This Content Strategy Will Help You Rise Above the Noise

The Blogger Genius Podcast

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12d ago 44:28

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Additionally, we’re introducing in the next two weeks, a new feature to help you offer unlimited freebies and collect email addresses effortlessly! Be on the lookout for my announcement.

And now onto today's, episode...

Content Strategy Will Help You Grow Online

In this episode of The Blogger Genius Podcast, I'm interviewing Amanda Natividad, the VP of Marketing at SparkToro who is also a chef. We talk about current content marketing trends and strategies to get yourself noticed in the crowded online space.

Amanda stresses the importance of creating original and valuable content, going beyond SEO-driven strategies to offer unique insights and expertise to build trust and credibility.

Amanda recommends incorporating personal elements in your content, which is why she adds her own recipes into her marketing newsletter, showcasing her unique perspective and engaging her audience on a deeper level.

Show Notes:

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The Shift in Content Marketing: Originality and Personality

The landscape of content marketing is evolving, with a growing emphasis on having a distinct point of view and injecting personality into content.

In a crowded digital landscape, having a unique perspective can help your content stand out, sharing your own experiences, insights, and expertise. Personal stories and anecdotes can make your content more relatable and engaging.

This also signals to Google and to your audience that there is a real person behind what you create.

Zero-Click Content: Providing Standalone Value

One of the key trends Amanda discusses is the concept of zero-click content. This involves creating content that provides standalone value on social media platforms, without necessarily driving traffic to external websites.

Focusing on creating content that offers value on its own can help you build a stronger presence on social media and engage your audience more effectively. It also makes it easier for potential fans to consume your content without having to leave platforms like Instagram or Twitter.

Amanda also highlights the trend of brands focusing on being people-led, showcasing the people behind the brand and building a more authentic and relatable image.

Dealing with Content Theft and Maintaining a Positive Mindset

Content theft is a common challenge for many marketers and bloggers. Amanda and I discuss the importance of maintaining a positive mindset and focusing on creating new and valuable content instead of dwelling on how bad it feels.

This can help you stay motivated and continue to provide value to your audience. Embracing an abundance mindset by sharing your knowledge and expertise freely can help you build a stronger connection with your audience and establish yourself as a thought leader.

Conclusion: Embracing Originality and Expertise

The conversation between Amanda and me underscores the importance of originality, personalization, and expertise in content marketing. By understanding your audience, injecting personality into your content, and embracing new trends, you can navigate the evolving digital landscape, create more effective marketing strategies, and rise above the noise.

And in the world of AI, when content becomes easier to create, you need new strategies to get noticed. Lean into your humanness and your "vibe."

Other Related Blogger Genius Podcast episodes You’ll Enjoy:

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