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Welcome! I'm Jillian Leslie, host of The Blogger Genius Podcast and founder of MiloTree.com and CatchMyParty.com. In each episode, I interview other successful bloggers, online entrepreneurs, and online business experts to talk about what's working NOW in the digital space. If you're a blogger or an entrepreneur, you'll definitely want to learn how to implement these newest strategies! I break it down. I'm not afraid to ask hard questions. I promise there are will be real takeaways in every ...
 
Looking to get on the social media marketing fast track? The Casual Fridays Podcast is your go-to podcast for what's working today in digital and social media marketing. Each week, Tyler Anderson gets up close and personal with top brands and leading experts to discuss the latest in social media, content marketing, and more. Discover what's working and what's not working across Facebook Marketing, Instagram Marketing, YouTube Marketing, and more. Learn actionable strategies and tactics that ...
 
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show series
 
In this episode, Tyler shares with you what Facebook's Messenger API means for brands and businesses, how an update to Facebook Ads is long overdue, breaks down a recent Pew Research Center study on Twitter, and more. He also answers listener questions on Yelp's algorithm, live events, and content calendars. Connect with Tyler on Instagram @tylerja…
 
Ready to learn how to win selling on Shopify? If you are a blogger, you know I recommend finding something to sell to your audience, and Shopify might be the perfect platform for you to do it on. This is why I'm excited to share my interview with Shopify expert, Elle McCann. In this episode, we delve into lots of important Shopify strategies and ta…
 
This year has wreaked havoc on so many businesses, Casual Fridays included. If you've been a longtime listener of the podcast, you know that a large chunk of our business came from the hospitality and tourism industry. In today's episode, Tyler reflects on the past year and what he did at Casual Fridays to survive this nightmare. Plus, some thought…
 
In today's episode of The Blogger Genius Podcast, we're digging into how to easily design Pinterest pins to get more traffic. Face it, there's no better way to get traffic to your blog than Pinterest. And now that Pinterest has come out and said it wants "new content," it behooves you to create lots of new pins for the platform. But how do you do t…
 
Are you interested in starting a new business? Or working for yourself? If so, you'll want to check out this podcast interview we had with Aiden Durham from 180 Law Co. LLC, also known as prominent YouTuber All Up In Yo Business. I met Aiden on a whim when I was doing some research on some investments I was doing, and I came across her YouTube chan…
 
If you want to know how to use analytics to increase your end of the year blog income, this is the episode for you! Who doesn’t need more money over the holidays? As we approach the end of the year, I always recommend bloggers dust off their holiday content and give it a refresh. But a good question to ask is what posts should you update, and how d…
 
While 2020 is widely known as the year of COVID-19 and much other craziness, TikTok has exploded on the scene. Before COVID-19 taking over the year, I had the pleasure of sitting down with Jenn Beeing from the San Diego Zoological Society. She shared all the things the San Diego Zoo and the San Diego Safari Park were doing with this emerging platfo…
 
Here are the 5 secrets successful bloggers know to grow their blogs. Given that I work closely with bloggers in our MiloTree Coaching Group, and I interview successful bloggers on my podcast, I get to see consistent patterns. In this podcast, I share what I see works for many bloggers and online entrepreneurs today. The word I use over and over aga…
 
In this episode, Lauren Myers from the Etsy shop, Ohh How Charming, and I talk about why Etsy is a great platform to be selling on now. Not only does Etsy handle much of the hassle of running an online store, but they have a built-in audience of millions wanting to buy from you. With Etsy, you don’t have to worry as much about driving traffic to yo…
 
n this episode with my friend and SEO expert, Paula Rollo, we talk about how to use Google Analytics to know what to blog about. How many time have you asked yourself, what kind of content should I invest my time in to grow my business? How do I get the biggest bang for my buck? We’re discussing ways to use your analytics to figure out, not only wh…
 
Today I’m talking with Damon Oates from DecoExchange about how to build a profitable business by following your audience’s lead. What is an emergent business? An emergent business is one that “emerges” out of your audience’s wants and needs. You come up with a hypothesis of what you think your customers will buy from you. You launch your offering, …
 
