On this podcast, we connect with the powerhouse influencers, C-Suite executives, and leaders of companies who are setting the standard in their respective spaces. On each episode, our guests will take us through their own journey, what motivated & inspired them to try something new and how they ultimately set the standard in their field. And on top of that, they will provide actionable insights & ideas on how you can set the standard in your own way. Follow The Social Standard on Instagram, ...
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Welcome! I'm Jillian Leslie, host of The Blogger Genius Podcast and founder of MiloTree.com & CatchMyParty.com, online business thought leader, and Stanford MBA. In each episode, I interview other successful bloggers, online entrepreneurs, and online business experts to talk about what's working NOW in the digital space. If you're a blogger or an entrepreneur, you'll definitely want to learn how to implement these newest strategies! I break it down. I'm not afraid to ask hard questions. Real ...
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The Authority Marketing Roadmap podcast from authoritymarketing.com includes discussions about what authority marketing is, how companies can use authority marketing to gain trust and authority in their industry, and interviews with leading marketers.
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Get ready to embark on an exhilarating journey with host John Bertino, the brilliant mind behind The Agency Guide (TAG), as he unveils the coveted secrets to success in various industry verticals—one niche at a time! Welcome to the Niche Marketing Podcast, where each series immerses you in a distinct industry vertical, exposing the game-changing strategies and tactics employed by true experts in their respective fields. Whether we're unraveling the mysteries of marketing a real estate busine ...
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This podcast helps creators, brands, and online entrepreneurs confidently grow and scale their modern businesses -- navigating the business side of content creation, influencer marketing, social media, e-commerce, online courses, in-person events, and digital products. Host Brittany Ratelle, an practicing business attorney shares action items, founder stories, and biz/legal tips to help you confidently OWN your business. If you are a creator, maker, artist, designer, speaker, coach, eCommerc ...
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(Previously The Client Catching Podcast) The B2B Growth Think Tank is hosted by Adam King "The Captain" of London based Growth Consultancy Think Like a Fish. The mission of the podcast is pretty simple.. To uncover answers to the BIG QUESTION every B2B business leader needs to ask… “With so many things needing improvement in my business, where should I focus my efforts to get maximum growth in the shortest possible time?” No hype. No false promises. Just real strategies that work! Join Adam ...
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1
The Ultimate Guide to Building a Winning Sales Funnel
45:56
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In the latest episode of The Blogger Genius Podcast, I talk to Tammy Overhoff, food blogger at Organize Yourself Skinny and digital product shop owner at Reset and Flourish for a Part 2. You can listen to our first conversation on effectively selling digital products here. In today's episode we to delve into the intricacies of building effective sa…
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1
The Secret Art of Booking Top Podcast Guests
54:14
54:14
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Launching a podcast takes strategy, especially when it comes to getting the right guests. We are talking to Seven-time Sports Emmy Award-winning Senior Talent Producer, Booker & Casting Director, Britt Kahn about what it takes to find the right guests for your podcast. And she should know, she has booked guests for CNN’s Gayle King, Charles Barkley…
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Unlock Massive Traffic with These Pinterest Strategies! [Rebroadcast]
1:02:31
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Today I'm rebroadcasting one of my most popular episodes from 2024 where I interview Pinterest marketing expert, Kayla Watkins, on how bloggers can amplify their organic traffic and monetize their content through Pinterest. The Ever-Evolving World of Pinterest In the digital age, staying ahead of the curve is crucial, and for niche bloggers, the re…
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1
Fresh Email Marketing Strategies You Need to Know to Sell Online
55:46
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In the latest episode of the Blogger Genius Podcast, I sit down with Greg Zakowicz, an expert marketer from Omnisend, to delve into all the cool things a blogger can do with email marketing. We explore its renewed significance in the digital landscape, especially for online entrepreneurs looking to build and nurture their audiences. The Importance …
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1
Exclusive Tips for Growing Your Blog Income [Rebroadcast]
48:19
