Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Kate Winick: How to run social strategy for a growth brand pre, during & post pandemic; Peloton's Instructor to Creator pipeline & How to cast talent for your brand's social channels
Manage episode 374874648 series 2914228
Content provided by The Social Standard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Social Standard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We explore lessons from Kate's 5 year run at leading social for Peloton during a high growth time and a pandemic. Including
- The Sex & The City debacle
- How they supported their instructors as the faces of the brand as they rose to fame (great learnings for companies looking to support employees' personal brands)
- How to hire creators as the face of your brand
- Why follower count doesn't matter, but it also really does
- How Influencers fit into your retention & new customer acquisition strategies.
Find Kate Winick on LinkedIn
Find Jess Phillips on LinkedIn
Follow The Social Standard on LinkedIn
29 episodes
Share
Manage episode 374874648 series 2914228
Content provided by The Social Standard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Social Standard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We explore lessons from Kate's 5 year run at leading social for Peloton during a high growth time and a pandemic. Including
- The Sex & The City debacle
- How they supported their instructors as the faces of the brand as they rose to fame (great learnings for companies looking to support employees' personal brands)
- How to hire creators as the face of your brand
- Why follower count doesn't matter, but it also really does
- How Influencers fit into your retention & new customer acquisition strategies.
Find Kate Winick on LinkedIn
Find Jess Phillips on LinkedIn
Follow The Social Standard on LinkedIn
29 episodes
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Similar to The Social Standard Podcast
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…
continue reading
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continue reading
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