show episodes
 
It's business owners talking shop! Hosted by and featuring growth-minded small business entrepreneurs, The Parker Web Partner Show is a podcast for creative agencies, digital marketing firms, and website hosting companies looking for creative solutions. Join us for insights, ideas, and a problem-solving roundtable - with a few laughs along the way.
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On this podcast, we connect with the powerhouse influencers, C-Suite executives, and leaders of companies who are setting the standard in their respective spaces. On each episode, our guests will take us through their own journey, what motivated & inspired them to try something new and how they ultimately set the standard in their field. And on top of that, they will provide actionable insights & ideas on how you can set the standard in your own way. Follow The Social Standard on Instagram, ...
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Move Your Market, a MoJo Active production, delivers actionable marketing approaches that build lasting momentum around your business. Whether we’re exploring the latest ecommerce trends or tried-and-true B2B marketing solutions, you can expect big-impact ideas to propel your marketing efforts past the competition. In every episode, you’ll discover strategies and approaches to help you transform everyday customer experiences into impactful interactions. Hosted by Tracey Johnston & Odette Yod ...
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What story are you telling yourself? Do you want to be in control of your life, or are you allowing others to dictate your course? To achieve your marketing goals and define your personal brand, you must first take the lead.Join Flywheel's Bart Simpson, Matthew Nutt, and Bri Newman on their journey to learn what tactics will create the kind of momentum needed to reach your potential. This monthly podcast will uncover the information you need to break free from mainstream marketing and fulfil ...
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show series
 
Launching a podcast takes strategy, especially when it comes to getting the right guests. We are talking to Seven-time Sports Emmy Award-winning Senior Talent Producer, Booker & Casting Director, Britt Kahn about what it takes to find the right guests for your podcast. And she should know, she has booked guests for CNN’s Gayle King, Charles Barkley…
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In this episode of the Parker Web Partner Show, Darryl Parker talks with Jim Gorham from HIPAAtizer about providing HIPAA-compliant solutions for web developers and agencies. Jim shares his transition from being a pharmacist to the business world and explains the importance of HIPAA compliance in handling protected health information (PHI) on websi…
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In this episode of the Parker Web Partner Show, host Darryl Parker sat down with Nancy Mayer, author of The Advisory Board Playbook. Nancy discussed the intricacies of advisory boards, the impact they can have on small businesses, and practical steps for setting up and running an effective advisory board. She also provided valuable insights on how …
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Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies. In this episode, Darryl and Caleb from Parker Web, and Merrill, podcast producer from Smith Douglass Associates, talk about the power of processes. They discussed the significance of process in establishing structure, rhythm, and consistency in work, …
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Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies. This week we have a special announcement from Darryl Parker of Parker Web and Kate DiLeo of The Brand Trifecta. Kate, a Parker Web partner, is hosting a revenue acceleration event in Minneapolis where companies can build their brand messaging and sale…
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Salesforce is one the most iconic B2B companies in the world. And with B2B marketers finally jumping into the world of influencer marketing, we had to know how Salesforce viewed everything from employee advocacy to celebrity partnerships. So we sat down with their social media team to explore their perspective, challenges and opportunities. In this…
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Dive deep into the hows & whys of Gen-Z’s social media & digital behaviors with Christian Brown, co-founder of Glewee and member of Gen-Z. As member of Gen-Z himself and owner of a Gen-Z influencer marketplace, Christian sheds light on the psychology of what Gen-Z looks for from different platforms & content mediums and how they ultimately crave a …
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Robyn Nissim, Founder of Social Proof Agency, has run social media for brands like Alo, Ulta, Lego & more. She understands how to build out your team for success whether that is to build community, drive revenue or become part of pop culture. In this episode we discuss: How to structure your social team for success The role & importance of a VP of …
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Devin Reed, Head of Content at Clari and former Head of Content at Gong and I discuss his approach to influencer marketing as a content marketer. He spends six figures a year on influencers but doesn’t have them as a line item in his budget. Influencers as a vehicle to distribute content & messaging and change market perception Why content teams sh…
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Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership. On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneer…
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Corrina Owens, Chief Brand Evangelist at Purple Cork, joins me to discuss: -The Role of Evangelism in B2B Marketing - How to Find an Evangelist for Your Business - Evangelism at SMBs vs Enterprise - Internal vs External Evangelists Find Corrina Owens on LinkedIn: https://www.linkedin.com/in/corrina-owens/ Find Jess Phillips on LinkedIn https://www.…
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Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies. This week, the topic of the show is Customer Relationship Management (CRM) systems. These programs are so much more than simple customer contact databases. With the right CRM you can track marketing campaigns, sales processes, invoicing, customer serv…