Branding is important for all of our businesses. It's one of the main way we communicate the story of what we do. In this episode of The Blogger Genius Podcast, I'm interviewing brand strategist, Phil Pallen, to talk about new ways of thinking about branding. We talk about the value of showing up authentically, being an expert in your niche (and th…
 
For those of you who struggle with perfection (me included), here's a guided meditation I recorded to help you let go of these limiting beliefs. Personally, I believe perfection is the path to unhappiness My hope is that this mediation helps you see your true potential and helps you find a place of peace within yourself. Please reach out to me at j…
 
If you want to learn how to be successful on Pinterest and Instagram today, my guest today, Jeff Sieh, from Manly Pinterest Tips, will show you how. Jeff is a visual marketer, and he has his finger on the pulse of what's working on these platforms (and yes, we even touch on TikTok too). One of the questions is how do you create images and video tha…
 
I've interviewed Monica Froese from Redefining Mom three times on the podcast. She is an expert at teaching people how to optimize sales funnels for more sales by focusing on their customer journey. This episode is a continuation of a conversation we started in Episode #122 about sales strategies. In that episode we talked about the high-level stra…
 
If you are looking to find a creative membership business model, you'll find this episode very inspiring. This is a rebroadcast of one of my most popular episodes from the last year. Selling a membership program to your audience is a great way to monetize your online business, because it brings in returning revenue month after month. My guest, Tama…
 
This episode, about advanced email marketing strategies you want to know, is one of the most popular Blogger Genius Podcast episodes of 2019, which is why I’m rebroadcasting it here. My guest on the show is Matt Molen from Email Crush. In this episode we talk about advanced email marketing strategies. We talk about why you want to use your own traf…
 
Today, Jillian Leslie, from The Blogger Genius Podcast, is interviewing Kaycee Geeding from Roost and Restore. Kaycee never thought she'd build a successful business using her wood saw, but that's what her audience wanted from her—her scrap wood products—and that's what she starting sell them. Listen to Kaycee share about her lightbulb moment when …
 
Intro for Episode #130 Photography is such a big part of being a blogger or online entrepreneur, that learning how to take photos like a pro is worth your time. The quality of your photos can make or break your content, especially when it comes to Pinterest and Google image search. Today I have Cheryl Norris from Bakes by Brown Sugar on the podcast…
 
Today, we're talking about email marketing, and how your email list is like an ATM and makes you money if you know how to use it for sales. I've got Sarah Williams from Framed By Sarah back on the show for a Part 2 Interview. If you haven't listened to our Part 1, you can do so here. Sarah has built a successful subscription box business, and in th…
 
I've got my friend and Pinterest expert, Kate Ahl from Simple Pin Media, back on the show for her third appearance. If you want to know what is working on Pinterest now, you will want to listen to this episode. Some of the topics we discuss in this episode: The power of "Fresh Pins" How to schedule out your new pins Why relevancy matters Why you wa…
 
Ever wondered how to set up a successful subscription business? My guest today is Sarah from Framed by Sarah. She started her subscription business selling mystery boxes to her local customers. When that proved successful, she started selling personalized subscription boxes and subscription tees online. And you wouldn't believe the success she's ma…
 
Email is such a powerful piece of your online business. It is where you'll get the biggest ROI (return on investment). But how do you use it to maximize your list's potential? I've got my friend, Kate Doster from KateDoster.com, back on the show to break down why email is so powerful, why it's different from social media, why it's the best way to b…
 
Did you know there's power in your email list beyond sending them emails? Listen to this episode with Adam Reimer, email expert, about interesting ways to target your email list through ads on Google, Facebook, and Pinterest, to grow your business without ever sending an email. That right. You can target your list by sending them ads using the data…
 
There's a new kid in town called TikTok, and it's not just for thirteen-year-olds. In this podcast episode, I'm talking to Evey Alvarez-Flores from Evey's Creations about what you need to know about TikTok for your business. One thing I always recommend is to jump on a platform before it gets too popular. It's the easiest time to grow your page. Of…
 
It takes a special kind of person to strike out on their own and start a business. Today I'm interviewing Jennifer Allwood, business coach, author, entrepreneur, and thought leader. We are talking about how to know if you're made to be an entrepreneur. Are you able to deal with the ups and downs, the uncertainty, the hard work and long days? Plus, …
 
