show episodes
 
Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying exp ...
 
It's not always easy running a massage business when you need to balance client time against "on the business" needs. In this podcast you'll hear stories from successful massage therapists that have been there before you... and a bunch of free tips and tactics for marketing, advertising, systems, mindset and growth of your massage practice so you can really thrive!
 
Alan Cheng of the Marketing Interrogation Podcast brings you marketing strategies, tips and tricks so you can be ahead of the competition. Alan shares his secrets and many years of experience on how to get clients, how to grow your professional service business and he interview experts regularly to take your business to the next level. Alan's goal is to give you simple strategies that you can implement quickly into your business.
 
Looking to get on the social media marketing fast track? The Casual Fridays Podcast is your go-to podcast for what's working today in digital and social media marketing. Each week, Tyler Anderson gets up close and personal with top brands and leading experts to discuss the latest in social media, content marketing, and more. Discover what's working and what's not working across Facebook Marketing, Instagram Marketing, YouTube Marketing, and more. Learn actionable strategies and tactics that ...
 
Welcome! I'm Jillian Leslie, host of The Blogger Genius Podcast and founder of MiloTree.com and CatchMyParty.com. In each episode, I interview other successful bloggers, online entrepreneurs, and online business experts to talk about what's working NOW in the digital space. If you're a blogger or an entrepreneur, you'll definitely want to learn how to implement these newest strategies! I break it down. I'm not afraid to ask hard questions. I promise there are will be real takeaways in every ...
 
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show series
 
In this episode, Tyler shares with you some updates to Facebook's Ads Manager that is welcoming news for e-commerce marketers and brands, some new products that Facebook is working on that could be bad news for NextDoor and Wix, and more. He also answers listener questions on photo and video editing tools, pricing for ad management, and a tool for …
 
Today we’re talking about why it’s worth growing an engaged Facebook audience and how this could be a game-changer for your business. I’m interviewing Melanie Ferguson from Southern Crush at Home. Melanie has a Facebook page with over 100k followers. We talk about how valuable followers are when growing your online business because they show up for…
 
In this episode, DigitalMarketer’s Paid Media Manager Garrett Hardy explains the paid media campaign and funnel that’s been cleaning up for Roland Frasier’s EPIC Challenge. Listen to this episode to create your own 'Challenge' funnel for paid media AND get Ralph and Amanda Ponsford’s quick updates on what you need to know about the paid ad space ri…
 
In this episode, Tyler shares with you what Facebook's Messenger API means for brands and businesses, how an update to Facebook Ads is long overdue, breaks down a recent Pew Research Center study on Twitter, and more. He also answers listener questions on Yelp's algorithm, live events, and content calendars. Connect with Tyler on Instagram @tylerja…
 
Ready to learn how to win selling on Shopify? If you are a blogger, you know I recommend finding something to sell to your audience, and Shopify might be the perfect platform for you to do it on. This is why I'm excited to share my interview with Shopify expert, Elle McCann. In this episode, we delve into lots of important Shopify strategies and ta…
 
We don’t have to tell you there’s a huge opportunity to grow your business on social media these days. You already know that—what you want to know is, HOW?! In this episode, DigitalMarketer’s Senior Social Media Manager Shannon Goodell joins us to talk about DigitalMarketer’s social media strategy. We hear about DM’s social media priority list, how…
 
This year has wreaked havoc on so many businesses, Casual Fridays included. If you've been a longtime listener of the podcast, you know that a large chunk of our business came from the hospitality and tourism industry. In today's episode, Tyler reflects on the past year and what he did at Casual Fridays to survive this nightmare. Plus, some thought…
 
In today's episode of The Blogger Genius Podcast, we're digging into how to easily design Pinterest pins to get more traffic. Face it, there's no better way to get traffic to your blog than Pinterest. And now that Pinterest has come out and said it wants "new content," it behooves you to create lots of new pins for the platform. But how do you do t…
 
More traffic isn’t your problem—chances are your problem is your offer. In this episode, Ralph and Amanda talk about how Tier 11 and DigitalMarketer are freshening up their past offers to increase conversions. They’ll explain their strategies to create new offers that advertise to new markets, why it’s essential to focus on the analytics before AND…
 
Are you interested in starting a new business? Or working for yourself? If so, you'll want to check out this podcast interview we had with Aiden Durham from 180 Law Co. LLC, also known as prominent YouTuber All Up In Yo Business. I met Aiden on a whim when I was doing some research on some investments I was doing, and I came across her YouTube chan…
 
If you want to know how to use analytics to increase your end of the year blog income, this is the episode for you! Who doesn’t need more money over the holidays? As we approach the end of the year, I always recommend bloggers dust off their holiday content and give it a refresh. But a good question to ask is what posts should you update, and how d…
 
The future of paid traffic is reliant on more than just traffic—the future of paid traffic is looking at your conversion metrics all the way through the entirety of your funnel. In this episode, Ralph talks about what to do after the click to ensure your business flourishes in the years to come, and you can expect to learn more about the conversion…
 
While 2020 is widely known as the year of COVID-19 and much other craziness, TikTok has exploded on the scene. Before COVID-19 taking over the year, I had the pleasure of sitting down with Jenn Beeing from the San Diego Zoological Society. She shared all the things the San Diego Zoo and the San Diego Safari Park were doing with this emerging platfo…
 
Here are the 5 secrets successful bloggers know to grow their blogs. Given that I work closely with bloggers in our MiloTree Coaching Group, and I interview successful bloggers on my podcast, I get to see consistent patterns. In this podcast, I share what I see works for many bloggers and online entrepreneurs today. The word I use over and over aga…
 