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Robert Jones, Lead Creative of RevPartners is known on LinkedIn for his paradies, music videos & comedic approach to B2B marketing. He has successfully leveraged his entertaining content to generate leads & close business for his company and on today's podcast, he tells us the secrets behind his success. Find Robert Jones on LinkedIn https://www.li…
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Find Nick Bennett on LinkedIn https://www.linkedin.com/in/nickbennett1/ Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=trueBy The Social Standard
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Find Santian on LinkedIn https://www.linkedin.com/in/santina-rizzi-6179a3153/, tiktok: https://www.tiktok.com/@sanrizzle, and Dr. Miami: https://www.tiktok.com/@therealdrmiami Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/myc…
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As the Social Media Manager for Lyft, Bri shares her insights 1) How to find the right social media manager for your brand, 2) Insights you can & should be getting from your social team to grow your business and 3) What her Thread's launch was like for Lyft And a whole lot more! Find Bri Reynolds on LinkedIn https://www.linkedin.com/in/briannapreyn…
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Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies. This week, the topic of the show is TLDs – Top Level Domains. Historically there were only a few choices like .com, .net, .org, .gov. But now there are over 1000 domains you can choose from. In this episode, we talk about when, how, and why to use var…
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Advertising guru, Justin Oberman and I discuss the history of advertising and it's impact on modern day influencer marketing and social media platforms. What Betty Crocker's "Add Two Eggs" Campaign can tell us about Alogrithms How Interactive Marketing Saved The Grand Canyon Pianos In Every Household? B2B Influencers impact on this strategy A Ski L…
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Today, we’re joined by Jim Carpenter, the Director of Marketing Technology and Co-Owner of MoJo Active, to discuss the revolutionary PaymentPutty. Dive into the world of ecommerce transactions and discover how PaymentPutty, in partnership with the BigCommerce platform, transforms how businesses handle gift cards, payments, and checkouts. Question a…
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In this episode of Move Your Market, we sit down with our resident email marketing expert, Steph Silva, to delve deep into the world of email marketing. Discover how to make your emails stand out in an overcrowded inbox and foster meaningful connections with your audience. Questions about email marketing? Drop us a line at podcast@mojoactive.com.…
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Lia Haberman is a well known voice in the creator economy where she writes ICYMI, a weekly newsletter about trends in the space and is also an instructor at UCLA's extension school where she teach students about the creator economy & influencer marketing. Jake Siedler the VP of Accounts at The Social Standard also joins us to lend his POV. We discu…
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We explore lessons from Kate's 5 year run at leading social for Peloton during a high growth time and a pandemic. Including The Sex & The City debacle How they supported their instructors as the faces of the brand as they rose to fame (great learnings for companies looking to support employees' personal brands) How to hire creators as the face of y…
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Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies. This week, the topic of the show is about attracting the right employees to your company. Post-Covid, people are looking for more than just a paycheck. You now have to recruit employees with the same focus as you do with attracting new customers. 00:0…
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James Creech is a well known voice in the creator economy, SVP of Strategy at Brandwatch, Advisor to VidCon & 3x entrepreneur. And rising B2B influencers. We delve into the unique was he sees B2B influencers monetizing, what Twitter's new role is in B2B marketing and why personal branding is so important. Follow James on LinkedIn: https://www.linke…
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Phil Ranta is has built his career on supporting the creator economy & influencers through his time at FullScreen, Facebook Gaming and now as COO of We Are Verified. His digital experience has lead him to become a Top Voice on LinkedIn. We tap that experience in this podcast to better understand what is happening in the B2B influencer world. We dis…
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Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies. This week, the topic of the show is asking about the responsibility of communication when it comes to creative clients. 00:00 – Introduction and why communication is so important for creative agencies. 01:38 – Developers Desk: Discussion about the int…
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Want to know if a piece of content will go viral? We have the answers! This week, The Social Standard Founder and CEO Jess Phillips speaks with Yoav Zimmerman, CEO / Co-Founder of Trendpop, to discuss viral trends on TikTok, Instagram, and YouTube Shorts. Trendpop is an analytics startup disrupting the social video marketing landscape by building a…
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Bart, Matt, and Bri explore the complexities of relationships, and they aren't holding back. There can be benefits to working for a family-owned business, but it can also be complicated when your personal and work relationships are intertwined. What boundaries are you willing to cross, and which ones are off limits? Bri talks about the value of mor…
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This month, we explore the creative process with Bobby Lehew. Bobby is the head of content at Commonsku and is also a speaker and teacher on topics like creativity, branding, content, and story. Bobby is known by many within the industry, but they may not have seen this side of him that embraces his vulnerability and weirdness. He left us with a lo…