If you want to know how to successfully sell your products online, you are in for a treat. I'm interviewing my friend, Monica Froese, from Redefining Mom, on how to know what products to sell, how to find product opportunities, how to build highly converting sales funnels, and how to provide wins for your customers so they keep coming back. We do a…
 
Have you been thinking about starting a blog and selling products? If so, you’ll want to listen to this episode. My guest on today’s podcast is Suzy Karadsheh. Suzy and her husband have built their site, The Mediterranean Dish, into a thriving online food blog and business. And because it's all about Mediterranean flavors, their blog is what I woul…
 
Intro 0:04 Welcome to The Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian Leslie 0:11 Hello friends. Welcome back to the show. I hope you are staying safe and healthy during this unusual time. Before I start with today's episode, I wanted to announce that on May 26 we are starting our next coaching group…
 
Want to know how to up your affiliate sales right now? This is the episode for you. But before I begin... Join Our MiloTree 6-Week Coaching Group Starting May 26th! Our new MiloTree Coaching Group is starting May 26th and I couldn't be more excited. If you’re a new blogger or have been at it for a few years and you’re feeling like you’re ready to d…
 
I've got Paula Rollo, good friend and MiloTree Community Manager, back on the show. We are talking about how we're doing during quarantine and how we're finding ways to work in the cracks. We talk about how things feel messy and complicated, but how we're taking stock of our businesses and pushing forward, even in not the most graceful ways. This i…
 
Do you have a skill you know very well? Could you teach it? In this episode, we're talking about how to grow a successful business teaching what you know. Then we'll explore how to grow that business using social media in creative ways, especially Instagram. We will get to all of that in just a moment with my guest. But first, are you looking for a…
 
If you are interested in how to get started selling successful products online, you’re going to love today’s episode. I’m chatting with Emma Lee Bates, online marketing expert, about all things sales: landing pages, selling to your email list, trends in online marketing, and sales funnels. If you struggle with selling or you just want to learn more…
 
Perfection is the biggest business killer out there. In this episode, I'm sharing why you need to do B- work to grow a successful business today. My husband, David, and I are currently enjoying coaching our first group of students, and there are some business principles and practices that I want to share with you, my podcast audience because I thin…
 
If you need ideas for how to deal with marriage and family tension during this time of social distancing, please listen to this episode. There are a lot of tips in this episode to make your life saner and happier! Host 0:04 Welcome to The Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian Leslie 0:11 Hello …
 
Today, I've got a special episode, where I'm talking about how to find success during coronavirus. Yes, it is possible if you know how to pivot your business. These are scary times, especially as online business owners, bloggers, and entrepreneurs. We've watched our Catch My Party traffic fall by half in one week! But if we can solve problems for o…
 
You hear me say it all the time...the riches are in the niches. Today’s guest on the podcast will show you how to find financial freedom in a niche blog. Cassidy Tuttle is the creator behind Succulents and Sunshine, a blog solely devoted to the care and propagation of succulents. That sounds limiting, doesn’t it? A blog that talks only about succul…
 
For complete information on the Coronavirus Disease 2019 (COVID-19) please refer to https://coronavirus.gov. Mitch Jackson, an award-winning California trial attorney, joins Tyler Anderson for this special podcast episode. In this episode, Mitch shares 34-years of legal and business experience to help local businesses make good, smart decisions whe…
 
Would you like to know how to place Instagram Stories Ads for your business? If you're running Facebook Ads and you select automatic placements within Facebook's ads manager, you may already be running Stories ads without even knowing it. But, are automatic placements the best type of Stories ads you should be running for your business? This week o…
 
Would you say when it comes to your website, landing pages, and social media graphics, you've optimized their design for conversions? Odds are you haven't. And if you think you have, you probably haven't. All too often, brands and businesses over-think and over-complicate their designs to what they want and feel is "on-brand" and sacrifice a positi…
 
Wouldn't it be great if you only had to do a limited amount of marketing because your customers did all of it for you? Of course, it would. While it didn't happen overnight, through a fans-first mentality, the Savannah Bananas are doing just that. This college summer baseball team (almost ten leagues removed from MLB) has crushed it by not putting …
 
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