Kijiji/eBay, and starting his own Amazon FBA Business where he generated over $100…
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Summary In this week’s episode of The Hunting Influence Podcast, Aaron is joined by Adam Silverman, CEO and Head of Talent of Hot Dot Media. Adam Silverman discusses his journey as a serial entrepreneur from a young age, talks about the future of influencer marketing and where he sees Hot Dot Media in the next few years, his tips and tricks for inc…
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This podcast features the last of four panels from the 2021 IP Awareness Summit, held with Northwestern Kellogg School of Management. The panel looks at how poor understanding of what IP assets and intellectual capital are and how they provide return on investment affects the value. Is there a premium on ‘IP consciousness’? To watch the video versi…
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This podcast features the third of four panels from the 2021 IP Awareness Summit, held in conjunction with the Kellogg School of Management. The panel of experts looks at how students learn about IP, and from whom, varies widely by school, department and educator. What can business and other schools do to provide students what the IP understanding …
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This podcast features the second of four panels from the 2021 IP Awareness Summit. The panel of IP experts looks at how in less than two decades China has gone from an emerging innovator with few IP rights to a global leader. How has China’s emergence and use of IP changed the global innovation landscape? To watch the video version of day 1 of IPAS…
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This podcast features the first of four panels from the 2021 IP Awareness Summit, a webinar event held with Northwestern Kellogg School of Management. The panel looks at how American successes in innovation, the arts and brands are tied to the IP system – and if the system is equally effective when it comes to independent and minority inventors, cr…
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In this week’s episode of The Hunting Influence Podcast, Aaron is joined by Erik Rivera, Founder and CEO of Honest Paws. They discuss the art of bringing order in entrepreneurship chaos, and the core principles for entrepreneurial success, and the biggest challenges in CBD for the pets business.By Aaron Kozinets
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In this episode of Hunting Influence, Aaron is joined by Austin Maxwell, Co-Founder at Kanga Coolers. They discuss the Kanga Coolers origin story, the Shark Tank experience and their relationship with the shark that did the deal: Mark Cuban.By Aaron Kozinets
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In this episode of Hunting Influence, Aaron is joined by Eric Bandholz, Founder of Beardbrand. They discuss why Beardbrand's motto is "keep on growing" which refers to both your beard and yourself... the single most impactful moment in Eric's entrepreneurial career and Eric's biggest hiring lesson.By Aaron Kozinets
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In this episode of Hunting Influence, Aaron is joined by Nick Hamburger, Co-Founder and CEO of Quevos. They discuss Nick’s Shark Tank experience (SPOILER: they got investment), how he managed to launch a brand whilst still in school, and how to succeed as a young entrepreneur.By Aaron Kozinets
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This podcast is part two of “Living with the Impact of Covid-19.” It looks at the role of IP rights in developing work-life solutions. It is part of an event held with the Institute for Business Innovation at UC Berkeley’s Haas School of Business. To watch the video version of this podcast click here. For more information about CIPU, please visit o…
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This podcast is part one of “Living with the Impact of Covid-19.” It looks at the role of IP rights in identifying work-life solutions. It is part of an event held with the Institute for Business Innovation at UC Berkeley’s Haas School of Business. To watch the video version of this podcast click here. For more information about CIPU, please visit …
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One of the key attributes of the key professional is the influence they have over people and organizations...influence that positively impacts, mentors, and inspires those around them. In this edition of Communication Matters With Richard McKeown, listen to a discussion of the distinctions between Influence and Power. They are practical and are exc…
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Why is it that in media interviews some people come across as calm, assured and credible, and others look and sound more like a witness for the defense? One important reason is that they engage the issue...not merely respond to the question. Listen to this episode of Communication Matters With Richard McKeown as Richard discusses how to engage and …
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In this final installment on Four Fatal Flaws of Presentations, Richard McKeown talks about the importance of one of the most important parts of a presenttion: its closing. Far too many closings are little more than awkward exit strategies that overlook the need...and opportunity...to tie the presentation to the interests of the audience, lay out n…
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