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Lia Haberman: The evolution of social media casting, Company-sponsored personal branding & Podcast MCNs

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Manage episode 375160395 series 2914228
Content provided by The Social Standard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Social Standard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Lia Haberman is a well known voice in the creator economy where she writes ICYMI, a weekly newsletter about trends in the space and is also an instructor at UCLA's extension school where she teach students about the creator economy & influencer marketing.

Jake Siedler the VP of Accounts at The Social Standard also joins us to lend his POV.

We discuss:

- How to cast the right talent as the face of your social channels,

- Lessons we can learn from lululemon & buzzfeed,

- Why podcast MCNs are coming back

- Why it's important to show up where you audience is a

- Should business sponsor personal branding instead of MBAs?

- And a lot more.

This is a great episode for both B2B & B2C brands!

Follow Lia Haberman on LinkedIn: https://www.linkedin.com/in/liahaberman/ Follow Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

  continue reading

28 episodes

Artwork
iconShare
 
Manage episode 375160395 series 2914228
Content provided by The Social Standard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Social Standard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Lia Haberman is a well known voice in the creator economy where she writes ICYMI, a weekly newsletter about trends in the space and is also an instructor at UCLA's extension school where she teach students about the creator economy & influencer marketing.

Jake Siedler the VP of Accounts at The Social Standard also joins us to lend his POV.

We discuss:

- How to cast the right talent as the face of your social channels,

- Lessons we can learn from lululemon & buzzfeed,

- Why podcast MCNs are coming back

- Why it's important to show up where you audience is a

- Should business sponsor personal branding instead of MBAs?

- And a lot more.

This is a great episode for both B2B & B2C brands!

Follow Lia Haberman on LinkedIn: https://www.linkedin.com/in/liahaberman/ Follow Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

  continue reading

28 episodes

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