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That's right. You'll definitely want to hear this. We've heard the chatter and the requests to bring the podcast back, and we've done it. Welcome back, what a pleasure it is to see you again. Joining us today is Bri Newman, who is the Marketing Strategist at Flywheel We haven't been seen in the podcast world in a while, and that's always a good thi…
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Host Jess Phillips, interviews Melanie Richtman, Senior Community Relations Manager at Camping World about the popular trend - RV Life! Melanie discusses how RV Life changed due to the shutdowns of 2020 and how the trend has exploded ever since! The ability to work anywhere and create engaging media at a moment's notice is powerful and Melanie desc…
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In this episode, host Jess Phillips, speaks with Dustin Hinz, Chief Marketing Officer at Firestone Walker Brewing Co. Dustin takes on his journey all the way from the mailroom to working up close and personal with the likes of Eric Clapton, Snoop Dogg, Wiz Khalifa, and Alicia Keys, just to name a few. Tune in to hear another amazing story and valua…
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Be sure to tune into this week's episode as host Jess Phillips interviews Cris Hana about the ever-changing Esports industry! A few words about Chris: Chris Hana is Co-Founder and CEO of The Esports Observer (TEO), the leading source for esports business news and insights, which has been acquired by Advance Publications in 2018. In 2021, Chris also…
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This week host Jess Phillips | CEO of The Social Standard, speaks with mega influencer, Demi Bagby! Demi fills us in on her background, motivations, and a shocking injury :( Demi breaks down her life as an influencer that is constantly going the extra mile for brands and what motivates her to do so! What sets Demi apart, is how she is always lookin…
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Jess Phillips | CEO of The Social Standard is back to speak with Allison Ellsworth, the Co-Founder and Chief Brand Officer of poppi, a modern, fun(ctional) prebiotic soda designed for the next generation! poppi was born from Allison’s relentless pursuit to build the perfect healthy soda — one with full flavor, real digestive health functionality, a…
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Check out Rishad’s book Restoring the Soul of Business: Staying Human in the Age of Data https://rishadtobaccowala.com/ Check out Rishad on social: Instagram facebook Twitter linkedin To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head…
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Join us this week as host Jess Phillips, CEO of The Social Standard, speaks with Brian Garofalow, Chief Marketing Officer of Igloo Products Corp. Learn how a 47-year-old company with deep roots, utilizes social media to thrive! Many new companies have entered the cooler space in recent years. Hear how Igloo uses creativity, vision, and collaboratio…
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For more information about Bev, Please Visit www.drinkbev.com Visit Bev on Social! Facebook Instagram Tik Tok Twitter For more about Alix Peabody, please visit her on LinkedIn. Be sure to check out The Made By Chicks Podcast To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on In…
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Join us this week, as host Jess Phillips speaks with Dmitri Cherner | Associate Director, Influencer and Partnerships at Ruggable®. Dmitri delivers inside information about the collaborative process that takes place when working with influencers and how Ruggable determines what’s produced by the influencer, and what is done in-house. In this episod…
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Join us this week, as host Jess Phillips (CEO of The Social Standard) speaks with Caroline Pay, Chief Creative Officer of Headspace! Jess gets the back story of Caroline’s journey with the first meditation app “Headspace.” We learn why Caroline joined this amazing company and why it's close to her heart. Headspace was originally an events platform …
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The dreaded 1 star review. The overtly negative comment on social media. How do you handle it? How can you remove them? How do you replace that negative content with positive reviews? Tracey answers this and more in this episode of the podcast. Need help with your online reputation management? Email us at podcast@mojoactive.com…
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From how to warm up leads in the comments section, to how to balance a mix of content between your personal and corporate LinkedIn pages, Myles and Tracey unpack tactics you can use to excel on LinkedIn. They also go over things to absolutely avoid. How do you use LinkedIn to grow your business? Let us know by emailing podcast@mojoactive.com.…
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Jordan Haddad is a young entrepreneur with a passion for developing, launching, and eventually selling, young businesses. He first cut his teeth in the high powered world of finance, first as a mergers and acquisitions investment banker with Lazard and later as a high yield bond analyst with Oaktree Capital, two of the most respected financial inst…
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It's a common question to ask: "I'm spending six figures on an enterprise-level website overhaul -- how do I know what I'm getting my money's worth?" In this episode of the podcast, Myles and Tracey answer this question. But, they also pose a few different questions you should be asking, as well. Listen and then send us your feedback by emailing po…
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For two decades, MoJo Active has been helping our clients Integrate & Conquer. In celebration of our company's 20th anniversary, we sat down with co-owners of MoJo Active, Jared Frank and Jim Carpenter The duo recaps some of their favorite moments in MoJo Active history and what it was like to assume ownership just two months before a global pandem…
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For two decades, MoJo Active has been helping our clients Integrate & Conquer. In celebration of our company's 20th anniversary, we sat down with co-founders of MoJo Active, Timm Moyer and Ric Jones. The duo described their "accidental" journey into entrepreneurship and some of their favorite memories. Have something to add to the show? Send us you…
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