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This is a rebroadcast of my interview with Amy Reinecke and Jennifer Draper, from Spark Media Concepts. The three of us delved into the evolving world of blogging, the art of monetization, and the strategies that will help you thrive in the ever-changing world of blogging. Show Notes: MiloTreeCart Catch My Party Spark Media Concepts The Ultimate Bl…
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1
Why Being "Salesy" is the Best New Sales Strategy in 2024
16:23
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🙌 Hurry! 🙌 Book a free 20-minute Zoom call with me to talk about your digital product strategy! __________________________ In the latest episode of The Blogger Genius Podcast, I tackle a topic that many bloggers and online entrepreneurs find daunting: the art of being "salesy." I passionately argue that adopting a sales-oriented approach can be tra…
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1
Steal Her Strategy: Instagram Follower Growth from 2k to 100k in 4 Months
1:05:26
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🙌 Hurry! 🙌 Book a free 20-minute Zoom call with me to talk about your digital product strategy! ___________________________________________ In today's episode of The Blogger Genius Podcast, I sat down with Petra Atanasova, a Bulgarian vegan and vegetarian food blogger and the creator of Sunglow Kitchen. Petra shared her incredible journey of growin…
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1
Transform Your Food Blog: Effective Ways to Sell Digital Products
54:21
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⚡Limited time!⚡ Book a free 20-minute Zoom call with me to talk about your digital product strategy! ______________________________________ In my newest episode of The Blogger Genius Podcast, I sat down with Tammy Overhoff food blogger at Organize Yourself Skinny and digital product shop owner at Reset and Flourish. Tammy shares her experiences and…
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In today's episode of The Blogger Genius Podcast, I'm tackling blogger burnout. I share my key insights from talking to many of you about your experience with burnout and share my advice on how to rejuvenate both your passion and profitability. The Hamster Wheel of Content Creation Many bloggers find themselves trapped in a relentless cycle of cont…
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F&B 09: Amazon Marketing for Food Products [Food and Beverage Marketing - Part 9 with Aalap Shah]
40:12
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Aalap Shah from 1o8 Agency shares insights on Amazon marketing for food and beverage consumer products, highlighting essentials such as account setup, brand registry, and A+ content. He stresses strategic product planning and starting with DTC before expanding to Amazon, emphasizing long-term success. Strategies for enhancing product listings, util…
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1
Master Email Tripwires: Convert Subscribers into Customers
15:35
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In my latest episode of The Blogger Genius Podcast, I dive deep into the transformative strategy of using email tripwires to convert new email subscribers into paying customers swiftly. Drawing from my personal experiences and insights, I share how to effectively implement tripwires and build a product ladder that maximizes revenue and customer eng…
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1
Why Freebies Are the Secret Sauce to Email List Success
18:54
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Today I'm diving deep into one of my favorite strategies for growing your email list: leveraging the power of freebies. But before we get into that, I want to touch on a crucial aspect of your business strategy—diversifying your income streams. If you’re still relying solely on traditional methods like ads and affiliate links, you might be putting …
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1
This Content Strategy Will Help You Rise Above the Noise
44:28
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Before I discuss the podcast, I’m thrilled to share some updates on MiloTreeCart. We’re transitioning MiloTreeCart to a more traditional subscription model. Therefore our lifetime deal of $349 is being phased out. If you are interested in paying once and owning MiloTreeCart forever and getting a bonus one-hour coaching call with me, Jillian ($300 v…
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F&B 08: Social Media for Food Products [Food and Beverage Marketing - Part 8 with Josh Roush]
34:18
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Josh Roush, CEO of Movetic, shares effective social media strategy for food and beverage brands, emphasizing the need to understand a brand’s ethos to connect with consumers authentically. He highlights the role of storytelling, branding, and creating a unique vibe in resonating with target audiences. Josh explores the benefits of working with nich…
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1
Why You Should Write the Ebook You'd Like to Read
48:44
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Today's guest on The Blogger Genius Podcast is Danielle Turner from Salt Sanity, a chef and food blogger, who has carved a niche for herself in the world of low sodium cooking. In this episode, Danielle talks about how she wrote and sold her first successful ebook using MiloTreeCart and how she focused it on all the things she wished she knew after…
