Setting The Standard in Influencer-Led Branded Content

The Social Standard Podcast

In this episode, host Jess Phillips, speaks with Dustin Hinz, Chief Marketing Officer at Firestone Walker Brewing Co.

Dustin takes on his journey all the way from the mailroom to working up close and personal with the likes of Eric Clapton, Snoop Dogg, Wiz Khalifa, and Alicia Keys, just to name a few.

Tune in to hear another amazing story and valuable take always in Influencer-Led Branded Content!

About Dustin Hinz:

An award-winning marketer with decades of experience in consumer lifestyle brands, Dustin Hinz brings the passion of a creative executive and a lifelong musician to his role as chief marketing officer for Firestone Walker Brewing Company. As head storyteller and brand steward for the iconic California beer company, Hinz leads all branding and marketing efforts for California's fourth-largest craft brewery known for its flagship 805 line of beers, limited-release Propagator series, aged Vintage series and eccentric Barrelworks brews.

Before joining Firestone Walker in July 2019, Hinz spent five years leading Ernie Ball Music Man, the division focused on guitars and bass guitars. As EVP of Global Marketing, he managed all creative, content, artist relations, packaging, merchandising, retail and e-commerce strategies, while serving as creator, writer and showrunner of the original AT&T and DirecTV documentary series “Ernie Ball: The Pursuit of Tone,” spotlighting some of the most compelling, influential guitarists of the modern era.

Hinz previously devoted 18 years to building and shaping Guitar Center into a $2.5 billion global retail leader, finishing his tenure as VP of brand experience and entertainment marketing. He waged numerous award-winning marketing, creative and content campaigns including a global rebrand, secured marketing partnerships with hundreds of top talents, and created the award-winning DirecTV series “Guitar Center Sessions,” which ran for 11 seasons featuring such artists as Peter Gabriel, Snoop Dogg, Wiz Khalifa, Alanis Morissette, Aloe Blacc and Linkin Park.

Hinz has won multiple Silver and Bronze Telly Awards producing content for Ernie Ball and Guitar Center, Marketing Executive of the Year (Best in Biz Awards), Branded Content Campaign of the Year (Stevie Awards), and Brand Innovators’ “40 under 40” Brand Marketer of the Year. Passionate about filmmaking, photography, illustration, design and all things creative, Dustin Hinz is a member of the Producers Guild of America and the Recording Academy.

https://www.dustinhinz.com/

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