How A $250B Market Cap Company Thinks About Influencers The Social Standard podcast

Content provided by The Social Standard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Social Standard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The Social Standard Podcast »
How a $250B Market Cap Company Thinks About Influencers

3M ago 59:30

MP3•Episode home

Salesforce is one the most iconic B2B companies in the world. And with B2B marketers finally jumping into the world of influencer marketing, we had to know how Salesforce viewed everything from employee advocacy to celebrity partnerships. So we sat down with their social media team to explore their perspective, challenges and opportunities.

In this episode we discuss:

Influence marketing, not Influencer Marketing
Salesforce’s Spectrum of Influence
The role of the C-Suite in influence marketing
Don’t think B2B or B2C, think Audience
The EMV & ROI on Employee Advocacy

And so much more…

Episode Details:

Find Ashlyn Remillard, Director of Social Strategy at Salesforce on LinkedIn https://www.linkedin.com/in/ashlynremillard/

Find Mikaely Quaranta, Senior Manager, Social Media Marketing a Salesforce on LinkedIn: https://www.linkedin.com/in/mikaely-quaranta-a641aaa1/

Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/

Follow The Social Standard on LinkedIn: https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

28 episodes

#Tech #Business #Marketing #Brandedcontent #Influenceragency #Influencermarketing #Marketingagency #Marketingtips #Thesocialstandard #Entrepreneur #Social Standard