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5 Essential Tips for Growing a Successful Blog Now
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Today I'm sharing a special episode that I recorded based on my conversations with you. I get on calls with bloggers and almost daily. I see where so many of you struggle. In this episode, I'm sharing the five things I recommend you start putting into place now so that you can thrive in the ever-changing landscape of blogging and online business. T…
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How to Pivot Your Blog If You've Taken a Traffic Hit
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What happens when your blog takes a major traffic hit after years of blogging and steady growth? I'm Jillian Leslie, host of The Blogger Genius Podcast. I sast down with Nell Foster from Joy Us Garden to talk about this. Nell is a blogger, YouTuber, author, and gardener with over 50 years of experience with plants. In my interview with Nell, we cov…
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F&B 07: Food Product Packaging Design Case Study [Food and Beverage Marketing - Part 7 with Jenn David]
1:02:12
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Packaging expert Jenn David Connolly explains how design affects food marketing using case studies like Cooper Street Cookies and Vevan, emphasizing the significance of cohesive branding and innovative design in driving consumer appeal and market growth. By strategically upgrading packaging elements while maintaining brand recognition, Jenn vividly…
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Expert Strategies for SEO and Traffic Success
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Today I'm diving deep into the ever-evolving landscape of SEO and content creation. I'm thrilled to share with you a treasure trove of insights from my recent conversation with SEO expert and DJ, Lily Ray. The Quest for Diverse Income Streams Let's first talk about diversifying your income streams. Are you still tethered to traditional monetization…
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F&B 06: Scaling a Food Brand: Case Study on Tahini [Food and Beverage Marketing - Part 6 with Amy Zitelman]
58:22
58:22
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Looking to scale a food brand? Amy Zitelman, CEO and Co-founder of Soom Foods, a tahini company, stops by to share Soom's journey from a kitchen startup to a widely distributed product. We focus on innovative marketing strategies, Amazon marketing, rebranding, and navigating the competitive retail landscape. Amy emphasizes consumer education, versa…
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1
Top 10 Stress Relief Secrets for Bloggers
18:22
18:22
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As the host of The Blogger Genius Podcast, I've had the unique opportunity to delve into the intricacies of building an online business. It's a journey filled with excitement and potential, but it's not without its challenges. One of the most significant hurdles I've faced, and I know many of you can relate to, is managing stress and maintaining a …
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1
How to Build a Vibrant Community for Your Paid Membership
49:23
49:23
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I recently had the pleasure of sitting down with Summer Hammons from the crafting blog, Hammons Nest. In our conversation, we delve into the heart of building a successful online community and the nuances of running a paid membership. Building a Thriving Crafting Community Summer’s journey from a brick-and-mortar store owner to an online community …
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Boost Your Blog Pageviews with Pinterest Now!
1:02:31
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Today I delve into the world of Pinterest marketing. I'm Jillian Leslie, the host of The Blogger Genius Podcast and co-founder of MiloTreeCart, and today I'm excited to share the insights from my recent conversation with Kayla Watkins, a Pinterest marketing expert who specializes in helping bloggers amplify their organic traffic and monetize their …
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F&B 05: Mastering Storytelling and Video Production [Food and Beverage Marketing - Part 5 with Ted Passon]
53:20
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Ted Passon, co-owner of All Ages Productions, shares insights on storytelling in video production, emphasizing the impact of authentic brand narratives and visuals in enhancing a brand's message. Ted highlights the value of bold aesthetic choices and collaboration with artists for compelling content and stresses the importance of thorough preparati…
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1
Essential Traffic Strategies for Food Bloggers
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I'm Jillian Leslie, the host of The Blogger Genius Podcast and the founder of MiloTree. In my latest episode, I had the pleasure of sitting down with the incredibly talented Madison Wetherill, a food blogger, web designer, and podcaster at Grace + Vine Studios. Today, we're talking about the essential traffic strategies food bloggers (and other nic…
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Master Google Updates: Essential Survival Guide for Niche Bloggers!