This week we’re talking about launches and BIG campaign strategies. In this episode, Molly Pittman is back to show us how she recently launched Smart Marketer’s 10-Day Facebook Ad Bootcamp using $50,000 and a Facebook popup group. You’ll also hear from Erin MacPherson, DigitalMarketer’s Director of Content Development, on how you can adapt huge bra…
 
In this episode, Lauren Myers from the Etsy shop, Ohh How Charming, and I talk about why Etsy is a great platform to be selling on now. Not only does Etsy handle much of the hassle of running an online store, but they have a built-in audience of millions wanting to buy from you. With Etsy, you don’t have to worry as much about driving traffic to yo…
 
If your website isn’t perfectly optimized for Google—don’t be too hard on yourself. At one point, the DigitalMarketer team had to restructure 500+ blog posts to optimize for SEO! In this episode, Amanda explains where DigitalMarketer’s blog was when she first came on board, how she used 301s to restructure the website, and her strategy to create ne…
 
Today Ryan Deiss’ cameos on Perpetual Traffic to tell you his Napkin story and layout a challenge that could change everything for you. Ryan is an entrepreneur, author, and investor, and according to Shark Tank star, Daymond John, “His companies practically own the internet.” He’s the founder of Scalable and Digital Marketer (honestly, we’d be surp…
 
n this episode with my friend and SEO expert, Paula Rollo, we talk about how to use Google Analytics to know what to blog about. How many time have you asked yourself, what kind of content should I invest my time in to grow my business? How do I get the biggest bang for my buck? We’re discussing ways to use your analytics to figure out, not only wh…
 
This week we’re focusing on advertising your eCommerce offers on Facebook and a harsh truth. If your ads aren’t working it might not be your ad, it might be your business. In this episode, Angela Ponsford, VP of Media Buying at Tier 11, is going to show you 2 different ad accounts that Tier 11 is running and the differing results they’re getting (a…
 
Today I’m talking with Damon Oates from DecoExchange about how to build a profitable business by following your audience’s lead. What is an emergent business? An emergent business is one that “emerges” out of your audience’s wants and needs. You come up with a hypothesis of what you think your customers will buy from you. You launch your offering, …
 
If you’re not totally confident in your social media strategy and you’re finding your niche is saturated with competition, this week’s episode is for you. In the second part of this two-part episode, owner of Attention Grabbing Media Manual Suárez explains how he helps his clients win on social media from building an audience to monetizing it. Get …
 
Branding is important for all of our businesses. It's one of the main way we communicate the story of what we do. In this episode of The Blogger Genius Podcast, I'm interviewing brand strategist, Phil Pallen, to talk about new ways of thinking about branding. We talk about the value of showing up authentically, being an expert in your niche (and th…
 
If you’re not totally confident in your social media strategy and you’re finding your niche is saturated with competition, this week’s episode is for you. In this two-part episode, owner of Attention Grabbing Media Manual Suárez explains how he helps his clients win on social media from building an audience to monetizing it. Get a look at his 7-ste…
 
For those of you who struggle with perfection (me included), here's a guided meditation I recorded to help you let go of these limiting beliefs. Personally, I believe perfection is the path to unhappiness My hope is that this mediation helps you see your true potential and helps you find a place of peace within yourself. Please reach out to me at j…
 
If you want to learn how to be successful on Pinterest and Instagram today, my guest today, Jeff Sieh, from Manly Pinterest Tips, will show you how. Jeff is a visual marketer, and he has his finger on the pulse of what's working on these platforms (and yes, we even touch on TikTok too). One of the questions is how do you create images and video tha…
 
This week Ralph and VP of Media Buying at Tier 11 Angela Ponsford are covering everything you need to know about the Facebook ad world right now to scale your strategy—but first, they’ll give you some information on CCPA and the new limited data use. Listen to learn The Ecommerce Ad Amplifier™ cold traffic strategy that’s getting them a 6x ROAS, ho…
 
Norelle is a HR specialist who also runs a massage clinic with her husband... so she knows the challenges and traps that can be in place people looking to hire in the massage and health industry. Despite many people in our industry knowing more about the dangers of independent contracts, it's still used as a default way of hiring by many small busi…
 
I've interviewed Monica Froese from Redefining Mom three times on the podcast. She is an expert at teaching people how to optimize sales funnels for more sales by focusing on their customer journey. This episode is a continuation of a conversation we started in Episode #122 about sales strategies. In that episode we talked about the high-level stra…
 
Is it truly impossible to beat Wikipedia as the first search result for your preferred keywords? Well, Ahrefs decided that instead of trying to beat them—they would join them. In this episode, writer and content marketer of Ahrefs Michal Pecánek tells us Ahref’s heroic journey of creating their own Wikipedia page with the hope of finally landing th…
 
Frances Brodie is a fantastic Bowen therapist and Workplace Safety specialist who uses her skills and experience in both arenas to help give people peace of mind. Hear how her passion for treating her bodywork clients has combined with her occupation of 25 years of improving the health and safety of workplaces, to reveal an insight to Frances that …
 
If you are looking to find a creative membership business model, you'll find this episode very inspiring. This is a rebroadcast of one of my most popular episodes from the last year. Selling a membership program to your audience is a great way to monetize your online business, because it brings in returning revenue month after month. My guest, Tama…
 
Google My Business is a lead generator—if you use it strategically. In this episode, co-founder of Madwire JB Kellog explains why now is the time for small businesses to do more marketing than ever before. JB uses his experience working with small business owners to show why a small business’s marketing budget should always be increasing to avoid f…
 
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