44:42
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Hello, fellow niche bloggers and digital marketing enthusiasts! Today I'm excited to share with you some invaluable insights from my latest Blogger Genius Podcast episode. We're diving deep into the recent Google updates and their impact on popular niche bloggers, like lifestyle bloggers, beauty bloggers, fitness bloggers, weight loss bloggers, int…
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F&B 04: Influencer Marketing and PR for Food Brands and Beverage Products [Food and Beverage Marketing Part 4 - with Bill Southard]
43:05
43:05
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What’s the secret to influencer marketing, PR, and getting earned media for food brands and beverage brands? In an exclusive interview with Bill Southard, we look at real examples and specific tactics to leverage micro-influencers, PR campaigns, in-person product sampling, earned media from traditional media sources, and more to grow your food or b…
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How to Make Money Blogging in 2024 (New Trends)
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Today I want to talk about how to look up from your own blog with fresh eyes to see the changing landscape and new trends. And then I want to share the best ways to pivot I recommend you start implementing now to grow your blog income. The Changing World of Blogging Is Blogging Dead? The first question I get asked is “Is blogging dead?” And I’m goi…
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How to Embrace Imperfection and Authenticity as a Blogger
58:51
58:51
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In today's episode, I sat down with Brooke Riley, the creative force behind the DIY blog Re-Fabbed, and the founder of Re-Fabbed Boutique, to delve into her entrepreneurial journey and the lessons she's learned along the way. The Power of Social Media and Personal Connection One of the pivotal moments in Brooke's journey was her decision to leverag…
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F&B 03: Retail Promotion for Food and Beverage Products [Food and Beverage Marketing Part 3 - with Angela Rakis]
40:53
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How can you (1) get retailers to stock your food and beverage products and (2) market your new food brand to stand out on the shelf? If you’re looking for proven, tactical strategy on retail promotion for food and beverage products, listen now! Angela Rakis, our guest expert, is a seasoned brand strategist and retail marketing expert. She shares va…
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The Ever-Changing Landscape of Blogging and Online Business Hello, fellow bloggers and enthusiasts! This week has been a whirlwind with Google updates shaking the blogging world, particularly affecting niche bloggers who rely on ads and affiliate marketing. It's a stark reminder of the importance of diversifying income streams. If you're considerin…
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How Email Marketing Helps Bloggers Increase Ad Revenue
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Today I'm thrilled to share with you some invaluable insights from my recent conversation with Cassie Noyes, a leading expert in email solutions at the ad network, Raptive (previously AdThrive). But before we dive into the heart of email marketing, let me extend an invitation to you. If you're looking to explore a new income stream through selling …
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F&B 02: Expert Food Packaging Design [Food and Beverage Marketing Part 2 - with DePersico Creative]
50:03
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Does food packaging design really matter? In this episode, we explore the world of packaging in marketing food and beverage products with James and Paul from DePersico Creative. We discuss on-package messaging, brand positioning, design considerations, getting products on store shelves, and more! Through their expertise and insightful examples, we …
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A New, Exciting Way to Make Money with Brand Collaborations
51:52
51:52
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west episode, I had the pleasure of interviewing Anca Toderic, the food blogger behind The Butter Table, who has turned her passion for cooking into a thriving business by creating user-generated content (short-form video) for brands. Her journey is not only inspiring but also filled with practical advice for anyone looking to monetize their video …
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How a $250B Market Cap Company Thinks About Influencers
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Salesforce is one the most iconic B2B companies in the world. And with B2B marketers finally jumping into the world of influencer marketing, we had to know how Salesforce viewed everything from employee advocacy to celebrity partnerships. So we sat down with their social media team to explore their perspective, challenges and opportunities. In this…
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Unleashing the Power of Selling Ebooks: Your Gateway to a Digital Empire
14:49
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Welcome to another episode of the Blogger Genius Podcast. In today's episode, I'm diving deep into the realm of creating and selling digital products—especially ebooks—and how they can significantly bolster your income and help you future-proof your business. The Call to Diversify Your Income In the digital era, relying solely on ads and affiliates…
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F&B 01: Marketing to Retailers in the Food Industry [Food and Beverage Marketing Part 1 - with Jean-Marc Demers]
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Want retailers to stock and sell more of your food products? From seductive packaging to captivating storytelling, discover the secrets of marketing to retailers in the food industry with food and beverage expert Jean-Marc Demers. Uncover the art of out-of-store engagement, localized advertising, and the power of public relations in this enlighteni…
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Cutting-Edge Social Media Tactics for 2024!
53:03
53:03
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In my newest episode of the Blogger Genius Podcast, I had the pleasure of talking again with my friend and social media strategist, Lauren Litt, to discuss the current state of social media and what tactics you can put in place today to explode your business. It's not about followers anymore! Show Notes: MiloTreeCart Book a FREE 20-minute strategy …
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1
Gen-Z’s Digital Behavioral Pattern Unlocked
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Dive deep into the hows & whys of Gen-Z’s social media & digital behaviors with Christian Brown, co-founder of Glewee and member of Gen-Z. As member of Gen-Z himself and owner of a Gen-Z influencer marketplace, Christian sheds light on the psychology of what Gen-Z looks for from different platforms & content mediums and how they ultimately crave a …
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1
Best Ways Creative Entrepreneurs Can Monetize Their Expertise
46:10
46:10
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Today I'm thrilled to share insights from my recent conversation with photographer and business coach, Chris Pieta on The Blogger Genius Podcast. Chris's story is not just inspiring; it's a roadmap for any creative looking to turn their passion into a profitable business. The Leap of Faith: Transitioning from Corporate to Photography Chris's journe…
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Unleashing the Power of Pinterest with AI
46:39
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Pinterest Today: Strategies and Consistency I'm excited to be interviewing Missy Lund, Pinterest manager and marketing specialist, to talk about new Pinterest traffic strategies and how to use AI to speed up your workflow. Pinterest has evolved from a simple visual search engine to a complex platform with various features like videos, story pins (n…
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How to Build & Resource Your Social Team for Success
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Robyn Nissim, Founder of Social Proof Agency, has run social media for brands like Alo, Ulta, Lego & more. She understands how to build out your team for success whether that is to build community, drive revenue or become part of pop culture. In this episode we discuss: How to structure your social team for success The role & importance of a VP of …
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Capitalize on Your "Vibe," Use It To Grow Your Blog
20:53
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Today I delve into the evolving landscape of content creation, blogging, and digital marketing and why your "vibe" has never been more important. Facing the competition from AI-generated content and the possible decline of ad revenue due to the phase-out of third-party cookies, I propose a strategic pivot for content creators toward selling "who yo…
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1
New Ways to Grow Your Blog Income in 2024
48:19
48:19
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I had the pleasure of sitting down with Amy Reinecke and Jennifer Draper, the dynamic duo of blogging coaches and co-founders of Spark Media Concepts. Together, we delved into the evolving world of blogging, the art of monetization, and the strategies that will help you thrive in 2024. Show Notes: MiloTreeCart Catch My Party MiloTree Pop-Up App Spa…
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1
Mavs02: Relationship Marketing for 99% Open Rates with Personalized Handwritten Notes at Scale with Arian Radmand
33:42
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99% open rates are unheard of in the digital age--until now! Enter: IgnitePOST. Perfectly time the writing and sending of a handwritten note that personalizes and enhances the buyer's journey. This effective relationship marketing super strategy can be done, at scale, with robots holding ball point pens that can even mimic your own handwriting. Whe…
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The Role of B2B Influencers in Content Marketing
1:05:14
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Devin Reed, Head of Content at Clari and former Head of Content at Gong and I discuss his approach to influencer marketing as a content marketer. He spends six figures a year on influencers but doesn’t have them as a line item in his budget. Influencers as a vehicle to distribute content & messaging and change market perception Why content teams sh…
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What's Next for Food Bloggers: Changes in 2024
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Hello, creators and food enthusiasts! Today, I'm thrilled to share with you my recent interview with my friend, Megan Porta, the creative force behind Pip and Ebby and the Eat Blog Talk podcast. We dove into the evolving world of food blogging and the exciting opportunities that lie ahead in 2024. Embracing Change and Innovation As we step into the…
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How Will AI Impact Blogging and Online Entrepreneurship in 2024?
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In today's Blogger Genius Podcast episode, I'm diving deep into the future of blogging and online entrepreneurship in the face of the AI revolution. As we stand on the brink of 2024, the digital landscape is shifting beneath our feet, and I'm thrilled to share with you the wisdom of SEO expert Steve Wiideman. The AI Challenge: Growing Income in a C…
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How to Thrive in a Post-Cookie World: 5 Strategies Bloggers Need to Know!
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Hello, fellow entrepreneurs and bloggers! I'm Jillian, founder of MiloTreeCart and your guide through the ever-evolving world of online business. As the host of The Blogger Genius Podcast, today, I want to dive deep into a topic that's on the forefront of every digital entrepreneur's mind: preparing for the changes in 2024. I'm talking about how to…
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Embrace New Income Opportunities in 2024 (Rebroadcast)
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As we step into 2024, the blogging landscape is undergoing significant change. With AI content creation becoming mainstream, alterations in Google search algorithms, and the phasing out of third-party cookies, bloggers are facing new challenges and opportunities. It's a crucial time for bloggers, particularly those in the food niche, to diversify t…
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